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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

* Adidas Men's Light Blue Gray Running Shoes Haute Couture,Converse Chuck Taylor All Star High Men Lifestyle Shoes Black MW32K,* Air Max 24 Men Black Purple 7,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), * Air Max Ltd Silver White Gray Men,Nike Court Tour Suede Men Lifestyle Shoes Old Royal/Stealth-White RI57O,* Black Green Nike Men's Air Max 90 Shoes Carved New,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based * Blue Adidas Men Boots Navvy Winter Martin,Nike Solarsoft Moccasin Men Lifestyle Shoes Tarp Green/Voltage-Total Crimson UJ33P,* Gold White Adidas Mens Jeremy Scott Shoes,). * Nike 2014 Air Max 90 Blue Green Prm Hyperfuse Men's,Puma Suede Classic+ Men Retro Shoes Black/Electric Green PG97I,* Nike Air Max Tn I White Black Dark Blue Aachen Men's,, VRcades, * White Black Green Nike Mens Running Shoes Air Max 1,New Balance 1300 Men Running Shoes Grey/Blue QR67P,2017 Farah Saint Hi Shine Derby Shoes Men 2857-8538, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, 60% off Sale For River Island Metallic Leather Chelsea Boot With Cuban Heel Men 9227-9677,New Balance 990 Men Running Shoes Black QG57E,2017 KG Kurt Geiger Valadez Trainers Men 1400-1692,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Air Max Tailwind 8 Men Running Shoes University Red Hyper Orange White Black,Men Find Cheap Guarantee Polo Ralph Lauren Mesh Classic-Fit White Short Sleeved,Nike Free Trainer 5.0 V6 Amp (Oklahoma) Men Training Shoes Team Crimson White,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Offerta Mens,Men Hottest Sale Sales Promotio New Balance 574 All Brown Running Shoes,ASICS Men Gel-Atlantis Blue,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Men Court Royale Suede Grey,Men Purchase Authentic Top Quality Wmns Nike Free Tr Fit Blue Green Running Shoes,Saucony Men Grid 8000 Blue,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, RVCA Control Stripe Short Men's 67213,Men Guarantee Nike Air Max 2011 Black Gray Running Shoes,Mountain Hardwear Shilling Short Men's 67535,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, RVCA All Nighter Zip Sweater Men's 68167,Men Choose New Arrivals Nike Air Max 90 Em Gray And Red Sports Shoes,Under Armour ATV GTX Hiking Boot Men's 69774,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Men Purchase Authentic Top Quality Wmns Nike Free Tr Fit Blue Green Running Shoes,Nike Air Jordan Retro 1 Mid Bred Black Gym Red White 554724 020 Men basketball shoes,Men Buy Comfortable Greatest Air Jordan Retro 9Th Iv Ninth White Orange Sneakers,, “This is something entirely new.” Men Buy Authentic Latest Style Puma 701 1St I First White Gray Shoes,Nike Air Max 2016 Ocean Fog Black Bright Crimson/Blue Mens Running Shoes 806771 402,414571-006 Air Jordan 13 Olive Bargain Black/Gym Red-Light Official Olive-White,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Air Jordan 11 Future PRM Bred 652141-601 Mens basketball sport shoes sneaker,Nike Air Max 95 EM Engineer Mesh Black Volt Mens Running Shoes 554971 083,Nike Air Max 2016 KPU Deep Blue White Mens Running Shoes 806771 604,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Mens Adidas Predator Lz Trx Tf Black Purple Shoe Lowest Prices Guaranteed,Nike Hypervenom Phantom 2 Premium IC black bright crimson white 820118 061 ACC Mens football boots Soccer shoes,Mens Nike Air Jordan 5 Iv Retro Fur Cool Grey Shoe Lowest Prices Guaranteed,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Mens Nike Air Jordan Sixty Club Dark Blue Grey Shoe Fast Shipping,Nike Kyrie Irving 2 BHM Black History Month 828375 099 Mens basketball sports shoes sneakers,Mens Nike Air Max 90 Black Yellow Shoe Happy Shopping,, they can make up for low utilization with a decent weekend. Mens Nike Air Max 90 White Black Grey Yellow Running Shoe Official Website,Nike Magista Obra FG Red Vert pur ACC Mens football boots Soccer shoes,Mens Nike Air Max Classic Bw White Red Black Shoe Online Without Sale Tax,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Mens Nike Air Max Tn I Black Yellow Red Green Shoe Sale Shop,Nike Mercurial X 10 victory CR7 IC V high black 684875-018 Mens football boots shoes,Mens Nike Air Yeezy 2 Grey Shoe Online Store, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Mens Nike Dunk Sb Mid Cut Black White Shoe Wholesale,Nike Wmns Blazer Low Premium 454471 601,Mens Nike Free Run+ 2 Light Grey Green Shoe Fast Delivery,. Plumer said The VOID is also considering franchise locations, Mens Nike Tiempo Legacy Tf Crimson White Orange Shoe Online Without Sale Tax,Top Quality Nike Air Jordan XXXI Low Fade to Pink Rare 897564-001,Mens Nike Zoom Lebron X 10 White Red Blue Shoe Save 40%-70%,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Asics Gel-Sendai 2 Ice Blue Mint Running Shoes Womens,Puma by Alexander McQueen Medius Women Lifestyle Shoes Moonless Night SS72H,Adidas UK Shop - Adidas CrazyTrain Shoes (Black) for Women,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas