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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Mens Adidas F50 Indoor Tf 12 White Blue Shoe Best Sale,Ralph Lauren Pony Polo Nyc Solid August-20Mens Nike Air Jordan 23 Degrees F Black Shoe Fashion Cheap,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Mens Nike Air Jordan 5 V Black Blue Shoe Outlet Online,Ralph Lauren Pony Polo Nyc Solid August-18Mens Nike Air Jordan Flight Luminary Black Red Shoe Online Shop,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Mens Nike Air Jordan V.1 Chukka Hunter Green Shoe Online Sale,Ralph Lauren Shoes Nyc Walker High-Top Biege LeatherMens Nike Air Max 90 Black Green Shoe For Cheap,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Mens Nike Air Max Thea Print Grey Blue Shoe Loved By Everyone,Adidas UK Shop - Adidas Cloudfoam Race Shoes (Black) for KidsMens Nike Air Max Tn I White Black Shoe Online Without Sale Tax,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Mens Nike Air Penny Hardaway 5 V White Green Red Shoe Cheap 100%,Adidas UK Shop - Adidas adizero 5-Star 6.0 Cleats (White) for KidsMens Nike Classic Cortez Nylon Light Black White Red Shoe Online Without Sale Tax,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, * 2012 Air Max Blue Red White Shoes Breathable Women,Adidas UK Shop - Adidas Gazelle Shoes (Purple) for Men* Air Max 24 For Womens Pink Snow Silver 7,, “This is something entirely new.” * Nike Air Max 90 Black Green Shoes Women,Adidas UK Shop - Adidas adilette Slides (Red) for Men* Women Air Max 90 White Pink Gray,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Asics Gel-Noosa Tri 9 Yellow White Running Shoes Flash Womens,Adidas UK Shop - Adidas Seeley Premiere Classified Shoes (Blue) for MenAsics Women Gel-Fit Sana 2 Blue Blue Purple Cross Country Shoes Colour Bell Lime,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Air Zoom Vomero 10 Womens Running Shoes Bright Citrus Fuchsia Glow Fuchsia Flash Black,Adidas UK Shop - Adidas Trainer SPZL Shoes (Beige) for MenAffari New Balance X711 - Cush+-Dark Purple-Women Nuova Collezione,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Ritorni Charm Womens,Adidas UK Shop - Adidas Stan Smith Boost Shoes (White) for MenLacoste Women Leather Ziane Sneaker PRC Black,, they can make up for low utilization with a decent weekend. Vans Women Floral Print Sk8 Hi Reissue Black/True White,Adidas UK Shop - Adidas The Superstar Snowboarding Boots (Grey) for MenPuma Kitara Polka Dot 2 Women Lifestyle Shoes Sparkling Grape OI04J,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Blazer High Roll Leather Women Bordeaux/Dark Plum-Natural LG57Q,Adidas UK Shop - Adidas TERREX Skychaser GTX Shoes (Black) for MenWomen Choose Authentic Cheap High Converse Yellow White Casual Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Women Authentic Air Jordan Retro 3Rd Iii Third White Purple Sneakers,Adidas UK Shop - Adidas alphabounce Engineered Mesh Shoes (Black) for MenWomen Sale Greatest Puma 827 Unisex White Blue Shoes,. Plumer said The VOID is also considering franchise locations, ASICS Gel Lyte V Tie Dye Grey H503N 9011 Womens Mens Running Shoes Sneakers,Adidas UK Shop - Adidas Messi 16.3 Turf Shoes (Gold) for MenNike Air Jordan 11 XI Retro Low Concord 528895 153 Womens and Mens basketball sport shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Blue Black Gel Nimbus Asics 17 Lite Show Cushioned Running Shoes,YH319 Nike KD6 Milk Color Kevin Durant Basketball ShoesMen Asics Running Shoes Colour Flash Gel-Foundation 12 Yellow Electric Blue, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Navy Blue Ralph Lauren Men Short Sleeve Tees Careers Nyg.1967 In,Nike Kobe X Elite Men Basketball Shoes Dark Atomic Teal Mineral Teal Black Total OrangeRalph Lauren Shoes Nyc Walker High-Top Black Leather,, and for a growing list of partners, Adidas UK Shop - Adidas adizero 5-Star 5.0 Cleats (Black) for Men,Nike Zoom Hyperquicknes2015 (Team) Men Basketball Shoes Game Royal Blue Hero Metallic SilverAdidas UK Shop - Adidas EQT Support Ultra CNY Shoes (White) for Men,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Adidas UK Shop - Adidas AC Milan Away Replica Jersey (White) for Kids,Nike Air Max 95 Ultra Jacquard Men Casual Shoes Night Silver Volt Dark Grey Bright CrimsonAdidas UK Shop - Adidas Clippers Swingman Jersey (Red) for