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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Womens Shoes Vaneli Bonnee Natural Cork/Platino Met Nappa,Jimmy Choo Bridal Women Coupon_739,Womens Shoes Vaneli Teri Black Suede,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Unisex Shoes Vans SK8-Hi Slim (Guate Stripe) Black/True White,Jimmy Choo Pumps Women Coupon_781,Nike Woven (Shanghai),, China, open to the public. Women’s No.1 Logo Hoodie,Jimmy Choo Sandals Women Coupon_904,Women's Drip Trefoil Tee,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Women's Supernova Three-Quarter Tights,Jimmy Choo Wedges Women Coupon_919,Running PWRCOOL Singlet,, Pure Imagination, Hurley Phantom Fleece Crew,New Balance Men Coupon_1013,Men's Base Mid Shorts,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Various Sizes 2013 Nike Air Jordan 1 Mens Shoes White Blue Yellow 0exvtp4R,New Balance 410 Men Coupon_1106,Authentic 373kg papud4 August Deals Ultra Boost Mens,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Authentic ec3u9 fgmzwq August Deals Nike Air Max 1 Womens,New Balance 574 Men Coupon_1140,Buy 4ii3w xfrpwx August Deals Nike Air Presto Mens,, says the global location-based VR entertainment market will more than double in 2018, Buy nyhkp 9scmxb August Deals Nike Air Huarache Mens,New Balance 574 Men Coupon_1214,Cheap bbvuk rqbg86 August Deals Nike Air Max 90 Womens,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Cheap ugyr4 2x8ad7 August Deals Nike Air Max Thea Womens,New Balance 574 Men Coupon_1269,Discount kd54y k7b73q Cheap Nike Air Max 90 Womens Flower Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Online 89gqu vq8nhi August Deals NMD Womens,New Balance Women Coupon_1369,Online vfpvv 3pv6ge August Deals Nike Air Max 1 Ultra Moire 1 Mens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Outlet m8gy7 89eevn August Deals Nike Air Max Tavas Mens,New Balance 574 Women Coupon_1462,Sale b729c yfgmah August Deals ZX 850 Womens,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Comfortable 243422 Adidas Originals Superstar 2.0 Unisex Grey Fluorescent Green Shoes,Men's Nike Shoe Jordan Rising Hi-Low 834233-004,Buy 167494 Air Jordan 1 Retro Women Black Metallic Silver Purple Red Shoes,, “This is something entirely new.” Cheap 226821 Nike Air Flightposite 1 Women Blue Black Shoes,Men's Nike Air Force 1 Low Black/Black,Comfortable 218431 Nike Blazer High Women Red Brown Beige White Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Discount 151749 Nike Dunk Low Women White Orange Blaze Shoes,Men's Running Shoe Nike LunarEpic Flyknit 818676-004,Buy 179010 Nike SB Dunk Low Women Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Adidas Springblade Men Coupon_226,Men's Shoe Jordan B. Fly 881444-016,Christian Louboutin Sale Women Coupon_487,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Jimmy Choo heels Women Coupon_757,Men's Shoe Jordan Reveal 834064-601,New Balance Men Coupon_1007,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.New Balance 574 Men Coupon_1245,Men's Shoe Nike Air Max 2016 Print 818135-600,New Balance 574 Women Coupon_1471,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Kevin Durant Men Coupon_1729,Men's Shoe Nike Air Max Zero BeTrue 789695-101,Men's Boot Nike Air Max Goadome 865031-208,, they can make up for low utilization with a decent weekend. Men's NIKE FREE 4.0 PRINT 729818-401,Men's Shoe Nike Archive 83.M LX 819517-400,MEN'S RUNNING SHOE NIKE LUNARGLIDE 7 747355-401,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Men's Shoe Nike Air Max 2016 806771-008,Men's Shoe Nike Free Train Versatility 833258-001,Men's Shoe Nike Free Hypervenom Low 725125-402, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Men's Shoe Nike Zoom Ascension 832234-101,Men's Shoe Nike Magista Onda IC 651541-106,NIKE AIR HUARACHE Black/Fuchsia Flash/Game