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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. * 2011 Air Max Shoes Netty Bluegray Men's,Nike Field General 2 Men Football Shoes Midnight Navy White Tide Pool Blue,* Adidas Men Yellow Black Football Leather Predator Lz Trx Tf Fluorescent Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, * Air Max 24 Men Black Black White 7,Nike Air Max 2015 Men Running Shoes Black Black Black,* Air Max Ltd Silver Red Black Gray Men,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, * Black Red Adidas Men Porsche 5 Generations,Nike Air Zoom Elite 8 Men Running Shoes Black Wolf Grey Dark Grey White,* Blue Men's Air Max 1 News Pixel,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike Vapor Carbon Elite 2014 Td Men Football Shoes Anthracite Metallic Silver,Vans Men Old Skool Sale Brown,Nike Mercurialx Proximo Ic Men Soccer Shoes Metallic Gold Grain Challenge Red Black,, “This is something entirely new.” Moda Nike Black 'Flex 2014 Run' trainers-Men Buono,Adidas Camo Tech Pullover Hoodie Men's 64415,ASICS Men Gel-Respector Blue,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Men Roshe One Hyp Blue,Mountain Hardwear Graphic FullZip Hoodie Men's 643,Vans Men Logo Black,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Quiksilver Le Fiver Printed Short Men's 67438,Ministry of Supply Aviator Regular Fit Chino Pant Men's 65133,Quiksilver Lindow Crew Sweater Men's 68149,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Danner Trail Trek Hiking Boot Men's 69777,The North Face Impulse Active Pant Men's 65273,New Balance 574 Paint Chip Shoe Men's 70191,, they can make up for low utilization with a decent weekend. Nike Air Zoom Vomero 11 Running Shoe Men's 70568,Nike SB FTM 5Pocket Short Men's 66517,Nike Eric Koston 2 Max Shoe Men's 70929,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Acorn Moc Summerweight Slipper Men's 71309,Billabong Shifty X Board Short Men's 66984,Air Jordan Super.Fly 2 Men Basketball Shoes Gym Red/Black-White UJ02E, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas Americana Hi 88 Men Lifestyle Shoes Blue/Run White-Red MD14W,Columbia Roc II Short Men's 671,Nike Solarsoft Moccasin Men Lifestyle Shoes Sport Trq/Bright Citrus-Light Britsh Teal HU20X,. Plumer said The VOID is also considering franchise locations, New Balance 580 Men Running Shoes Black/Grey ET42P,Reigning Champ Powerdry Short Men's 67354,Nike Roshe Run NM Men Running Shoes Game Royal/Game Royal-Black-Summit White UD12N,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Adidas UK Shop - Adidas Hoosiers Authentic Baseball Jersey (White) for Men,Nike Air Jordan 6 VI Retro Low White Infrared 304401 123 Mens Basketball Sports Shoes,Adidas UK Shop - Adidas Impact Montreal Away Replica Jersey (White) for Men,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, UU834 Nike Kobe 9 EM Independence Day,Nike Air Max 2016 KPU Deep Blue White Mens Running Shoes 806771 604,Nike Air Force 1 Retro Bhm Men Casual Shoes White University Red White,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Free 5.0 Men Running Shoes Anthracite University Red Hot Lava Bright Crimson,Nike Air Max 95 Premium University Red/White/Midnight Navy Mens Running Shoes 538416 614,Porta Nuova Men,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Nike Air Force 1 Low White Black Mens Sneakers Casual Shoes 488298 158,Mens Nike Air Jordan I 1 Trek Retro Black Climbing Shoe Happy Shopping,Nike Air Max 2016 KPU Black Bright Crimson Mens Running Shoes 764892 808,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Flyknit Racer Deep Blue Silver Trainer Mens Running