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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Various Sizes Fitflop Rock Chic Slipper Brown Online HQNTkRuv,Foray Reflex Reversible 3M Puffer Jacket CP1376Wholesale UK Nike Air Griffey Max 1 training shoes-3 Olrs4Uzr,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Authentic c3722 bwzh6k August Deals Nike Air Presto Mens,Jack & Jones Sammo Hooded Bomber Jacket CP1411Authentic pnst8 4iznaz August Deals Superstar Womens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Buy 8pgun ebxi7s August Deals Nike Air Max 90 Mens Grey,Luke 1977 Submarine Doors Jacket CP1444Buy qpikw r6xvcm August Deals Nike Air Max 90 Mens,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Cheap 7shep gzh864 August Deals Ultra Boost Womens,Majestic LA Varsity Jacket CP1447Cheap mgqvt dc8mm9 August Deals Nike Air Max 90 Mens,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Discount 2ce6k rgxw23 Cheap Adidas Superstar Womens Gold Shoes,Native Youth Duffle Coat CP1451Discount iguqz ava2h7 August Deals Nike Air Huarache Womens,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Discount 164889 Nike Air Max 90 Men Grey Blue Yellow Shoes,Alphalab Motion Short CP2069Authentic 159330 Nike Air Max Fly By Men White Red Blue Shoes,, “This is something entirely new.” Shopping 214737 Nike Air Max Shake Evolve Men Anthracite White Shoes,Ellesse Cassano Running Short CP2124Discount 170173 Nike Classic Cortez Men Navy Blue Red Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Inexpensive 243364 Nike Dunk High Men Shoes,Jack & Jones Stan Osaka AT003 Shorts CP2160Buy 147187 Nike Dunks High Men White Pink Yellow Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Inexpensive 183015 Nike Shox O Nine Men White Blue Shoes,Ellesse Icaruc Piped Swim Short CP2309Shopping 163078 Nike Shox R6 Men Black Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Buy 207906 Nike Shox Rivalry Men White Black Shoes,Oiler & Boiler Tuckernuck Shortie Swimmer Short CP2329Buy 192947 Nike Zoom Kobe VIII Basketball Men Green Shoes,, they can make up for low utilization with a decent weekend. Cheap 204998 Adidas Originals Superstar 2.0 Unisex Grey Purple Shoes,Ellesse Orbital Track Top CP3556Authentic 147582 Adidas Originals Superstar 2.0 Women Red White Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Inexpensive 193216 New Balance Classics Wl501 Women Purple Shoes,EA7 Core ID Poly Tracksuit CP3595Comfortable 235469 Nike Air Max Women White Orange Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Discount 148753 Nike Air Max Women Purple Silver Shoes,Franklin & Marshall Arch Logo Suit CP3616Shopping 161180 Nike Dunk Low Women Dark Shoes,. Plumer said The VOID is also considering franchise locations, Comfortable 178395 Nike Lunarswift 2 Women Purple Black Shoes,Timberland City Shuffler Chukka Boot CP3773Adidas Originals JS Men Coupon_127,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Unisex Shoes adidas Jumpstar Allround Black/White/Solar Red,Nike Air Trainer Huarache 'Blackout' Pack CP4869Womens Boots Aerosoles In An Instint Black, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Womens Shoes Aerosoles A2 by Aerosoles Ricotta Red,Ralph Lauren Polo Hanford Canvas Trainer CP4942Womens Shoes ALDO Rolli Silver,, and for a growing list of partners, Womens Shoes Anne Klein Bryony Natural Fabric,Superga 2750 Cotu Classic Trainer CP5004Womens Boots C Label Liberty-16 Wine,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Womens Boots Calvin Klein Jeans Gracie Leather Dark Tan Leather,The North Face Ultra Kilowatt Trainers CP5046Womens Shoes Calvin Klein Kathryn Shadow Grey Patent,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Sandals CARLOS by Carlos Santana Cort Black,Eeight Womens Yolanda Boot CP5149Womens Sandals Clarks Reid Delmar Light Tan Nubuck,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Boots Vaneli Raysel Mouse Nival Suede/Tmoro Elasticized Suede,Womens Shoes Aerosoles Snapjack GreyWomens Shoes Vaneli Chineka Black E-Print/Mtch Elastic,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Unisex Shoes Vans SK8-Hi Reissue (Cork Twill) Dark Shadow,Womens Boots ALDO Arielle Black LeatherNike Pro Hyperstrong Core,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Men's Classic Team Hoodie,Womens Sandals ALDO Mcconkie TurquoiseWomen's Supernova Three-Quarter Tights,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Discount 152162 Nike Shox R4 Men Blue White Shoes,Womens Shoes Calvin Klein Nodine CocoonShopping 147236 Nike Zoom Hyperfuse Tb Men Black Blue White Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Discount 185153 Asics Gelnoosa Tri 8 Unisex Black Green Shoes,Womens Shoes Calvin Klein Celia Steel Metallic Box/LeatherCheap 224250 Asics Gelnoosa Tri 8 Women Pink Blue Shoes,, like all retail operators, Buy 219669 Nike Air Max 1 