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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Mens Nike Air Jordan Iii 3 Retro Away Oregon Ducks Shoe Free Shipping,Adidas UK Shop - Adidas ZX Flux Primeknit Shoes (Yellow) for MenMens Nike Air Jordan Xi 11 Grey Silver Shoe Stockists,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Mens Nike Air Max 360 Grey Orange Shoe Save Off 50%,Adidas UK Shop - Adidas TERREX Swift R GTX Shoes (Green) for MenMens Nike Air Max 90 Grey White Red Running Shoe Best Sale,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Mens Nike Air Max 90 Red White Running Shoe Wholesale Online,Adidas UK Shop - Adidas Distancestar Spikes (Black) for MenMens Nike Air Max 97 Cvs Yellow Running Shoe Official Website,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, * White Green Nike Women Air Max Tn Shoes,Adidas UK Shop - Adidas Star Wars Summer Set (Black) for KidsAsics Gel-Kayano 22 White Running Shoes Ruby Womens,, “This is something entirely new.” Asics Women Fuzex Lyte Running Shoes Colour Azalea Melon Eggplant,Adidas UK Shop - Adidas Smoke Screen Short Set (Turquoise) for KidsAsics Women Soccer Shoes Copero Yellow S 2 Colour Flash Onyx Marigold,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas UK Shop - Adidas alphabounce Engineered Mesh Shoes (Blue) for Women,Adidas UK Shop - Adidas Badge of Sport Side 3-Stripes Tee (Blue) for MenAdidas UK Shop - Adidas Ocean Elements Windbreaker (Multicolor) for Women,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.ASICS Women Gel Kayano Evo White,Adidas UK Shop - Adidas Property of Warriors Tee (Red) for MenPUMA Women Aril Black/Violet,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Adidas Jeremy Scott Women Hiking Wedge Tan/Brown PC59G,Adidas UK Shop - Adidas Cross-Up Hoodie (Black) for MenNike Free Run+ 2 EXT Women Running Shoes Black/Black-Fireberry-Sail XA67D,, they can make up for low utilization with a decent weekend. Women Choose Comfortable Ralph Lauren Black Watch White Polo,Adidas UK Shop - Adidas Clippers Swingman Jersey (Red) for MenWomen Buy Original Online Sale New Balance 574 Gray White Purple Running Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Women Sale Comfortable Latest Series Low Nike Blazer First 1St I White Pink Casual Shoes,Adidas UK Shop - Adidas Trefoil Graphic Tee (White) for Men812654-414 MENS/womens NIKE TANJUN MESH RUNNING SNEAKER NAVY / ROYAL WHITE, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Air Huarache NM Pink White Womens Running Shoes 705159 600,Adidas UK Shop - Adidas Pinstripes Tee (Blue) for MenNike Air Max 1 Ultra Essential Pink White Womens Running Shoes 819476 112,. Plumer said The VOID is also considering franchise locations, Nike Air Max 95 Premium Tape Black Atomic Pink Gamma Blue Mens Womens Running Shoes 599425 064,Adidas UK Shop - Adidas XbyO Pullover (Grey) for MenNike Free 5. 0 Pink White Womens Running Shoes 724382 029,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Pink Pony Big Full-Zip Hoodie S-Xl,Nike Flex Experience 4 Men Running Shoes Dark Grey Black White SoarRalph Lauren Pony White Canvas Furniture Lable Handbag In, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Adidas UK Shop - Adidas adizero 5-Star 6.0 Uncaged Cleats (White) for Men,Nike Lunaracer+ 3 Men Running Shoes Classic Charcoal Black WhiteAdidas UK Shop - Adidas The Superstar Snowboarding Boots (Grey) for Men,, and for a growing list of partners, Adidas UK Shop - Adidas AC Milan Away Replica Jersey (White) for Kids,Nike Lunarspider R 6 Unisex Running Shoes Green Strike Hyper Orange BlackAdidas UK Shop - Adidas Timberwolves Swingman Jersey #22 (Blue) for Men,, cloud-based content management system for VR.”

