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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men's Pure ZG Hoodie,Nike Youth Air Hooded Top CP418Jordan Knit,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men's Scotland Graphic Tee,adidas Originals Infant Racer Lite Trainer CP465Nike 9" Volley Camotion Wave,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, FFF Authentic N98,Converse Infant Chuck Taylor All Star Ox Trainer CP478Nike Motion Cover-Up,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Shopping 218204 Lebron 11 Men Black White Red Shoes,Converse Nursery Chuck Taylor All Star Ox Trainer CP730Buy 241594 Nike Air Classic BW Si Men Black Pink Shoes,, “This is something entirely new.” Comfortable 148303 Nike Air Force 1 Men Chocolate Shoes,Nike Nursery Air Max 90 Trainer CP785Shopping 229583 Nike Air Max Men Light Grey Blue Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Comfortable 150447 Nike Air Max 1 Men Green White Gold Shoes,Condemned Nation Rodrick Biker Jeans CP833Inexpensive 158779 Nike Air Max 90 Men Black Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Inexpensive 204830 Nike Free 3.0 V2 Men Black Gray White Shoes,Alessandro Zavetti Canzo Cut & Sew Hooded Top CP955Discount 176912 Nike Free Trainer Men Blue White Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Cheap 148444 Nike Hyperdunk Men Green Shoes,Antony Morato Overhead Raglan Hooded Top CP975Discount 191755 Nike Lunarglide 3 Men Black Blue Shoes,, they can make up for low utilization with a decent weekend. Buy 200607 Nike Shox Conundrum Men White Purple Shoes,Creative Recreation Sawtell Full Zip Hooded Top CP1011Authentic 234918 Nike Shox R4 Men White Red Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Cheap 151468 Nike Shox Rivalry Men White Black Shoes,Cruyff Escola Lounge Hooded Top CP1039Shopping 153859 Nike Zoom Hyperdunk Men Royal Blue Silver Grey Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Inexpensive 221586 Nike Zoom Kobe VIII Basketball Men Green Yellow Shoes,Nicce ELA Loopback Hooded Top CP1105Comfortable 208172 Asics Gelspeedstar 6 Unisex Grey Red Shoes,. Plumer said The VOID is also considering franchise locations, Comfortable 219088 Air Jordan 6 Retro Women White Black Shoes,Nike AW77 Shoebox Full Zip Hooded Top CP1125Discount 219266 Nike Air Force 1 Women White Aster Pink Sunbeam Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Nike Derrick Rose Men Coupon_1578,Foray Aim Technical Jacket CP1375Nike Kobe Bryant Men Coupon_1823, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Men's Boot Jordan Future 854554-600,Jack & Jones McNelson Light PU Biker Jacket CP1425MEN'S NIKE BASKETBALL SHOEKYRIE 1 705277-100,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Men's Running Shoe Nike Flyknit Air Max 620469-012,Native Youth AW15 Gulf Jacket CP1464Men's Shoe Jordan Trainer ST 820253-010,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Men's Shoe Nike Air Trainer 1 Mid 317554-800,Two Angle Geopard Puffer Jacket CP1543Men's Shoe Nike Lunar Fingertrap TR 898066-001,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Criminal Damage Python High Trainer CP4383,adidas Originals Superstar Foundation Trainer CP3967Nike Air Max 95 Trainer CP4622, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Nike Air Trainer Huarache Low 'Blackout' Pack CP4875,adidas Originals ZX 700 2.0 Trainer CP4019Y3 Retro Boost Trainer CP5124,, and for a growing list of partners, Womens Shoes adidas Cloudfoam Flow White/Shock Pink,adidas Originals Rayado Trainer CP4081Womens Sandals Aerosoles A2 by Aerosoles Eyes On You White Fabric,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Womens Boots ALDO Allisson Black Nubuck,adidas Originals Hamburg Trainer CP4144Womens Boots Anne Klein Grania Pewter,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes Badgley Mischka Pettal Light Pink Satin,Asics Gel-Lyte III Evo Trainer CP4218Womens Shoes C Label Clower-5 Wine,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TWomens Shoes Hunter Plimsole Bright Lavender,Nike Roshe Run Flyknit Trainer CP4640Womens Shoes Naturalizer Utopia Silver Smooth,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Womens Shoes New Balance Fresh Foam Hierro Teal/Green,Nike Roshe One Knit Jacquard