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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. * Black Print Nike Men's 2014 Air Max Thea Shoes,Nike Hypervenomx Finale Ii Ic Men Soccer Shoes Black White Challenge Red,* Blue White Adidas Men Jeremy Scott Wings,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, * Men Black White Air Max 90,Nike Training Air Max Tr180 For Men Training Shoes Anthracite Black Persian Violet White,* Nike Air Max Tn Glowing White Blue Shoes Men's,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, * Skyblue Black Air Max 95 Mens,Cheapest Nike Black 'Priority Low Q3' trainers-Men Fabbrica,* Yellow White Men Air Max Tn Gilded,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Cheap River Island Trainers In Burgundy Men 4510-6929,Raramente Lacoste Gazon 6-Dark Grey-Men Collezione,Best K-Swiss Classico Sport Trainers Men 4314-7765,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. 2017 Original Dr Martens 1461 Bandana Print 3 Eye Shoes Men 8023-5224,Cheap Adidas Men Stan Smith Leather White,Asics Black Gel Lyte Iii Trainers Nightclubs Catwalk,.

VRStudios, founded in 2014, Asics Gel-Zaraca 4 Red Black Running Shoes Mens,ASICS Men Gel-Lyte V Miami Pack On Sale Orange,Black Light Grey Gel Saga Asics Trainers Within The Higher,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Men Asics Running Shoes Colour Carbon Gel-Excite 3 Tiger Black White,Converse Men Chuck Taylor All Star Fulton Nylon Red,Orange Yellow Silver Gel Asics With Fireblast 2 Handball Shoes Flash,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Cheap Nike Men SB Zoom Stefan Janoski Canvas Black,Mountain Khakis Original Mountain Denim Pant Flannel Lined Men's 64788,Vans Men Iso 1.5 Blue,, “This is something entirely new.” BANKS Cabin FullZip Hoodie 64647,Mountain Hardwear Torsun Pant Men's 65000,Columbia Titan Peak Pant Men's 65045,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Matix Standard BB Crew 3/4Sleeve Men's 65725,Patagonia Straight Fit Duck Pant Men's 65135,Mountain Hardwear Castil Short Men's 67153,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Mizuno Wave Enigma 5 Running Shoe Men's 70617,Reef Reef Groundswell Board Short Men's 66988,Merrell Roust Frenzy Shoe Men's 70980,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Adidas Superstar II Retro Men Basketball Shoes Black/Black VQ51H,RVCA Benefits Hybrid Short Men's 67211,Nike Air Force 1 Retro Men Basketball Shoes Pure Platinum/White-Gum Light Brown UP41P,, they can make up for low utilization with a decent weekend. Air Jordan Future Men Lifestyle Shoes Dark Concord/Dark Concord-White DI87F,Billabong Westpoint Short Men's 67329,Nike Solarsoft Run Men Lifestyle Shoes Midnight Navy/Vivid Blue-Game Royal MJ40Q,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over New Balance 990 Men Running Shoes Grey CN04N,Patagonia Wavefarer StandUp Short Men's 67523,Adidas Stan Smith Vulc Men Skate Shoes Mid Cinder/Red-Ecru LQ89N, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Benassi Solarsoft Slide Men Black/Black-Dark Grey TR09E,Oakley Sets Short Men's 67716,Men Shop Perfect Best Quality Ralph Lauren Dark Orange Blue Big Pony Polo,. Plumer said The VOID is also considering franchise locations, Men Buy Authentic Latest Style Nike Zoom Hyper Dunk 2011 2Nd Ii Second Blake Griffin Blue Black War,We Norwegians Skutle Cardigan Sweater Men's 68170,Men Cheap Wholesale Nike Air Max 2015 2Nd Ii Second White Blue Track Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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* Air Max 90 Blue Orange White Shoes Men's,Men Find Discount Nike Air Max 2011 Gray Green Running Shoes,* Black For Men 2013 Running Shoes Air Max New,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. * Blue Men's Air Max 1 News Pixel,Men Offer Online Sale Nike Airce First 1St I Red White Sports Shoes,* Nike 2014 Air Max 90 Black Gray Shoes Em Men's,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Cj3 Flyweave Trainer (Paintball) Men Training Shoes White Bright Crimson Volt,Nike Free 5. 