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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Caldo Converse Red 'CT' flat lace up low top trainer-Women Le Vendite Online,Retail Adidas Originals Tubular Shadow Trainers Men 9160-6380,Adidas Women Off Suede Gazelle OG Off White,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Nike Women Internationalist Premium Navy,Asics Deep Blue Blue Gel Blast 6 Handball Shoes Nectarine Soft Function,Adidas Jeremy Scott Women High Opart Wedge Run White/Metallic Gold-Black RP39Q,, China, open to the public. Nike LunaRacer+ 3 Women Running Shoes Polarized Pink/Sport Fchs-Dark Grey JT77O,Asics Gel-Foundation 12 Grey Blue Running Shoes Mens,Women Purchase Comfortable New Style Ralph Lauren Paris White Big Pony Polo,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Women Offer Original Asics 8Th Viii Eighth Classic Colorful Yellow Red Running Shoes,Asics Gel-Solution Speed 2 Clay Court Court Yellow Shoes Onyx Flash Mens,Women Sale New Arrivals Puma 704 2Nd Ii Second Unisex White Red Shoes,, Pure Imagination, Men/Women ADIDAS-Y-3-QASA-HIGH-YOHJI-YAMAMOTO-BLACK-Size-8-5 ADIDAS-Y-3-QASA-HIGH-YOHJI-YAMAMOTO-BLACK-Size-8-5 ADIDAS-Y-3-QASA-HIGH-YOHJI-YAMAMOTO-BLACK-Size-8-5Have one to sell? Sell nowADIDAS Y-3 QASA HIGH YOHJI YAMAMOTO BLACK,Asics Pink Yellow Turquoise Noosa Flash Tri 10 Cushioned Running Shoes Flash Korean,Nike Air Jordan 6 VI Retro Olympic 384664 130 Womens and Mens Basketball Sports Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Nike Air Max 90 Ultra Breathe Silver White Green Mens Womens Running Shoes 725222,Asics Training Shoes Gel-Acclaim White Snow Mens,Nike Free 5 0 TR Fit 5 Prt Blue Lime Clearwater Mens Womens Running Shoes Trainers Sneakers 704695 400,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Nike RosheRun iD Oreo Black White Black Mens Womens Running Shoes 511881 106,Black Light Grey Gel Saga Asics Trainers Within The Higher,Womens Nike Acg Sky Blue Yellow Casual Shoe Cheap Retail,, says the global location-based VR entertainment market will more than double in 2018, Low-cost direct - Ladies Converse Trainers Blue Size 5.5 G63b7534,Leather Yellow White Blue Gt 2000 Asics Flash Indigo More Surprises 3 Stabilty Running Shoes,Harkila Norja Cardigan - Willow Green Melange steady Store Wholesale,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Clae - Comfort Ellington Canvas Shoe : self Just For You,Men Asics Cross Country Shoes Colour Punch Gel-Defiant 2 Charcoal Black Lime,Fred Perry - Special offer Spencer Mesh Trainer : personality large discount,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Collateral Boots (Men's) - Black Breathable Best Sale,Men Asics Running Shoes Colour Gel-Netburner Ballistic Tiger White Black Silver,Beretta Tactical Classic - Black steady Store Wholesale,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Adidas Originals - Fashion Mall Powerphase Trainer : Attractive Where To Buy,Men Ralph Lauren Sweaters,Adidas Originals - ZX Flux Trainer : Charming Christmas Day,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Nike - Unique Design Free SB Nano Trainer : Reliable Quality Holiday Deals,Men Short Sleeve Tees Ralph Lauren Rugby &Quot Rowing Club&Quot,Clae - Cool Grant Boot : Vanguard Online Without,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. SealSkinz Waterproof Cycling - Black Men's: New Listing,Ralph Lauren Grey Leather Shoes High-Top Nyc Walker,Salomon XA 3D Walking Shoes (Men's) - Fern Green / Grey / Black Selling Profile of smooth lines,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

* Adidas Men Gray Purple Adicolor Forum Los,Adidas UK Shop - Adidas Samba ADV Shoes (Black) for Men,* Adidas Originals Seeley Mens Burgundy Skate,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, * Air Max Ltd Black Silver Gray Blue For Mens,Adidas UK Shop - Adidas Stan Smith Boost Shoes (Black) for Men,* Black Green Nike Men's Air Max Uptempo Overall,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. * Blue Black White For Mens Air Max Tn,Adidas UK Shop - Adidas Forum Hi Moc Shoes (Black) for Men,* Green White Adidas Unisex Climacool 5 Generations Shoes,, overall, every single one of these experiences is any less than flat out amazing. * Nike Air Max 90 Shoes Prem Hyperfuse New-black-green Men's,Adidas UK Shop - Adidas X 16.2 Firm Ground Cleats (Blue) for Men,* Red White Adidas Men Campus Neo Sseries,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, * Yellow Gray Adidas Mens Hiking Sandal,Adidas UK Shop - Adidas Juventus Home Replica Jersey (White) for Kids,Get Discount Saucony Grid 8500 Trainers Men 6741-7487,, “This is something entirely new.” Authentic KG Kurt Geiger Banstead Derby Shoes Men 3333-6922,Adidas UK Shop - Adidas Huskers Baseball Tee (Grey) for Men,Authentic Diesel Nentish Zip Trainers Men 4402-3625,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Asics 33-Dfa Blue Black Running Shoes Light Mens,Adidas UK Shop - Adidas Bulls On-Court Shooter Tee (Black) for Men,Asics Gel-Zaraca 4 Red Black Running Shoes Mens,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Adidas