Trainer CP4704Womens Shoes Nike Air Pegasus '83 Midnight Navy/Cinnabar/Black/Mulberry,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Womens Boots PATRIZIA Leatherette Black,Nike Jordan New School Trainer CP4790Unisex Shoes PUMA Suede Classic Quarry, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Womens Boots Rocket Dog Snowcrush Black Suede,Nike Air Max 95 Trainer CP4864Womens Boots Sam Edelman Remi Black Suede,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes Saucony Kilkenny XC5 Spike White/Vizipink,Puma Disc Blaze 'Bright Pack' Trainer CP4923Womens Boots Timberland Joslin Chukka Wheat Nubuck,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots UGG Maddox Chocolate Satin,Supra Owen Reflective Trainer CP5018Womens Slippers UGG Dakota Flora Perf Port Water Resistant Suede,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Shoes Vaneli Tiffany Natural Cork/Platino Met Nappa,Vans Trig Trainer CP5073Womens Shoes Vaneli Sherye Black Silver Assy Fabric,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Authentic 192666 Nike Free Run 3 Men Royal Blue White Shoes,Womens Shoes Anne Klein AK Sport - Undertake Black MultiBuy 199925 Nike Lunar Eclipse Men Black Pink Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Men's Nike Shoe LeBron XIII Low 831925-610,Womens Shoes Calvin Klein Lanai Black Scuba/PatentMen's Shoe Jordan Rising High 2 844065-003, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Men's Shoe Nike Free RN 831508-101,Womens Shoes Calvin Klein Carine Black/Mixed Black LeatherMen's Training Shoe Nike Free Trainer 3.0 V4 749361-016,, we’ve chosen to develop something different than a NIKE FLYKNIT TRAINER CHUKKA SFB Black/Dark Grey/Sail/Black,Womens Shoes Calvin Klein Gayle Fearless BlueWomen's Shoe Nike Air Force 1 Low Upstep BR 833123-400,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Roshe One Girls Toddler Black/Metallic Silver/White Running Shoes V22454,Womens Sandals CARLOS by Carlos Santana Mezza TaupeAdidas Springblade Drive Girls Grade School Solar Pink/Black/Solar Blue Running Shoes V77461,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Adidas Pureboost 2 Mens Grey/Black/Green/White Running Shoes V56675,Womens Boots Clarks Palma Rylie Black SuedeNike Air Max Tavas Mens Wolf Grey/White/Cool Grey/White Running Shoes V99823,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Adidas Pure Boost Womens White/Silver/Light Onix Running Shoes V94323,Womens Boots Clarks Malia Surf Brown LeatherNike Air Max Thea Womens Loyal Blue/Loyal Blue/University Red/White Running Shoes V62351,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Zoom Structure 18 Womens Lyon Blue/Black/Pink Pow/Clearwater Running Shoes V62877,Womens Sandals Clarks Paylor Pax White SyntheticWomen's Nike Zoom Vapor 9.5 Tour Fuchsia Glow/Dove Grey/Hot Lava UK#N5-9322,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Junior Air Max 90 Leather Trainer CP658,Womens Shoes Clarks In Motion Kick BlackCriminal Damage Shoreditch Hooded Top CP1034,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Hawksworth Mac Jacket CP1403,Womens Shoes Clarks Candra Glare Black Patent LeatherEllesse Triester Poly Tape Short CP2133, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Toms Classic Canvas Slip On Espadrille CP3804,Womens Shoes Clarks Pravana Claire Nude Pink Leatheradidas Originals Tubular X Trainer CP4116,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Cruyff Vanenburg X-LITE Trainer CP4435,Womens Boots COACH Genie Saddle Burnish CalfNike Air Trainer 1 Mid CP4812,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Shoes Cole Haan Bria Grand Sneaker Vapor Grey/Snake Print,Womens Shoes Cole Haan Cary Venetian Black NubuckWomens Sandals ECCO Dagmar Cross Sandal Light Silver,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes GUESS Den Tan Leather,Womens Shoes Cole Haan Lena Pump II Stormcloud Snake EmbossedWomens Sandals Naturalizer Leona Black Leather, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Shoes New Balance Vazee Rush Pink/White,Womens Boots ECCO Touch 75 Mid Cut Bootie BirchWomens Shoes Nike Elite Shinsen Bright Crimson/University Red/Sail/Brigade Blue, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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