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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Low-cost direct - Converse Ladies Uk 5 Eu 37.5 Black Canvas Chuck Taylor Ii Hi Trainers C45u8021,Asics Yellow Galaxy Blue Black Gel Flash 8 Cushioned Running Shoes Transportation Security,Adidas Originals - Promotions Busenitz Trainer : active The Lowest Price,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike - Authentic Roshe NM 'Fleece Pack' Trainer : Conventional Half-price,Grey Navy Gel Asics Sheepskin Explosion Models Prices Atlanis Trainers,Harkila Kepo Pullover - Willow Green Melange lovely Just For You,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Le Chameau Ceres Wellingtons (Men's) - Marron Fonce (Brown) Comfort New Year's Day,Men Asics Colour Si Gel-Netburner Ballistic Mt Volleyball Shoes Tiger White Black,Oakley Airbrake Snow Goggles - Black / Fire Iridium Persimmon romantic Just Buy It,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Timberland Thorton Walking Boots (Men's) - Dark Brown Fascinating Export Outlet,Men Short Sleeve Tees Ralph Lauren Furniture Rlpc,Havaianas - Advanced Brasil Flip Flop : Dancing Shoes Sell crazy,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, On Sale - Converse Chucks All Star Hi Femmes Hommes Tissu Chaussures Classique Nouveau X50x9026,Orange Polo Long Sleeved Solid,On Sale - Converse White Patent Leather Low Top Trainer.Uk6 Eur39.Vgc.Rare!! G36d5068,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, * Nike Air Max 90 Dark Blue Shoes New Men's,Adidas UK Shop - Adidas TERREX Swift R GTX Shoes (Grey) for Men,* Red For Men 2013 Running Shoes Air Max New,, “This is something entirely new.” * White Silver Skyblue For Mens Air Max Skyline,Adidas UK Shop - Adidas ACE Tango 17.2 Turf Shoes (Grey) for Men,Authentic Sperry Topsider Suede Boat Shoes Men 8153-1887,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Authentic Lacoste Gazon Leather Slip On Plimsolls Men 9257-1262,Adidas UK Shop - Adidas Trefoil Hoodie (Grey) for Kids,Clearance Dr Martens Delray Canvas Shoes Men 3779-3360,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Men Sweaters V-Neck Ralph Lauren Nyc,Adidas UK Shop - Adidas Trefoil Graphic Tee (White) for Men,Ralph Lauren Short Careers Ocean Challenge,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Adidas UK Shop - Adidas ZX Flux Shoes (Black) for Men,Adidas UK Shop - Adidas Supernova TKO Cool Tee (Orange) for Men,Adidas UK Shop - Adidas adizero Adios 3 Shoes (Black) for Men,, they can make up for low utilization with a decent weekend. Adidas UK Shop - Adidas Badge of Sport Side 3-Stripes Tee (White) for Men,Adidas UK Shop - Adidas ULTIMATE CREW MLS D BLACK HEATHE (Red) for Men,Adidas UK Shop - Adidas Sweet Leaf Jersey (Multicolor) for Men,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Adidas UK Shop - Adidas Techfit Snake Strike Fitted Tee (Blue) for Men,Adidas UK Shop - Adidas Techfit Chill Graphic Tee (Blue) for Men,UO900 Nike Zoom Hyperfuse 2013 XDR Basketball Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Internationalist Men Casual Shoes Dark Pewter Strata Grey Volt Black,IN462 Nike Lebron 10 X EXT DENIM QS Basketball Shoes,Nike Air Zoom Elite 8 101 Men Running Shoes Blue Red Green Black,. Plumer said The VOID is also considering franchise locations, Nike Metcon 1 Men Training Shoes Daring Red Blue Graphite Hot Lava,UF211 Nike KD VII KD 7 Yellow Black Shoes,Top Fashion Mens,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Low-cost direct - Converse M9691 All Star Mens Womens Unisex Maroon Trainers 100% Genuine M54w2368,SmartWool Phd Ultra Light Zip Top LongSleeve Men's 66010,Hot Sale - Womens Converse All Star Pink Trainers Size Uk6 