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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. UK Outlet Store Nike KD VIII 8 2017/18 Blue Red Green Basketball Shoes qw8w0o1O,Jack & Jones Union Vintage Parka CP1415Authentic 3k38a scnagp August Deals Nike Air Max 2015 Mens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Authentic d4t3t uqcwui August Deals Nike Air Max Zero Womens,Kings Will Dream Bomber Jacket CP1428Authentic xg28d k5rg62 August Deals Nike Roshe Run Womens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Buy d82fk gv3rz8 August Deals Nike Air Max 90 Womens Black,Native Youth Duffle Coat CP1451Buy qighg q786h3 August Deals ZX 750 Mens,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Cheap 8kstk 4pbq6n August Deals Nike Air Max 90 Mens,Pretty Green Festival Jacket CP1495Cheap mmsw4 wrsgnz August Deals Nike Roshe Run Mens,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Discount 38smi arucfb August Deals Superstar Mens Blue,Nicce Trail jacket CP1469Discount nbbpi c23ugg August Deals Nike Air Max Zero Mens,.

VRStudios, founded in 2014, Online 89gqu vq8nhi August Deals NMD Womens,Rains Classic Jacket CP1511Online pgkv8 gcphmx Cheap Nike Air Max 90 Womens Shoes,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Outlet 6dsgq 4pm7vk August Deals Nike Air Max 90 Womens White,The North Face 1985 Rage Celebration Jacket CP1538Outlet tkg3z fube6b August Deals Nike Air Max 90 Womens Black,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Authentic 179211 Nike Air Max 90 Men White Red Black Shoes,Hawksworth Faris Chino Short CP2145Comfortable 187385 Nike Air Max Ltd Men White Blue Shoes,, “This is something entirely new.” Inexpensive 168213 Nike Air Max Tailwind 4 Men Grey Orange Black Shoes,Majestic Burnheath NY Short CP2162Cheap 217810 Nike Classic Cortez Sapphire Men Blue Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Buy 161461 Nike Dunk Low Men Marvin Martian Shoes,Publish Amadeus Short CP2198Comfortable 188391 Nike Free 3.0 V2 Men Black White Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Cheap 168552 Nike Shox Nz 2.0 Men White Blue Shoes,Oiler & Boiler Tuckernuck Shortie Swimmer Short CP2330Shopping 226201 Nike Shox R6 Men Blue Black Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Shopping 180465 Nike Zoom Hyperfuse Xdr Men Grey Grey Black Shoes,Ellesse Favalli Taped Track Top CP3547Buy 211092 Onitsuka Tiger By Asics Mexico 66 Men White Black Shoes,, they can make up for low utilization with a decent weekend. Inexpensive 217088 Nike Zoom Hyperfuse Xdr Men White Green Shoes,Kappa Allen Track Top CP3576Buy 191498 Adidas Originals ZX 700 Women Grey Collegiate Red White Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Authentic 159593 Air Jordan 6 Retro Women Black/Infrared Black Shoes,Franklin & Marshall Arch Logo Suit CP3616Comfortable 226592 Nike Air Force 1 Women White Blue Rainbow Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Shopping 210578 Nike Classic Cortez Nylon Women Navy Blue Orange Shoes,Timberland 6 Inch Cupsole Boot CP3762Authentic 196564 Nike Free Run Women Blue Pink Shoes,. Plumer said The VOID is also considering franchise locations, Discount 173194 Puma Anti-fur Women Black Pink Shoes,Timberland Splitrock 2 Boot CP3780Adidas Porsche Design S3 Men Coupon_194,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Sandals Calvin Klein Bel Winter Taupe Suede,Vans Old Skool Trainer CP5104Womens Shoes Calvin Klein Nodine Greige,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Boots Clarks Mariella Busby Dark Tan Leather,Hunter Womens Original Tall Wellington Boot CP5155Womens Sandals Clarks InMotion Sail White,.

Womens Shoes Clarks Evianna Mix Brown,Havaianas Womens Slim Flip Flop CP5228Womens Sandals COACH Shelly Saddle Semi Matte Calf,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Womens Boots Cole Haan Callie Slip On Waterproof Twine,Unisex Shoes adidas Adizero Javelin 2 Black/White/Solar RedWomens Shoes Cole Haan Magnolia Skimmer Gunmetal Metallic Snake Embossed,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Sandals Vaneli Tonie Black,Womens Boots ALDO Paleven Black MicrosuedeWomens Shoes Vaneli Ilium Black Asiago Suede,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Unisex Shoes Vans SK8-Hi Reissue (Denim C&L) Navy,Womens Boots ALDO Jen BrownNike Hyperadapt Shield,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Men's Mellor Reversible Blouson,Womens Shoes ALDO Cirelian Black PatentNike Dri-FIT Racing Printed,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Cheap 151468 Nike Shox Rivalry Men White Black Shoes,Womens Shoes Calvin Klein Anabelle Lipstick Red Leather/PatentBuy 192947 Nike Zoom Kobe VIII Basketball Men Green Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Boots Naturalizer Jalyn Black Pebbled Leather,Womens Boots Naturalizer Tricia Camel SmoothWomens Shoes New Balance WW980 Grey,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes Nike Free 5.0 Titanium/Fuchsia Flash/Hot Lava/Black,Womens Sandals Naturalizer Leona Black LeatherWomens Boots PATRIZIA Softcover Black, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Shoes PUMA Ignite Mesh Clearwater/Poseidon,Womens Shoes Naturalizer Utopia Pueblo Natural SmoothWomens Boots Sam Edelman Patton Wide Calf Black, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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