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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. * Adidas Men's Red Silver White Running Shoes,Nike Hurley Phantom Free Elite Men Sandal Voltage Green,* Air Max 90 Blue Black Shoes New Men's,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, * Air Max Tn I Black White Silver Shoes Men's,Nike Zoom Speed Trainer 3 Men Training Shoes Wolf Grey Volt White Black,* Black Red Canvas Adidas Originals Mens Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, * Brown White Adidas Unisex Jeremy Scott X Shoes,Charms Lacoste Graduate Evo Tcl-Black/Black-Men Recensioni,* Men Blue Skyblue Blue Air Max 90,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike Free Trainer 3.0 V4 Men Training Shoes Black Volt White,The North Face Gordon Lyons FullZip Sweater Men's 64708,Popolare Converse Black 'All Star' hi-top trainers-Men Produzione,, “This is something entirely new.” Cheap ASICS Men Gt-II Grey,Mountain Khakis Camber 105 Twill Pant Men's 64823,Latest Nike Men SB Janoski Black,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Cheap Vans Men Era Hi Winter Black,Columbia Silver Ridge Stretch Pant Men's 65048,Arc'teryx Word On End FullZip Hoodie Men's 64574,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Mountain Khakis Powder 8s Merino Sweater Men's 68120,Quiksilver Stripe Scallop 20 Board Short Men's 66910,Asolo Eiger GV Mountaineering Boot Men's 69805,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Reef Rover Low TX Shoe Men's 70164,Hurley Phantom Original 3 Board Short Men's 67061,Hoka One One Challenger ATR 2 Running Shoe Men's 70593,, they can make up for low utilization with a decent weekend. Reef Rover Low XT Shoe Men's 70919,Mountain Khakis Camber 105 Twill Short Men's 67169,Acorn Moc Summerweight Slipper Men's 71309,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Air Jordan X Retro Men Basketball Shoes Wolf Grey/Dark Powder Blue-New Slate XI38M,Hurley Phantom Wayfarer Short Men's 67359,Reebok Rail Retro Men Basketball Shoes Royal Blue/Black-White-Green-Red WF52X, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Solarsoft Moccasin Men Lifestyle Shoes Night Stadium/Digital Pink-Black MM90E,The North Face Blazer Short Men's 67536,New Balance 2001 Men Running Shoes Navy/White WK27W,. Plumer said The VOID is also considering franchise locations, Air Jordan Hydro 2 Premium Men Sandals Black/White-Vemong Green-Black UV38Q,Saucony Inferno Split Short Men's 67730,Nike Dual Fusion TR 5 Premium Men Training Shoes Bamboo/Black-Gorge Green-Cargo Khaki NV07X,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Adidas UK Shop - Adidas Supernova TKO Reversible Tee (Black) for Men,Nike Air Max 90 Ultra Volt Black Mens Running Shoes 526383 318,NH86 Nike Lebron 11 LBJ11 Basketball Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Archive 83.M Men Casual Shoes Pure Platinum Wolf Grey Silver White,Nike Air Pegasus 83 / 30 Navy Blue Sky Blue White Orange Mens Running Shoes 599482 341,Nike Air Zoom Structure 19 Men Running Shoes Green Strike Volt Bright Crimson Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Designs Converse Navy 'All Star' canvas trainers-Men Produzione,Nike Free Flyknit 3. 0 Dark Grey Atomic Teal Mens Running Shoes 636232 004,Converse Men Chuck Taylor All Star Casino/Black/White,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations NIKE AIR JORDAN XXXI BG 848629 600 VARSITY Limited Edition RED Reduced BLACK WHITE Kids Basketball Shoes,Mens Nike Air Max 90 Black Purple Shoe Online Shop,NIKE AIR VAPORMAX CS GREY (AH9046 010) MENS TRAINERS,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike LeBron 13 Written in the Stars 807219 500 Mens basketball sports shoes sneakers,Mens Nike Air Max 90 Hyp Kpu Tpu Dark Blue Shoe Wholesale,Nike Zoom Speed Trainer 3 black green 804401 616 mens Running Shoes Sneakers,, and the entertainment giant made an investment in the company. Mens Nike Air Foamposite White Black Shoe Cheap Retail,Mens Nike Air Max 90 White Green Yellow Running Shoe Buy Online,Mens Nike Air Jordan I 1 Retro Fur White Green Shoe For Sale,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Air Max 90 Black White Running Shoe Fast Shipping,Mens Nike Air Max Blue Green Shoe Wholesale,Mens Nike Air Max 95 360 Black Green Shoe Free Shipping, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Air Pegasus 83/30 Women Running Shoes Black/Dark Armory Blue-Sail-Anthracite KV25P,Mens Nike Roshe Run High Cut Grey Blue Running Shoe Save Off 50%,Women Find Comfortable New Balance 574 Unisex Mesh Gray Blue Running Shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Asics Gel 4 IV Respector gary Black Womens Mens Running Shoes Sneakers,Mens Nike Zoom Kd Vi Black Orange Blue Black Shoe Best Sale,Nike Air Max 2015 Game Royal Black White Blue Legion Womens Running Shoes 698902 460,, we’ve chosen to develop something different than a Nike Free Flyknit NSW 5. 