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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Nike Kobe 9 NSW Lifestyle TXT Mens Shoes Black,7 Star Sale Womens 2015 Nike Roshe One Print Flower White,Nike Lebron James 13 Mens Shoes Red Black White,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Nike Internationalist Mid Mens Shoes Navy Black,7 Star Sale Womens Nike Roshe One Flyknit - Jasper White NZ,2018 Mens Under Real Armour Original UA Curry 4 Low Golfs Bargain Black/White Basketball Shoes,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based 7 Star Sale Mens Nike Roshe One HYP QS Light Weight Mesh Low Orange Dark Blue Online NZ,Wmns Nike Air Vapormax Latest Ocean Bliss Blue Orange Women Best Running Shoes AH9045-400 outlet,Kids Nike Air Jordan Customize XII cheaps Retro 12 White/Black/-Taxi-varsity Red 130690 125 Shoes,). Sneaker Room x Nike cheap Air More Money Offer QS stores,Nike Lunarglide 6 Women White/Pink Pow/Space Pink/Black Running Shoes,New Balance M1340v2 Men Silver/Blue Running Shoes,, VRcades, Nike Air Max Tavas Essential Men Rio/Dark Obsidian/Midnight Navy/Bright Crimson Running Shoes,Nike FS Lite Run 2 Women Classic Charcoal/Blue Graphite/Pink Pow Running Shoes,Adidas Stan Smith Damske Sportove Topanky biele/Pink 901-91510, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Jordan 31 Rio Panske Basketbalov,Colourful Wmns Nike City Loop Hot Tech Fleece Black Grey Women Buy Running Shoe Sneaker AA1097-001,Vans Authentic Damske Skate Obuv Modre/biele 759-80968,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. ASICS GEL-Noosa Tri 10 Women Navy/Flash Yellow/Hot Pink Running Shoes,On Sale Cheap Air Jordan 6 Embroidery Black Red,Hottest Fitflop LULU Limited Edition Women Authentic Sandals White Fitflops Slippers,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Legit Cheap Nike KD 8 All Star,On Sale Nike Air Huarache Bronzine,Legit Original Air Jordan 5 Miami Vice,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, On Sale Authentic Clutchfit Drive Black History Month,On Sale Nike HyperRev 2015 Black Metallic Gold,On Sale Authentic Nike Kyrie 3 Team Red,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, On Sale Nike Hyperfuse 2012 Grey Light Green,Online Authentic Air Jordan 12 Dark Purple Dust,Online Authentic Air Jordan 12 Low White Grey,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Original Lebron James 12 NSW Lifestyle Black Challenge Red 716417-001,Original adidas NMD R1 Suede Wine Red White,Real Cheap Nike Air Flight 89 White Hyper Blue Wolf Grey Black,.

VRStudios, founded in 2014, Real Lebron James 13 Wine Cork,Original Lebron James 12 Christmas,Shop Nike Zoom Lebron Soldier 6 Blue Silver Green 207887 051,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Where to Buy Cheap Curry 2 Easter,Original Nike Air More Uptempo Navy Orange White,Where to Order Cheap Jordan Super.Fly 4 Black Bright Crimson Electric Green,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Man Air Max 2009-0012,Top Sale Cheap Air Jordan XXX Grey Navy,Basketball Kobe-0573,, “This is something entirely new.” Basketball Kobe-0526,Where to Buy Cheap Curry 3 Blackout,Basketball Rose-0132,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Man Max 87-0203,Where to Order Cheap Jordan Super.Fly 2 PO Blue Red Black,Jordans 5--144,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Man Max 90-0993,Wholesale Cheap Nike KD 9 Light Blue Yellow,Jordans 1-0139,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Man Max 90-0972,Hot Nike Air Relentless 5 Trainers Shoes Mens Black/Wht/Orng 956713OT,Man Air Max 2010-0057,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Flyknit-0155,NZ Nike HyperVenom Phade Firm Ground Football Boots Mens Volt/Black 207418ER,Man Max