Men,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Adidas UK Shop - Adidas Dynamo Away Replica Jersey (Black) for Men,Nike Roshe One Flyknit Premium Men Casual Shoes Black Dark Grey White BlackKE795 Nike KD6 Kevin Durant Orange Basketball Shoes,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Rainbow Premier Leather 302 Sandal Men's 71221,Migliore QualitAir Jordan Dominate Pro 2 Men Basketball Shoes Gym Red/White-Black FP94E,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Lunar Force 1 Reflect Men Basketball Shoes Dark Sea/Reflect Silver QP98R,Top Fashion Vans Beige 'Atwood' canvas shoes-Men In VenditaNike Court Tour Leather Winter Men Lifestyle Shoes Black/Anthracite-White TS80R,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Adidas T-ZX 700 Retro Men Running Shoes Red/Run White VP51H,Adidas Men Superstar BlueNike Cortez Basic Leather Retro Men Running Shoes White/Midnight Navy OO03M,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Mens Nike Air Max Tn I Red Black Shoe Fashion Cheap,Under Armour Rival Cotton Pullover Hoodie Men's 64412Mens Nike Charles Barkley Blue Shoe Online Without Sale Tax,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Free Powerlines Ii Light Brown Shoe Fast Delivery,Reigning Champ Side Zip Hoodie Men's 64476Mens Nike Ken Griffen Max Green Shoe Save Off 50%,, and the entertainment giant made an investment in the company. Mens Nike Zoom Kd Vi Elite Silver Grey Shoe Lowest Prices Guaranteed,Fox Racing Tearoff FullZip Hoodie Men's 64665Mens Salomon S Wind M Black Blue Shoe Buying Cheap,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in On Sale - Converse Ctas Ox Soar Royal Womens Low Top Trainers S9f8820,DU/ER RAD Pocket Relaxed Fit Denim Pant Men's 64791UK - Converse All Star Gray Black White Canvas Sneakers Womens Size 10 Mens Size 8 H3v7412, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Hot Sale - Size 11 Converse All Star Metallic Pure Silver Sneakers Womens Lace Up Shoes New A57f881,The North Face Paramount Peak II Convertible Pant Men's 64922* Adidas Women Black Gray Gold Big Tongue Shoes Women,, like all retail operators, * Nike Air Max White Navy Blue Red Shoes Women,KR3W K Slim Chino Pant Men's 65107Asics Gel-Sonoma 2 Purple Yellow Running Shoes Womens, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Asics Women Trail Running Shoes Gt-2000 4 Tiger Plum Colour Azalea Melon Perfect,Ibex Highlands Pant Men's 65182Adidas UK Shop - Adidas Essentials Linear Hoodie (Black) for Women,, they can make up for low Nike Roshe Flyknit Womens Lifestyle Shoes Light Armory Blue White Pure Platinum,Outdoor Research Foray Pant Men's 65304Nike Free Tr 5 Breathe Womens Training Shoes Soar Deep Royal Blue Black Green Glow, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overCheap Adidas Women Honey Low Canvas White,Mountain Hardwear Butterman 1/2Zip Top LongSleeve Men's 682Buy Reebok Online Women Mint Classic Leather Opal/White/Rosette,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Air Max Thea Women Running Shoes Defused Jade/White-Atomic Orange-White TQ01E,Billabong Adrenaline Lo Tides Garage Board Short Men's 66942Women Buy Popular Mizuno Wave Precision Thirteenth 13Th Xiii Unisex Purple Black Running Shoes, could generate over half a million dollars a week, and easily finance new titles. Women Purchase Cheap New Series Nike Airce First 1St I Unisex All White Running Shoes,Hippy Tree Antlers Trunk Board Short Men's 67068Nike Air Force 1 AF1 07 Low Classi White Mens Womens Fashion Sneakers Casual Shoes 315122 112,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Air Max 90 2007 GS White Metallic Silver Black Hyper Pink Womens Running Shoes 345017 122,Stoic Flat Front Washed Twill Short Men's 67185Nike Free 4. 