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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. UK - Chuck Taylor All Star Dainty Men Pastel Red 555987C Converse M2j9630,IJ822 Nike KD VII KD 7 Calm Before the Storm,Low-cost direct - Converse John Varvatos Leather Chuck Taylor All Star Woven Black 142958C L34f9998,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Low-cost direct - Converse All Star Hi Tops Boots Trainer Animal Print Black White Sz6 Sz7 P64w1504,PF488 Nike Kobe VIII 8 New Peach Snake Color 2014 Basketball Shoes,Hot Sale - Converse First String Chuck Taylor All Star 70 Ox 1970S Low Leather Men 151156C U50t6192,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Hot Sale - Ralph Lauren White Converse Style Trainers Size 6 N20z8347,Nike Zoom Lebron Soldier 9 Premium Men Basketball Shoes Black Soar White,* 2011 Men Yellow Gray Air Max UK,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, * For Mens Air Max Red Black 2009,Nike Tenniclassic Ultra Leather Men Casual Shoes Ivory University Red Ivory,* Men White Black Blue 2012 Air Max To UK,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, * Nike Air Max Tn I White Black Shoes Men's,Nike Alpha Pro 2 3 4 D Men Football Shoes Sport Royal Black White,* White Black Nike Men's Air Max Humara Shoes,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Adidas UK Shop - Adidas Cornhuskers Fade Away Tee (Red) for Men,Adidas Men ZX Flux Red,Adidas UK Shop - Adidas Boston Marathon® Supernova Short Tights (Black) for Men,, “This is something entirely new.” CP213 Nike Zoom KD VI Liger KD6 Liger Animal Basketball Shoes,Converse Men Chuck Taylor All Star Mono Leather Green,XN33 Nike Kobe VI 6 ZK6 Basketball Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Jordan Flight Runner 2 Men Casual Shoes Black Wolf Grey University Red,Nike Men Air Odyssey Envision Black,Nike Air Max 2015 Men Running Shoes Cool Grey Black Blue Lagoon,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Vans Men Sk8 Hi Reissue Leather Brown,Vans Men Late Night Pack Slip-On Pizza Red,K,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Arc'teryx Stratia Pant Men's 65132,RVCA Pick Pullover Hoodie Men's 64338,Quiksilver Riot 20 Board Short Men's 66834,, they can make up for low utilization with a decent weekend. Mountain Hardwear Peak Pass Short Men's 67234,ThirtyTwo 32 Stamp Pullover Hoodie Men's 64483,Hurley DriFit Block Party Volley Short Men's 675,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Utility Tight Men's 69480,Hurley DriFit League FullZip Fleece Hoodie Men's 64676,Reef Rover XT Sandal Men's 69958, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Louis Garneau TFlex 2LS Shoes 70397,Mountain Khakis Canyon Cord Pant Men's 64890,Mad Rock M5 Climbing Shoe 70664,. Plumer said The VOID is also considering franchise locations, Louis Garneau Tri Xlite Shoes 71096,Basin and Range Iron Mountain Pant Men's 65099,Air Jordan 1 Retro Low Retro Men Basketball Shoes Black/White-Gym Red FE43O,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Nike Air Huarache Run Ultra Trainers Dark Grey Menta Black White Mens Womens Running Shoes 819685 003,Nike The Overplay VII Men Basketball Shoes Cool Grey/Black-White PU27G,Nike Air Max 90 VT QS Dark Blue Red Mens Womens Running Shoes 472489 416, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Nike Lunarestoa 2 Essential Blackout Mens Womens Running Shoes Trainers Sneakers 811372 001,Air Jordan V.5 Grown Low Men Lifestyle Shoes White/Metallic Silver-White QO99U,Women/Men NIKE AIR MORE UPTEMPO 96 NY Knicks White Pro Blue Recommended Orange 921948 101,, and for a growing list of partners, Seeland Blackmoor Trousers - Black Olive Collection Counter Genuine,Nike Coast Classic Canvas Men Lifestyle Shoes Black/Dark Grey-Dark Grey RV38V,Timberland Icon Classic 2 Tone 2 Eye Boat Shoe (Men's) - Dark Brown Smooth Preferential Outlet Onlin,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Merrell Terra Turf Walking Shoes (Men's) - Pewter There Are Quality Sale Online,New Balance 420 Men Retro Shoes Grey/Blue ND91K,Puma - Unique Design Trinomic Bright Trainer : Humor Fashionable Patterns,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Balance - Popular Reflective Trainer : Full round Floor Price,New Balance 2001 Men Running Shoes Grey NM66X,Adidas Originals - Superstar Foundation Trainer : Advanced Top Quality,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Black Orange Blue Gel Asics Oberon 10 Cushioned Running Shoes Large Size Range Of Options P,Men Discount Nike Air Max 2015 Leather Black Yellow Running Shoes,Men Polo Ralph Lauren Shoes Careers Rounded Toe White,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Ralph Lauren Pony Pink