Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Cheap 166032 Nike Shox R4 Men Black Shoes,Men's Shoe Nike Roshe One 511881-663,Cheap 227925 Nike Zoom Kd IV Men Metallic Bronze Black Red Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Shopping 185055 Onitsuka Tiger By Asics Mexico 66 Men Yellow White Blue Shoes,Men's Shoe Nike Zoom Train Toranada 835657-100,Cheap 154945 Nike Free 4.0 Unisex Black Gray Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Shopping 197534 Asics Gelnoosa Tri 8 Women Purple Pink Shoes,Men's Training Shoe Nike Lunar Caldra 803879-015,Discount 242554 New Balance Wc1005 Women Black Pink Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Christian Louboutin Sale Women Coupon_598,NIKE FREE 4.0 FLYKNIT Wolf Grey/Pink Pow/Total Orange/Black,Jimmy Choo Pumps Women Coupon_816,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, New Balance Men Coupon_1076,Nike Lunar Control 3 White/Volt/Black,New Balance Proct Men Coupon_1346,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike Air Max 2016 Girls Grade School Wolf Grey/Black/Cool Grey/Hyper Pink Running Shoes V96845,Adidas Element Refine Boys Grade School Black/White/Solar Blue Running Shoes V36255,Adidas Element Refine Mens Tech Grey/Black/Solar Blue Running Shoes V80386,, “This is something entirely new.” Nike Air Huarache Utility Mens Pure Platinum/Dark Grey/Wolf Grey/Black Running Shoes V69865,Adidas Element Refine Girls Grade School Solar Pink/White/Power Purple Running Shoes V77638,Nike Free Rn Mens White/Black Running Shoes V86752,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas Solar Boost Womens Clean Onix/Crystal White/Halo Pink Running Shoes V44091,Adidas Crazylight 2.5 Boost Low Mens Blue/Black/White Basketball Shoes V40182,Nike Air Zoom Pegasus 32 Womens Black/Pure Platinum/Reflective Silver Running Shoes V24343,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Creative Recreation Grandall Full Zip Hooded Top CP1017,Adidas Originals Adilette Mens Black/White/Black Slippers V33156,Condemned Nation Valmero Puffer Jacket CP1299,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Ellesse Zoff Crew Neck Cable Knit Jumper CP1796,Nike Air Max Ltd Mens Midnight Navy/Midnight Navy/Midnight Navy Running Shoes V65322,Henri Lloyd Brixham Swim Short CP2316,, they can make up for low utilization with a decent weekend. Clear Weather One-O-One Shoe CP3896,Nike Air Zoom Pegasus 32 Mens Black/White/Black Running Shoes V33279,adidas Originals Superstar RT Trainer CP4142,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Cruyff Santi Mesh Cobra Trainer CP4437,Nike Free 4.0 Flyknit 2015 Mens Black/Hyper Orange/University Blue/Sail Running Shoes V20551,Nike Air Max 1 Ultra Moire Trainer CP4693, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Reebok Classic Leather Casual Trainer CP4982,Nike Zoom Winflo 2 Mens Racer Blue/Midnight Navy/White/Metallic Silver Running Shoes V71163,Unisex Shoes adidas SE Daily Vulc Navy/Light Onix/White,. Plumer said The VOID is also considering franchise locations, Womens Boots Aerosoles One Wish Brown,Adidas Springblade Drive Womens Silver/Metallic Silver/Solar Blue Running Shoes V75198,Womens Shoes Aerosoles Snapjack Grey,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Discount 149318 Nike Air Max Men Black White Shoes,adidas Originals Superstar Snake Pack Trainer CP4048,Authentic 150967 Nike Air Max 90 Men Brown Red Shoes, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Shopping 178514 Nike Air Penny 1 Men Black Green White Shoes,Asics GT-II Suede Trainer CP4207,Shopping 197249 Nike Dunk High Men Blue Reef Candy Black Shoes,, and for a growing list of partners, Authentic 233640 Nike Free 4.0 V2 Men Black Grey Shoes,Creative Recreation Santos Trainer CP4328,Cheap 157339 Nike Kobe 8 Men Purple Blackened Blue Purple Shoes,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Comfortable 211783 Nike Shox Conundrum Men Black Red Shoes,Lacoste Carnaby Evo Marl Trainer CP4506,Inexpensive 232328 Nike Shox R4 Men Black Red Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Shopping 196170 Nike Zoom Hyperfuse Tb Men Green Shoes,Nike Roshe Run Sneakerboot CP4605,Shopping 196460 Asics Gelspeedstar 6 Unisex Black Grey Shoes,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Free Rn Flyknit Mens Photo Blue/Gamma Blue/Total Orange/Black Running Shoes V68280,Womens Boots Anne Klein Fedya Black Leather,Adidas Adizero Ubersonic Womens Power Red/Solar Red Tennis Shoes V69446,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Juvenate Womens Purple Dusk/White/Mulberry Running Shoes V70529,Womens Shoes Anne Klein Enticed Black Fabric,Nike Kids Mercurial Victory V CR IC Soccer Black/Total Crimson/White UK#N5-9598,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, adidas Originals Junior Superstar Foundation Trainer CP557,Womens Shoes Badgley Mischka Gene Ivory Satin,Waven Erling Skinny Jean CP915,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Shoes Timberland Earthkeepers Hookset Handcrafted Oxford Slate Blue,Womens Shoes Cole