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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Mens Nike Roshe Wool Skin Grey Blue Running Shoe For Sale,Discount Adidas Men Superstar x Pharrell BlackMens Nike Zoom Kobe Viii 8 Black Green Shoe Clearance Sale,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Mens Nike Zoom Lebron X 10 Black Shoe Cheap Retail,Adidas Men Topanga Suede BlueMens Salomon Xt Hornet M Black Blue Silver Shoe Buying Cheap,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Berghaus Explorer Trek Plus Walking Boots (Women's) - Navy / Soft Blue Environment-Friendly Buying N,Discount Adidas Men Zx Flux GreyOn Sale - Converse All Stars Lo Top Red Womens 9 Y35p1046,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, New Balance 574 Women Running Shoes Navy/Pink PK30M,Cheap Nike Men Air Max Tavas RedWomen Sale Cheapest Ralph Lauren Classic Pony Ricky Top Bikini Black,, “This is something entirely new.” Women Genuine High Converse All Black Casual Shoes,Nike Men Internationalist Prm WhiteWomen Authentic Air Jordan Retro 3Rd Iii Third White Purple Sneakers,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Women Sale Discount Nike Classic Cortez Leather Yellow Blue Running Shoes,Nike Men Classic Cortez Nylon BlackAsics Gel Lyte V Salmon Toe custom H32EK Womens Mens Running Shoes Sneakers,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Roshe Run Print Aloha Floral White Mens Womens Running Shoes 599432 113,PUMA Men Blaze Knit BlackS82124 New Adidas Y-3 Qasa High Men/women Athletic Fashion Sneakers,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Nike Air Jordan Retro Black Pink Shoe Buy Online,PUMA Men R698 BlueOakley Surf Trucker - Black The New Provide Factory Price,, they can make up for low utilization with a decent weekend. North Face,Discount Reebok Men Classic Nylon Tech BlueCreative Recreation - Popular Kaplan Stingray Trainer : Sport The Best Cheap,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike - Unique Design Paul Rodriguez Trainer : Refinement Sale Online,Cheap Reebok Men CL Runner Jacquard RedRidgeline Mens Woollen Jumper - Olive/Marl Exceptional Cost-Effective, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Vans - Fashion Skool Zip Leather Trainer : Modern Official Authorization,Vans Men Authentic Lite Leather On Sale BlackTimberland - Youth Classic Boat Shoe : Excellent Quality (High Quality) Complete In Specifications,. Plumer said The VOID is also considering franchise locations, Ransom - Classic Style Strata Perforated Trainer : Signature Dish Special Deals,Cheap Vans Men x Disney Slip-On Wonderland PinkHarkila Gledstone Trousers - Shadow Brown Petite Outdoor Sports,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Arc'teryx Centre Pullover Hoodie Men's 64360,Matix Gripper Bedford Short Men's 67330K,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Fjallraven High Coast Trouser Men's 65093,Hurley DriFit Force Mesh Short Men's 67378ExOfficio Sol Cool Crew LongSleeve Men's 679,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Men Get Cheap Guarantee High Puma All Purple Casual Shoes,Tecnica Lem Lea Moon Boot Men's 699222018 Mens Under Fashion Armour UA outlet Curry 4 outlets High Grand Champion Basketball Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Jordan 11 Future Low Black Ghost Green 718948 018 Mens basketball sport shoes sneaker,La Sportiva TX3 Approach Shoe Men's 70034Nike Air Max 2016 Black White Mens Running Shoes 806711 101,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Air Max Typha Red White Black Mens Running Athletic Sport Shoes Sneakers 820198 616,Emerica Wino Cruiser Shoe Men's 70166Nike Kevin Durant Zoom KD 9 Premiere white 843392 160 Mens basketball sports shoes sneakers,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Caldo Womens,Air Jordan Flight 45 Men Basketball Shoes Black/Anthracite-Wolf Grey-White VS54XLatest Converse Women Jack Purcell Leather White/Navy, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Nike Dunk Sky High Women (Hidden Wedge Heel) Shoes Medium Orewood Brown/Medium Orewood Brown WF04K,Air Jordan V (5) Retro Retro Men Basketball Shoes White/New Emerald-Grape Ice-Black UX24UNike Internationalist Women Running Shoes Wolf Grey/Grey-Light Lucid Green-Atomic Mango XX20E,, like all retail operators, Women Get Authentic Latest Style New Balance 996 Pink Gold Sports Shoes,Nike Air Force 1 Retro Men Basketball Shoes University Red/Black-University Red OW56BWomen Sale Cheap New Arrivals Puma 164 Unisex Black White Shoes, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Nike Air Huarache NM Poison Green Mens Womens Running Shoes,Nike KD VI Men Basketball Shoes Anthracite/Total Orange-Team Orange NA84TNike Air Max 90 GS Leather White Cool Grey Womens Running Shoes 724821 100,, they can make up for low Nike Free 5. 0 TR Fit 3 Black Red Mens Womens Running Shoes 579968 016,Nike Lunar Chenchukka QS Men Lifestyle Boots Classic Stone/Volt FI04HNike Wmns Roshe One Print Light Retro White Artisan Teal Mens Womens Running Shoes 599432 411, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overUK - Converse ~ Ladies Girls Turquoise Blue All Star Trainers (Uk Size 5.5 5 1/2) M53t6345,Converse Chuck Taylor All Star Men Lifestyle Shoes Charcoal ET99QPuma - Discount Trinomic XT 1 Yin Yang Trainer : Lovely For Sale,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Puma - Authentic LS PWRWARM Trainer : Charms Buying Cheap,Converse Chuck Taylor Chuckout Men Lifestyle Shoes Warm Sand UV39VNike - Youth Tavas Trainer : Refinement Sale Online, could generate over half a million dollars a week, and easily finance new titles. Adidas Originals - Discount Los Angeles Trainer : Color Brilliancy Deals,Nike Solarsoft Moccasin Men Lifestyle Shoes Poison Green/Blitz Blue-Black FE51SSeeland Tarnock Trousers - Grape Leaf Bright colors Big Sale,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Hot Sale - Personalizzato Sposa Bling Cristallo Perla Mono All Bianco Converse 3 4 5 6 7 8 C22c5802,Nike LunarGlide+ 4 Men Running Shoes Sport Grey/Reflect Silver-Black DW63D* Adidas Men Blue Gray Danny,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, * Air Max 24 Men Black Black 7,Air Jordan Hydro 3 Men Sandals Black/White-Anthracite MN06X* Black Adidas Men Skateboard,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, * Blue Adidas Men Jeremy Scott Originals By Shoes,Nike SB Zoom Stefan Janoski Mid Men Skateboard Shoes Black/Dark BS Grey-Atomic Orange OF89N* Men Black Red Air Max 90,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,* Nike Air Max Tn I Red Shoes Men's,Nike Roshe Run Trail Men Trail Shoes Wolf Grey/Gym Red-Black-Voltage KI05W* White Red Adidas Men Old Wise Restore Top-ten Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Latest Vans Men Classic Slip-On Canvas White,Men Choose New Arrivals Nike Air Max 2015 Black Gray Running ShoesAdidas Sport Luxe Moto FullZip Hoodie Men's 64653,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Reef Luke II Pant Men's 65165,Men Shop Perfect Authentic Nike Blazer Mid Prm Brown White Merchant ShoesToad&Co Cetacean Trunk Board Short Men's 67005, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Woolrich Old Mill II Short Men's 67429,Men 2015 New Puma El Rey Cross Perf All Red ShoesUnder Armour Run Windstopper Legging Men's 69498, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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