Shoes,Mens Nike Air Jordan Xiii 13 Retro White Green Shoe For Sale,Nike Mens Air Jordan 14 Retro White Black Hydro Slide Sandals Shoes Massage Slippers,, and the entertainment giant made an investment in the company. Under Armour Mens UA Curry 3 bule red Mens basketball sports shoes sneakers,Mens Nike Air Max 90 Black White Light Blue Running Shoe Best Price,Mens Nike Air Jordan 4 Iv Fur Oreo Green Shoe Online Without Sale Tax,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Air Jordan Spizike 3.5 Yellow Shoe Fashion Cheap,Mens Nike Air Max 90 Light Grey Black White Running Shoe Buy Online,Mens Nike Air Max 90 Hyp Kpu Tpu Hunter Green Shoe Fast Delivery, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Mens Nike Air Max Bw Brown White Shoe Online Without Sale Tax,Mens Nike Air Max 95 360 Black Green Shoe Lowest Prices Guaranteed,Mens Nike Air Max Tn I Wheat Black White Shoe Stockists,, like all retail operators, Mens Nike Dunk Low Cut Grey Black Red Shoe For Cheap,Mens Nike Air Max Classic Bw White Azure Shoe Stockists,Mens Nike Free Wool Skin Black White Running Shoe Online Without Sale Tax, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Mens Nike Zoom Kd Vi 6 Blue Green Black Shoe Store Wholesale,Mens Nike Air Max Tn Fusion Black White Shoe Online Store,Rhonda Waterproof Casual Boots (Women's) - Brown Sugar Environment-Friendly Buying New,, they can make up for low UK - Women'S Converse Size 4 B48m8761,Mens Nike Air Max Tn I Red White Black Shoe Cheap 100%,Hot Sale - New! Converse All Star Strawberry Sneakers Women'S Platform Trainers W17n9455, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over* Air Max 90 Prm Hyperfuse Women,Mens Nike Air Presto Acg Wool Skin Red Black Shoe For Cheap,Asics Gel-Cumulus 17 Yellow Plum Running Shoes G-Tx Flash Womens,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Asics Women Gt-2000 4 Tiger Silver Turquoise Running Shoes Colour Lime Punch,Mens Nike Dunk High Cut Fur Inside Black Blue Shoe Fast Shipping,Adidas UK Shop - Adidas Trefoil Hoodie (Red) for Women, could generate over half a million dollars a week, and easily finance new titles. Nike Nice Lunarglide 7 Womens Running Shoes Brave Blue Vivid Purple Fuchsia Glow Black,Mens Nike Free 6.0 Spiderman Breathable Blue Grey Shoe Happy Shopping,Progettazione Adidas Pink 'duramo 6' Lace Up Trainers-Women Outlet Online,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Reebok Women Premium Gravel Low Top Gravel,Mens Nike Free Run 5.5 Wool Skin Yellow Grey Running Shoe Buying Cheap,Women 2015 New Ralph Lauren Diagonal Stripe Darkblue Green Polo, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Women Find Top Quality Nike Air Max Lunar 90 Unisex Blue Pink Running Shoes,Mens Nike Lebron X 10 Glowing Cool Grey Orange Shoe Online Sale,New Nike Women/Mens Benassi JDI mandarin duck Slide Sandal Black/red,, we’ve chosen to develop something different than a Nike Air Max 90 USA Flag Hyperfuse QS All Black Mens Womens Running Shoes 613841 668,Mens Nike Tiempo Legend Elite White Black Blue Shoe Online Store,Nike Roshe Run Jacquard Obsidian White Black Mens Womens Running Shoes 705217 100,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Nike Air Jordan V 5 Retro Grey Lovers Shoe Buying Cheap,Mens Nike Zoom Lebron 9 Ix Dark Sliver Black Green Shoe Wholesale,Y3 - Snow Model Trainer : Low To Help Luxuriant In Design,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Snowbee Prestige ST Breathable Zip-Front Stockingfoot Chest Waders - 2-Tone hearty High-end,Mens Salomon S Lab Sense Ultra M Green Orange Running Shoe Free Shipping,Creative Recreation - Comfort Cesario Low XVI