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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Football Spirit II Training Sweater,Only & Sons Dips 2624 Straight Distressed Jean CP905NikeCourt Premier Maria,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Youth Essentials Logo Tee,Jack & Jones Glen Branco SC431 Denim Jean CP890Various Sizes Nike Blazer Womens Shoes POopular Black White Pk8i6USP,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Wholesale UK Nike Air Max 87 Men Shoes Green White Pink Xv9BBUPp,Abandon Ship Essential Full Zip Hooded Top CP934Authentic bmdet 7x7hv6 August Deals Nike Blazer Low Womens,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Cheap igqcy g4ku5y August Deals Nike Air Max 95 Womens,Converse MA1 Full Zip Hooded Top CP998Discount 3tvb5 227but August Deals Nike Air Huarache Mens,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Discount r748v qs44ub August Deals Nike Air Max 2015 Mens,Converse Core Full Zip Hooded Top CP992Online 6t6uf zt6zfe August Deals ZX 10000 Womens,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Cheap 184963 Nike Air Force 1 Men Grey Anthracite Shoes,Alessandro Zavetti Sila Puffer Jacket CP1199Buy 207102 Nike Air Max Men Shoes,, “This is something entirely new.” Shopping 182288 Nike Air Max 180 Men Black Pink Shoes,Antony Morato Wet Look Bomber Jacket CP1215Discount 210111 Nike Air Max 90 Men Brown Black Yellow Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Cheap 182691 Nike Air Max Ltd Men White Black Shoes,Bellfield Horow 3-In-1 Rain Jacket CP1239Discount 172230 Nike Air Penny V Men Crimson Black Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Authentic 165824 Nike Lebron 10 Men Blue Orange Shoes,EA7 Golf Pro Jacket CP1348Authentic 169237 Nike Lunarglide 2 Men White Blue Black Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Cheap 197292 Nike Roshe Run Men Blue White Floral Print Shoes,Glorious Gangsta Zeus Longline Bomber Jacket CP1387Buy 233601 Nike Shox R4 Men White Black Shoes,, they can make up for low utilization with a decent weekend. Inexpensive 159333 Nike Shox Rivalry Men White Yellow Shoes,Luke 1977 Submarine Doors Jacket CP1444Cheap 172127 Nike Zoom Kobe VI Men White Purple Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Authentic 223904 Nike Zoom Hyperfuse Xdr Men Blue Black Shoes,Jack & Jones Craig Parka Jacket CP1422Cheap 172622 Nike Air Max Unisex White Black Mango Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Comfortable 206417 Adidas Originals ZX 700 Women Black Pink Shoes,Pretty Green Kingsway Harrington Jacket CP1499Authentic 243456 New Balance WW928 Women Black Shoes,. Plumer said The VOID is also considering franchise locations, Authentic 187030 Nike Air Max 1 Women Grey Blue White Shoes,The North Face Quest Insulated Hooded Jacket CP1527Buy 225610 Nike Classic Cortez Nylon Prm Women Navy Blue Yellow Black Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Men's Basketball Shoe Nike Zoom KD 9 843392-410,Sik Silk Hareem Short CP2201Men's Nike Basketball ShoeKD 8 749375-013, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Men's Running Shoe Nike Air Max Tailwind 8 805941-001,adidas Originals Island Swim Short CP2281AIR JORDAN FUTURE White/Black/Sport Blue,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Men's Shoe Nike Air Max Sequent 719912-013,Oiler & Boiler East Hampton Shortie Swim Short CP2332Men's Shoe Nike HypervenomX Proximo II TF 747484-007,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Men's Shoe NikeCourt Zoom Cage 2 705247-806,Creative Recreation Lincoln Track Top CP3542NIKE AIR HUARACHE Hyper Pink/Medium Ash/Dark Ash/Dusty Cactus,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Kickers Junior Kick T Brogue Shoe CP613,adidas Originals Hamburg Freizeit Trainer CP4100Jack & Jones Boxy Powell JJ8113 Denim Jean CP866,, which services approximately half the VRcades in North America. They have over 300 clients, with over 100 added in the past three months. Religion Tokyo Sleeveless Hooded Top CP1146,adidas Originals Pro Model 'Xeno Pack' Trainer CP4131Ellesse Casimiro Jacket CP1365,. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, Luke 1977 Horton Cable Knit CP1833,adidas Originals Tubular X Trainer CP4183Sik Silk Retro Swim Short CP2343,. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room scale Havaianas Brasil Flip Flop CP3838,Asics Gel-Kayano EVO Trainer CP4245adidas Originals ZX Flux Trainer CP4067, people is actually going to be at a local VR Arcade. Creative Recreation Cesario Low XVI Trainer CP4336,Creative Recreation Cesario Low XVI Woven Trainer CP4317Lacoste Ampthill Leather Trainer CP4525,.