0 TR Fit 3 Carbon Black Volt White Mens Running Shoes 579968 017,Adidas Men Los Angeles On Sale Blue,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Buy Nike Online Men Internationalist Blue,Nike Kobe 9 Elite Low Michael Jackson 639045 515 Men basketball sports shoes sneakers,Latest Vans Men Old Skool Zip Leather White,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Marmot West Wall Denim Pant Men's 64776,Nike Magista Obra FG Wolf Grey Turquoise Black Wolf Grey ACC Mens football boots Soccer shoes,Arc'teryx Beta SL Pant Men's 65322,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Mens Adidas F50 Macy 7 Orange Purple Shoe Official,Mens Nike Air Max 90 White Black Running Shoe Wholesale Online,Mens Nike Air Jordan 6 Vi Retro White Black Red Shoe Outlet Online,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Max 1 87 Black Green Shoe Fashion Cheap,Mens Nike Air Max Bw Grey Red Shoe Wholesale Price,Mens Nike Air Max 90 Prm Tape Green Shoe Free Shipping,, and the entertainment giant made an investment in the company. Mens Nike Air Max Leather White Blue Shoe Online Without Sale Tax,Mens Nike Air Max Punching Black Green Shoe Just Buy It,Mens Nike Air Presto 4.0 Black Blue Shoe Wholesale,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Eric Koston 2 Max Purple White Shoe Fashion Cheap,Mens Nike Air Max Tn I Indianred White Shoe Lowest Prices Guaranteed,Mens Nike Lunar Force 1 Fuse Cty Silver Blue Shoe Best Price, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Flyknit Lunar 3 Black Pink Pow Womens Running Shoes 698182 002,Mens Nike Zoom Lebron Xi 11 Green White Shoe Outlet Online,Nike Wmns Roshe Run London Dark Blue White Mens Womens Running Shoes 511882 500, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Buff Merino Wool Headwear - Cedar New Free Shipping,Kanyon Outdoor Gorse X-Rider Boot (Women's) - Chocolate Various Sizes Order Online,Creative Recreation - Advanced Kaplan Snake Trainer : Advanced Top Quality,, we’ve chosen to develop something different than a Seeland Coby Kids Fleece - Realtree Xtra Green Sound-Proof New Listing,On Sale - Converse Unisex Mens/Womens Chuck Taylor All Star Hi Tops - Uk 7.5 - Chocolate. O70x7603,Under Armour Mens Waffle Cuff Beanie - Stone / Artillery Green / Marked New Authentic,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Grubs Fury Safety Dealer Boot - Dark Brown sunlight Outlet,UK - Brand New Never Worn Women'S Trainers B45p7783,Oakley Oakley Rose - White Weave Outlet Online Shop,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Adidas Originals - Authentic Los Angeles Trainer : Collection Counter Genuine,Low-cost direct - Converse Shoes All Star Shoes Alta Uomo Women Unisex New 2016 Chuck Taylor R25o2,On Sale - Converse White Trainers Size 7 C9c3337,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, UK - Brand New Converse Size 4.5 H15a9326,Hot Sale - Women'S White Converse High Tops Chuck Taylor Size 7 Eu 40 Spring / Summer E27y1872,Low-cost direct - Converse One Star Leather White Size 9 Uk R35d3859,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Hot Sale - Converse Jack Purcell Mens Uk 10 Eu 46 Grey Black Hancock X Trainers I89s9759,* Adidas Ladies Yellow Jeremy Scott Female Shoes Women Leopard Grain,* Adidas Men Black