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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Womens Sandals Calvin Klein Talulah Marine Neoprene/Leather,Converse Chuck Taylor All Star II Shield Canvas Unisex Boot 153569C-467Womens Shoes Calvin Klein Calayla Gold/Sand Gold Canvas/Leather,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Womens Shoes Calvin Klein Collection Gavin Tmoro Babycalf,Men's Boot Nike Lunar Force 1 Duckboot 805899-003Womens Boots Clarks Kacia Alfresco Black Leather,, China, open to the public. Womens Sandals Clarks Clarene Prima Navy Nubuck,Men's Boot Nike SFB 6" Bomber 862506-001Womens Sandals Clarks Liya Gander Black,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Womens Shoes Clarks Delsie Britta Nude Patent,Men's Firm-Ground Soccer Cleat Nike Hypervenom Phantom II FG 747213-703Womens Shoes Clarks Cala Dor Navy Leather,, Pure Imagination, Womens Sandals COACH Gemma Silver Mirror Metallic/Woven Matte Calf,Men's Boot Nike SFB 8" Jungle Realtree 845168-990Womens Shoes COACH Lara Gunmetal Studded,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Womens Boots Cole Haan Cassidy Tall Boot Black Suede,Men's Firm-Ground Soccer Cleat Nike Hypervenom Phantom 3 DF FG 860643-001Womens Sandals Cole Haan Hart Wedge Black,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Shoes Cole Haan Bria Grand Sneaker Vapor Grey/Snake Print,Men's Firm-Ground Soccer Nike Tiempo Legend VI SE FG Cleat 835364-601Womens Shoes Cole Haan Elsie Logo Wedge II Black/Patent,, says the global location-based VR entertainment market will more than double in 2018, Womens Boots ECCO Touch 55 Tall Buckle Boot Black/Black,Men's Football Cleat Nike Vapor Untouchable Pro 833385-484Womens Shoes ECCO CS14 Retro Sneaker Bordeaux/Gravel,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Boots GUESS Candie Taupe Multi Leather,Men's Football Cleat Nike Vapor Untouchable 698833-676Womens Shoes GUESS Heya Blue Suede,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots Naturalizer Mint Black Leather,Men's Golf Shoe Nike Flyknit Chukka 819009-400Womens Sandals Naturalizer Bankston Foggy Grey Leather,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Naturalizer Saban Pewter Leather,Men's Lacrosse Clea Nike Vapor Speed 684837-100Womens Shoes New Balance WX711 Celadon/Hi-lite,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, BVB Poly Jacket,Men's Nike Shoe Nike SB Dunk Low Pro Ishod Wair 819674-001Women's Bananas Flared Skirt,, “This is something entirely new.” Nike Team Woven,MEN'S RUNNING SHOE NIKE AIR ZOOM PEGASUS 32 DOS 789493-010Running Split Shorts,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Archive Women’s Story Sweater,Men's Running Shoe Nike Air Zoom Structure 19 806580-004Nike Pro Hypercool Graphic,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Nike KO 3.0,Men's Running Shoe Nike Air Zoom Wildhorse 3 749336-001Wholesale Trade Nike Air Max 180 EM OG Sail White Ultramarine Men Trainers Solar Red XP3cn7O5,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Authentic 9y5f4 f9zgbh August Deals ZX 10000 Womens,MEN'S NIKE AIR ZOOM ELITE 8 748588-020Authentic rt2u9 2yp6vd August Deals Nike Air Max 90 Mens Grey,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Buy b5kig t6fpbr Cheap Adidas Superstar Womens Shoes,Men's Shoe Air Jordan 10 Retro 310805-404Buy vyugg n68ihu August Deals Nike Air Max 2016 Mens,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Cheap i5g5r ppuhwk August Deals Nike Blazer Low Womens,Men's Shoe Air Jordan XXXI Low (Marquette) 897564-425Cheap yp5vt qs5p57 August Deals Superstar Womens,, they can make up for low utilization with a decent weekend. Discount kigbv ecyvpb August Deals Nike Air Max 95 Mens,Men's Shoe Jordan Horizon Low 845098-406Online 7ufva 5iqm2p August Deals Nike Air Max 1 Mens,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Online q62wx 7yu2fp August Deals Nike Air Max Thea Mens,Men's Shoe Jordan Jumpman Team II 819175-003Outlet ghhp3 ga3tne August Deals Nike Air Huarache Mens, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Sale 5w8fk 7bq9gc Cheap Nike Air Max 90 Womens Flower Shoes,Men's Shoe Jordan Rising High 2 844065-003Sale qsvmz rbhri3 August Deals Nike Air Max 90 Mens,. Plumer said The VOID is also considering franchise locations, UK ea2pi 6z75vu Cheap Nike Air Max 90 Womens Pink Shoes,Men's Shoe Nike Air Jordan 15 Retro 881429-001Comfortable 201787 Nike Dunk High Kid Super Mario Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Shopping 181630 Nike Dunk High Men White Shoes,Men's Shoe Nike Duel Racer 918228-101Shopping 212545 Nike Free 3.0 V2 Men Grey Black Shoes, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Buy 235395 Nike Free Run 3 Men