G3m6474, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the * For Womens Air Max Black Vermeil 2011,Reef Reef Groundswell Board Short Men's 66988,Asics Fuzex Lyte Blue White Running Shoes Womens,, and for a growing list of partners, Asics Women Gel-Evate 3 Turquoise White Purple Running Shoes Colour,Patagonia Back Step Short Men's 67193,Adidas UK Shop - Adidas Edge Lux Shoes (Grey) for Women,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Nike Zoom Rival M 8 Track Spike Womens Casual Shoes White Racer Blue Black,WeSC Conway Twill Short Men's 67372,Nike Air Zoom Pegasu31 Womens Running Shoes Hyper Pink Volt Black,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Ritorni Charm Adidas Black 'duramo 6' Running Trainers-Women Ebay,Stoic Performance Cargo Hiking Short Men's 672,PUMA Women Aril On Sale St Grey/Black,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Low-cost direct - Converse Men'S Chuck Taylor All Star White/Gold Alpha Hi Tall Shoes 153113C Rare,Columbia Megavent PFG Shoe Men's 71136,Low-cost direct - Converse Ct Pc Layer Mid Charcoal Leather Trainers 143212C T23w3677,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Hot Sale - Shoes Converse - All Star Hi Chuck Taylor Glitter Nero 553137C Novita' 2017 O37t5996,Adidas Mutombo Retro Men Basketball Shoes Run White/Blue-Black GP29A,* Adidas Men White Blue Yellow Soccer Shoes Nitro Charge 10 Trx Fg Firm Ground,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, * Air Max 90 White Black Shoes On Men's,Air Jordan CP3.VI AE (Supernova) Men Basketball Shoes Black/White-Game Royal-Sport Red PC09C,* Black Men's 2012 Air Max Shoes Breathable Online-blue,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations PUMA Men Court Star Sale Green,Nike Field Trainer Men Training Shoes Base Grey/Black-Pro Green-White TJ20B,Analog Overlay Thermal ATF Pullover Hoodie Men's 64446,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Prana Stretch Zion Lined Pant Men's 65087,Men Wholesale Cheap Ralph Lauren Soft Black Yellow Hoodied,Billabong Pivot X Board Short Men's 66894,, and the entertainment giant made an investment in the company. Quiksilver New Echo Chino Print Short Men's 67408,Men Sale Comfortable Latest Style Ralph Lauren Big Pony Yellow Navy Stripe Polo,New Balance Excel Race Day Singlet Men's 69396,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mammut Wall Guide Low Shoe Men's 70045,Men Cheap Deals On Sales Promotio New Balance 574 Brown Gray Running Shoes,Altra One 2.5 Running Shoe Men's 70553, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Kanyon Outdoor Rowan Country Boot (Women's) - Chocolate formal Fashionable,Nike Kyrie Irving 2 EP white red Mens basketball sports shoes sneakers,UK - [555834C] Converse All Star Sloane Mid Mouse Black White Women Sz 11 O85x3426,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Hot Sale - Swarovski Elements Bling Converse-Black Low Top Chuck Taylor All Star-Women'S 6 T61v2285,Nike Mercurial X 10 Porximo Superfly 4 The 15th anniversary Mens football boots Soccer shoes,* Black Gray Nike Women Air Max Tn Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Asics Gel-Evate 3 Black Silver Running Shoes Womens,Nike Zoom Kobe Icon Black White All Star BHM Mens Basketball Sports Shoes Sneakers 818583 001,Asics Women Training Shoes Gel-Fit Nova 2 Tiger Black Silver Cross Colour,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Adidas UK Shop - Adidas Response Long Tights (Blue) for Women,Unique 2018 Mens Under Armour UA Curry 4 Low Golfs Used Red/Black/Gold Basketball Shoes Top,Nike Air Zoom Structure 19 Womens Running Shoes Purple Dusk Radiant Emerald White Black,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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