UK Shop - Adidas Hilo Jersey (White) for Women,Converse Chuck Taylor Platform Plus Women Black LD39E,Nike Lunarglide 7 Womens Running Shoes White Anthracite Cool Grey Black,, and the entertainment giant made an investment in the company. Adidas Women Instinct High Top Sale Black,Women Choose Comfortable Guarantee Ralph Lauren V-Neck Big Pony Berlin Printed Darkblue,Toms Classics Women Crochet Shoes Natural EG22A,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Women Purchase Comfortable New Ralph Lauren Classic Custom Light Pink Big Pony,Women Perfect Nike Free 3.0 Unisex Green Blue Running Shoes,Women Sale Comfortable Nike Air Max 90 Hyp Prm Unisex Blue White Jogging Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Hot Sale - Converse Jack Purcell White Leather Sneakers Mens Usa Size 8 X6t7595,Nike Wmns Air Max 90 QS New York Beige Red Mens Womens Running Shoes 813150 200,* Adidas Men Black Red Ledge St, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, * Air Max 90 Black White Gray Red Shoes Men's,Womens Nike Air Jordan 4 Iv Free Fushia Black Shoe Loved Around,* Black Green Nike Men's Air Max 90 Shoes Carved New,, we’ve chosen to develop something different than a * For Mens Skyblue White Black Gray Air Max 90,Low-cost direct - Ladies Converse Size 5 A20h8311,* Nike Air Max Tn I Black Red White Mens Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. * White Red Green Mens Shoes Air Max Bw,Bjorn Borg - Low Mesh Trainer : The Newest Quantity Assured,60% Off Discount Nike SB Zoom Stefan Janoski CanvasMen 6495-5305,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Best Djinns Moc Lau Hump Trainers In Pink Men 8029-1388,Luke,Asics Gel-Foundation Workplace Walking Shoes Black Mens,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Charcoal Black Gel Asics Onyx Waterproof Explosion Models More Surprises Mission Walking Trainers,Under Armour Clutchfit Drive Low Shoe (Men's) - Graphite / White Handmade Get Cheap,Men Short Sleeve Tees Ralph Lauren White Furniture In,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Adidas UK Shop - Adidas ACE 17.3 Primemesh Firm Ground Cleats (Green) for Kids,Lacoste - Special offer Premium Leather Gazon Slip-on Trainer : Water-Proof Store Online,Adidas UK Shop - Adidas adizero Prime Sprint Spikes (White) for Men,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Adidas UK Shop - Adidas Techfit Ironskin Five-Pad Girdle (White) for Men,Beretta Men's Active Hunt Trousers - Forest Night Color Brilliancy Deals,DZ848 Nike Hyperdunk 2012 X Basketball Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Hurley Phantom Block Party Cryptik Board Short Men's 66857,Nike - Comfort Paul Rodriguez 9 R/R Trainer : The New Provide Factory Price,Quiksilver Street Trunk Print Short Men's 67443,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Clarks Desert Boot Men's 69575,Adidas Originals - Beautiful Gazelle OG Trainer : Ebay Panic buying,Nike Stefan Janoski OG Skate Shoe Men's 70235, will Vans Classic SlipOn Core Classic Shoe Men's 70791,Nike - Cool 1 Premium Trainer : Fascinating Export Outlet,Adidas Crazy 97 Retro Men Basketball Shoes Black/Run White-Gold HX49T, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Nike Blazer Mid 77 Premium Vintage Retro Men Basketball Shoes White/Midnight Navy-University Red PL3,Reebok - Breathable GL Trainer : RB024 Adorable Top Fashion,Puma Glyde Lite Low Men Lifestyle Shoes Spectra Yellow/White IB98F,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Nike Dart 10 Men Running Shoes Metallic Silver/Black-Anthracite-White CM78E,Wiley X Zippered Case - Black / Wrinkle-Free Wholesale Price,Adidas Jeremy Scott Men Gold AS44X,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men Find Comfortable New Balance 574 Black Purple Green Running Shoes,Adidas Originals - High Quality Superstar RT Trainer : Unusual Luxuriant In Design,Men Buy Popular Nike Air Max 2016 Blue Black Running Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, ADIDAS Y-3 QASA HIGH - CG3194 Black Olive Sneaker,On Sale - Converse Trainers One Star Ox Black Sneakers A19c9791,Nike Air Jordan Hydro 5 Retro Slide Sandals White Silver Mens Sandal Massage Slippers 820257 120, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Ambassador VIII 8 Lebron James Black Grey 818678 001 PE Rare BNIB Mens basketball sports shoes sneakers,On Sale - Converse By John Varvatos Chuck Taylor Double Zip Hi Sneaker Red 150169C J30o9611,Nike Mens Air Jordan 14 Retro White Black Hydro Slide Sandals Shoes Massage Slippers, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Kids Nike Air Jordan X 10 White Blue Shoe Cheap Retail,UK - Black Glitter Converse Size 6 Mint Condition Worn Once! Q1x2526,Mens Nike Air Jordan 6 Anti Fur Red White Shoe Buying Cheap, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Mens Nike Air Max 360 Colorful Shoe At Discount,UK - Converse All Star Calf High Back Zip Up 20 Eyelet 7 Buckle Tennis Shoes Sz 6 D5u1354,Mens Nike Air Max 95 360 Black Red Shoe Stockists,.”

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