Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Discount Nike Air Max 1 Mens Total White Trainers USA OnlineMother's Day,Men Nike Air Max Plus'Running Shoes' White/Tour Yellow/Photo Blue/Black Model UK1587,Kids Spongebob Squarepants Nike Dunk SB Yellow White Nike USA TrainersAuthentic,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Mens Nike Flyknit Air Max Grey Volt White Nike USA TrainersElegant,Men Nike LunarGlide 7'Running Shoes' Dark Obsidian/Total Orange/Bright Citrus Model UK1652,Nike Dunk SB High Tops For Kids Red Blue Black Nike USA TrainersAntique,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Outlet USA Fashion Mens Adidas CC Solution Running Trainers Green WhiteTouched,Men Nike MetCon 1'Training Shoes' Cargo Khaki/Green Strike/White Model UK1639,Outlet USA Perfect Mens Adidas Originals Goodyear Running Shoes Brown White Trainers Wholesale Onlin,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Cheap Nike Air Jordan 4 Remastered GS - Columbia #408452-107,Men Nike Zoom Soldier IX'Basketball Shoes' White/Black Model UK1746,Cheap Nike Air Jordan Retro 1 Road To The Gold - Las Vegas #539542-035,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Cheap Nike Flight One NRG - Galaxy #520502-030,Men Nike Zoom Soldier IX'Basketball Shoes' Gorge Green/White/Electric Green/Metallic Silver Model UK,Cheap Nike Lebron 9 - Swingman #469764-300,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, 2017 Summer New Arrival Nike Hyperdunk 2016 Towns Karl Anthony Wolf Grey Blue Spark Cool Grey,Men Nike Air Max 90 Mid Winter'Running Shoes' Gym Red/Black/Wolf Grey Model UK2001,Cheap Kyrie Irving Shoes 3 2017 Unlimited Black Pink Blast Volt Total Orange Kyrie Shoes 2017,, “This is something entirely new.” Hot Sale Jordan Shoes 2017 Air Jordan XXX 30 Classic Cosmos East West Gym Red Glaxy,Men Nike Lunarestoa 2'Running Shoes' Black/Black/Kumquat/Sail Model UK2044,Kobe Bryant Shoes 2017 Fun With NIKEiD Nike Kobe AD Chaos,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, New Nike Kevin Durant KD 9 Elite Time to Shine Dark Grey Sail Dark Grey,Men Nike Air Force 1 Low'Basketball Shoes' Black/White/Black Model UK2108,Nike Kobe Zoom Kobe Venomenon 5 Black Mamba Black Gold White 815757 071 Kobe Sneakers 2017,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.New Balance / 680 Running Shoes / Blue,Men Reebok Work N'Cushion'Walking Shoes' White Model UK2258,Nose / Duo Tone Heel Pumps / Beige,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Noveni / Khaki Loafers / Khaki,Men Reebok Classic Leather'Running Shoes' Flat Grey/Black/Warm Olive/Oatmeal/Gum Model UK2280,Puma / Wild Sandals / Quarry,, they can make up for low utilization with a decent weekend. Rubi / Original Ballet Flats / Black,Men Reebok CrossFit Nano 5.0'Training Shoes' Semi Solar Yellow/Black Model UK2331,Something Borrowed / Ankle Cuff Footbed Sandals / BLUE,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Something Borrowed / T-Strap Caged Ankle Flats / White,Men Timberland Classic 2-Eye Boat Shoes'Casual Shoes' Rootbeer Model UK2496,Timberland / Timberland Men's Westbank Wp Chukka Boots / Wheat/Full Grain, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Vans / Authentic Lo Pro Sneakers / Black/Pink,Men Timberland Chillberg Mid Plain Toe Boots'Casual Shoes' Wheat Model UK2513,Velvet / Occasion Encrusted Slide Sandals / GOLD,. Plumer said The VOID is also considering franchise locations, Zalora / Basic Braided Sandals / Beige,Men Under Armour Micro G Anatomix Spawn 2 Low'Basketball Shoes' Black/Charcoal/Metallic Silver Model,Zalora / Lace Up Plimsolls / BLACK,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Lacoste Ampthill Wd-Black & Green,Nike Air Max 90 Breathe Mens Running Trainers Rio Z9533,Nike Zoom Hypercross-Black & Blue, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Nike