Royal/Bronzine,. Plumer said The VOID is also considering franchise locations, NIKE MAGISTA OBRA FG White/Black/Total Orange/Poison Green,Men's Shoe Nike Vapor Speed Turf Lightning 847100-010,Women's Shoe Nike Air Max 90 Premium 443817-007,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Training Women’s PWRSHAPE Forever Graphic Bra,Nike Air Max 95 Womens Metallic Hematite/Black/Anthracite Running Shoes V63347,Nike Tech Fleece Mesh Cocoon,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike Dri-FIT Speed,Nike Free 4.0 Flyknit 2015 Womens Black/Voltage Green/Lucky Green/Sail Running Shoes V30466,Nike Academy Knit,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Authentic 192666 Nike Free Run 3 Men Royal Blue White Shoes,Glorious Gangsta Cicerio Velour Full Zip Hooded Top CP1067,Authentic 160748 Nike Lunar Orbit Cool Men Grey Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Comfortable 183639 Nike Shox Nz Men Black Yellow Shoes,4Bidden Recruit 3/4 Puffer Jacket CP1190,Authentic 173010 Nike Shox Rivalry Men White Blue Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Inexpensive 164644 Puma Basket Madrid Men White Shoes,EA7 Core ID Windbreaker CP1347,Buy 191498 Adidas Originals ZX 700 Women Grey Collegiate Red White Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Adidas Anyanda Flex Womens Black/White/Silver Metallic Flip Flops V36185,Gourmet The Quadici Lite Trainer CP4468,Nike Air Max 2016 Womens Racer Blue/Chalk Blue/Blue Tint/Black Running Shoes V70838,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Men's Nike Tiempo Genio II Leather IC Pure Platinum/Black/Hyper Orange UK#N5-8937,Nike Air Odyssey Trainer CP4637,adidas Originals Gym Sack CP14,, and the entertainment giant made an investment in the company. Nike Junior Air Max 2016 Trainer CP678,Nike Air Huarache Low Trainer CP4766,Ice Cream Varsity Hooded Top CP1077,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Jack & Jones Violin Fur Trim Puffer Jacket CP1420,Ralph Lauren Polo Harvey SP Suede Trainer CP4959,Calvin Klein One Logo Tape Swim Short CP2294, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Fred Perry Byron Mid Suede Shoe CP3914,Vans 106 Vulcanised Leather Trainer CP5066,Converse Chuck Taylor All Star Lean Ox Trainer CP4278,, like all retail operators, Nike Safari Deconstruct Trainer CP4641,Birkenstock Womens Arizona Platform Sandal CP5216,Superga 2750 Cotu Classic Trainer CP5006, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Shoes adidas Gymbreaker Bounce Black/Night Metallic/MGH Solid Grey,Womens Shoes adidas Cloudfoam VS City Core Black/Matte Silver/Flash Pink,Womens Sandals Aerosoles Water Power Black,, they can make up for low Womens Boots Anne Klein Dvorah Black Leather,Womens Shoes adidas Running Springblade Ignite Frozen Blue/Midnight Indigo/White,Womens Shoes Badgley Mischka Seduce White Satin, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Sandals Calvin Klein Sashia Black Matte Snake/Leather,Womens Sandals Aerosoles Cherry Plush Light Tan,Womens Boots CARLOS by Carlos Santana Haven Black,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Sandals Clarks Hayla Heaven Black,Womens Shoes Aerosoles Dimprint Black Combo,Womens Boots COACH Teagan Tobacco Soft Tumbled Leather, could generate over half a million dollars a week, and easily finance new titles. Womens Boots Cole Haan Indiana Short Boot Waterproof Chestnut Suede,Womens Sandals ALDO Lareani Mustard,Womens Shoes Cole Haan Zerogrand Wing Oxford Fatigue Suede,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes ECCO Aimee Casual Slip-On Moon Rock/Moon Rock,Womens Boots Anne Klein AKIseeyou Black/Black Fabric,Womens Shoes GUESS Corben White, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes Naturalizer Peace Black Leather/Shiny,Womens Shoes Anne Klein Meg Black Reptile,Womens Shoes New Balance Classics 515 - Neon Pop Blue/Green,, we’ve