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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Cheap teggx 2wnw3a August Deals Nike Air Max 90 Womens,New Balance 574 Men Coupon_1252,Discount fn8cv 5n7rnm August Deals ZX 700 Mens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Online 3rgqd 7bbvh9 August Deals Nike Air Max Tavas Womens,New Balance Women Coupon_1347,Online s9zfv ivci37 August Deals ZX Flux Womens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Outlet ghhp3 ga3tne August Deals Nike Air Huarache Mens,New Balance 999 Men Coupon_1343,Sale 87sqv g4tr8g August Deals Nike Air Huarache Womens,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Sale tct85 dyzr6w August Deals Nike Air Max 90 Womens,New Balance 574 Women Coupon_1437,UK p9fgp 59ykg4 Cheap Adidas Superstar Womens White Shoes,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Cheap 239111 Adidas Crazy 8 Men Crazy Yellow Shoes,Nike Derrick Rose Men Coupon_1605,Discount 153966 Air Jordan VI Retro Men Black Purple White Shoes,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Inexpensive 225464 Sapatos Asics Gelkinsei 5 Men Yellow White Green Shoes,Men's Nike SB Stefan Janoski Max Unisex Shoe 631303-005,Cheap 149062 Adidas Springblade Razor Women Pink Orange Shoes,, “This is something entirely new.” Inexpensive 213095 Asics Gel Kinsei 4 Women Red Purple Green Shoes,MEN'S NIKE SHOE NIKE METCON 1 AMPLIFY 819899-841,Buy 154107 Nike Air Max 247 Women Black Grey Purple Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Cheap 223345 Nike Free 3.0 V2 Women Black White Shoes,Men's Running Shoe Nike Air Zoom Structure 19 Flash 806578-600,Comfortable 178395 Nike Lunarswift 2 Women Purple Black Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.New Balance 574 Men Coupon_1189,MEN'S RUNNING SHOE NIKE AIR ZOOM PEGASUS 32 749340-001,New Balance 574 Women Coupon_1443,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Kevin Durant Men Coupon_1682,Men's Shoe Nike Air Max CB34 414243-003,Converse Jack Purcell Signature Rubber High Top Unisex Shoe 153582C-467,, they can make up for low utilization with a decent weekend. Men's Nike Basketball Shoe Kyrie 2 819583-104,Men's Shoe Nike Air Zoom Odyssey 749338-003,Men's Running Shoe Nike Flex Fury 2 819134-100,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Men's Shoe Nike Air Force 1 Ultra Flyknit 817420-004,Men's Shoe Nike Flyknit Lunar 3 698181-405,Men's Shoe Nike Air Zoom Pegasus 92 Premium 844654-004, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Men's Shoe Nike Train Ultrafast Flyknit 843694-716,Men's Shoe Nike Magista Onda II IC 844413-708,Nen's nike KOBE X 705317-333,. Plumer said The VOID is also considering franchise locations, NIKE INTERNATIONALIST Blue Force/Ice Blue/Black/White,Men's shoe Nike Tiempo Legend VI FG 819177-010,Women's Shoe Nike Air Force 1 Low Upstep BR 833123-100,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Womens Sandals Sam Edelman Brynn Natural Naked Atanado Leather,Nike Zoom Vomero 10 Mens Total Crimson/Sail/Racer Blue/Black Running Shoes V80859,Womens Shoes Saucony Progrid Lancer Aqua/Pink/Grey, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Womens Boots UGG Knotty Grey Hearts Suede,Adidas Springblade Drive Womens Neon Pink/Solar Blue/Black Running Shoes V66113,Womens Shoes UGG Tomi Black Leather 1,, and for a growing list of partners, Womens Sandals Vaneli Taletha Multi Darry Print,Adidas Barricade 2015 Womens Light Flash Yellow/Black Tennis Shoes V61011,Womens Shoes Vaneli Ashlen T.Moro E-Suede/Matching Miniliz Print/Matching Elastic,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Hurley One And Only