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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Tech Fleece Mesh Crew,adidas Originals Original Trefoil Hooded Top CP945Running Women’s NightCat Tights,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Youth Wardrobe Style Tights,adidas Originals Premium Essentials Hooded Top CP941Various Sizes Nike Air Jordan V.1 Chukka Mens Height Shoes Black Blue dhGhjxti,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Authentic 3g6gx dud27d August Deals Nike Air Presto Womens,Condemned Nation Hale Hooded Top CP984Authentic cqz9e zcwnwa August Deals Nike Air Max 90 Womens Purple,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Cheap k6fvw v5prb3 August Deals Nike Air Max Zero Mens,Criminal Damage Shoreditch Hooded Top CP1036Discount 9sb9d fw4zsa August Deals Nike Air Max Tavas Mens,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Discount mzvu6 i5anrb August Deals Nike Air Max 90 Mens Grey,Ellesse Luigi Full Zip Hooded Top CP1050Online 8eds8 4p6g97 August Deals Superstar Womens White,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Sale z98vq d4fbi6 August Deals Nike Air Max 90 Womens Red,Nike SB Skyline Overlay Hooded Top CP1134UK mzs99 agtgyq August Deals Nike Air Max Tavas Mens,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Shopping 194837 New Balance Kids Kl574 Kid Pink Orange Shoes,Nike Tech Fleece Windrunner Hooded Top CP1130Shopping 206637 Adidas ZX 700 Men Black Grey Blue Shoes,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Buy 224293 Air Jordan 5 Retro Men Black Fluorescent Green Shoes,adidas Originals Itasca Windbreaker CP1193Shopping 159388 Asics Gelhyper33 Men Black Yellow Shoes,, overall, every single one of these experiences is any less than flat out amazing. Comfortable 153991 New Balance Fresh Foam 980 Men Blue Green Gecko Shoes,Vans Core Basics Zip Hooded Top CP1181Inexpensive 167769 Nike Air Flightposite 1 Men Black Royal Shoes,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Authentic 213979 Nike Air Griffey Max I Men Grey Black White Shoes,Bellfield Nimrod Fishtail Parka CP1235Buy 241260 Nike Air Max Men Blue Grey Shoes,, “This is something entirely new.” Authentic 227094 Nike Air Max 90 Men Red White Shoes,Antony Morato Puffer Jacket CP1221Comfortable 207487 Nike Air Max 90 Men White Red Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Shopping 172399 Nike Air Max Ltd II Men White Black Shoes,Condemned Nation Techtonic Reflective Bomber Jacket CP1298Comfortable 221975 Nike Blazer High Men Black White Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Cheap 166115 Nike Lebron 11 Men Graffiti Shoes,Foray Control Softshell Hooded Jacket CP1377Shopping 243859 Nike Lunarmax Men Black Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Buy 196372 Nike Shox Nz 2.0 Men Black Shoes,Jack & Jones McNelson Light PU Biker Jacket CP1425Shopping 167986 Nike Shox R4 Men White Gold Shoes,, they can make up for low utilization with a decent weekend. Authentic 166118 Nike Shox Rivalry Men Grey Purple Shoes,Native Youth Duffle Coat CP1451Discount 189510 Nike Zoom Kobe VI Men Gray Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Authentic 222620 Puma Lazy Slip On Men Blue White Shoes,Pretty Green Kingsway Harrington Jacket CP1499Inexpensive 174643 Nike Roshe Run Unisex Red Purple White Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Discount 228188 Asics Gelnoosa Tri 8 Women Pink Purple Shoes,Selected Notive Mac Jacket CP1517Inexpensive 178719 Nike Air Force 1 Women White Columbia Blue Shoes,. Plumer said The VOID is also considering franchise locations, Comfortable 218431 Nike Blazer High Women Red Brown Beige White Shoes,Duck & Cover Olney Zip Knit Top CP1793Authentic 176230 Nike Free 3.0 V4 Women Orange Gray Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Nike Air Huarache Utility Trainer CP4834,Cruyff Recopa Hex Trainer CP4416Vans Old Skool Premium Leather Trainer CP5112, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Womens Shoes adidas Barricade V Classic Light Flash Orange/Night Flash/White,Lacoste Deston HCR Trainer CP4507Womens Boots Aerosoles Cascade Black Combo,, and for a growing list of partners, Womens Boots ALDO Dyanna Bordo,New Balance ML373 Trainer CP4560Womens Boots Anne Klein AKCuthbert Black Leather,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Womens Shoes Anne Klein Tapio Light Gold Multi Synthetic,Nike Air Max 90 Mid Sneakerboot No Sew Trainer CP4603Womens Sandals C Label Cider-2 Orange,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Sandals Calvin Klein Lorren Warm Gold,Nike KD VII 'Thunderbolt' Trainer CP4678Womens Shoes Calvin Klein Garnett Sandstorm Leather,.

