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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. On Sale - Converse X Polar Ctas Pro Low Sz1 0 Cons Weapon Y84c8794,Nike Zoom Rotational 6 Unisex Casual Shoes Black Light Magnet Grey White,UK - Converse Cons Star Player Men Classic Casual Shoes Sneakers Pick 1 R33z5588,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, UK - Chuck Taylor All Star Converse The Simpsons Black/White Hi Top Sneakers Sz 11 Z35o9442,Nike Jordan Retro 7 Td Men Football Shoes Black Black White,Low-cost direct - Converse Leather One Star Ox Black Trainers/Shoes Size 8 W36g1370,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Low-cost direct - Converse All Star Ii 2 Boot Black Chuck Taylor Winter Waterproof Sneakerboot New,Nike Free 4.0 Flyknit Men Running Shoes Game Royal Photo Blue Hyper Jade Black,Hot Sale - Converse Gemma Hi Trainers Size 6 Adults Bnib Metallic Glacier Leather X45c9062,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Adidas UK Shop - Adidas Gazelle Shoes (Purple) for Men,PUMA Men XT Sale White,Adidas UK Shop - Adidas TERREX Swift R GTX Shoes (Black) for Men,, “This is something entirely new.” Adidas UK Shop - Adidas Pacesetter Printed Skort (Multicolor) for Kids,Latest Vans Men Authentic Canvas Beige,Adidas UK Shop - Adidas Blackbird Logo Fill Tee (Grey) for Men,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas UK Shop - Adidas Manchester United FC adizero Home Jersey (Red) for Men,Latest Vans Men Old Skool Zip Leather White,SY599 Nike Kobe VIII 8 System GC Basketball Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Cheap Adidas Men Tubular Runner Primeknit Blue,United by Blue Dominion Twill Pant Men's 64807,Nike Men Genicco Canvas Black,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Latest Vans Men Authentic Canvas Beige,Patagonia Sidesend Pant Men's 64953,Under Armour Golden Age Pullover Hoodie Men's 64491,, they can make up for low utilization with a decent weekend. Simms Exstream Pant Men's 64916,Fjallraven High Coast Trouser Men's 65095,Outdoor Research Helium Pant Men's 65301,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Quiksilver Scorpion Forest 20 Board Short Men's 67007,Under Armour HeatGear Circuit Woven Tapered Pant Men's 65264,Altamont Potted Short Men's 67400, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” The North Face Ultra Lite WP Short Men's 67744,Prana Keller Crew LongSleeve Men's 65732,KEEN Revel III Boot Men's 69668,. Plumer said The VOID is also considering franchise locations, KEEN Portsmouth II Shoe Men's 70092,Hurley Phantom Lark Board Short Men's 66930,Pearl Izumi SELECT RD IV Shoe Men's 70499,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Nike Wmns Roshe Run Print Blue Sky Mens Womens Running Shoes Trainers Sneakers,New Balance 890 V3 Men Running Shoes Grey/Multi AS33W,Low-cost direct - Ladies Converse Size 6 Worn Once Z81g4312,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Columbia Freezer Zero Bandana - Fossil Dependable Performance original imported,Nike Air Max TR 365 NRG Men Running Shoes Anthracite/Black- Silver-Dark Grey UK25M,Adidas Originals - Unique Design Element Refine Tricot Trainer : Advanced Top Quality,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Provide Best Reebok Club C 85 LST Suede TrainersMen 7166-9943,Men Sale Authentic Nike Airce First 1St I Brown Beige Running Shoes,Cheap G-Star Bristum Hi Top Plimsolls Men 6440-8984,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Hot Sale Adidas Originals Tubular X PK Trainers Men 2552-6721,Men Choose Perfect New Vans Old Skool Blue Yellow Casual Shoes,Asics Pink White Gel Pulse 6 Cushioned Running Shoes Onyx Europe Station Catwalk Mqxljnnppt Satisfac,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Men Asics Colour Flash Trail Running Shoes Gel-Fujiattack 5 Mediterr Black Yellow,AA7406-002 Nike Zoom Winflo 5 Black