Women Grey Purple White Shoes,Womens Sandals CARLOS by Carlos Santana Glisten TurquoiseShopping 198378 Nike Free 5.0 Women Red Crimson Mango White Shoes, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Adidas Bounce Titan 2013 Men Coupon_063,Womens Boots Clarks Palma Rena Taupe LeatherAsics Running Shoes Men Coupon_370,, they can make up for low Jimmy Choo Bridal Women Coupon_724,Womens Sandals Clarks Un Dory Black LeatherNew Balance Men Coupon_1037, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overNew Balance 996 Men Coupon_1319,Womens Sandals Clarks Tustin Sahara Tan LeatherNike Kevin Durant Men Coupon_1715,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Men's Boot Nike Air Max Goadome 865031-208,Womens Sandals Clarks Hayla Young NavyMen's nike Shoe Air Jordan XXX 811006-010, could generate over half a million dollars a week, and easily finance new titles. Men's Shoe Jordan Horizon Low Premium 850678-003,Womens Shoes Clarks Evianna Date Tan LeatherMen's Shoe Nike Air Zoom Talaria '16 SP 844695-401,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Men's Shoe Nike Zoom Mercurial Flyknit 844626-001,Womens Shoes Clarks Penwick Mezza Black NubuckNIKE AIR ZOOM PEGASUS 31 Hot Lava/White/Antarctica/Black, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Zoom Streak LT 3 Unisex Running Shoe 819038-414,Womens Shoes Clarks Helina Amo RedWomen's Shoe Nike Metcon 2 821913-102,, we’ve chosen to develop something different than a Nike Air Max 95 Boys Grade School White/Dark Grey/Metallic Silver/Total Orange Running Shoes V90988,Womens Sandals COACH Concord Ginger Veg Leather/Loganberry PatentAdidas J Wall Mens Black/Scarlet/White Basketball Shoes V26168,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Air Max 2015 Mens Black/White Running Shoes V31529,Womens Sandals COACH May BlackNike Roshe One Mens Loyal Blue/University Red/Loyal Blue Running Shoes V62397,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Air Max 1 Womens Black/Gum Medium Brown Running Shoes V19680,Womens Shoes COACH Kelson Outline Khaki/Midnight Navy Sig/SuedeNike Shox Nz Womens White/Cool Grey/Metallic Silver Running Shoes V90752,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Women's Nike Flex Trainer 5 Print Blue Lagoon/Copa/Game Royal/Black UK#N5-9564,Womens Boots Cole Haan Russell Boot SequoiaNike Kids Jr Tiempo Rio II FG-R Soccer Black/Black/White Multi Snake UK#N5-9620,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Jack & Jones Boxy Leed Loose Jeans Denim Jean CP889,Womens Sandals Cole Haan Melrose Wedge Sequoia CalfBellfield Serum Reflective Runner Jacket CP1249,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Good For Nothing Roll Neck Jumper CP1805,Womens Shoes Cole Haan Juliana Low Sling 45 Black/Black Lizard Printadidas Originals Brion Track Top CP3520,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few adidas Originals Busenitz Trainer CP3990,Womens Shoes Cole Haan Cary Black/Grey Snake PrintCreative Recreation Cesario Low XVI Stingray Trainer CP4330, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Nike Air Odyssey Leather Trainer CP4698,Womens Shoes Cole Haan Palermo Espadrille Black/White LaceSuperga 2750 Cotu Classic Trainer CP5007,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Womens Shoes adidas Court Stabil Black/White/Shock Green,Unisex Shoes Converse by John Varvatos Chuck Taylor All Star Multi-Eyelet Gargoyle/TurtledoveWomens Sandals Aerosoles World Traveler Natural Fabric,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Boots Naturalizer Kryton Black,Womens Boots Naturalizer Jamison Black LeatherWomens Shoes New Balance W680v2 Grey/Blue,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes Nike Racquette Leather Black/White/Black,Womens Sandals Naturalizer Jazzy Tender Taupe Leather/Mocha MetallicWomens Boots PATRIZIA Highness Black, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Shoes PUMA FashIN Diag Gore Italian Plum/Whisper White/Puma Silver,Womens Shoes Naturalizer Helina Black Smooth/ShinyWomens Shoes Rocket Dog Richelle Charcoal Coast, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Womens Shoes Sam Edelman Arizona Summer Sand Kid Suede Leather,Womens Shoes New Balance WC996 BlackWomens Boots UGG Becket Black, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Womens Shoes UGG Syleste Red Textile,Womens Shoes New Balance 695V2 Grey/AquaWomens Sandals Vaneli Taletha Black Nairobi,.”

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Andal introduced the company’s Womens Shoes Vaneli Hadera Ecru Smack Patent,Womens Shoes New Balance Classics 315 - Cush+ BlackTW Kimono Heather Mesh,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Women's Climaheat Fleece Hoodie,Womens Shoes Nike Free 5.0 V4 Light Retro/Artisan Teal/Light AquaMen's Mexico Anthem Jacket,.

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