UM-0030,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Free45-0560,Outlet Nike Air Max Motion Lightweight Trainers Shoes Mens Black/White 787716TK,MAN Max 2016-0031,, they can make up for low utilization with a decent weekend. Basketball James-0403,Sale Nike Magista X Pro Indoor Astroturf Trainers Shoes Mens Black/Volt/Wht 890026FO,Kid free28-35-0104,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Kid free28-35-0093,Shop Nike Son of Flight Trainers Shoes Mens White/Black 150372OO,Basketball Kobe-0229, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Kid NIKE25-37-0024,DC / EVAN SMITH HI BLACK / GOLD-WHITE ADYS300246-BG3,Nike Free44-0548,. Plumer said The VOID is also considering franchise locations, Basketball James-0224,SUPRA / CHINO COURT LIGHT GREY SUEDE / GUM 08058-012-M,Basketball Hyperdunk-0009,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Nike Flyknit Lunar 3 Womens Shoes Black Pink Purple,Jordans Sandals-0201,7 Star Sale Nz Womens Nike Roshe Run One Flight Weight Pink/White, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Adidas Powerblaze W Women Light Onix/Silver Metallic/Solar Blue Running Shoes,Max Flyknit-0069,Nike Epic React Flyknit White Blue Pink AQ0067-101 Mens Buy Womens,, and for a growing list of partners, Legit Original Air Jordan 11Lab4 University Red,Jordans 12--090,Official Nike Hyperdunk 2013 Fluorescent Green Sport,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, On Sale Cheap Air Jordan 6 Embroidery Black Purple,Air Force LOW--361,Online Authentic Air Jordan 11 Legend Blue White Black Legend Blue,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Original Lebron James 12 EXT Prism,Nike Free44-1000,Real Cheap Nike Air Vapormax Flyknit Black Black 899473-003,.

Shop Cheap adidas D Rose 7 Black Red White,Basketball Hyperdunk-0131,Top Sale Cheap Air Jordan XX9 Blackout Black Black-White,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Where to Order Cheap Jordan Super.Fly 4 Jacquard Gym Red Light Crimson Black,Basketball OTHER-0196,NZ Nike Dart 11 Running Shoes Mens Blue/White 168499GN,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Basketball kyrie-0038,Man Max 90-0769,Man Air Max 2010-0057,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Basketball OTHER-0133,Man Max TN-0106,Nike Free44-0812,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Man Max 90-0788,Kid bootball(33-38)-0010,Basketball Durant-0177,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, Nike Free44-0607,Basketball Durant-0169,Basketball Rose-0070,. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, and its price point makes it compelling for LBEs to drop the wires and add VR Air Force HIGH-0039,Nike Free44-0748,Nike Football-0086,.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Reebok Classic Sport - Flat Grey/Gravel/Chalk/Chin Outlet Store,Nike Free44-0417,Vans Authentic - Shitake/ Black Outlet,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Vans Vault TH Cornice LX Horween (Taka Hayashi) - Puce Online Shop,Basketball Hyperdunk-0009,Nike Air Jordan 11 Retro Low Mens Shoes Citrus White,, and the entertainment giant made an investment in the company. Nike Air Jordan 6 Mens Shoes Purple Blue Black,Nike Football-0090,Nike Air Max 90 Mens Shoes Sapphire White,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike KD 7 Easter Mens Basketball Shoes Green Orange,Basketball Hyperflight-0024,Nike NikeiD Lebron James 13 25K Mens Shoes Purple, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, 2017 Mens/Womens Direct DS Nike Air Jordan Retro 11 XI White MIDNIGHT Really Cool NAVY Blue UNC 82 378037-123,Converse All Star Hi - White Outlet Sale,Women Nike Amazing Air more uptemp 415082-400, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Men/Women