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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Zoom Winflo 4 Special Offer,Salomon XT Hornet Mountain Running Shoes Black Red O34n1606 Factory Sale,Amazing ADIDAS OUTDOOR Terrex Conrax Waterproof Snow - Black Men's Boots - 22UR421,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Best GIVENCHY Wool Flannel - Black men's Jackets - 20OI910,Nike Air Jordan 13 Grain Leather Black Red Shoes,Puma Suede Running & Skate Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Adidas Running Shoes Gray/Red Running Shoes,Nike Air Max Lunar 1 White Black Shoes,Buy now GIVENCHY Lace Inserts Striped Silk Crepon Dress - Black / White women's Dresses - 54IW342,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Rocket Dog Terrain Boots Tribal Brown - Women's Shoes,Nike Blazer Vintage Low Suede Deep Red Shoes,Blowfish Cablee Canvas Trainers Steel Grey - Women's Shoes,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Jacqueline De Yong Womens Zada Short Sleeve Dress Mood Indigo,Nike Cortez Nylon Pink Shoes,Elle Sport Womens Printed Panelled Performance Support Vest Black/Geo Print/Neon,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike Free 5.0 TR Fit 3 Breathe Running Shoes For Women Blue Fluorescent green B75r8199 Designed,Nike Air Zoom Pegasus 33 Shoes Official,Cheap Nike Air Max 2017 Pink White Women's Running Shoes,, “This is something entirely new.” adidas Originals Stan Smith CF Women Red,Nike Kobe 11 Elite Low Sneakers Get Great Cheap Sale,Nike Wmns Air Huarache Run Premium Women Black,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Authentic MOSCHINO 115Mm Suede - Black / Pink women's Sandals - 84KV757,Nike Lebron XIII Low Shop Online,Buy Cheap DIESEL Denim Effect Stretch Cotton Briefs - Blue Men's Underwear - 69TV399,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Factory Sale MANUEL BOZZI Silver Watch - White / Black Men's Watches - 21YY942,Authentic SAINT LAURENT Squared Acetate - Black Men's Sunglasses - 14XJ167,Favorably Z ZEGNA 18Cm Stretch Wool Flannel - Grey Men's Pants - 76OB266,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Gorgeous GOLDEN GOOSE DELUXE BRAND Slide Washed Denim High Top - Blue Men's Sneakers - 36YR782,Best HAIDER ACKERMANN Gold Sprayed Leather Oxford - Gold Men's Lace-Up Shoes - 16BI848,Hot Sales MOUNTAIN HARDWEAR Hardwear Stretch Cotton Blend - Charcoal men's Shorts - 47AN195,, they can make up for low utilization with a decent weekend. Low-Priced VALENTINO Studded Welt Leather Penny - Bordeaux Men's Loafers - 11IT491,Best-selling LEONE 1947 Legionarius Mma Fighting - White Men's Shorts - 85TK152,New Exclusive NASASEASONS Almost Famous Embroidered Baseball - Pink Men's Hats - 70RV572,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Online shopping DIESEL 17Cm Narrot Distressed Denim - Blue Men's Jeans - 95FL578,Puma Sport Lifestyle Skate Shoes,Popular BALMAIN 17Cm Biker Washed Cotton Denim - Blue Men's Jeans - 24JY258, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Reasonably Priced VERSACE UNDERWEAR 2 Pack Logo Stretch Jersey Boxer Briefs - Black / Gold Men's Underwear - 64XR520,Adidas ZX10000 Black Army Green Shoes,New Era College Prime Fan Snapback Mens Basketball Accessories Syracuse Orange Navy O47m2078 Low Pr,. Plumer said The VOID is also considering franchise locations, Mitchell & Ness NBA Speckled Cuffed Pom Knit Mens Basketball Accessories Miami Heat Multi R95u8023,Nike Air Force 1 Low Black Green Shoes,Hunter Original Norris Field Neo Wellington Boots Slate - Men's Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Nike Roshe Run Yeezy Womens Grey Pink White Shoes D49p4080,Nike Shox Turbo 12 Womens Mesh White Red N54d9192,Discount Sale 2015 Nike Roshe One BR Womens Running Shoes Black Hot Sales 724850-020 In the UK online,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Discount Sale Natural Crochet Women's Classics In the UK online,Discount Sale 2015 Nike Flex Series Sneakers Womens Running Shoes For Cheap Black Fluorescent