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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Confortevole Mens,Low-cost direct - Converse All Star Hi Chuck Taylor Trainers Solid Black Red New L84l9113Ridotto ASICS White gel sole running trainers-Men Per Cheap,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Adidas Men Superstar GID On Sale Green,Low-cost direct - Converse All Star Hi Brown Leather Studded Boots Uk Size 6 Unisex M62f6319Buy Converse Online Men Chuck Taylor All Star II Black,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Nike Men Air Force 1 '07 White,Low-cost direct - Converse Pro Leather Lp Ox 155667C Black/Tan/Black T43v1307Latest Nike Men Roshe One White,). Buy Reebok Online Men Ventilator SO Black,Low-cost direct - Converse Schuhe - Os Lo Pro Hi - Dark Earth C54e1755Vans Men Ball Blue,, VRcades, Matix Shop Pullover Hoodie Men's 64379,Low-cost direct - Converse All Star Hi Top Size 8 Canvas Lace Up Multicolor W33a6657Volcom Pulli FullZip Lined Hoodie Men's 64599, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, DU/ER RAD Pocket Relaxed Fit Denim Pant Men's 64791,Low-cost direct - Converse All Star Hi Platform Nero Black Borchie Borchiate Strass H5m5592The North Face Rockaway Pant Men's 65005,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Reef JBay 2 Flip Flop Men's 71223,Low-cost direct - Converse All Star Shoreline Slip On O46c5582Air Jordan 1 Retro 86 Men Basketball Shoes White/Gym Red-Black NC56B,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Air Jordan V Retro Men Basketball Shoes White/Fire Red-Black VX97D,Low-cost direct - Converse All Star Special Edition Light Green & Coral Hi Top Trainers Size 4.5 H9Nike Air Ultra Force 2013 Men Basketball Shoes Photo Blue/White-Wolf Grey-Black IA34L,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Lunar Chenchukka QS Men Lifestyle Boots Classic Stone/Volt FI04H,Low-cost direct - Converse All Star Size 6 Rare Pinstripe Hi Tops P95a7840Converse Chuck Taylor All Star Low Men Lifestyle Shoes Chocolate ND81A,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Nike Son Of Force Men Lifestyle Shoes Black/White-Base Grey VQ87L,Low-cost direct - Converse All Star Verdi Doppia Linguetta Gialla E Fuxia - Taglia 40 Uk 7 Q37g6103Asics GEL-Epirus Men Running Shoes White/Light Grey IS15Q,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Nike Air Max 1 Breathe Men Running Shoes Flat Silver/Black-Dark Grey-Team Orange OA19E,Low-cost direct - Converse All Stars Ct As Hi Sneaker Unisex Textil Beige 153864C107 S28z4423Nike Free OG '14 Men Running Shoes Black/Black-Varsity Red IS74C,.

VRStudios, founded in 2014, Nike Benassi Swoosh Men Sandals Obsidian/White OU63X,Low-cost direct - Converse All Stars Lace Slip Damen Ballerina Textil Blau 555892C R16p5291Adidas Mutombo TR Block Men Training Shoes Vivid Blue/Gold-Run White EX62T,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Men Choose Authentic Latest Style High Converse Khaki Black Casual Shoes,Low-cost direct - Converse Ct Hi Andy Warhol Campbell'S Black Bean Soup Shoes Size 8.5 Men 42 Eur GMen Buy Comfortable Authentic Ralph Lauren Custom Leisure Breathable Navy Blue Stripe Polo,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike Kobe Mentality II EP Total Crimson Volt 818953 800 Men basketball sports shoes sneakers,Hot Sale - Converse John Varvatos Ctas Vintage Slip Ox 153902C Men Size 10 New! F99k6331Nike Mercurial X 10 Superfly 4 FG high dark bule black football boots shoes,, “This is something entirely new.” Nike Wmns Roshe On Retro Black Wolf Grey Sail Mens Running Shoes 820200 001,Hot Sale - New Converse All Star Hi Modern Black Leather Size 8 M58z1989Under Armour Curry 2. 5 73-9 Home Dub Nation White Team Royal Taxi Mens Basketball Shoes 1274425 103,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Diamond Turf 2 White Grey Blue Shoe Best Sale,Hot Sale - New Mens Converse Jack Purcell Blue Canvas Ox Trainers Lace Up G91f7661Mens Nike Air Jordan 23 Degrees F Grey Blue Shoe Cheap 100%,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Mens Nike Air Jordan 6 Vi Retro Glowing White Black Red Shoe Best Sale,Hot Sale - New/Rare Converse Elton Brand Eb2 Mid - White/Black (113362) F15t4154Mens Nike Air Jordan Spizike 3.5 Retro Black White Red Shoe Official,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Mens Nike Air Max 360 2009 Black Red Shoe Cheap 100%,Hot Sale - Rare Mens Converse All Star Athens Mid Blue Suede Skate Trainers Shoes Size Uk 8 K39r376Mens Nike Air Max 90 Carved Black Green Shoe Online Sale,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Mens Nike Air Max 90 Premium Em Red Black Shoe Just Buy It,Hot Sale - RareMens Nike Air Max Black Yellow Shoe Official,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Mens Nike Air Max Nomo White Blue Shoe Fast Shipping,Hot Sale - Silver Grey Converse High Tops Trainers Pumps Size 4 A80h2044Mens Nike Air Max Tn I Black White Shoe Order Online,, they can make up for low utilization with a decent weekend. Mens Nike Air Max2 Cb 34 Black Blue Shoe Fashion Cheap,Hot Sale - Vintage =1970 S Chuck Tayor Converse All- Star Shoes Size 10 White Hi Top Q33i6964Mens Nike Classic Cortez Nylon Dark Blue Orange Shoe Fast Delivery,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Mens Nike Dunk Sb Low Cut Black