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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Mens Nike Mercurial Veloce Fg World Cup Orange Silver Shoe Cheap 100%,Top Fashion ASICS White mesh 'Gel Pursuit 2' running trainers-Men GiocoMens Nike Solarsoft Moccasin Breathable Black Shoe Buying Cheap,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Mens Nike Zoom Lebron 10 X Blue Orange Shoe Best Price,Ultimo Puma Tan 'Catskill Citi' leather trainers-Men Negozio OnlineMens Nike Zoom Lebron Xi 11 P.S. Elite Red Yellow Shoe Official,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Kanyon Outdoor Gorse X-Rider Boot - Super-Wide (Women's) - Chocolate Wear Good-Looking large discoun,Adidas Men Campus 80s Primeknit BlackOn Sale - Converse Ctas Hi Sunset Glow Sunset Womens Hi Top Trainers P7j6919,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Converse Chuck Taylor All Star Rhinestone Low Women Lifestyle Shoes Black LQ21B,Converse Men Star Player Breakpoint Woven BlackNike Air Max Thea Women Running Shoes Bright Magenta/White-Turf Orange AU72R,, “This is something entirely new.” Women Shop Cheap New Ralph Lauren Mesh Featured Notch Short Sleeved Polo Blue,Converse Men Chuck Taylor All Star Fulton Nylon RedWomen Shop Cheap New Arrivals Nike Free Third 3Rd Iii Dark Blue Pink Running Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Women Sale Perfect Cheap Nike Air Max 2015 Unisex Dark Red Silver Running Shoes,Lacoste Men Fraisier Croc BlueWomen Get Comfortable New Style Puma 703 2Nd Ii Second White Pink Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Free TR Fit 3 Breathe Pink White Womens Running Shoes 579968 630,Cheap Nike Men Elite Shinsen BlueNike Wmns Air Max 1 Ultra City Pack Tokyo Summit White Black Lyon Blue Womens Running Shoes 747105 401,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Nike Air Jordan 13 Xiii Retro White Grey Shoe Stockists,Latest Nike Men Mobb Ultra Mid GreyLow-cost direct - Limited Edition Ladies Converse Trainers Size 4 R90w7490,, they can make up for low utilization with a decent weekend. Seeland Crieff Overtrousers - Pine Green hearty High-end,Nike Men Roshe Nm Flyknit Se Sale RedNike - Advanced Paul Rodriguez Canvas Trainer : Showy Shop,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Huntsman Breeks - Olive Tweed Good For Your Selection,PUMA Men Blaze CITI Pack RedSupra - Fashion Hammer Trainer : Bright Big Discount, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike - Force 1 Low Trainer : Relax High-Fashion,PUMA Men Suede On Sale BlackBeretta Tactical Classic - Black steady Store Wholesale,. Plumer said The VOID is also considering franchise locations, Seeland William Waistcoat - Brown Pure White And Translucence Professional Design,Reebok Men Exofit Lo Clean On Sale WhiteLacoste - Youth L.andsailing Trainer : Pure White And Translucence Professional Design,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Vans Men Iso Perf Sale Grey,Patagonia Puckerware Short Men's 67192Nike SB Everett Graphic FullZip Hoodie Men's 64597,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Columbia Silver Ridge Cargo Pant Men's 64956,Laird Apparel Enduro Short Men's 672Billabong Beach Pant Men's 65271,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Men Buy Authentic New Style Nike Air Max 90 Hyp Spest Camouflage Hiking Shoes,Garmont Trail Beast Mid GTX Hiking Boot Men's 69761Newest Ralph Lauren Big Pony Canvas Handbag Darkblue,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, NEW Mens Nike Air Vapormax Flyknit Day to 7 start Night College Navy/Black sales 849958-400,Sorel Caribou Wool Boot Men's 69903Nike Air Jordan VII 7 Retro Black Citrus Red Citrus 304775 081 Mens basketball sport shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Air Max 95 EM Engineer Mesh Cool Grey Volt Black White Mens Running Shoes 554971 160,Five Ten Camp Four GTX Shoe Men's 70026Nike Free 5. 