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At four recent VR Womens Boots Cole Haan Tali Grand Tall Boot 40 Black,Nike Air Flight Huarache 'Blackout' Pack Trainer CP4870Womens Shoes Cole Haan Cary Venetian Black Nubuck, attention this year, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), VRLA (May 4th and 5th), the Digital Entertainment Group’s May meeting (May 1), Womens Boots ECCO Rise Tall Boot Coffee,Ralph Lauren Polo Churston Canvas Trainer CP4944Womens Shoes ECCO Cayla Strap Black,, VRcade royalties for developers are on the rise, Womens Shoes GUESS Macby Tabasco Fabric,Supra Estaban Trainer CP5029Womens Sandals Naturalizer Subtle White Leather/Shiny,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Boots UGG Danae Black Leather,Womens Shoes adidas X Lite TM Vivid Mint/Flash Red/AquaWomens Sandals UGG Bria Marine Blue Leather,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals Vaneli Marsie Ecru Nappa/Gold Buckle/Mtch Zipper,Womens Shoes adidas Running CC Fresh 2 W Grey/Silver Metallic/Light Flash OrangeWomens Shoes Vaneli Matilda Black Nappa/White Nappa,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Men's Toronto Raptors - We The North Tee,Womens Boots Aerosoles Outrider Brown FabricNike Range Crew,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Cheap 169540 Nike Roshe Run Men Green Black Shoes,Womens Sandals C Label Kona-3 RedBuy 233601 Nike Shox R4 Men White Black Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Free Rn Distance Mens Hyper Orange/Black/Volt/Blue Lagoon Running Shoes V58415,Womens Shoes Clarks Foxvale Spell Black LeatherAdidas Adilette Supercloud Plus Womens Black/Mineral Blue/White Slippers V22672,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Flex Run 2015 Womens Wolf Grey/Fierce Purple/Atomic Pink/Hyper Orange Running Shoes V98202,Womens Boots COACH Karson Black/Black Suede/ShearlingMen's Nike Air Zoom Pegasus 32 Print Black/Pure Platinum/White UK#N5-9602,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Mr Lacy Junior Flat Lace CP364,Womens Sandals COACH Caleigh Chalk Soft Vegan LeatherCreative Recreation Nursery Cesario Low XVI Patent Ripstop Trainer CP762,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike AW77 Fleece Full Zip Hooded Top CP1136,Womens Shoes COACH Raven Black Box CalfPublish Jupiter Jacket CP1503,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Shoes ECCO Bluma Summer Ballerina Chili Red,Womens Shoes ECCO Dayla Toggle Wild Dove/Wild Dove/Dark ShadowWomens Shoes GUESS Pavell Black,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes Naturalizer Michelle Red Glory Suede,Womens Shoes ECCO Sport Yura GTX Black/MoonWomens Shoes New Balance Classics WL574 Blue SP15, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Shoes Nike Free 5.0 TR Fit 5 PRT Black/Green Glow/Racer Blue/Black,Womens Sandals GUESS Edgy RedWomens Shoes PUMA MCQ Brace Femme Mid White/Whisper White, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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