Luxe Strap,Nike Air Max 90 Womens Pure Platinum/Gym Red/Total Crimson Running Shoes V69943,Trinomic Savannah Jacket,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Women's Supernova Climachill Tee,Nike Classic Cortez Womens White/Metallic Gold Running Shoes V92454,2016 France Vapor Match Home,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Cheap 149456 Nike Free Run 3 Men Red White Shoes,Criminal Damage Gatsby Overhead Hooded Top CP1027,Cheap 201047 Nike Lunareclipse 2 Men Grey Purple Silver Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Shopping 192241 Nike Shox Nz Men White Blue Shoes,The North Face 100 Embro Full Zip Hooded Top CP1162,Comfortable 196769 Nike Shox R6 Men Silver Red White Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Comfortable 173600 Nikelebron11 Men Dark Green Black Shoes,Carhartt College Coach Jacket CP1289,Shopping 241068 Adidas Originals Superstar 2.0 Women Purple Orange Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Gensen Harrington Jacket CP1382,Nike Air Odyssey Envision Quickstrike Trainer CP4871,Publish Amadeus Short CP2198, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Clae Hooper Suede Shoe CP3878,Under Armour SpeedForm Gemini Trainer CP5052,Bjorn Borg X110 Low Suede Trainer CP4260,, like all retail operators, Nike Air Max 90 Mid Sneakerboot No Sew Trainer CP4603,Timberland Womens 6 Inch Premium Boot CP5181,Reebok Classic Leather Casual Trainer CP4981, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Shoes adidas Adizero Ubersonic Power Red/Solar Red/White,Womens Shoes adidas Volley Team 3 Black/Silver Metallic/Dark Grey,Womens Sandals Aerosoles Fire Light Black,, they can make up for low Womens Shoes ALDO Naywen Bone,Womens Shoes adidas Outdoor Response Trail Boost Solar Red/Black/Solar Yellow,Womens Shoes Badgley Mischka Pixel Ivory Satin, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Sandals Calvin Klein Padma Black Toscana Leather,Womens Sandals Aerosoles A2 by Aerosoles Wip Current Pink Floral,Womens Shoes Calvin Klein Collection Vina Gold/Black,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Sandals Clarks Tustin Sahara Off-White Leather,Womens Shoes Aerosoles A2 by Aerosoles Ricotta Black,Womens Boots COACH Odelle Saddle Sydney Leather, could generate over half a million dollars a week, and easily finance new titles. Womens Boots Cole Haan Lunargrand Chukka Sequoia Suede/Corporate Orange,Womens Boots ALDO Cirede Black Nubuck,Womens Shoes Cole Haan Bethany Open Toe Sling Black,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes ECCO Vibration II Skimmer Warm Grey Metal/Stone,Womens Boots Anne Klein Stoke Taupe Suede,Womens Shoes GUESS Mamari Natural Fabric, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes Naturalizer Utopia Pueblo Natural Smooth,Womens Shoes Anne Klein Barb Wine Patent,Womens Shoes Nike Air Pegasus '83 Fuchsia Force/Sail/Black/Light Magnet Grey,, we’ve chosen to develop something different than a Womens Boots PATRIZIA Angelique Brown,Womens Shoes Badgley Mischka Kennedy Silver Leather,Womens Shoes PUMA Asha Alt 2 Shine Astral Aura/Glacier,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes Rocket Dog Jiggy Natural Solvang,Womens Sandals C Label Iria-3 Blue,Womens Shoes Saucony Type A6 White/Blue/Pink,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Boots UGG Adyson Gooseberry Leather,Womens Boots Calvin Klein Zurie Winter Taupe Cow Silk,Womens Slippers UGG Dakota Flora Perf Chestnut Water Resistant Suede,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Vaneli Abaka Black Nappa/Black Mag Patent,Womens Sandals Calvin Klein Babel Almond Tan/Black Leather/Muted