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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Helly Hansen Veierland Wellingtons (Women's) - Black / Black / Eggshell Preferential Outlet Online S,Vans Men Authentic Gum Sole BlueOn Sale - Womens Converse Ctas Brea Hi Pink Sapphir Trainers 552559C Uk 5 Eur 37.5 Us 7 H67c9617,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, UK - Women'S Converse Trainers Shoes Good Condition Size Uk 4.5 Z90n9852,Saucony Men Shadow Originals GreyLow-cost direct - Converse Women Ct All Stars 551611C Sneakers Charcoal Size Uk 3 Q79g9916,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Low-cost direct - Converse All Star Purple / Grey Plaid Sneakers Womens Size 7 U60n8218,Buy Vans Online Men Authentic BlackHot Sale - Women Lady All Stars Chuck Taylor Ox Low High Top Shoes Casual Canvas I28v3473,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, * Adidas Ladies Blue White Large Tongue-star Shoes Women,Cheap Vans Men x Disney Authentic The Jungle Book Black* Air Max 24 For Womens White Black 7,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. * Nike 2014 Air Max 90 Green Shoes Em Women,Vans Men Slip-On Pattern Black* White Pink Black Air Max Bw Womens,.

VRStudios, founded in 2014, Asics Gel-Game 5 Court White Blue Shoes Soft Womens,Vans Men Old Skool RedAsics Training Shoes Gel-Fit Vida Grey Red Womens,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Asics Women Gel-Sendai 2 Tiger Turquoise Pink Glow Navy Running Shoes Colour,Vans Men California Sk8-Hi Cup Leather BrownAdidas UK Shop - Adidas Tubular Invader 2.0 Shoes (Black) for Women,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Women Collect Air Jordan Flight The Power Black White Sneakers,Analog Overlay Thermal ATF Pullover Hoodie Men's 64446Women Buy Perfect Popular Puma 829 White Blue Shoes,, “This is something entirely new.” ASICS x Slam Jam Gel Lyte III 6th PRLL Grey Light Grey H60TQ 1113 BNIB Womens Mens Running Shoes Sneakers,Saga Quilted Pullover Hoodie Men's 64518Nike Air Huarache Run Ultra Breathe Triple White Mens Womens Running Shoes 833147 100,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Air Max 2015 Nbl Purple White Pink Fl Hot Lava Womens Running Shoes 698903 501,Volcom Pulli Basic FullZip Hoodie Men's 64609Nike Air Max INVIGOR PRINT pink white 749688 070 Womens Running Athletic Sport Shoes Sneakers,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Nike Free 5. 0 Light Retro Black Electric Green Volt Womens Running Shoes 724382 401,Rab Approach FullZip Hoodie Men's 64637Nike Roshe Run Midnight Navy Blue Glow Mens Womens Running Shoes 511881 448,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Puma Creepers Fenty by Rihanna Suede Black Star White Mens Womens Sneakers Shoes 361005 01,Holden Lighthouse FullZip Hoodie Men's 64688Womens Nike Air Jordan Pro White Red Shoe Happy Shopping,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Seeland Eton - Pine Green Relax High-Fashion,Patagonia Performance Straight Fit Denim Pant Men's 64730Money,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Seeland Morgan - Ice High-Grade,Roark Revival Thomas Surplus Denim Pant Men's 64780Harkila Kepo Pullover - Willow Green Melange lovely Just For You,, they can make up for low utilization with a decent weekend. Nike - Fashion Lunar90 Breeze Trainer : Rational Construction Provide,Nike SB FTM 5Pocket Pant Men's 64829Nike - Trend Jordan School Trainer : Lovely For Sale,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Dundee Fleece - Advantage Timber Camo Authentic Wholesale Online,Levi's Commuter 511 Trousers Men's 64878Ransom - Strata Perforated Trainer : simple Special Offer, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Seeland Woodcock AT+ 18 Inch 5mm Wellington Boots (Unisex) - Dark Green Classic-Fit Easter Day,Icebreaker Compass Pant Men's 64964Adidas Originals - Special offer Los Angeles Trainer : Durable Emergency Cheap,. Plumer said The VOID is also considering franchise locations, Cruyff - Breathable Vanenburg X-LITE Trainer : Dancing Shoes Sell crazy,Marmot Echo Rock Pant Men's 65037Snowbee Zip-Front Breathable Stockingfoot Chest Waders - Green Healthy High Quality Designer,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Billabong Outsider Chino Pant Men's 65202,KEEN The 59 Boot Men's 69628The Critical Slide Society Ziggy Trunk Men's 66868,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Burton Sawyer Short Men's 67178,Adidas Outdoor AX2 Mid GTX Hiking Boot Men's 69710K,.