Air Pegasus 83 New 2015-Redsepia,Nike Air Max 90 Hyperfuse Premium Mens Shoes Wine Red Z9623,Skechers Volte-Brown,, and for a growing list of partners, Timberland Euro Sprint Hiker-White,Nike Air Max 95 Mens Trainers Black Silver Gold Z9664,NIKE KD 9 Shoes red gold zOXbmLiM,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Men adidas adiZero Takumi Sen 3'Track & Field Shoes' Amazon Purple/Zero Metallic/Solar Red Model UK0,Nike Flyknit Air Max Mens Running Shoes Grey Green Blue Z9755,Men ASICS Tiger GEL-Lyte III'Running Shoes' Purple/Black Model UK0609,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Men Jordan Flight Flex Trainer 2'Training Shoes' Infrared 23/White/Black Model UK0864,Addicts Anonymous / Kylie Metallic Slip Ons / Grey,Men New Balance 580'Running Shoes' Grey/Black Model UK1239,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Puma BOG Limitless Black,Converse / Chuck Taylor All Star II Canvas Ox Unisex Sneakers / White,Vans Classic Slip On Orange,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Trainers Black (Black/Steel Gray) 312695,Converse / CONS Deck Star Sneakers Ox / Burgundy,Nike Nike Air Max Fly By Men Shoes Yellow Yellow 823861,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Vans Leather Old Skool Men Shoes Dress Blues/Stripes 383584,Dorothy Perkins / Black 'Carbon' Glitter Sandals / Black,New Look Men Flat Shoes Tan 933560,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Honeycomb Nike Roshe One BR The Sky Cool Grey White Nike USA TrainersReasonable Price,Adidas Performance Adipure Flex Black,New Adidas Originals Mens Originals ZX Flux Infrared White orange zxz flyknit 8000 Nike USA Trainers,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Outlet USA Hip-Hop Unisex Adidas Neo Lite Racer Net Black White Trainers Valentine's Day,Asics Classic Tempo Black,2018 Mens Under Armour UA Curry 4 High Websites White/Black Basketball Shoes,, and the entertainment giant made an investment in the company. Cheap Nike Air Foamposite One - Northern Lights #840559-001,Converse Chuck Taylor All Star II Ox M White,Cheap Nike Air Jordan 5 - 3Lab5 #599581-007,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Cheap Nike Dunk Sky Hi City Pack - Milan #598216-200,Converse Chuck Taylor All Star Dainty Ox Craft SL Grey,Cheap Nike Studio Wrap Pack - We Run DC #616699-300, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, River Island / Lace-up Espadrille Platform Trainers / White,Puma R698 Soft Pack M Black,Something Borrowed / Ankle Suede Cut Out Booties / Black, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Superdry / Cork Colour Pop Flip Flops / Fluro Blue/Optic,Puma WNS Fierce Core Black,Vans / Era 59 Sneakers / Grape Leaf,, we’ve chosen to develop something different than a Zalora / Basic Strappy Flat Sandals / Tan,Reebok Npc II W Black,Zalora / Oversized Buckle Mid Wedges / White,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. UK Outlet Sale - Fashion Mens Breathable Sneakers Boat Casual Flats Running Sports Shoes Jk59,Vans Classic Slip On Pink,UK Outlet Sale - 2016 Men Led Charger Light Lace Up Luminous Shoes Sneaker High Top Sports Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Women ASICS GEL-Fit Sana 2'Training Shoes' Grape/Dark Berry/Flash Yellow Model UK0554,Converse Cons Ctas Pro Grid Print Unisex Shoes Atlantic 217031,Women Nike Air Max 90'Running Shoes' Wolf Grey/Laser Orange/Total Orange/Coolt Grey Model UK1474,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Women Saucony DXN Trainer'Running Shoes' Purple/Blue Model UK2446,Rockport Xcs Urban Gear Waterproof Plain Toe Boot Men Ankle Boots Black/Grey Mesh 797988,Nike Free 5.0 Womens Light Blue Fluoresence Green Running Shoes Z8990,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Air Max 2016 