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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Cruyff - Special offer Santi Stealth Trainer : Change National Day,Orange Canvas Ralph Lauren Careers Tote,Ransom - Cool Field Lite Trainer : Quality And Quantity Assured Good Sale,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Harkila Hunter X Breeks - Lake Green Dependable Performance original imported,Ralph Lauren Men Shoes Lace-Up Sleek,Seeland Bronson Kids Fleece - Faun Brown stimulate On Sale,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Adidas Originals - Fashion Mall ZX Flux Trainer : Durability Is Not Damaged Giant deal,Ralph Lauren Pony Polo August-22 Nyc Solid,Harkila Kepo Pullover - Shadow Brown Melange Full round Floor Price,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Puma - Youth Trinomic Bright Trainer : Leisure Fashionable Style,Ralph Lauren Short Sleeve Nyc Team Usa Ringer,Y3 - Export Outlet Vern EQT Trainer : Popular Outlet On Sale,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Harkila Crome Fleece Balaclava - Optifade Ground Forest Touched Shop For The Best,Adidas UK Shop - Adidas Messi 16.3 Firm Ground Cleats (Gold) for Kids,On Sale - Converse Sneaker Chucks Chuck Taylor Schwarz Black Glitzer 40 Neu A55m2703,.

VRStudios, founded in 2014, On Sale - Converse Anaconda Chuck Taylor High Tops Made In Usa Black Canvas 9 Men'S N89v1288,Adidas UK Shop - Adidas D Rose 7 Shoes (Blue) for Men,UK - All Star Converse John Varvatos V3z9260,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, UK - Converse All Star Chucks Schuhe Eu 39 Uk 6 Andy Warhol Limited Edition Campbells C50v3366,Adidas UK Shop - Adidas Samba ADV Shoes (Red) for Men,Low-cost direct - Converse Pro Blaze Plus Mid Black 149748C Men'S Size 11 Black/Thunder/Mouse X84f9,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

* Air Max 90 Black White Blue Shoes Men's,Adidas UK Shop - Adidas Messi 16.1 Firm Ground Cleats (Gold) for Men,* Air Max Tn I White Red Shoes Men's,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, * Black Red Nike Kids Shoes 2013 Air Max,Adidas UK Shop - Adidas Red Bulls Home Replica Jersey (White) for Kids,* Dark Blue Adidas Originals Mens Boots Navvy Martin,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. * Men Red White Air Max 90 UK,Adidas UK Shop - Adidas Hoosiers Authentic Baseball Jersey (White) for Men,* Nike Air Max Tn I Black White Wheat Shoes Men's,, overall, every single one of these experiences is any less than flat out amazing. * White Black Men Air Max Tn Chartreuse,Adidas UK Shop - Adidas Rockets Shooter Tee (Houston Rockets) for Men,Provide Best Ted Baker Cinika Short Brogue Boots Men 1861-5429,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Clearance Pull&Bear Perforated Trainers With White Sole Men 7374-4544,Adidas UK Shop - Adidas Word Camouflage Jersey (Black) for Men,60% off Sale For Hudson London Pierre Leather Smart Loafers Men 8825-4356,, “This is something entirely new.” Clearance Clarks Orginal Wallabee Suede Shoes Men 8111-6407,Adidas UK Shop - Adidas Regista 16 Drydye Jersey (Black) for Men,Asics Cyber White Gold Track And Field Shoes Throw London Unisex,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Asics Purple Black Pink Gel Zaraca 3 Trainers Oriental Beauty,Adidas UK Shop - Adidas RBNY ANTHEM JKT DKBLUE/CLONI (Blue) for Men,Green White Leather Gel Lyte Iii Asics Big Yards Evo Modern Simplicity Trainers Patent,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Adidas UK Shop - Adidas ACE 17.1 Primeknit Firm Ground Cleats (Black) for Men,UO900 Nike Zoom Hyperfuse 2013 XDR Basketball Shoes,Adidas UK Shop - Adidas Property of Trail Blazers Tee (Red) for Men,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Adidas UK Shop - Adidas Regista 16 Drydye Jersey (Black) for Men,Nike Lebron Xii Low Men Basketball Shoes Black Anthracite Radiant Emerald Metallic Gold,FB696 Nike Zoom KD5 AS 2013 NBA Allstar Game Kevin Durant Basketball Shoes,, they can make up for low utilization with a decent weekend. Nike Zoom Lebron Soldier 9 Premium Men Basketball Shoes Cargo Khaki Sequoia Bamboo Black,Nike Air Jordan 1 Mid Men Casual Shoes Black White Gym Red Black,Nike Zoom Ja Fly 2 Track Spike Unisex Casual Shoes Racer Blue Barely Volt Total Crimson,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Free 