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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. UK - Black Leather Converse Size 7 Unisex Lace Up D100x2301,QH121 Nike Lunar Hyperdunk 2012 Chip Basketball Shoes,Low-cost direct - Converse Weapon Mid Sneakers 3102 T96a2042,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Low-cost direct - Converse Pro Leather 76 Tumbled Low Top 155665C Brown Tan White Canvas Men O94b97,YD233 Nike Zoom KD VI Breast Cancer KD6 Basketball Shoes,Low-cost direct - Converse Ct Chuck Taylor City Hiker Hi Sawtooth Mens 144732C Admiral New F61g4994,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Hot Sale - New Converse Hi Top Chuck Taylor All Star Black Sequin Trainers Shoes 549637C Z14d7841,Nike Zoom Kobe Venomenon 5 Men Basketball Shoes University Gold Bright Crimson Black,* 2011 Air Max Black Green Rated Shoes New,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, * Brown Nike Mens Running Shoes Air Max 1 Cheetah,Nike Code Pro 3 4 D Men Football Shoes Black Game Red White,* Men Air Max White 2009,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, * Nike Air Max Tn I Black Blue Shoes Men's,Nike Air Max 2015 Men Running Shoes White Black,* Skyblue Black Men Air Max Tn,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Adidas UK Shop - Adidas Spider-Man Mini Kit (White) for Kids,Cheap Converse Men All Star Jack Purcell Suede Blue,Adidas UK Shop - Adidas Pinstripes Tee (White) for Men,, “This is something entirely new.” Adidas UK Shop - Adidas Techfit Base Tee (White) for Men,Lacoste Men Fraisier Croc On Sale Black,PZ520 Nike Kobe 9 EM XDR Bruce Lee,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Air Force 1 Mid 07 Men Casual Shoes White White,Nike Men Elite Shinsen On Sale Red,Nike Vapor Carbon 2014 Elite Td Pf Men Football Shoes Black Fir University Gold,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Vans Men Classic Slip-Ons Black,Cheap Vans Men Old Skool Zip Leather Black,Volcom Stone FullZip Hoodie Men's 64613,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Mammut Runbold Light Pant Men's 65020,Analog 3L Pullover Hoodie Men's 64447,Mammut Trion Softshell Pant Men's 65385,, they can make up for low utilization with a decent weekend. RVCA Benj Ducks Board Short Men's 67087,Burton Bonded FullZip Hoodie Men's 64648,Prana Flex Short Men's 67503,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Ibex Indie Crew Sweater Men's 68123,K,Scarpa Rebel Pro GTX Mountaineering Boot Men's 69806, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Tretorn Otto Canvas Shoe Men's 70206,Marmot Arch Rock Pant Men's 64973,New Balance Vazee Pace Running Shoe Men's 70583,. Plumer said The VOID is also considering franchise locations, Reef Deckhand Low Shoe Men's 70943,Brixton Grain Slim Chino Pant Men's 65155,Adidas Pro Model LUX Retro Men Basketball Shoes Brown/Run White OH42N,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Seeland Winster Waistcoat - Duffel Green Collection Counter Genuine,Puma Suede Classic Crafted Men Retro Shoes Pomegranate/Blue TJ49D,Nike - Comfort Zoom Stefan Janoski Canvas Trainer : NK333 noble Online-Shop,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Seeland Season - Brindle Shock Resistant big discount,New Balance 574 Men Running Shoes Grey JB29D,Converse - Cool Chuck Taylor Star MA-1 Zip Trainer : Great Fashionable,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Asics Red Black White Gel Resolution Tennis Shoes Fiery 6 Indoor Waterproof Explosion Models,Men Buy Authentic Cheap Nike Lunar Pantheon Brown White Running Shoes,Men Asics Colour Safety Poseidon Gel-Resolution 6 Tennis Shoes Yellow White,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Ralph Lauren City Polo Men,Men Shop Clearance Puma Lazy Slip On Shadow A All Blue Casual Shoes,Adidas UK Shop - Adidas AltaSwim Sandals (Turquoise) for Kids,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Adidas UK Shop - Adidas EQT Support Ultra Primeknit Shoes (Black) for Men,Get Perfect Best Quality Ralph Lauren Cashmere Fringe Scarf Brown Rl5038,Adidas UK Shop - Adidas ROCKETS PLAYOFF ARCH TEE (Red) for Men,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Nike Lunar Presto Men Running Shoes Volt/Dark Armory Blue-Olive Khaki OC03N,Nike Zoom Kobe Icon Easter Mens Basketball Sports Shoes Sneakers,Nike Air Trainer SC II Retro Men Training Shoes Black/Cool Grey-Photo Blue TO57D,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Men Buy Authentic New Ralph Lauren Leisure Breathable Color Stripe Polo,Under Armour Speedform CBM FG red white Mens football boots Soccer shoes,Men Casual Adidas Playoff Low Derrick Rose All Green War Boots,, and the entertainment giant made an investment in the company. Men Cheap Price Toms Black White Ramie Sole Canvas Shoes,Mens Nike Aie Jordan 3.5 Spizike Grey Green Shoe Cheap Retail,Nike Air Force 1 Mid 07 Wheat Mens Sneakers Casual Shoes 715889 200,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Air Max 2016 KPU Deep BlueNike Air Max 2016 KPU White Black Mens Running Shoes 764892 505,Mens Nike Air Jordan 3 Iii Retro Black Blue White Shoe Loved Around,Nike Free 4. 