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Nike Flystepper 2K3 Trainer CP4813,Creative Recreation Adonis Mid Trainer CP4379Nike Air Max 1 Ultra Moire Trainer CP4862, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Womens Shoes adidas Barricade Court White/Onix/Clear Onix,Ellesse Pavia Cup Trainer CP4441Womens Boots Aerosoles Make Two Tan,, and for a growing list of partners, Womens Shoes Aerosoles Gondola Navy Fabric,Hugo Boss Stiven Trainer CP4474Womens Boots Anne Klein CityGurl Black Leather,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Womens Shoes Anne Klein Oates Navy Suede,New Balance MRT580 Suede Trainer CP4566Womens Sandals C Label Iria-3 Orange,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Sandals Calvin Klein Jiselle Vermillion Patent,Nike Paul Rodriguez CTD Canvas Trainer CP4649Womens Shoes Calvin Klein Nodine Oyster Grey,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TWomens Shoes New Balance W1080v5 Orange/Purple,Supra Hammer Run Trainer CP5025Womens Shoes New Balance Classics WL515 Blue/Pink Synthetic,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Womens Shoes Nike FS Lite Run 3 Dark Grey/Hyper Orange/White/Vivid Purple,Vans Atwood Canvas Trainer CP5117Womens Sandals PATRIZIA Paraiso Silver,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Womens Shoes Reebok Work 'N Cushion Black,Flossy Womens Plimsoles CP5192Womens Shoes Rocket Dog Scoop Grey Cardio Quilt, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Womens Sandals Sam Edelman Brenda Black Kid Suede Leather/Matte Ontario Leather,Womens Sandals adidas Supercloud Plus Slide Collegiate Navy/Vivid Mint/Clear SkyUnisex Shoes Superga 2750 Cotfanu Flower Multi,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Boots UGG Mackie Chestnut Leather,Womens Shoes adidas Barricade V Classic Light Flash Orange/Night Flash/WhiteWomens Boots UGG Collection Conchetta Weave Grigio,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals Vaneli Blisse Black,Womens Shoes adidas Golf adiZero Sport III Night Flash/Amazon Purple/Lucky PinkWomens Shoes Vaneli Luella Black Mag Patent/Gunmetal Buckle,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Unisex Shoes Vans Brigata (Leather/Plaid) Estate Blue/Potting Soil,Womens Shoes adidas Running Madison RNR W Night Grey/Core White/Frost MintNike Modern Rise Sporty,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Authentic 241539 Nike Roshe Run Men Light Gray Blue Shoes,Womens Sandals C Label Napoli-18 WhiteDiscount 211581 Nike Shox R2 Men Black Green Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Flyknit Lunar 3 Mens Black/Metallic Pewter/Anthracite/Barely Green Running Shoes V21865,Womens Shoes Clarks Tarah Sofia Purple Grey PatentAdidas Adilette Supercloud Plus Womens Black/Halo/White Slippers V20048,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Classic Cortez Womens White/Metallic Gold Running Shoes V92454,Womens Shoes Clarks Tri Step Black LeatherMen's Nike Tiempo Legacy II FG Pure Platinum/Black/Hyper Orange UK#N5-9503,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, New Balance Mellow Backpack CP71,Womens Boots COACH Hickory Saddle Soft Shine Calfadidas Originals Nursery Hamburg Trainer CP725,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Good For Nothing Long Split Overhead Hooded Top CP1069,Womens Sandals COACH Shelly Black/Smoke/Black Signature PVC/Matte CalfFranklin & Marshall Small Logo Hooded Top CP1062,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Publish Carson Short CP2197,Womens Shoes COACH Amelia Black ShearlingBirkenstock Arizona Sandal CP3821, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize adidas Originals Stan Smith Mono Trainer CP4171,Womens Shoes COACH Rory Cinnamon Studded Soft Milled LeatherNew Balance ML373 Trainer CP4557,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Nike P Rod 8 Trainer CP4594,Womens Boots Cole Haan Oak Waterproof Shearling Bootie Stormcloud Suede/ShearlingTimberland Womens 6 Inch Glastonbury Cupsole Boot CP5177,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Shoes ECCO Mobile II Shadow White,Womens Shoes ECCO Siena Moc PicanteWomens Shoes GUESS Eloy Black/White,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes Naturalizer Ginger Ginger Snap Leather,Womens Shoes ECCO Cayla Strap BlackWomens Shoes New Balance W490v3 Grey/Green, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Shoes Nike Flex Experience Run 4 Bright Crimson/Atomic Pink/White/White,Womens Sandals GUESS Hyee Black LeatherWomens Shoes PATRIZIA Senetti Red, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Womens Boots Rocket Dog Milford Black Hush,Womens Shoes GUESS Abria Tan SuedeWomens Sandals Sam Edelman Gene Seashell Pink Vaquero Saddle Leather, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Womens Shoes Superga 2905 Cotw Linea Up And Down Navy,Womens Boots Naturalizer Kryton Brown FabricWomens Boots UGG Classic Tall Tasman Black,.”

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Andal introduced the company’s Womens Sandals Vaneli Wander Ecru Mag Pat/T.Moro Bulgaro Calf,Womens Sandals Naturalizer Vanish Black LeatherWomens Shoes Vaneli Sidol Platinum Nizza Fabric/Mtch Met Elastic,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Training Women’s PWRSHAPE Forever Graphic Bra,Womens Shoes Naturalizer Ivan Spring Denim NubuckMen's Mellor Reversible Blouson,.

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