Running Sneakers,Navy Silver White Multi Gel Dedicate Tennis Shoes Court Asics 4,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Air Jordan 5Lab3 Men Basketball Shoes Black/Black-Clear CN48O,Nike Zoom Kobe Venomenon 5 EP Wolf Grey Purple 815757 050 Men basketball sport shoes sneakers,Nike The Overplay VII Men Basketball Shoes Cool Grey/Black-White PU27G,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Toki Low Leather Men Lifestyle Shoes Black/Distance Blue-Chambray Blue GQ74I,Y-3 Yohji Yamamoto Adidas Qasa High Sneakers black grey Teal boost BB4735,Nike Air Pegasus 83 Retro Men Running Shoes Mica Green/Summit White-Venom Green WI75W,, and the entertainment giant made an investment in the company. Puma by Alexander McQueen Joust Evo Men Sport Shoes Black OJ03R,Mens Adidas The World Cup Macy White Black Green Shoe Wholesale Online,Men Purchase Authentic Best Quality Ralph Lauren White Big Pony Short Sleeved Polo,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Men Heavy Discount Nike Air Yeezy 2Nd Nrg Gray Black Running Shoes,Mens Nike Air Jordan 3 Iii Cement Black Blue Orange Shoe Sale Shop,Men Choose Authentic New Style Nike Airce First 1St I Black White Running Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, On Sale - Converse Star Player Ox Navy White Womens Trainers U81o6413,Mens Nike Air Max Tailwind 6 Black Brown Shoe Online Store,Low-cost direct - Converse Pl Lp Pro Leather Low Top White Women Casual Shoes Sneakers 555931C D88u, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Adidas Ladies Gray Purple Bounce Tanks Serie Women,Mens Nike Air Max Tn I Grey Black Shoe Buy Online,* Orange Nike Women Air Max 90 Hyp Prm New,, we’ve chosen to develop something different than a Asics Walking Shoes Gel-Frequency Charcoal 3 Marina Womens,Mens Nike Air Presto 4.0 Black Blue Shoe Wholesale,Adidas UK Shop - Adidas alphabounce Shoes (Blue) for Women,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Air Max 90 Ultra Essential Womens Lifestyle Shoes Wolf Grey Laser Orange Total Orange Cool Grey,Mens Nike Air Yeezy 2 Yellow White Shoe Buy Online,Alta Qualit,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Lacoste Women Ziane Leather Plimsoll Sale White,Mens Nike Dunk Sb Low Cut White Blue Shoe Factory Outlet,New Balance 574 Women Running Shoes Teal/Pink KA93H,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Women Cheapest New Balance 2016 Unisex Black Gray Sports Shoes,Mens Nike Free Run 4.0 V3 Black Shoe Clearance Sale,Women Get Authentic Latest Style Puma Unisex Black Yellow Casual Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Air Jordan 9 IX Retro Fontay Montana 302370 040 Womens basketball sport shoes,Mens Nike Hypervenom Phelon Tf Black Orange Shoe Factory Outlet,Nike Free 4. 0 Flyknit Bright Crimson Black Volt Mens Womens Running Trainers Shoes 631053 602,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Puma Fenty Leadcat Fur Rihanna Fur Womens Lifestyle Slide Shell Pink Sandals 362266 04,Mens Nike Roshe Run Nm Br 3m Soft Breathable Blue Running Shoe Factory Outlet,Calvin Klein - High Quality Flip Flop : Easy To Use Discounts,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Provide Best New Balance Modern Classic 373 Trainers Men 1083-7861,* Adidas Womens Yellow White Gray Shoe Women Big Tongue,Provide Best BOSS Green by Hugo Boss Space Trainers Men 8695-5853,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Asics Grey Gel Saga Trainers Stretch And Breathable,* Nike Air Max 90 Black White Blue Shoes Women,Men Asics Cross Country Shoes Colour Punch Gel-Defiant 2 Charcoal Black Lime, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Ralph Lauren Men Shoes Polo Graphic Jack,* Women Pink White Black 2012 Air Max,Adidas UK Shop - Adidas Freak X Kevlar Dipped Cleats (Red) for Men, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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