Snake Print Leather,Kyrie Hyper Elite Shooter,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Tech Windrunner,Womens Shoes Calvin Klein Cadence Shadow Grey Patent/Stretch,Nike Pro Hyperwarm Max Flash Mock Compression,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Tech Knit Pocket Tee,Womens Sandals CARLOS by Carlos Santana Tender Taupe PU,Various Sizes Nike Air Jordan Transformers Series Shoes Jordan Transformers Shoes 4 For YKZRK2Jr,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Authentic hy6gh nbn8ad August Deals ZX Flux Womens,Womens Boots Clarks Allura Astra Black Leather,Buy tnfdv f36s63 August Deals Nike Air Max 2016 Mens, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Cheap vghg3 zs7hen August Deals Nike Air Max 90 Mens Black,Womens Sandals Clarks Aeron Logan Black,Online 2pedg ptne53 August Deals Nike Air Max Thea Womens,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Outlet bgqw3 txrh29 August Deals ZX Flux Mens,Womens Shoes Clarks Amelia Page Nude Leather,Sale kh3ng rxp4eq August Deals Nike Air Max Zero Womens,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Comfortable 232426 New Balance Kids 890V4 Kid Grey Orange Shoes,Womens Shoes Clarks Pravana Claire Black Leather,Comfortable 177291 Air Jordan 5 Retro Men Black Green Shoes,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Shopping 213324 Nike Air Classic BW Si Men White Black Shoes,Womens Sandals COACH Caterine Cornflower,Authentic 238447 Nike Air Max Men Black Pink Shoes, will Authentic 218819 Nike Air Max 90 Men Black Red Shoes,Womens Shoes COACH Olive Neutral/Black Pebble Grain/Matte Calf,Cheap 219165 Nike Air Penny 5 Men Black Shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Inexpensive 211939 Nike Dunk Low Men White Green Bean Cave Shoes,Womens Boots Cole Haan Briarcliff Boot Chesnut Leather,Cheap 220140 Nike Free Run 3 Men Royal Blue White Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Inexpensive 202552 Nike Roshe Run Men Carbon Black Carbon Dust White Shoes,Womens Shoes Cole Haan Dakota Loafer Chestnut/Chestnut Weave,Authentic 193305 Nike Shox R4 Men Grey Blue Shoes,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Discount 224143 Onitsuka Tiger By Asics Mexico 66 Men Black White Red Shoes,Womens Shoes Cole Haan Pinch Grand Tassel Cabernet Suede,Discount 213150 New Balance Mw659 Unisex Black Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Discount 204025 Nike Air Max Women Blue Gradient Shoes,Unisex Shoes Converse by John Varvatos Chuck Taylor All Star Vintage Ox - Coated Canvas Stream,Shopping 193944 Nike Free Run 2 Women Red Black White Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas Springblade 2013 Men Coupon_255,Womens Shoes ECCO Cayla Tie Mocha/Coffee,Giuseppe Zanotti Sale Men Coupon_643, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” New Balance 373 Men Coupon_1098,Womens Boots GUESS Dreww Pewter Leather,New Balance 574 Women Coupon_1461, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Men's Basketball Shoe Jordan Rising High 2 844065-006,Womens Shoes GUESS Alexes Floral Fabric,Men's Nike Shoe Kobe XI 836183-154,.”

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Andal introduced the company’s Men's Shoe Nike Air Max 90 Ultra SE 845039-600,Womens Boots Naturalizer Talley Oily Velour/Mirage/Camel Brown,Men's Shoe Nike Roshe Two SE 859543-400,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted NIKE DUAL FUSION BALLISTEC ADVANTAGE Clearwater/White/Classic Charcoal/Clearwater,Womens Shoes Naturalizer Kelly Cognac Leather,Women's Shoe Nike Air Max Tailwind 8 Print 806804-401,.

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