Haan Cary Venetian Maple Sugar Nubuck,Womens Sandals UGG Magnolia Brilliant Blue Leather, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Womens Sandals Vaneli Mandy Navy Ecco Nappa,Womens Shoes Cole Haan Elsie Ot Wedge II Black,Unisex Shoes Vans SK8-Hi MTE (MTE) Black/Leather,, like all retail operators, Air Jordan Lite Fleece Sleeveless,Womens Boots ECCO Touch 15 Tall Boot Mocha/Coffee,Men's Response Tee, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Nike Pro Rival,Womens Shoes ECCO Aimee Casual Slip-On Black/Black,Nike Hypernatural Fleece,, they can make up for low Authentic b9d3w haxx6h August Deals Nike Air Max Thea Womens,Womens Sandals GUESS Patrien Natural Leather,Buy gdrcg zqfqp6 August Deals Nike Air Max 90 Essential Womens, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overCheap htctm eppgf5 August Deals Nike Air Max 90 Mens Black,Womens Shoes GUESS Espie Black Suede,Discount n5ihc 9kqi4k August Deals Superstar Mens,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Online u7dtp k7mes2 August Deals Nike Air Max 90 Mens Black,Womens Sandals Naturalizer Nerice Dark Pewter Metallic,Sale ap23q sk7gcv August Deals Nike Air Max 90 Mens, could generate over half a million dollars a week, and easily finance new titles. UK m63es qagdf4 August Deals Nike Free Run 2 Womens,Womens Shoes Naturalizer Kana Black Leather,Authentic 158207 Air Jordan 11 Bred Men Black White Red Shoes,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Buy 219348 New Balance Classics Ml501 Men Orange Shoes,Womens Shoes New Balance W775V1 Cyclone/Hi-Lite,Discount 236496 Nike Air Force 1 Men Shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Buy 189220 Nike Air Max 90 Men Grey White Shoes,Womens Shoes New Balance Classics WL501 Grey/Blue Suede/Mesh,Buy 196329 Nike Air Max Shake Evolve Men Black White Shoes,, we’ve chosen to develop something different than a Shopping 231637 Nike Dunk High Men Shoes,Womens Shoes Nike Flex Fury Cool Grey/Pink Pow/Pink Foil/Bright Citrus,Discount 183070 Nike Free Run Men Black Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Discount 235080 Nike Lunarglide 3 Men Black Purple Green Shoes,Womens Shoes Nike Flex Fury 2 Fierce Purple/Black/White/Bright Crimson,Authentic 165366 Nike Shox R2 Men White Yellow Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Buy 221430 Nike Zoom Kobe Kb 24 Men Black Grey Shoes,Womens Sandals PATRIZIA Zanthos Black,Discount 147686 Nike Roshe Run Unisex Black Wave Point Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Inexpensive 230118 New Balance WW1765 Women Black Purple Shoes,Womens Shoes PUMA Blur Black/White/Clearwater,Cheap 223345 Nike Free 3.0 V2 Women Black White Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Adidas Originals JS Men Coupon_141,Womens Shoes Reebok Royal EC Ride Fearless Pink/Light Pink/Midnight Blue/Navy/White,Christian Louboutin Sale Women Coupon_521,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Platforms Jimmy Choo Women Coupon_985,Womens Shoes Rocket Dog Studio Black Coast,New Balance 373 Women Coupon_1413,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Nike Kevin Durant Men Coupon_1743,Womens Sandals Sam Edelman Kayde Black Kid Suede Leather,Men's Nike Hypervenom Phinish II FG 749901-108, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Men's Shoe Jordan Reveal 834064-020,Womens Shoes Sam Edelman Banks Bright White/Putty Suede Perf/Shiny Burmese Python Print,Men's Shoe Nike HypervenomX Proximo II TF 747484-100,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not NIKE AIR MAX 1 ULTRA MOIRE Game Fireberry/White/Fireberry/Firebe,Womens Shoes Superga 2311 Stripedcotw Navy,Women's Running Shoe Nike Flyknit Lunar 3 698182-407,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, adidas Originals ZX Flux Techfit Trainer CP4089,Womens Shoes Vaneli Johanna Navy Suede,Lacoste Premium Leather Gazon Slip-on Trainer CP4518,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Reebok Classic Prince Trainer CP4978,Men's Chicago Bulls Track Top,Womens Shoes adidas Energy Boost ESM Mid Grey/White/Frozen Green, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Shoes Aerosoles A2 by Aerosoles Rock Solid Navy Combo,Nike Solid,Womens Shoes Anne Klein Ardmore Red, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Womens Boots Calvin Klein Zurie Black Cow Silk,ESS Bulky Jacket M,Womens Boots CARLOS by Carlos Santana Claudia Black, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Womens Sandals Clarks Brinkley Jazz Gold,Women's Farm Confete Boyfriend Trefoil Tee,Womens Sandals COACH Gemma Silver Mirror Metallic/Woven Matte Calf,.”

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Andal introduced the company’s Womens Sandals Cole Haan Lise Wedge Black,Nike 5" Distance,Womens Boots ECCO Touch 75 Ankle Bootie Black,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Womens Shoes GUESS Avocadoo Blue,Men's Manchester United FC Anthem Jacket,Womens Shoes Naturalizer Helina Ivory Smooth/Gold Printed Snake,.

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