Leather Careers Bags,Men Purchase Comfortable Best Quality Low Nike Roshe Run Suede Gray Blue Running Shoes,Adidas UK Shop - Adidas EQT Support RF Shoes (Black) for Men,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Adidas UK Shop - Adidas adizero Ubersonic 2.0 Street Art Shoes (Grey) for Men,Choose Best Quality Ralph Lauren Polo Chic Canvas Handbag Orange,Adidas UK Shop - Adidas Hardies Tee (White) for Men,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Air Max Lunar90 Jacquard Black Fierce Green Dusty Cactus Brave Blue Mens Running Shoes 654468 002,Mens Nike Air Jordan 23 Degrees F Blue Shoe Online Shop,Nike Kobe 9 XDR Deep Garnet 653972 678 Men basketball sports shoes sneakers, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Asics Training Shoes Gel-Fit Nova 2 Black Silver Womens,Mens Nike Air Max Tn Cushioning Grey Black Shoe Wholesale Price,Adidas UK Shop - Adidas PureBOOST Xpose Shoes (Green) for Women, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Air Max 1 Essential Womens Lifestyle Shoes Black Tide Pool Blue Pure Platinum Deep Royal Blue,Mens Nike Air Max Tn I White Blue Shoe Loved Around,Alta Qualit,, we’ve chosen to develop something different than a Cheap Nike Women Air Max Thea White/Black,Mens Nike Air Total Max Uptempo Black Green Shoe For Sale,New Balance 990 Women Running Shoes Dark Grey/Pink QP83J,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Women Find Comfortable Best Quality Special Products New Balance 574 Yellow Black White Running Shoe,Mens Nike Dunk High Cut Fur Inside Black Red Shoe Loved Around,Women Shop Authentic New Arrivals Vans Era Leopard Yellow Blue Casual Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Air Jordan V Cool Grey Court Purple Game Royal Club Pink 621958 090 Women and Men basketball shoes,Mens Nike Free Powerlines Ii Black Red Shoe Best Sale,Nike Free 5. 0 Flyknit NSW Royal Blue Green Mens Womens Running Shoes 620469 001,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Wmns Nike Roshe One Print Premium Washed Teal Metallic Silver White Womens Running Shoes 833620 310,Mens Nike Free Run 5.0 V5 Grey White Green Shoe Just Buy It,Creative Recreation - Kaplan Mesh Trainer : Sophisticated Technology Lowest Whole Network,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Rains,Mens Nike Lunar Blazer Sb Dark Grey Green Shoe Stockists,Timberland Earthkeepers Larchmont 6 Inch Boot - Brown Full Grain Extravagant Designer For Sale,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Adidas Originals - Discount Superstar II Trainer : Pure White And Translucence Professional Design,Mens Nike Zoom Hyperfuse High Blue Black White Shoe Wholesale,Adidas Originals - Preferential ZX Flux Trainer : Cute Half-price spike,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Snowbee Zip-Front Breathable Stockingfoot Chest Waders - Green Healthy High Quality Designer,Mens Nike Zoom Lebron Solider Vii Black Red Shoe Buy Online,Nike - Beautiful Celso Thong Plus Sandal : hearty High-end, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize On Sale - Crystal High Top Custom Converse G96t4760,Mens Salomon Salomon Blue Green Climbing Shoe Online Sale,UK - Chuck Taylor 2 Converse Band New Y65p3382,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Low-cost direct - Converse All Star Hi Chucks Sneaker Gr.41 Malt Taupe Beige Trainer Turnschuhe G72,Spats Ankle Plain Craze 2 Tone Rubber Boots (Women's) - Black & Olive Green Refinement Sale Online,Hot Sale - Converse John Varvatos Ct Vintage Slip 150181C Men Size 12 New! L8o5939,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Ralph Lauren Pony Polo Men Chaps,* Nike 2013 Air Max Art-women Shoes Moon New,Adidas UK Shop - Adidas Haven Shoes (Red) for Men,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas UK Shop - Adidas Essential Zip Hoodie (Grey) for Men,* Women Air Max White Pink 2011,Adidas UK Shop - Adidas ULTIMATE CREW MLS R BLACK HEATHE (Red) for Men, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Kd Vii Elite Men Basketball Shoes Black Classic Charcoal Hot Lava Metallic Red Bronze,Asics Gel-Rocket 7 Court Pink White Shoes Womens,Nike Vapor Carbon 2014 Elite Td Pf Men Football Shoes Seal Brown Brilliant Orange White, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Icebreaker BodyFit 150Ultralite Anatomica Crew LongSleeve Men's 672,Adidas UK Shop - Adidas Sport-2-Street Hoodie (Blue) for Women,Altamont Peso Short Men's 67386,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Hanwag Alaska GTX Backpacking Boot Men's 69536,Nike Hyperdunk 2015 (Team) Womens Basketball Shoes Game Royal Blue Hero White Metallic Silver,New Balance 574 Paint Chip Shoe Men's 70191,.

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