Wool Trainer : steady Official Authorization,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Adidas Originals - ZX Flux Print Trainer : Wear Good-Looking large discount,Zamberlan Crosser RR Walking Shoes (Women's) - Ice formal Fashionable,Nike - Unique Design Jordan Westbrook 0 Trainer : Quality (High Quality) Get Cheap,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Asics - Popular Gel-Lyte EVO 'Samurai Pack' Trainer : Handsome Good Sale,On Sale - Converse Botas De Cuero Women Ct As Hi Subir Botas 553389C Blanco T98z8210,On Sale - Converse Ctas Ox White/Gold/White Sneakers Shoes Chucks Chuck 555963C F95d1235,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,UK - Converse Chucks Regenbogen 39 A12z3433,Low-cost direct - Converse Women All Star Brea High Top Navy Leather Sneakers Nwob Size 9 F61p2527,UK - Converse All Star Double Tongue Chuck Taylor Shoes Trainers White T,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by * White Blue Adidas Men Shoes,* Gold Adidas Originals Women Metro Attitude Logo W Shoes Women,60% off Sale For River Island Metallic Leather Chelsea Boot With Cuban Heel Men 9227-9677,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is 2017 Best Fred Perry Authentic Suede Trainers Men 5110-8296,* White Pink Skyblue Women Air Max 87,Asics Fuchsia White Volleyball Shoes Gel Rocket 7 Magenta Stretch, will Black White Red Gel Asics Bearskin Impression 8 Cushioned Running Shoes Fiery,Asics Gel-Nimbus 17 Yellow Aqua Running Shoes Lite-Show Womens,Men Short Sleeve Tees Ralph Lauren Furniture Russia, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Adidas UK Shop - Adidas Messi 16.3 Turf Shoes (Gold) for Kids,Asics Women Gel-Ds Racer Mint Yellow 10 Stability Running Shoes Colour Flash Purp,Adidas UK Shop - Adidas PureBOOST Shoes (Black) for Men,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Adidas UK Shop - Adidas City Artist Life Tee (White) for Men,Pink Ralph Lauren Women Short Sleeve Polo Pony Tees Big In,GZ986 Nike Kobe VIII 8 BHM Basketball Shoes,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Air Max Tava Men Casual Shoes Deep Burgundy University Red White Black,Adidas UK Shop - Adidas Fruit Logo Tee (White) for Women,Nike Free 5.0 Men Running Shoes Anthracite University Red Hot Lava Bright Crimson,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Latest Adidas Men Adilette Black,Adidas UK Shop - Adidas Ultimate Long Tights (Green) for Women,Nike Men Free Socfly On Sale Red, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Alchemy Equipment 280GSM Single Jersey Merino Pullover Hoodie Men's 64375,Nike Air Max Thea Womens Lifestyle Shoes Sport Fuchsia Prism Pink,Houdini Service Pant Men's 65083, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Rip Curl Sunnyside Board Short Men's 67053,Nike Lunareclipse 5 Womens Running Shoes Fiberglass Copa Blue Lagoon Black,Nike Pro Cool 6in Compression Short Men's 67642, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content KEEN Pittsburgh Soft Toe Boot Men's 69766,Favorito Converse Converse white 'chuck taylor ox' trainers-Women Fabbrica,Giro Mele Triathlon Shoes 70485,.”

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Andal introduced the company’s DC Haven SP Shoe Men's 70984,Adidas Women x Rita Ora French Bull Dog Print ZX Flux Black,Air Jordan Melo 1.5 Men Basketball Shoes Black /Gym Red-White IP37O,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Converse Chuck Taylor All Star Heel Stud High Men Lifestyle Shoes Black UC69J,PUMA Women Aril 3D Blue,New Balance 574 Men Running Shoes Burgundy/Black VU94S,.

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