0 Flyknit Black Volt Hot Lava Red Mens Running Shoes 717075 006, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Asics Gel-Court Control Court Black Silver Shoes Womens,Mens Nike Air Max Tn Glowing Black White Shoe At Discount,Asics Women Tennis Shoes Gel-Upcourt Silver White Raspberry Colour, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Adidas UK Shop - Adidas Boston Marathon® Finish Line Tee (Blue) for Women,Mens Nike Air Max Tn I Morden Daekblue Red Shoe For Sale,Nike Flyknit Lunar 3 Womens Running Shoes Black Midnight Fog Wolf Grey White,, we’ve chosen to develop something different than a Sconto Converse Blue/pal c 'Ct dainty low' flat lace up lo top trainer-Women Vendite Online,Mens Nike Air Total Max Uptempo Black Red Shoe Online Without Sale Tax,Vans Women Authentic Lo Pro Cosmic Star Print Sale Cosmic Blue,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Women Magnificent Ralph Lauren Usa White Pony Short Sleeved Polo,Mens Nike Dunk Mid Blue Shoe Online Shop,Women Shop Cheap New Arrivals Nike Air Max 2016 Black White Running Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Air Force 1 Low White Light Retro Total Orange Silver Mens Womens Sneakers Casual Shoes 596728 100,Mens Nike Free Powerlines Black Running Shoe Save 40%-70%,Nike Air Max 90 USA Flag Hyperfuse QS Volt Lime Yellow Mens Womens Running Shoes 613841 700,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Roshe Run Print Pink Pow Flower Womens Running Shoes 511882 206,Mens Nike Free Run 5.0 V6 Grey Blue Shoe Official,UK - Aaa Conver Lady All Stars Chuck Taylor Ox Low Top Shoes Casual Canvas Sneakers S62d8899,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Vans - Promotions Authentic Trainer : Skillful Manufacture Sports Shoes,Mens Nike Lunar Blazer Sb Dark Grey Green Shoe Stockists,Adidas Originals - Unique Design Remo Trainer : Unique Design Sports Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike - Fashion Mall Force 1 Elite Trainer : Fashion Factory Outlet,Mens Nike Zoom Kd V 5 Elite Black Shoe Cheap Retail,Oakley Surf Trucker - Coral Pink The Newest Quantity Assured,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Adidas Originals - Authentic ZX Flux Trainer : Comfort New Year's Day,Mens Nike Zoom Lebron 9.5 Black Red Shoe For Cheap,Transform Walking Boots (Men's) - Dark Beige Litehorn gorgeous Free Shipping, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize On Sale - Converse Size 6 U11n8354,Mens Nike Zoom Lebron Xi Hawaii Purple Shoe Wholesale Online,UK - Converse Cons Star Player Black White High Top Men Vintage Shoe Sneakers 150254C E7s4456,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not UK - Converse All Star Gray Upper Leather Size 4M Eur 36 With Zipper Details I77f1733,Le Chameau Vierzonord Wellington Boots (Women's) - Brown Design -Season big promotion,Low-cost direct - Converse All Stars Ctas Hi Herren Sneaker Textil Rot 155435C V40u8302,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men Short Sleeve Polo Tees Ralph Lauren Rugby Rl.Co&Quot &Quot,* Light Blue Black Nike Women Air Max Tn Shoes,Adidas UK Shop - Adidas Star Wars Shoes (Black) for Kids,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas UK Shop - Adidas PureBOOST LTD Shoes (Grey) for Men,* Women Air Max White Gray Vermeil 2011,Adidas UK Shop - Adidas Blackbird Logo Fill Tee (Blue) for Men, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room FW132 Nike Hyperdunk 2013 Basketball Shoes,Asics Gel-Quantum 360 Coral Pink Running Shoes Womens,Nike Air Max 1 Essential Men Casual Shoes Black Black, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Air Zoom Terra Kiger 3 Men Running Shoes Total Orange Deep Pewter Laser Orange Game Royal,Asics Women Gel-Evate 3 Turquoise White Purple Running Shoes Colour,Adidas Men Gazelle Indoor Sale Black, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Men SB Stefan Janoski Max Leather On Sale Black,Adidas UK Shop - Adidas Arauana Dance Shoes (Blue) for Women,Burton Classic Mountain Recycled Pullover Hoodie Men's 644,.”

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Andal introduced the company’s Poler Mountain Pant Men's 65074,Adidas UK Shop - Adidas Essential Windbreaker (Black) for Women,Altamont Sallt Board Short Men's 67045,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike Racing 5in Short Men's 67666,Adidas UK Shop - Adidas Wanderflow Warp Knit Tights (Orange) for Women,Boreal Maipo Mountaineering Boot 69850,.

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