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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Golf Pounce Polo,Mr Lacy Flat Laces CP357Nike Dri-FIT AeroReact,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men's Belgium Anthem Jacket,Calvin Klein 1 Pack Power Red Cotton Trunk CP407AFC Fan Sweater,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Football Bodywear Short Tights,Creative Recreation Junior Reece Hooded Top CP416Nike Motion,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Discount 204564 Nike Flyknit Roshe Run Men Shoes,Jack & Jones Glenn Fox BL344 3D Vintage Jean CP868Authentic 204240 Nike Free 7.0 V2 Men Grey Black Blue Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Buy 214798 Nike Kd VIi Men Green/White Bright Light Brown Shoes,Akai Kuma Nagayoshi Overhead Hooded Top CP954Buy 199925 Nike Lunar Eclipse Men Black Pink Shoes,, they can make up for low utilization with a decent weekend. Cheap 227671 Nike Roshe Run Men Lime Black Shoes,Condemned Nation Hale Hooded Top CP984Cheap 150486 Nike Shox R2 Men White Pink Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Discount 152162 Nike Shox R4 Men Blue White Shoes,Creative Recreation Vermont Zip Hooded Top CP1002Buy 194445 Nike Zoom Kobe IV Men Black Yellow Purple Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Discount 218617 Onitsuka Tiger By Asics Gellyte III Men Grey White Shoes,Cruyff Escola Lounge Hooded Top CP1039Shopping 223198 Air Jordan 1 Retro Unisex Black Soft White Shoes,. Plumer said The VOID is also considering franchise locations, Discount 229298 Nike Roshe Run Unisex Black White Shoes,Kings Will Dream Yuba Mottle Print Hooded Top CP1096Shopping 217046 New Balance Wr00 Women White Coral Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for adidas Originals Adi Sun Flip Flop CP3814,adidas Originals Adizero Adios Boost Trainer CP3957Nike Zoom Stefan Janoski Canvas Trainer CP4618, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Nike Air Max 95 Trainer CP4864,adidas Originals Busenitz Trainer CP3990Vans Old Skool Snake Trainer CP5095,, and for a growing list of partners, Womens Shoes adidas Court Stabil Black/White/Shock Green,adidas Originals Gazelle OG Trainer CP4063Womens Sandals Aerosoles A2 by Aerosoles Photo Plush Gold Metallic,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Womens Boots ALDO Onaulian Black Suede,adidas Originals ZX 8000 Boost Trainer CP4147Womens Boots Anne Klein Xpert Tweed Fabric,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes Anne Klein Yolden Pewter Reptile,Asics Gel-Lyte III Trainer CP4208Womens Sandals C Label Tash-11 Rose Gold,.