Nike Air Custom Vapormax Flyknit 2 Hot Punch Black 942842 003 Purple Blue Pink Store,Jordan Super.Fly 2 - Black/Bright Crimson-Gym Red-White Store,Legit Original Air Jordan 4 Fire Red,, we’ve chosen to develop something different than a On Sale Authentic Curry One Low Electric Blue Carolina Blue Blaze,Lacoste Fairlead - Blue/White Best,On Sale Nike Air Huarache All Black,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Original adidas NMD R1 Zebra Pack Black,Lacoste Sevrin - Dark Burgundy Buy,Real Cheap Nike Air Flight 89 White Grey,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Shop Cheap adidas D Rose 7 Smoke Grey White,New Balance M577ANG - Grey Sale,Where to Buy Cheap Curry 2.5 Light Blue Black Red,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Australia Nike Dual Fusion Trainers Shoes Mens Grey/White/Volt 466503DI,Nike Air Force 1 '07 low - White/White Online Shop,Outlet Nike Kaishi Run Trainers Shoes Mens Blue 104669GM,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, DC / CRISIS SE BLACK / MARL ADYS100284-BMA,Nike Air Max 2015 - Black/White-Volt-Hyper Jade Special Sales,CONVERSE / CORE LEFT CHEST CP CREW S/S VINTAGE GREY HEATHER 10002850-035,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,ROXY / FROST PRINTED ZH AKIYA PRINT ERJFT03313-BSQ8,Nike Air Pegasus 83 LTR - Dark Obsidian/ Hyper Turquoise- Refutable Online Shop,BURTON / TAYLOR PACK BP POPPYFIELD PRINT 152931-991,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Man Max 90-1013,Nike Wmns Air Pegasus '83 - Light Orewood Brown/Atomic Mango/Pink Glow/Atomic Shop,Man Air Max 2010-0077,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Man Air Max 2010-0062,Nike Zoom Terra Kiger 2 - Jade Stone/ Blue Lagoon- Black Factory Outlet,Jordans 10-0046, will Nike Free45-0560,Patrick Ewing Guard - Sparkling Grapel/ Scuba Blue/ Vibrant yellow Outlet Stores,Basketball OTHER-0090, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Basketball OTHER-0011,Puma Trinomic XT 1 Plus - Gray Dawn-White Online Store,Nike Free44-0719,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Kid NIKE25-37-0046,Reebok GL 6000 Athlectic - Grey/Navy/Black/White Top Quality,Nike Flyknit-0003,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Air Force LOW-0029,Vans 106 Vulvanized - Suede Demitasse/Dark Earth New Arrival,Basketball Hyperflight-0024,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas Adizero Prime Boost - Black/White/Red Wonderful,Vans Chauffeur - (Surf Palm) Antique White/Beluga Canvas Buy,Adidas SL72 - St Major/Running White/Ecru Factory Price, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Air Jordan 4 Retro (BG) - Black/Tech Grey-Black On Sale,Vans Old Skool Reis CA - black Fashion,HAL x Reebok THE PUMP Certified - Black/ Teal/ Orange/ White Shop, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Lacoste Sherbrooke Outdoor - Dark Tan Online,Nike Air Jordan Slippers Kids Shoes Black,Nike Air Force 1 '07 low - White/White Online Shop, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Air Pegasus '89 ND - White/White- Pure Platinum Online Cheap,Nike Air Jordan Retro 11 Mens Shoes Red,Nike Lunar Flow Premium Quickstrike - Black/Black-Sail Outlet,.”

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Andal introduced the company’s Nike Wmns Flyknit Lunar 3 - Black/White-Pink Pow-Blue Lagoon Shop,Nike Air Jordan 3 Mens Shoes Grey Black White Orange,Puma Blaze of Glory PRIMARY PACK - White-Prism Violet Wholesale,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Reebok Ventilator Supreme - Chalk/Black/Red Rush/Snowy Grey Outlet Stores,Nike Air Jordan 7 Retro Marvin The Martian Mens Shoes Black Red,Vans Era 59 - (C&;L) Black/Geo Cheap Price,.

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