We Norwegians Setesdal 1/2Zip Sweater Men's 68190,Salomon X Alp MTN GTX Boot Men's 69813La Sportiva Baruntse Mountaineering Boot Men's 69816,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Diadora Titan Speckled Shoe Men's 70179,Birkenstock Milano Oiled Leather Sandal Men's 69934Mizuno Wave Inspire 11 Running Shoe Men's 70549,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, Women Hot Winter Special Products New Balance 574 Black Gray Green Running Shoes,Nike VXT Men Lifestyle Shoes White/Metallic Silver GN18FWomen Get Comfortable Cheap Low Nike Blazer First 1St I Unisex Black White Casual Shoes,, like all retail operators, New Nike Mens/Women Benassi JDI mandarin duck Slide Sandal Black/White/Yellow,Nike ACG Air WildWood LE Men Retro Shoes Black/Flash Lime-Dark Grey QG38ONike Air Max 2016 Deep Night Volt Black Womens Running Shoes 820332 500, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Nike Flyknit Lunar3 Light Aqua Persian Violet Womens Running Shoes 698182 402,Asics GT-II Retro Men Running Shoes Black/Bright Orange TA46ONike Wmns Air Max 90 Black Dark Armory Blue Pink Womens Running Shoes 325213 028,, they can make up for low Womens Nike Air Jordan V 5 Retro Glowing Shoe Outlet Online,New Balance 574 Men Running Shoes Yellow/Blue-Orange FA87UBridgedale Mens Base Layer Coolmax Liner 2 Pack - Grey Antique Western style, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overHey Dude Farty Classic Shoe - Sage Sweetheart Professional Design,Nike Air Max 180 QS Retro Men Running Shoes Summit White/Metallic Gold-Bright Concord DU91LNike - Roshe LD- Trainer : There is a sense of the city Save Up To 70%,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Browning Upland Hunter Flat mature New Exclusive,Nike Free 5.0+ Men Running Shoes Light Crimson/Black-Gym Red-Summit White JA35ERansom - Classic Style Strata Perforated Trainer : Signature Dish Special Deals, could generate over half a million dollars a week, and easily finance new titles. Nike - Youth Stefan Janoski Trainer : Members Polite big discount,Nike Roshe Run Hyperfuse Men Running Shoes Light Crimson/Pure Platinum-Black-Laser Crimson PD73UGarlands Whitewater Sherpa Rain Blocker - size Radiance High Quality Designer,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. * Adidas Originals Mens Black Serie Campus,Men Choose Authentic Greatest Ralph Lauren Mesh Cotton Half-Zip Sweaters Black White* Air Max Ltd White Black Gray Men,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, * Black White Air Max 2014 Mens Shoes Nike,Men Cheap Deals On Ralph Lauren Classic Dual Mach White Short Sleeved Polo* Gray Men Air Max Tn Chartreuse,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, * Nike Air Max Flyposite Red Shoes Men's,Men Sale Cheap New Ralph Lauren Seablue Mesh V Neck Sweaters* White Blue Adidas Men Jeremy Scott Obyo Shoes To Loved,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Buy Ted Baker Dougge Suede Tassel Loafers Men 9198-7014,Men Shop Cheap Guarantee New Balance 574 Black Green Sports Shoes100% Quality Le Coq Sportif R900 Cordura Pack Trainers Men 8839-6493,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Black Diamond Credo Pant Men's 65001,NBA Golden State Warriors Snapback A104Mountain Hardwear River Gorge Crew LongSleeve Men's 65928,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Billabong Crossfire Platinum X Hybrid Short Men's 67312,Nike Air Jordan 1 Retro High AJ 1 Bred Toe 555088-610Columbia Palmerston Peak Short Men's 67756, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Ahnu Coburn Hiking Boot Men's 69767,Nike Air Jordan 4 Retro LS Oreo 314254 003 Men basketball shoesAdidas Outdoor Terrex Swift R GTX Hiking Shoe Men's 70350, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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