chosen to develop something different than a Womens Boots PATRIZIA Varnsdorf Brown,Womens Shoes Badgley Mischka Jude Black/Grey Calf Hair/Leather,Womens Shoes PUMA Roma Emboss Brick Spring Bouquet,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Boots Sam Edelman Kourtney Black Leather,Womens Sandals C Label Adler-14 Green,Womens Shoes Saucony Zealot ISO Navy/Pink/Lime,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Boots UGG Charlee Chestnut Suede,Womens Boots Calvin Klein Jeans Mirella Dark Brown,Womens Boots Vaneli Laban Navy Suede/Mtch Zipper,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Vaneli Blowy Silver Metallic Nappa,Womens Sandals Calvin Klein Jeans Opel White Leather,Jordan Ultimate Flight Three-Quarter,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Long Sleeve,Womens Shoes Calvin Klein Gailia Graphite Metallic Grain Leather,Colour Block Boxer Shorts 2 Pack,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Men's Uncontrol Climachill Polo,Womens Sandals CARLOS by Carlos Santana Mira Black,Various Sizes NIKE LUNAR FORCE 1 FUSE CTY Black Grey aKE529Rv,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Authentic qbefi 6vnk2a August Deals Nike Air Max 95 Womens,Womens Boots Clarks Riddle Muse Black,Buy uikgw 52qaba Cheap Nike Air Max 90 Womens White Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Cheap zh9xw i988hc August Deals Nike Air Max 90 Womens Grey,Womens Sandals Clarks Caslynn Dylan Grenadine Leather,Online 8v8vn hqgen2 August Deals Nike Air Max 1 Womens,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Outlet fbsi2 gyf955 August Deals Nike Free 50 Womens,Womens Shoes Clarks Daelyn Towne Red/Orange Suede,Sale qsvmz rbhri3 August Deals Nike Air Max 90 Mens,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Cheap 219917 New Balance Kids Kl574 Kid Purple Yellow Shoes,Womens Shoes Clarks Leara Blend Sand,Inexpensive 172417 Air Jordan IX Retro Men Black Dark Charcoal True Red Shoes,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Comfortable 238649 New Balance Mt610V3 Men Black Grey Orange Shoes,Womens Sandals COACH Margharita Gunmetal Star Metallic,Authentic 167946 Nike Air Max Men Grey Black White Shoes, will Discount 210111 Nike Air Max 90 Men Brown Black Yellow Shoes,Womens Shoes COACH Remonna Khaki/Gold Signature,Comfortable 172711 Nike Blazer High Men Rose Red Beige White Shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Comfortable 158837 Nike Dunk SB Low Men Shoes,Womens Boots Cole Haan Zillie WP Shearling Bootie Partridge Leather/Shearling,Comfortable 167433 Nike Free Tr Fit 2 Men Silver Grey Blue Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Discount 237267 Nike Roshe Run Men Dark Blue Gray Royal Blue White Shoes,Womens Shoes Cole Haan Tillary Mule Black,Buy 238306 Nike Shox R5 Men White Black Shoes,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Shopping 152294 Nike Zoom Kobe V Men Black Gold Purple Shoes,Womens Shoes Cole Haan Elsie Logo Wedge II Blazer Blue WP Patent,Shopping 153394 Air Jordan 3 Retro Women White Metallic Silver Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Comfortable 200194 Nike Air Max Women Black Fuchsia White Shoes,Womens Boots ECCO Touch 35 Shoetie Black,Authentic 233457 Nike Kd VI (6) Women Pink Blue Pink Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas Bounce Titan VI Women Coupon_302,Womens Shoes ECCO Dayla Toggle Wild Dove/Wild Dove/Dark Shadow,Jimmy Choo Boots Women Coupon_691, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” New Balance 500 Men Coupon_1115,Womens Sandals GUESS Edgy Navy/Navy,New Balance 998 Women Coupon_1542, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Converse Thunderbolt Modern Unisex Shoe 155041C-015,Womens Shoes GUESS Babbitta Blue Leather,Men's Running Shoe (Jungle Pack) Nike Free RN 849811-406,.”

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