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At four recent VR Womens Shoes Clarks Vailee Frost Black,Creative Recreation Kaplan Trainer CP4370Womens Sandals COACH Pelican Black Shiny Jelly, attention this year, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), VRLA (May 4th and 5th), the Digital Entertainment Group’s May meeting (May 1), Womens Sandals Cole Haan Air Ezra Slide White Gold Metallic,Cruyff Vanenburg X-LITE Trainer CP4434Womens Shoes Cole Haan Lexington Pump 85 Black/Nubuck/Lizard Print,, VRcade royalties for developers are on the rise, Womens Boots ECCO Touch 25 Buckle High Black,Lacoste Bayliss Vulcanised Premium Trainer CP4528Womens Shoes ECCO Golf Casual Hybrid Wingtip Golden Poppy,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Inexpensive 152104 Nike Free Run 3 Men Yellow White Shoes,Womens Sandals Anne Klein Narelle Ginger SnakeCheap 169139 Nike Lunar Orbit Men Grey White Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Inexpensive 175689 Nike SB Dunk Low Men Red Black White Shoes,Womens Shoes Anne Klein Buttons Green Palm PrintBuy 152021 Nike Shox R4 Men White Yellow Shoes,, like all retail operators, Cheap 157850 Nike Zoom Kobe VIi Men Candy Black Shoes,Womens Shoes Anne Klein Youly Turquoise Multi SuedeShopping 219165 Adidas ZX 700 Unisex White Light Blue Yellow Shoes, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Shopping 216813 Air Jordan 11 Retro Women Black/Gamma Blue Black Shoes,Womens Shoes Badgley Mischka Tory Vanilla SatinComfortable 170922 Nike Air Max 1 Women Orange Blue White Shoes,, they can make up for low Inexpensive 155168 Nike Free 5.0 V4 Women Purple Yellow Shoes,Womens Boots C Label Michelle-3 BlueAdidas Bounce Titan III Men Coupon_064, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overAsics Running Shoes Women Coupon_399,Womens Sandals C Label Cider-1 BlueJimmy Choo Bridal Women Coupon_736,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” New Balance Men Coupon_1059,Womens Boots Calvin Klein Rochelle BlackNew Balance 996 Men Coupon_1330, could generate over half a million dollars a week, and easily finance new titles. Nike Kevin Durant Men Coupon_1701,Womens Sandals Calvin Klein Udela Black LeatherMen's Boot Nike Lunar Force 1 Duckboot 805899-004,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Men's Nike Shoe Jordan Rising Hi-Low 834233-004,Womens Sandals Calvin Klein Jeans Valeri Indigo LeatherMen's Shoe Jordan Jumpman Team II 819175-003, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Men's Shoe Nike FL-RUE 880994-600,Womens Shoes Calvin Klein Gayle Evergreen Kid SuedeMen's Shoe Nike Zoom Train Toranada 835657-560,, we’ve chosen to develop something different than a NIKE AIR ZOOM STRUCTURE 18 White/Black/Volt/Metallic Silver,Womens Shoes Calvin Klein Cirilla Cocoon LeatherWomen's Running Shoe Nike Free RN 831509-500,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Adidas Rose 4.5 Boys Toddler Clear Grey/Light Scarlet/Dark Onix Basketball Shoes V44484,Womens Boots CARLOS by Carlos Santana Lansing BlackNike Huarache Run Boys Grade School Black/Gym Red/White/Cool Grey Running Shoes V19895,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Adidas Element Refine Mens University Red/Light Maroon/Solar Blue Running Shoes V82663,Womens Sandals CARLOS by Carlos Santana Wavery BlackNike Air Max 90 Ultra Mens White/Neutral Grey/Laser Black Running Shoes V92817,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Adidas Superstar Up Strap Womens Carbon/Carbon/Black Basketball Shoes V43320,Womens Boots Clarks Riddle Muse BlackNike Air Max 2016 Womens Pink Blast/Laser Orange/White/Black Running Shoes V68763,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Men's Nike Mercurial Pro IC Bright Crimson/Hot Lava/Black UK#N5-9320,Womens Sandals Clarks Hayla Glacier Beige LeatherWomen's Nike Darwin Hyper Turquoise/Hyper Jade/Hyper Turquoise UK#N5-9525,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,adidas Originals Junior ZX Flux Trainer CP581,Womens Sandals Clarks Hayla Pier PewterAntony Morato Sleeveless Hooded Top CP967,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Converse AMW Hooded Jacket CP1314,Womens Shoes Clarks Brielle April BlackAntony Morato Fleece Short CP2076, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Clarks Originals Desert Boot CP3735,Womens Shoes Clarks Sillian Firn Blackadidas Originals Adi-Ease Trainer CP4098,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Cruyff Santi Mesh Cobra Trainer CP4437,Womens Boots COACH Talia Black/Black Rubber/Matte Rubber LeatherNike Air Force 1 Elite Jacquard Trainer CP4777,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Shoes Cole Haan Tali Lace Wedge Roccia Snake Print/Cremini Patent,Womens Shoes Cole Haan Amalia Sling Skimmer Black Lizard Print/BlackWomens Sandals ECCO Babette Sandal 3-Strap Shadow White,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes GUESS Eloy Black Leather,Womens Shoes Cole Haan Zerogrand Stage Door Ballet Gunmetal Dot PrintWomens Sandals Naturalizer Jazzy Tender Taupe Leather/Mocha Metallic, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Shoes New Balance Vazee Rush Purple/White,Unisex Shoes Converse Ctas Pro Ox Pebble/Dark Earth/Chive/BlackWomens Shoes Nike Dart 11 Wolf Grey/Cool Grey/Voltage Green/Green Blow, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Womens Sandals PATRIZIA Longina Silver,Womens Sandals ECCO Babett Sandal Strap Slide Black/BlackWomens Shoes Reebok Royal EC Ride Black/Fearless Pink/White, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Womens Sandals Sam Edelman Jolan Turquoise/Black,Womens Shoes ECCO Bluma Summer Ballerina Wild Dove/Concrete/CoralWomens Shoes Saucony Originals Shadow Original Navy/Pink,.”

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Andal introduced the company’s Womens Boots UGG Oregon Stout Twinface/Leather,Womens Shoes ECCO Sport Arizona Ballerina Trooper/Trooper/PapayaWomens Boots Vaneli Ramex Boot (Wide Shaft) Black Nappa/Black Super Star Suede,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Womens Shoes Vaneli Gervasy Blush Mag Patent/Gold Buckle,Womens Shoes GUESS Kaesy Black LeatherNike Fastbreak Stock,.

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