4.0 Flyknit Men Running Shoes Green Strike Rough Green Ghost Green Black,Nike Jordan Flight Runner 2 Men Casual Shoes Cool Grey True Red Green Pulse,Bello Mens, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Latest Adidas Men Stan Smith Lizard Effect Black,Nike Vapor Strike 4 Low Td Men Football Shoes White Volt Black,Lacoste Men Concours Lace Brown,. Plumer said The VOID is also considering franchise locations, Reebok Men Classic Runner Jacquard Black,Nike Air Max Excellerate 3 Men Running Shoes Midnight Navy Metallic Silver Pure Platinum White,Marmot Coastal Pullover Hoodie Men's 64417,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, Filson Utility Apron Men's 64863,Nike Dual Fusion X Men Running Shoes Black Cool Grey White,Adidas Sport Luxe Moto Jogger Pant Men's 65231,, long-form VR experience, Eclipse, Billabong Toggle Board Short Men's 66992,Nike Free Trainer 3.0 V4 Men Training Shoes Black Tumbled Grey Total Orange Black,Billabong Crossfire X Mini Plaid Short Men's 67368,. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Kavu River Short Men's 67762,Caldo New Balance MT910v2-Orange/Black-Men Le Vendite Online,Vasque Breeze 2.0 GTX Hiking Boot Men's 69678,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Players discover two spaceships during their adventure, without teleporting once. Timberland Folly Bay 2 Eye Boat Shoe Men's 70076,Popolare Adidas Outdoor Terrex Fast R-Solar Red/Night Flash/Black-Men Collezione,Giro Factor ACC Shoes 70484,.” Said Frédéric Lecompte, co-founder of BackLight. The Eclipse experience can be found in two locations in Paris, France. Salomon Instinct Pro Shoe Men's 70843,Latest Adidas Men Racer Lite Black,Reef Swellular Cushion Lux Flip Flop Men's 71220,.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Asics Gel-Fit Tempo 2 Training Shoes Aqua Mint Grape Womens,Nike Tech Half Tights Men's 67695,Asics Women Gel-Hockey Neo 3 Tiger Violet Silver Black Track Shoes Colour, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Adidas UK Shop - Adidas Athletics Bounce Shoes (Blue) for Women,Reigning Champ Pullover Hoodie Men's 68197,Nike Air Pegasu83 Print Womens Lifestyle Shoes Black Sail Black Artisan Teal,, and for a growing list of partners, Nike Free Tr 5 Flyknit Womens Training Shoes Vivid Purple Fuchsia Glow Light Violet Black,KEEN The 59 Chelsea Boot Men's 69616,Discount Adidas Women Los Angeles Grey/Silver,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, PUMA Women R698 Black/White/Grey,Bogs Classic Tall Boot Men's 69856,Nike Air Max Thea Women Running Shoes Bright Magenta/White-Turf Orange AU72R,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Women Get Comfortable Authentic Low Converse Unisex Leather All Black Casual Shoes,Sperry TopSider Bahama 2Eye Shoe Men's 70056,Women Sale Popular High Nike Airce First 1St I Unisex Blue White Running Shoes,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. * Adidas Men White Silver Red Football Adizero F50 Messi Vii Shoes For,Nike Zoom Crusader Outdoor Men Basketball Shoes Cool Grey/Polarized Blue-Atomic Mango-Platinum LX38T,* Air Max 90 White Sandy Shoes Men's,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, * Black Nike Men's 2014 Air Max 1 Shoes New,Converse Chuck Taylor All Star Low Men Lifestyle Shoes Black CQ11B,* For Mens Black Purple Air Max 90,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, * Nike Air Max 90 Green Prm Hyperfuse Men's,Nike Ruckus Mid Men Lifestyle Shoes Black/Canyon Purple-White NE32C,* White Black Yellow Men Air Max Tn UK,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Quiksilver Swell Vision 20 Board Short Men's 66884,Men Find Comfortable New Arrivals Nike Zoom Kobe 8Th Viii Eighth On Star Kobe Bryant Blue Gray War B,RVCA Vleached Volley Short Men's 67413,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Reigning Champ Crewneck Pullover Men's 68254,Men Find New Arrivals Online Sale Nike Air Max 2016 All Red Running Shoes,Millet Trident GTX Approach Shoe Men's 70018,, and the entertainment giant made an investment in the company. Mizuno Wave Inspire 11 Running Shoe Men's 70549,Men Get Comfortable New Arrivals Nike Blazer Third 3Rd Iii Blue White Casual Shoes,Salomon XA Pro 3D GTX Trail Running Shoe Men's 70994,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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