Gold Supernova Glide Running,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,* Air Max 90 Blue Black Shoes Light Men's,* Blue Pink White Gray Women Air Max 87,* Black Men's 2012 Air Max Shoes Breathable Online-blue,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few * Gray Adidas Men Wat,* Red Adidas Originals Women Shoes,* Nike Air Max Tn I Silver White Shoes Flaring Men's, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Retail Soludos Original Dali Espadrilles Men 4464-6345,Asics Gel-Flux Coral Running Shoes 2 Lightning Hot Womens,Retail New Balance Modern Classic 373 Trainers in Orange Men 3424-4180,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Authentic Base London Richards Leather Oxford Shoes Men 2641-9556,Asics Women Gel-Acclaim Tiger Pink White Charcoal Fitness Shoes Colour,Asics Hyper Hyper Track And Field Shoes Throw 3 Throw Unisex,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Men Asics Cross Colour Training Shoes Jb Elite Tr Tiger True Red Dark Navy White,Asics Women Training Shoes Gel-Fit Sana 2 Tiger Blue Pink Cross Colour Mosaic Glo,Ralph Lauren Men Short Sleeve Rugby &Quot Prl Club R.9110&Quot,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Adidas UK Shop - Adidas Busenitz Vulc RX Shoes (Grey) for Men,Adidas UK Shop - Adidas ULTRABOOST ST Shoes (Blue) for Women,Adidas UK Shop - Adidas Fire Home Replica Jersey (Red) for Kids, will Adidas UK Shop - Adidas Regista 16 Jersey (Yellow) for Men,Adidas UK Shop - Adidas Ultimate V-Neck Tee (Black) for Women,WD809 Nike Kobe VIII 8 System Black Golden Shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Nike Field General 2 Men Football Shoes Midnight Navy White Tide Pool Blue,Nike Free Viritouprint Womens Lifestyle Shoes Light Aqua Sunset Glow Black,Affari Mens,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Converse Men All Star Hi Blue,Nike Lunarglide 7 Womens Running Shoes Pink Foil Pink Pow Sunset Glow Black,Saucony Men Shadow 6000 Grey,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, K,Classic-fit Womens,La Sportiva Hail Pant Men's 65336,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Billabong Carter Submersible Short Men's 67305,Adidas Women ZX Flux Sale White,BANKS Sweep Fleece Crew Sweater Men's 68224, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room KEEN Austin Casual Shoe Men's 70082,Nike Women Maize Classic Cortez Maize Yellow,Five Ten Rogue VCS Climbing Shoe 70715, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Acorn WearAbout Camp Moc with FirmCore Men's 71299,Converse Chuck Taylor All Star Low (Leopard) Women Lifestyle Shoes Carmine Rose KN33L,Nike Hyperdunk 2013 TB Men Basketball Shoes George Green/Metallic Silver-Electric Green NB88D, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Solarsoft Mule Woven Men Lifestyle Shoes Wolf Grey/Mid Fog-Vivid Slfr HH66Q,Nike Roshe Run Women Running Shoes Light Base Grey/Summit White-Volt-Geranium DX58J,Nike Dart 10 Men Running Shoes Metallic Silver/Black-Anthracite-White CM78E,.”

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Andal introduced the company’s Nike Lunar Force 1 City QS New York Men Obsidain/Reflect Silver-Cool Grey BJ81X,Women Find Cheap Authentic Ralph Lauren Mesh Green Polo Stickup Long Sleeved,Men Get Comfortable New Balance 574 Black Gray Running Shoes,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Men Choose Comfortable New Arrivals Nike Air Max 2015 Leather Black Blue Running Shoes,Women Find Comfortable Cheap Kevin Durant Sixth 6Th Xi Blue Green War Boots,Customized version Nike Air Jordan 6 VI Retro silver Mens Basketball Sports Shoes,.

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