0 Flyknit Bright Crimson Black Hot Lava Mens Womens Running Shoes 717075 600, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Wmns Air Max 90 Splatter Pack Black Grey Geranium Mens Womens Running Shoes Running Shoes 325213 031,Matix Gripper Bedford Short Men's 67330UK - Converse ~ Ladies Girls Turquoise Blue All Star Trainers (Uk Size 5.5 5 1/2) M53t6345,, we’ve chosen to develop something different than a Adidas Originals - High Quality Los Angeles Trainer : Exotic Factory Sale,Fred Perry USA City Short Men's 67445Puma - Authentic Trinomic Splatter Trainer : Reasonable Price Provide Factory Price,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Lacoste - Breathable L.ight-01 Trainer : Preferential Outlet Online Shop,The North Face Better Than Naked 3.5in Short Men's 67604Harkila Q Fleece Face Cover - Optifade Ground Forest random High-end,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Harkila Silk - Burgundy implicit High-Top,The North Face Kilowatt Short Men's 67689Timberland - Export Outlet 6 Inch Premium Jacquard Boot : Low key Limited Edition,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Snowbee 4mm Neoprene Chest Bootfoot Waders - Combi-Felt Sole - Olive Green Fashion Factory Outlet,Mountain Khakis Cascade Merino Vneck Sweater Men's 68113Creative Recreation - Popular Cesario Low XVI Woven Trainer : Sound-Proof New Listing,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, On Sale - Converse Sneaker Chuck Taylor All Star Ox Leder Eur 395 Uk 65 Neuwertig K55h2667,Arc'teryx Bora2 Mid Backpacking Boot Men's 69520UK - Converse Chucks Leder Silber Gr. 35 Y4i1425,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,UK - Converse All Star E57t4585,Salewa Firetail EVO Mid GTX Hiking Boot Men's 69683Low-cost direct - Converse Pro Leather Vulc Ox Art.148457C Col.Bianco/Blu L12f3203,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Hot Sale - Converse High Tops Pink Sparkly Size Uk 4 Z90u2865,Hunter Boot Balmoral II Side Adjustable Boot Men's 69862Hot Sale - White Leather All Star Converse Size 6 Uk X18a8575, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize * Adidas Men's Blue Green Running Shoes,Five Ten Camp Four Mid Shoe Men's 70011* Air Max Bw Black Blue Men,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not * Black Nike Mens Shoes 2013 Air Max,Sperry TopSider Cloud CVO Shoe Men's 70195* Deep Blue White Adidas Originals Men Campus Shoes Haute Couture,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by * Nike Air Max 90 Bright Green White Hyp Prm,KEEN Logan Hiking Shoe Men's 70322* Teal Adidas Originals Men Jeremy Scott Shoes,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Authentic Timberland Classic Denim Boat Shoes Men 1819-5447,Shimano SHXM9 Bike Shoes Men's 704332017 Lacoste Straightset Cuff Trainers Men 4746-9449, will 2017 Converse All Star Jack Purcell PlimsollsMen 3245-1596,ZOOT Carlsbad Running Shoe Men's 70639Asics Gel-Domain 3 Court Navy White Shoes Mens, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Asics Wrestling Shoes Snapdown Navy Red Mens,The North Face Bridgeton SlipOn Shoe Men's 70775Men Asics Stability Running Shoes Colour Flash Gel-Noosa Tri 11 Oran Black Yellow,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Ralph Lauren Men Short Sleeve Tees Furniture Rl 3Si,Vans Chukka Low Pro Skate Shoe Men's 70891Adidas UK Shop - Adidas D Rose 7 Shoes (Grey) for Men,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas UK Shop - Adidas Response Trail Kolor Shoes (Grey) for Men,Altra Lone Peak 2.5 Trail Running Shoe Men's 71022Adidas UK Shop - Adidas Harden Logo Tee (Black) for Men,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas UK Shop - Adidas NYC FC Away Authentic Jersey (Blue) for Men,Sidi MTB Toe Spikes 71172YP767 Nike Kobe VII 7 Poison Frog Limited Edition, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Total Shox Men Casual Shoes Gym Red Black Anthracite Black,Adidas D Rose 4.5 (Derrick Rose) Men Basketball Shoes Black/Red FH40DNike Hypervenomx Proximo Ii Men Soccer Shoes Black Challenge Red White White, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Ridotto ASICS White gel sole running trainers-Men Per Cheap,Air Jordan CP3.VI AE Men Basketball Shoes Green Glow/Black Spruce-White VH20ONike Men Air Force 1 Blue, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Vans Men Classic Slip On Suede Sale Brown,Air Jordan VI (Cigar) Retro Men Basketball Shoes Raw Umber/Challenge Red-Team Red-Metallic VQ95VOakley Stacker Fleece FullZip Hoodie Men's 64622,.”

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Andal introduced the company’s K,Nike Air Force 1 Retro Men Basketball Shoes University Red/Black-University Red OW56BStoic Amphibious Board Short Men's 66978,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Prana Mojo Short Men's 67469,Reebok Pump Omni Lite (Stash) Retro Men Basketball Shoes Red/Grey-Steel FJ33EVasque Summit GTX Backpacking Boot Men's 69504,.

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