Dark Blue Silver Shoes,Men's Shoe Nike Free Train Versatility 833258-806Discount 198843 Nike Lebron 11 Men White Blue Orange Shoes,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Authentic 241539 Nike Roshe Run Men Light Gray Blue Shoes,Men's Shoe Nike Kobe Mamba Instinct 852473-400Shopping 192241 Nike Shox Nz Men White Blue Shoes,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Inexpensive 187899 Nike Shox R5 Men Black Shoes,Men's Shoe Nike Metcon DSX Flyknit 852930-006Buy 200959 Nike Zoom Hyperfuse Xdr Men White Grey Black Shoes,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Adidas Rose 3.5 Boys Toddler Joy Blue/Satellite/Altitude Basketball Shoes V60497,NIKE ROSHE RUN KNIT JACQUARD Bronzine/Sail/BlackAdidas Messi 15.3 Fg Boys Grade School White/Prime Blue/Black Soccer Shoes V92936, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Adidas Crazy Light Boost Mens Tech Grey/Light Scarlet/Black Basketball Shoes V80596,Nike Zoom Rival Waffle XC Unisex Track Shoe 749350-607Adidas Adilette Cloudfoam Ultra Mens White/Iron Metallic/Vista Grey Slippers V92143,, and for a growing list of partners, Nike Air Max 90 Ultra Mens Heritage Cyan/Black/White/White Running Shoes V58038,Women's Shoe Nike Air Force 1 07 Premium 616725-005Nike Lunartempo 2 Mens Racer Blue/Light Photo Blue/Volt/Black Running Shoes V71032,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Adidas Anyanda Flex Womens Flash Pink/White/Silver Metallic Slippers V53935,Women's Shoe Nike Air Max 90 Ultra 2.0 Flyknit 881109-001Nike Air Zoom Pegasus 32 Flash Womens Noble Purple/Vivid Purple/Copa/Reflective Silver Running Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Men's Nike Lunar Code Pro 3/4 D Black/Anthracite/Metallic Silver UK#N5-9631,Women's Shoe Nike Cortez Ultra BR 833801-100Women's Nike Magista Ola FG Black/White/Dark Grey/Bright Crimson UK#N5-8817,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes Calvin Klein Marilynn Dark Red Patent,Adidas D Lillard 1 Mens Black/Frozen Green/Scarlet Basketball Shoes V18730Womens Shoes CARLOS by Carlos Santana Paige Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals Clarks Tustin Sahara Black Leather,Adidas Real Deal Mens Light Grey/Prime Blue/Red Zest Basketball Shoes V61127Womens Shoes Clarks Sillian Jetay Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Shoes COACH Felisha Black 12cm Sig C,Adidas Cosmic Boost Mens Midnight Indigo/Black/Solar Red Running Shoes V64453Womens Boots Cole Haan Callie Slip On Waterproof Blazer Blue Patent,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Comfortable 230316 Nike Lunarglide Men Grey White Green Shoes,Creative Recreation Infant Kaplan Holographic Suede Trainer CP506Authentic 239343 Nike Shox Nz 2.0 Men White Red Shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Discount 189143 Nike Shox Rivalry Men Brown Brown Shoes,Creative Recreation Junior Kaplan Snake Trainer CP596Discount 164081 Nikelebron11 Men Orange Silver Shoes,, we’ve chosen to develop something different than a Discount 235833 Adidas Springblade Razor Women Black Pink Silver Shoes,Timberland Junior 6 Inch Premium Waterproof Boot CP697Discount 228228 New Balance WT610V3 Women Light Grey Lime Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Shopping 227720 Nike Dunk High Women Shoes,Flossy Nursery Polka Plimsole CP768Cheap 167133 Nike Lunarglide 2 Women Gray Green Blue Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Adidas Springblade 2013 Men Coupon_272,Jack & Jones Stan Morgan JJ751 Denim Jean CP872Christian Louboutin Sale Women Coupon_624,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Jimmy Choo Wedges Women Coupon_922,Ellesse Minoria Full Zip Hooded Top CP1054New Balance 574 Men Coupon_1287,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, New Balance 574 Men Coupon_1223,Rose London Longline Hooded Top CP1147Men's Basketball Shoe Nike Hyperdunk 2016 844359-660,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Men's nike Shoe Air Jordan XXX 811006-101,Brave Soul MJK Newbury Duffle Jacket CP1255Men's Shoe Jordan Heritage 886312-601,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Timberland Classic Boat Shoe CP3933,adidas Originals ZX Flux Slip On Trainer CP3996Creative Recreation Kaplan Mesh Two Tone Trainer CP4316,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Roshe NM Flyknit Premium Trainer CP4706,adidas Originals Los Angeles Trainer CP4110Nike Air Max 90 Ultra Essential Trainer CP4863, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Shoes adidas Courtset Grey/Sun Glow/White,Asics Gel-Lyte V Trainer CP4213Womens Sandals Aerosoles Plushed Metal Tan, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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