Womens Black/Gym Red/Yellow Z9863,Puma St Runner Nl Men Sneakers Cabernet/White/Vermillion Orange 205056,Ariat Ariat Fatbaby Sheila Women Boots Tanned Copper/Pink Camo 934274,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Donald J Pliner Owen Women Knee-High Boots Black Suede 281027,Men Technical Skateboarding Shoes Black (/ Black / Black ) 746765,Pavement Women Slip-Ons Dark Blue 314013,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Nike Classic Cortez Nylon Women Sports Shoes Blue Red 415060,Men Golf Shoes Fashion Color 433407,Special Offer Nike Blazer High-Top Shoes For Women Plus Velvet Fuchsia Orange D69c1771, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Adidas ZX 700 Running Shoes Women leopard print Black White Gray,Calvin Klein Men High-Top Trainers White 123785,Outlet USA Hot Womens Adidas Cc Revolution W Running Shoes Blue Factory Sale,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not 2018 Womens Under promotion Armour UA Curry 4 More Magic colorway Black/Gold Basketball Shoes,New Balance New Balance 1400 Men Shoes Fashion 943310,New Balance / Women 515 Sneakers / Black/Bright Cherry,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by women's shoes neosens hondarribi s909grey,Nike Nike Flyknit Trainer Men Sports Shoes Blue 928121,Stella McCartney Adidas pretty Pure Boost X Floral Hot Lava and Midnight Navy Pure Boost X Ladies,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is ladies shoes madison esclincrme et serpent,Nike Nike Air Yeezy Men Sports Shoes Grey 122192,ladies shoes melvin amp hamilton amelie 11classic tan powder camel pale rose strap tortora ls wet, will ladies shoes minnetonka classic fringebrown suede,Mjus Men Flat Shoes Tan 649179,ladies shoes mustang shoes liesesky, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer ladies shoes new balance wrt96ptc white,Yepme Men Running Shoes Blue 236395,ladies shoes no name parko joggergold sable,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how ladies shoes what for violet beige,Converse Dc Comics Men Shoes White 211813,UGG Lucianna Marrakech Wormens Night Wedge-Multicolour,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas Originals Adilago-White & Black,Fila Men Sneakers Brown 902111,Lacoste Turbo-Cognac,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Air 1 Mid-Black,New Balance New Balance Others Little Kids-Big Kids Shoes Black 132958,Skechers Skech Flex-Black, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Timberland Brownsplit Rock-Brown,Adidas Response Boost Kids Running Shoes White Pink 927572,Men adidas Isolation 2 Mid'Basketball Shoes' Black/Silver/White Model UK0045, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Men Converse All Star Ox'Basketball Shoes' White/Casino/Vision Blue Model UK0650,Girls Asics Gel-Craze Tr Gs Girls Running Shoes Black/Silver/Berry 538162,Men New Balance 665'Walking Shoes' Silver/Blue Model UK1114, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Men Nike Zoom Soldier IX'Basketball Shoes' Deep Garnet/Metallic Gold/Black Model UK1736,Shop Outlet Adidas ACE 16.3 Primemesh Indoor Football Shoes Silver Black Green X55k4618,Men Nike SB Portmore'Casual Shoes' Black/Anthracite/Black Model UK2226,.”

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Andal introduced the company’s Men Under Armour Spine Metal'Baseball Shoes' White/Forest Green Model UK2852,Cheapest Online Store Adidas FG Soccer Cleats ACE 17+ Purecontrol Red Black White W92j3984,Nike Free 3.0 Flyknit Mens Running Shoes Red Purple Z8583,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Mens Nike Dunk SB High Shoes "Bear" White Grey Orange Z9165,High Quality Adidas X 16.3 Turf Football Boots Red Silver L80p7828,Nike Air Max 95 Mens Trainers White Black Z9684,.

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