Green White In the UK online,Discount Sale Outlet YXLZNDPS Women Fitflop Astrid Gold Yellow Fitness Slipper In the UK online,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Cheap Air Jordan 5 Retro Black Silver Red Men's Basketball Shoes,Dirt Cheap LANVIN 19Cm Stretch Wool Toile Trousers - Black Men's Pants - 44PP153,Nike Air Max 90 Gray Reflective Shoes,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Dunk High Top White Grey Scotland Shoes,Elegant APRIL 77 16Cm Joey Stretch Cotton Denim - Grey Men's Jeans - 18TV825,Nike Roshe Run 2015 Suede Blue Marine Orange Shoes,, and the entertainment giant made an investment in the company. Nike Air Max 90 Original Online,Excellent SCARPA Mojito Suede Sneakers - Grey Men's Outdoors - 70QH484,Nike Lebron XIII Low Shop Online,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Favorably BAGNOLI SARTORIA NAPOLI Wool Hopsack Double Breasted - Navy men's Jackets - 71VK155,Saucony Shadow 6000 Mens Grey,High Cut MOUNTAIN HARDWEAR Super Chockstone Stretch Nylon Jacket - Black men's Casual Jackets - 90VF758,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Low-Down Price GUCCI 24Cm Web Stretch Japanese Denim - Dark Blue Men's Jeans - 91IX421,adidas Originals Free Run 2-Pack No Show Socks Mens Casual Accessories White/Solid Grey Freerun U22,New Styles COLORS OF CALIFORNIA Embroidered Mesh & Faux Suede - Fuchsia Girl's Sneakers - 19XJ793,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Outlet RICK OWENS Cropped Wool - Black Men's Pants - 71CF492,Mitchell & Ness NBA Geotech Cuffed Pom Knit Mens Basketball Accessories Miami Heat Multi L82z6386 S,Recently DSQUARED2 16.5Cm Tokyo Stretch Cotton Drill - Black Men's Pants - 75FH251,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Pro Combat Dri-Fit Vapor Bandana Adult Football Accessories University Red/Team Red/White H97f6,Under Armour ColdGear Infrared Run Beanie Mens Running Accessories Poison/Stealth Gray/Reflective K,Under Armour Old Skool Jacquard Beanie Black,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Nike Air Max 90 Mens White E55t4124,Nike Air Sock Racer Trainers Black/Yellow/White - Men's Shoes,Nike Dunk High Top Mens Mixed Color Version I69n7904,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Nike Roshe Run NM Suede Mens Black Blue Jade Shoes J80i6471,Diesel Mens Tepphar 0839N Tapered Fit Jeans Grey,Vans Era Low GoldCoast King Cobra Unisex SHOE I48z6757, will Discount Sale 2015 Nike Free Run+ 2 Men Shoes Black Red In the UK online,Farah Vintage Mens Thornely Crew Neck Sweater True Navy,Discount Sale Air Max Ltd 4 Mens Shoes Wholesale Online White Gray Red In the UK online, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Discount Sale Men's Air Max Lebron VIII Shoes in 21935 In the UK online,Polo Ralph Lauren Two Pack All Over Print Boxer Trunk White/ Black A27o8165,Discount Sale Nike Air Max 90 Hyperfuse PRM Mens Shoes 2014 White Green In the UK online,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Discount Sale Nike James Lebron 10 For Men in 66113 In the UK online,Vivienne Westwood Slim Straight Leg Rock n Roll Jeans Black V7k3786,Adidas Adizero Crazy Light Derrick Rose Playoffs Basketball Shoes Grey Green K56m7361 For Sale,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas Bounce Mens Leather Running Shoes Black Green E45o9951 order online,Polo Ralph Lauren Fleece Zip-Through Sweat Black V34k1463,UK Asics Onitsuka Tiger Mini Cooper White Red Shoes T26z6633 Fashion Cheap,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Air Max 95 BB Men's Black/Dark Grey-Wolf Grey-Volt Running Shoes On Hot Sale G89z4449 buying ch,Asics Onisuka Tiger Mexico 66 Delegation Trainers White/Blue B92h2947,Nike Zoom Kobe VI Basketball shoes for Men White Gold T77a6407 Ebay, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Air Max 90 Prem Tape Black Coffee Shoes,Nike Air Force 1 Low Mens Black White L52c2961,Nike Cortez Nylon White Red Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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