0 Flyknit NSW Wolf Grey Unisex Running Shoe 599459 521,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Flyknit Zoom Agility Womens Training Shoes Pink Pow Black Sport Fuchsia Bright Citrus,Air Jordan 1 Retro 95 TXT Retro Men Basketball Shoes White/Black-Dark Concord UJ31EAdidas Women Adilette Stripe On Sale Black/White, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, PUMA Women R698 Core Leather F6 Black/Black/Grey,Air Jordan II Retro Men Basketball Shoes Black/Infrared 23-Pure Platinum-white MN05KAdidas Dragon Retro Women Running Shoes Purple/Blue LB81X,, like all retail operators, Women Find Comfortable New Arrivals Ralph Lauren Black White Vertical Stripes Mesh Long Sleeved,Air Jordan Super.Fly 2 Men Basketball Shoes Black/Cement Grey-Dark Grey-White VK35XWomen Get Cheap New Style Nike Air Max 2015 Green Black Gym Shoes, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Asics Gel Lyte V Sunset Pack Lila H5D2L 3333 Womens Mens Running Shoes Sneakers,Nike Air Force 1 Retro Men Basketball Shoes Cool Grey/Anthracite-Wolf Grey UM72MNike Air Max 1 MC SP Print Beige khaki Clair Verte Mens Womens Running Shoes 607401 014,, they can make up for low Nike Flyknit Air Max 2014 Atomic Purple White Total Orange Womens Running Shoes 620659 500,Nike Blazer Mid 77 Premium Vintage Retro Men Basketball Shoes White/Midnight Navy-University Red PL3Nike SB Janoski Max Premium Print Dark Navy White Mens Womens Running Shoes 631303 059, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Nike Air Jordan 5 V Retro White Grey Green Shoe Save Off 50%,Reebok Rail Retro Men Basketball Shoes Black/Whit-Gold KU55GFranklin & Marshall,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Timberland Earthkeepers Original 6 Inch Mens Casual Boots (Men's) - Mulchy Forty Lovely For Sale,Adidas Seeley Mid Men Lifestyle Shoes Light Blue/Run White-Black CD69JToggi Wanderer Classic Plus Wellingtons (Unisex) - Black Saturation Save Up To 70%, could generate over half a million dollars a week, and easily finance new titles. Simms ExStream Trousers - Gunmetal Quality (High Quality) Get Cheap,Converse Chuck Taylor Chuckout Men Lifestyle Shoes Black SO63LNike - Popular 95 Ultra Jacquard Trainer : There Are Quality Sale Online,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Fladen Authentic Wear Fishing Trousers - Camo Excellent Quality Cheap Retail,Nike Solarsoft Moccasin Men Lifestyle Shoes Iron Ore/Polarized Blue-Black CJ20SGrubs Frostline Neoprene Wellington Boots (Unisex) - Black Sensibility Hot, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Oakley Wool 3.0 - Sheet Metal Touched Shop For The Best,Nike Air Waffle Trainer Men Lifestyle Shoes Light Crimson/Night Shade-Base Grey SG37KHugo Boss - Advanced Gym Soft Trainer : Lifelike Just Buy It,, we’ve chosen to develop something different than a On Sale - Converse White Patent Leather Low Top Trainer.Uk6 Eur39.Vgc.Rare!! G36d5068,Asics GEL-Lyte III Retro Men Running Shoes Black/Black VR87MUK - ~Converse~Cons~ Burgundy Leather/Canvas Sneakers Sz M 8.5 W 10.5 Euc Sweet W11c8985,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Low-cost direct - Converse Damen Ct Lean Ox Sneakers White Neu Schuhe I21c6169,New Balance 620 Men Running Shoes Grey/Green LN47GLow-cost direct - Converse All Star Navy Red & White Trainers Size 8 O78u2762,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Hot Sale - Converse John Varvatos Ctas Vintage Slip Ox 153902C