Lawn Green Shoe Fashion Cheap,Hot Sale - Vintage Made In Usa Black Converse Chucks Sneakers High Tops Black 8 Used Worn N63g6229Mens Nike Free Run 4.0 V2 Blue Green Shoe Official Website, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Mens Nike Ken Griffen Max Grey Blue Shoe Buy Online,* 2011 Air Max Green Gray Shoes Netty Men'sMens Nike Roshe Wool Skin Grey Blue Running Shoe For Sale,. Plumer said The VOID is also considering franchise locations, Mens Nike Zoom Lebron 10 X Blue Orange Shoe Best Price,* 2011 Men Yellowgreen Black Air MaxMens Salomon S Wind M Blue Black Shoe Shop For The Best,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Adidas UK Shop - Adidas Superstar Boost Shoes (Silver) for Women,* Adidas Men's Green Black Running Shoes ForAdidas UK Shop - Adidas Sweater (Blue) for Women, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Nike Air Pegasu83 Print Womens Lifestyle Shoes Black Sail Black Artisan Teal,* Adidas Mens Yellow White Football Adizero F50 Wm ShoesNike Free 4.0 Flyknit Womens Running Shoes Bright Crimson Brave Blue Hyper Orange Black,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Alta Qualit,* Adidas Originals Mens Blue Yellow Dragon RunnigLatest Adidas Women Cheetah Print Off White,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Nike Women Chalk Juvenate Chalk Blue,* Adidas Originals Seeley Mens Red White SkateToms Classics Women Canvas Shoes Natural White KJ32L,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, * Adidas Men Dark Blue Orange Forum Lo Ot Techs,* For Mens Black Slateblue Air Max 90* Adidas Originals Mens White Dragon Runnig,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, * Air Max Ltd Black Gainsboro Men,* Green Black Nike Kids Shoes 2013 Air Max* Black Green Men's Air Max Shoes,.

* Blue Red White Adidas Men Shoes,* Light Yellow Adidas Unisex Adidas Angel Wings Shining Star Couple Shoes* Kids Skyblue White Black Kids,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. * Nike Air Max Black Gray Command,* Men White Slategray Air Max 90* Silver White Adidas Unisex Jeremy Scott X Shoes,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. BZ109 Nike KD VII KD 7 Global Game Red,* White Gray Red Mens Shoes Air Max BwNike Hyperdunk 2015 Men Basketball Shoes White Wolf Grey Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Stab Men Casual Shoes Cool Grey Wolf Grey Anthracite Volt,* White Red Men Air Max TnNike Flyknit Lunar 3 Men Running Shoes Bright Crimson Hyper Orange Summit White Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Affascinante Nike Navy 'Nightgazer Q3' trainers-Men Nuovo,High-quality Superdry Jetstream Slip On Espadrilles Men 2662-5415Adidas Men Court Vantage adicolor Blue,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Hey Dude Vigo Boots (Women's) - Dark Brown High Cut High-Fashion,Men Blue White Onitsuka Tiger Soccer Shoes Tokuten ColourUK - [136823C] Converse All Star Ct Ox White Men Sneaker Sz 8.5 Women Sz 10.5 A71l3940, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Low-cost direct - Converse Ct Lean Ox Womens Trainers White New Shoes U34v7504,Men Short Sleeve Tees Ralph Lauren Furniture Netherlands* Adidas Originals Women Blue Yellow Dragon Running Women,, we’ve chosen to develop something different than a * Nike Air Max 90 Red White Black Shoes Women,Orange Canvas Ralph Lauren Pony Rugby Big Bag InAsics Gel-Quantum 360 Black Pink Running Shoes Womens,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Asics Women Trail Running Shoes Gel-Venture 5 Silver Grey Colour Carbon Dutch Blu,Ralph Lauren Men Polo Shoes Pony Lace-UpAdidas UK Shop - Adidas Stadium Hoodie (Black) for Women,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Roshe One Womens Lifestyle Shoes Teal Vapor Green Black Black,Ralph Lauren Pony Polo August-19 Nyc SolidA Buon Mercato ASICS Pink mesh gel sole running trainers-Women Per Cheap,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, ASICS Women Gel Kayano Evo White,Adidas UK Shop - Adidas Cloudfoam Ilation Mid Shoes (Grey) for KidsNike Dunk Sky High Women (Hidden Wedge Heel) Shoes Medium Orewood Brown/Medium Orewood Brown WF04K,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Asics Mexico 66 Women Blue Chambrey/Off-White GQ85B,Adidas UK Shop - Adidas Cloudfoam Super Racer Shoes (Grey) for MenWomen Find New Style Nike Free Trainer 5.0 Unisex Black White Running Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Women Purchase Authentic Latest Series Vans Era Green White Casual Shoes,Adidas UK Shop - Adidas adizero 5-Star 6.0 Army Dipped Cleats (Blue) for MenNike Air Jordan 29 XX9 Q54 Quai 54 805254 004 Womens and Mens basketball sport shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, * 2011 Men Black Air Max,Adidas UK Shop - Adidas Sporting KC Away Replica Jersey (Blue) for Men* Adidas Originals Men Canvas Red White Campus Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, * Air Max Ltd White Gray Blue Men,AC253 Nike Kobe 9 ZK9 Purple* Black White Nike Men's 2013 Air Max Shoes New, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room * Light Green White Air Shoes Men's,MX221 Nike Kobe VIII 8 Zoom Low White Blue Shoes* Nike Air Max Tn I Silver Black Shoes Men's, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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