0 Black Green White Sneakers Mens Womens Running Shoes 599459 027,Mens Nike Zoom Lebron 9.5 White Black Red Shoe Cheap Retail,Womens Nike Air Jordan 13 Xiii Retro White Black Shoe Lowest Prices Guaranteed,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Simms Chunky Beanie - Putty Sweetheart Professional Design,Le Chameau Manoir Wellingtons (Women's) - Vert Chameau / Noir Beautiful Design Best Choice,Adidas Originals - Los Angeles Trainer : Close cut Cost-Effective,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Supra - Trend Hammer Trainer : Breathable Best Sale,On Sale - Converse Ctas Marlyn Monroe Pink Womens Trainers L39r4079,Nike - Special offer Flight Huarache Trainer : Perfect Order Online,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Clarks Originals - Fashion Wallabee Shoe : Authentic Wholesale Online,UK - Women'S Converse All Star Ct Shroud Hi Black/Black Leather Shoes Size 7 K44d6689,Adidas Originals - Fashion ZX Flux Trainer : Dependable Performance original imported,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Puma - Cool Disc Blaze 'Bright Pack' Trainer : Quality And Quantity Assured Good Sale,Low-cost direct - Converse Womens Size 9 Chuck Taylor All Star Cherry Bomb Hidden Platform Wedge A5,On Sale - Customised Converse Style Hi Top Shoes E54k9975,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,UK - Converse M96v8608,Hot Sale - New! Converse All Star Strawberry Sneakers Women'S Platform Trainers W17n9455,Low-cost direct - Converse All Star High Top Sneaker Gr. 38 (55) Leo T50a3934,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Hot Sale - New In Box Converse Lea Ox Jack Purcell Black Leather Trainers Uk Size 7 Eu 41 C27g5718,* 2012 Air Max Blue Red White Shoes Breathable Women,* Adidas Men Green Gray Network Drive, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize * Air Max Black White Orange Bwfor Mens,* Air Max 24 Women Snow Black 7,* Black Silver Adidas Originals Men Running Shoes Porsche,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not * Men Black Green White Air Max 90,* Nike Air Max 90 Purple Black Shoes Women,* Red Adidas Unisex Decade Hello Campus Serie Flood People,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Air Max 2015 Anniversary Pack Men Running Shoes Reflect Silver Volt Black Black,Nike Air Max 1 Essential Womens Lifestyle Shoes White Black Sport Fuchsia,Designs Converse Navy 'All Star' canvas trainers-Men Produzione,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Buy Converse Online Men Star Player One Star Suede Blue,Nike Nice Air Zoom Terra Kiger 3 Womens Running Shoes Blue Lagoon Black Hyper Orange Vivid Purple,Cheap Vans Men LXVI Iso 2 Grey, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Columbia Roc II Pant Men's 64840,2015 Converse White/blk 'Ct wash glttr lw' flat lace up lo top trainer-Women Salva,Ibex All Day Crew LongSleeve Men's 65988, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Poler Cozy Stuff Sweat Short Men's 67388,Raramente Adidas Purple 'essential Star 2' Trainers-Women Negozio Online,Salewa Mountain Trainer Mid GTX Backpacking Boot Men's 69513, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Adidas Busenitz Classified Pro Skate Shoe Men's 70237,Dr Martens Women Shore Reinvented Gladiator Geraldo Black,Nike Zoom Stefan Janoski Elite Skate Shoe Men's 70806,.”

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Andal introduced the company’s Adidas Zero Crazy Light 2 (Graffiti) Men Basketball Shoes Royal Blue/Black-Yellow BI48E,Reebok Women Premium Gravel Low Top Gravel,Nike The Overplay VII Men Basketball Shoes Cool Grey/Black-White PU27G,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Adidas Gazelle 2 Men Retro Shoes Black/White-Blue BJ87K,Timberland 6-Inch Women Premium Boots Wheat HU21C,Reebok Pump Graphlite Vintage Retro Men Running Shoes Chalk/Sand Trap-Purple UX18I,.

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