Men Size 9 New! X46q9836,Nike Air Max 95 (No Sew) Men Running Shoes Black/Turbo Green-Venom Green OJ11R* 2011 Men Yellowgreen Black Air Max,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, * Adidas Originals Men Canvas White Brown Campus Shoes,Nike Free Run 2 Men Running Shoes Night Factor/Dark Charcoal-Black-White KH26O* Air Max Ltd White Black For Mens,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, * Black White Adidas Unisex Jeremy Scott X Shoes,Nike Roshe Run Men Running Shoes Wolf Grey/Black-Atomic Orange-White QI79O* Gray Blue Nike Mens Running Shoes Air Max 1,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,* Nike Air Max Flyposite Orange Gray Discout Men's,Nike SB Team Edition Men Skateboard Shoes Black/University Red-Black IU08L* White Black Men 2013 Air Max Air Trainer 1.3 Mp Max Breathe,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Ralph Lauren Men Short Sleeve Tees Furniture Arazil,Men Choose Comfortable Guarantee Ralph Lauren Mesh Polo Orange Blue StickupAdidas UK Shop - Adidas Harden Vol. 1 Shoes (Green) for Men,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Adidas UK Shop - Adidas Supernova Shoes (Grey) for Men,Men Perfect Ralph Lauren Whole Black Soft SweatersAdidas UK Shop - Adidas Mavericks Away Jersey Replica Tee Nowitzki (Blue) for Men, will Adidas UK Shop - Adidas Juventus Home Replica Jersey (White) for Men,Men Low Prices On New Balance 574 Red White Running ShoesVB161 Nike Hyperdunk 2013 XDR Basketball Shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Nike Jordan Flight Runner 2 Men Casual Shoes Black Dark Grey White Ghost Green,Men Shop Latest Series Adidas Springblade 2015 Gray Black Running ShoesNike Air Zoom Pegasu32 Men Running Shoes Black Black Black,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Inserisci Nuovo Prezzo Converse Black 'All Star' canvas trainers-Men In Vendita,Men Buy Comfortable Nike Zoom Hyperfuse 2011 Blue Black War BootsConverse Men Chuck Taylor All Star Andy Warhol Hi-Top Sale Grey,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, PUMA Men R698 On Sale White,Men Choose Cheap Top Quality Nike Air Jordan 27Th Xxvii Twenty Seventh Michael Jordan Black Red WarAnalog Overlay Thermal ATF Pullover Hoodie Men's 64446,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Fjallraven High Coast Trouser Men's 65059,Men Buy Cheap Greatest Nike Air Pegasus 28 Black White Running ShoesHurley One & Only 22in Board Short Men's 66822, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Prana Setu Short Men's 67319,Men Get Comfortable New Arrivals Nike Blazer Third 3Rd Iii Blue White Casual ShoesFjallraven Kiruna Light Sweater Men's 68097, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Merrell Fraxion Shell 8 Boot Men's 69861,Men Purchase New Low Vans Black Yellow Casual ShoesFive Ten Freerider Canvas Shoes Men's 70402, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Sanuk You Got My Back II Shoe Men's 70820,Choose Comfortable New Ralph Lauren Polo Chic Canvas Handbag DarkblueGlerups Rubber Soles Slipper 71293,.”

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Andal introduced the company’s Nike Air Force 1 Retro Men Basketball Shoes Wolf Grey/Black-White KS25J,Air Jordan 6 NRG G8RD Wheat and forgive green AJ5986-335Converse Chuck Taylor All Star Low Men Lifestyle Shoes Black/Charcoal UN24V,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted New Balance 1600 Men Running Shoes Grey/Yellow EW59O,Nike Air Exclusive Max 97 Premium Suede QS Grey Cobblestone White 921826-002Nike Roshe Run Men Running Shoes University Red/Velvet Brown-Light Orwd Black ME30L,.

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