UK Shop - Adidas Busenitz Vulc ADV Shoes (White) for Men,Adidas UK Shop - Adidas Red Bulls Home Authentic Jersey (White) for Men,Adidas UK Shop - Adidas ULTRABOOST Uncaged Shoes (Grey) for Men,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Adidas UK Shop - Adidas Huskers Baseball Tee (Grey) for Men,CF446 Nike Kobe 9 IX Low Ndependence Day White,Adidas UK Shop - Adidas wings + horns Linear Tee (Blue) for Men,, they can make up for low utilization with a decent weekend. CC563 Nike Kobe 9 IX Low Ndependence Day Gray,LA645 Nike KD6 Kevin Durant Yellow Black Basketball Shoes,ZT659 Nike Kobe IX 9 EM XDR,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Air Jordan 1 Retro Low Og Men Casual Shoes White White Varsity Red,VM335 Nike KD VII KD 7 Black White 2014 Basketball Shoes,Nike Flex Run 2015 Men Running Shoes Black Dark Grey Cool Grey, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Metcon 1 Men Training Shoes Anthracite Black Cool Grey White,Nike Kobe X Men Basketball Shoes Hot Lava Sunset Glow Sunset Glow Black,Ultimo Nike Navy 'Celso' toe post strap flip flops-Men Buono,. Plumer said The VOID is also considering franchise locations, Latest Dr Martens Men Tract Fold Black,Nike Air Force 1 Mid 07 Men Casual Shoes Cool Grey White Black,Buy PUMA Online Men R698 Knit Mesh Grey,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Latest Adidas Women Adilette Pony Hair Black,The North Face Mt. Tam Crew Sweater Men's 68090,Reebok Women Freestyle Hi Spirit Mint Creative/White,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike Free OG '14 Breathe Retro Women Running Shoes Black/Metallic Silver-Wolf Grey-Anthracite XQ32D,Asolo Shiraz GV Boot Men's 69539,Women Get Comfortable Low Converse Unisex Black Green Casual Shoes,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Hot Sale - Unisex Converse New All Star Mono White/ White Redline Trainers . Y92c4285,Air Jordan Flight 45 High Men Basketball Shoes White/Gym Red-Black IJ37E,* Adidas Men's Light Blue Gray Running Shoes Haute Couture,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, * Air Max 90 Yellow White Shoes Men's,Nike Air Force 1 Mid '07 Retro Men Basketball Shoes White/White DV99U,* Black Print Nike Men's 2014 Air Max Thea Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, * For Mens Gray Black Air Max 90 Orchid,Nike Zoom HyperRev Men Basketball Shoes Court Purple/Atomic Volt-Iron Purple-White LG13U,* Nike Air Max 90 White Black Shoes Men's,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Fjallraven High Coast Trouser Men's 65095,Men Get Cheap Latest Style Ralph Lauren Mesh Polo Black Long Sleeved,RVCA Davies Trunk Men's 66927,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, DAKINE Bushman Cargo Short Men's 67428,Men Purchase Cheap New Style Sales Promotio New Balance 574 Green Brown White Running Shoes,ICNY Tech Tights Men's 69500,, and the entertainment giant made an investment in the company. Clarks Hawkley Walk Shoe Men's 70090,Men Purchase Authentic Special Lebron James Eleventh 11Th Xi Blue White War Boots,Asics GelFortius 2 TR Running Shoe Men's 70561,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in The North Face Ultra Cardiac Trail Running Shoe Men's 71034,Men Purchase Online Sale Nike Air Max 2016 Gray Blue Green Running Shoes,Air Jordan II Retro Men Basketball Shoes Nightshade/Volt Ice-Black-Pure Platinum NC46A, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Hot Sale - Women Men Converse All Star Jack Purcell Garment Dye Red Trainers Shoe Size Uk 7 D54d836,Nike Zoom Mercurial XI FK Flyknit Spiridon Black White NSW 844626 001 Mens Running Athletic Sport Shoes Sneakers,* For Womens Air Max Black Silver Chartreuse 2011,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Asics Gel-Game 5 Court White Coral Shoes Hot Womens,Kids Nike Air Max Purple Shoe Stockists,Asics Women Wrestling Shoes Cael V6.0 Black Silver Colour,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Adidas UK Shop - Adidas RED BULLS FLEECE CREWDIE HOODIE (Blue) for Women,Mens Nike Air Jordan 1 I Black Green Shoe Loved By Everyone,Nike Lunarglide 7 Womens Running Shoes Bright Citrus Tide Pool Blue Ghost Green Black,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Adidas Women Superstar Super Blue/Blue/Blue,Mens Nike Air Jordan 4 Iv Retro Black Red Shoe Official,Adidas Jeremy Scott Women High Opart Wedge Run White/Metallic Gold-Black RP39Q,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, * 2014 Air Max 90 Gray Shoes Em Men's,Mens Nike Air Presto 4.0 Grey Blue Shoe Lowest Prices Guaranteed,* Air Max 90 Black Purple Shoes Men's,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, * Black Green Men's 2012 Air Max Shoes Breathable,Mens Nike Classic Cortez Yoth Fur Deep Blue Orange Shoe Loved By Everyone,* Gold White Adidas Mens Jeremy Scott Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room * Nike Air Max Tn I Silver Shoes Men's,Mens Nike Free 6.0 Spiderman Black White Running Shoe Just Buy It,* Yellow White Men Air Max Tn Gilded, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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