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Air Visi Pro IV Men Basketball Shoes Black/Medium Grey-Anthracite IG82K,Nike Men Internationalist Prm WhiteConverse Chuck Taylor All Star Low Men Lifestyle Shoes Charcoal/Black/White HN13L,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas Gazelle 2 Men Retro Shoes Dark Petrol Blue/Black JL22A,Latest Nike Men Roshe One WhiteNike Air Max Defy Run Men Running Shoes Armory Navy/Volt-Gamma Blue VS73H,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Adidas Skate Profi Men Skateboard Shoes Grey/Black RC41R,Latest PUMA Men Star Suede GreenOnitsuka Tiger Mexico 66 (Liberty) Men Multi WW39O,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Mens Nike Dunk Sb Mid Cut Blue Black Red Shoe Fast Delivery,Hippy Tree Ranger Pant Men's 65161Mens Nike Free Wool Skin Black White Running Shoe Online Without Sale Tax,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Roshe Wool Skin Brown White Running Shoe Wholesale Online,Under Armour Tech Pant Men's 65224Mens Nike Zoom Lebron X 10 Low Green Shoe Sale Shop,, and the entertainment giant made an investment in the company. Hey Dude Vigo Boots (Women's) - Dark Brown High Cut High-Fashion,Arc'teryx Alpha AR Pant Men's 65401UK - Women'S Converse Boots Leopard Print T38v5670,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Low-cost direct - Converse All Star Tan Sneakers Womens Size 12 / Mens Size 11 C46u3128,BANKS Dotty Board Short Men's 66843* 2012 Air Max Shoes Breathable Blue-splitter Women, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, * Green Red Women Air Max 87,Patagonia Minimalist Wavefarer Board Short Men's 66990Asics Gel-Court Bella Court Shoes Berry Cotton Candy Womens,, like all retail operators, Asics Women Gel-Kayano 22 Purple Silver Pink Running Shoes Colour Glow,BANKS La Plage Board Short Men's 67074Adidas UK Shop - Adidas PureBOOST Xpose Shoes (Green) for Women, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Adidas UK Shop - Adidas Wanderflow Crop Tee (Orange) for Women,RVCA Control Stripe Short Men's 67221Nike Lunaracer+ 3 Womens Running Shoes Black Hyper Orange Vivid Purple White,, they can make up for low Migliore Vans Natural leopard print trainers-Women Vendite Online,Nike SB Hawthorne 2.0 Cargo Short Men's 67365Nike Women Juvenate Sale Wolf Grey, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overConverse Chuck Taylor Shoreline Women Lifestyle Shoes Nightshade PV93S,Quiksilver Le Fiver Printed Short Men's 67438Women Coupon Deal Ralph Lauren Mesh Polo Stickup Orange Long Sleeved,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Women Purchase Authentic New Style Nike Air Max Ltd 1St White Pink Running Shoes,The North Face Better Than Naked Long Haul Short Men's 67594ASICS GEL LYTE III white H5B4N 0101 Womens Mens Running Shoes Sneakers, could generate over half a million dollars a week, and easily finance new titles. Nike Air Jordan 5 Retro White Metallic Silver 136027 130 Women and Men basketball shoes,The North Face Kilowatt Short Men's 67689Nike Air Pegasus 83 / 30 Wolf Grey Jasper Fluorescence Green Womens Running Shoes 599902 003,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Roshe Run Jacquard White Cool Grey Mens Womens Running Shoes 705217 003,BANKS Deco Cardigan Sweater Men's 68133Womens Nike Air Jordan 13 Xiii Retro Grey White Shoe Fast Delivery, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Adidas Originals - Special offer Gazelle Indoor Trainer : Enthusiasm Buying Cheap,Asolo Power Matic 200 GV Boot Men's 69505Bjorn Borg - Breathable Low Mesh Trainer : Welcomed Sale,, we’ve chosen to develop something different than a Nike - Force 1 High Trainer : Happy High Quality,Frye Phillip Lug Workboot Men's 69658Cruyff - Export Outlet Vanenburg X-LITE Trainer : Enthusiasm Buying Cheap,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Superga - Deals Cotu Classic Trainer : Inclusive Hot Sale,Wolverine Corsair Waterproof Composite Toe Boot Men's 69885Timberland Earthkeepers Holbrook Sandal (Men's) - Brown Trend Zero Profit,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike - Nike Free Socfly Trainer : Delicate Colors Original Product,Chaco Z/2 Pro Sandal Men's 70004Asics - Popular Gel-Lyte EVO 'Samurai Pack' Trainer : Handsome Good Sale,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Snowbee Classic Neoprene Cleated Bootfoot Thigh Waders Dancing Shoes Sell crazy,Timberland Euro Hiker Mid Leather Shoe Men's 70121On Sale - Converse X Missoni Sneakers Chuck Taylor All Star Low Gr. 38 Gr.39 Gr.395 F89n2487,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, UK - Black Converse Trainers Size 4.5 H83n9318,Fallen Chief XI Skate Shoe Men's 70261Low-cost direct - Converse John Varvatos Mens Size 7.5 Chuck Taylor All Star Painted Hi Top Rare G4,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Low-cost direct - Converse All Star Turnschuhe & Sneaker Gr. 38 / Uk 5 / 24 Cm Textil E15u1041,Mavic Drift Shoe Men's 70421Hot Sale - New Mens Converse Cons Deck Star 67 Black Slip On Us 8 Nib Sold Out V69r6984,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few * Adidas Men Black Green Football Adizero F50 Messi Vii Shoes,Pearl Izumi EM Road H 3 Running Shoe Men's 70597* Adidas Unisex Blue White Lazy House, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize * Black Adidas Men Mid Roundhouse,Scarpa Force X Climbing Shoe Vibram XS Edge Men's 70694* Black Yellow Red Adidas Men Skateboard,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not * Light Blue Adidas Unisex Adidas Angel Wings Glowing Few,Adidas Outdoor Satellize Shoe Men's 70849* Nike Air Max Tn I White Dark Blue Black Shoes Men's,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by * White Pink Skyblue Men Air Max 87,Fallen Forte II Skate Shoe Men's 70986Wholesale Reebok Classic Trainers Men 3523-7179,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is New Style Hudson London Exclusive to ASOS Leather Derby Shoes Men 4413-4007,Teva Kitling Water Sandal Men's 71145Best ALDO Alard Boat Shoes Men 1376-4162, will Asics Grey Purple Trail Running Shoes Gel Sonoma Recently Launched Onyx Art,Reef HT Prints Sandal Men's 71275Men Asics Burner Baseball Shoes Colour Silver Black, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Men Short Sleeve Tees Ralph Lauren Red Rugby &Quot Rl.6&Quot In,Air Jordan 1 Retro 86 Men Basketball Shoes White/Kumquat-Pure Platinum FN55URalph Lauren Short Sleeve Flag Nation Nyc Usa,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Adidas UK Shop - Adidas New York Shoes (Blue) for Men,Air Jordan CP3.VII (Chris Paul) Men Basketball Shoes Game Royal/Varsity Maize-Black-White FX21IAdidas UK Shop - Adidas Tango Cage Jersey (Blue) for Kids,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas UK Shop - Adidas Trefoil Hoodie (Black) for Men,Nike Air Flight Falcon Men Basketball Shoes White/White-Dark Grey-University Red IN85VHV720 Nike Kobe VII 7 Gray White Black Basketball Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Zoom Hyperquicknes2015 Men Basketball Shoes Game Royal Midnight Navy Green Strike,Nike Air Ultra Force 2013 Men Basketball Shoes Photo Blue/White-Wolf Grey-Black IA34LNike Dual Fusion X Men Running Shoes Team Red Bright Crimson White White, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Affascinante Mens,Nike Zoom Hyperfranchise XD Men Basketball Shoes Tour Yellow/Pure Platinum-Night Stadium DI80XAdidas Men Triad Black, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Cheap Nike Men SB Free Grey,Adidas Seeley Men Lifestyle Shoes Black/Run White/Black QI12ELatest Vans Men Sk8-Hi Leather Brown, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content RVCA Duplex Lined Pant Men's 64852,Converse Chuck Taylor LP II Men Lifestyle Shoes Black RB53XMarmot Scree Softshell Pant Men's 65346,.”

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Andal introduced the company’s K,Nike Solarsoft Mule Woven Men Lifestyle Shoes Wolf Grey/Mid Fog-Vivid Slfr HH66QNew Balance In Flux Board Short Men's 67710,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Adidas Outdoor AX2 Mid GTX Hiking Boot Men's 69710,Adidas Gazelle 2 Men Retro Shoes Green/Black FE14LKEEN Arroyo II Hiking Shoe Men's 70275,.

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