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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Mens Nike Zoom Kd Vi As All Star Red Shoe Online Shop,Cheap Converse Men All Star Lean BlackMens Nike Zoom Lebron 9.5 Blue White Red Shoe Online Without Sale Tax,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Mens Nike Zoom Terra Kiger Grey Red Shoe Cheap Retail,Converse Men All Star Leather OX 136823C WhiteRockfish Original Tall Gloss Wellington Boots - Adjustable (Women's) - Mulberry neutral For Your Sel,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, On Sale - Converse Star Player Ox Charcoal Womens Trainers W36z9006,Converse Men Chuck Taylor All Star II GreyUK - Women'S Converse Low Gray Silver Sequin One Star Sneakers Shoes Size W11 M9 G49l7105,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike Internationalist Women Running Shoes Metallic Silver/White-Dark Citron-Turbo Green GA98S,Nike Men SB Portmore BlueWomen Sale Comfortable Best Quality Ralph Lauren Big Polo Green Breathable Pony Short Sleeved,, “This is something entirely new.” Women Purchase Comfortable Authentic Nike Free Fourth 4Th Iv V3 Gray Green Sports Shoes,Cheap PUMA Men Aril RedWomen Choose Comfortable Guarantee Nike Air Max 90 Prm Em White And Pink Casual Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, 2017 Mnes/Womens AIR JORDAN 6 get UNC Black/University Blue,Buy PUMA Online Men Blaze BlackNike Air Froce 1 GS Metallic Silver Hyper Pink Womens Sneakers Casual Shoes 314219 011,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Nike Air Jordan 7 VII Retro French Blue 304775 107 Womens and Mens basketball sport shoes,Latest PUMA Men Disc Bright OrangeNike Air Max 90 Premium Prism Pink Tide Pool Blue Fuchsia Glow Womens Running Shoes 724875 600,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Nike Flyknit Lunar 3 Black Pink Pow Womens Running Shoes 698182 002,Reebok Men Instapump Fury Road SG GreenNike Lunarglide 6 Black White Hyper Pink Womens Running Shoes 654156 001,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Wmns Air Max 95 QS Metallic Platinum Black White 814914 001 Womens Mens Running Shoes Sneakers,Latest Saucony Men Grid 9000 BlueWomens Nike Air Jordan 3.5 Spizike Retro Black Pink Shoe Online Without Sale Tax,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Low-cost direct - Ladies Converse All Star Pink Hi Tops Trainers Size Uk 4 R18l5072,Saucony Men Grid 9000 BlackBjorn Borg - Low Mesh Trainer : The Newest Quantity Assured,, they can make up for low utilization with a decent weekend. Harkila Ultimate Leather - Shadow Brown Attractive Appearance Whole Sale,Vans Men Classic Slip-On Patent Black4Bidden,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Havaianas - Cool Team Flip Flop : steady Store Wholesale,Buy Vans Online Men Old Skool RedNike - Classic Style Safari Trainer : Shock Resistant big discount, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Craft Cool Bike Boxers (Men's) - White Warm Intellectuality,Vans Men Old Skool Leather Polka Dot WhiteHelly Hansen HH Active Flow Mens 1/2 Zip - Black Cool Half-price promotion,. Plumer said The VOID is also considering franchise locations, Le Sportif - Fashion Eclat 89 Trainer : Elegant Factory Outlet,Vans Men Sk8-Hi Nubuck Winter BrownSnowbee 'Base Layer' Thermal Underwear and Bottom Unique Shape Store For Sale,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

* Blue Green Gray Men's Air Max Shoes,Black Diamond Credo Pant Men's 65001* Gray Men's 2013 Air Max Shoes Trainer 1.3,. Founded in 1982, with 113 locations throughout the US, D&B is the only large-scale operator in the growing segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, * Nike 2014 Air Max 90 White Red Moon Lunar News Men's,Fjallraven Keb Pant Long Men's 65034* Nike Air Max Tn White Black Fusion Men's,, D&B is able to maximize its utilization. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not require operators, * White Blue Adidas Men Up Zipper Shoes,Hurley DriFit Chino Pant Men's 65139Provide Best Base London Turner Leather Brogue Shoes Men 6367-3414,, is backed by Warner Bros., 2017 Reebok Classic Sliders Men 4539-5330,Billabong Outsider Chino Pant Men's 65202Best KG Kurt Geiger Anthony Leather Oxford Shoes Men 3441-3451,, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. Get Discount Dune Barrock Suede Lace Up Shoes Men 7828-3605,Under Armour Tech Pant Men's 652242017 Adidas Originals Climacool 1 Trainers Men 9425-8037,, Alien Zoo, Asics Gel-Kayano 22 Charcoal Silver Running Shoes Mens,Sierra Designs Elite Rain Chaps Men's 65319Asics Trail Running Shoes Gel-Venture 5 Blue Yellow Mens,. “People will visit a unique place once to try it out but will keep coming back and bring their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. Men Asics Colour Gunmetal Gel-Linksmaster Shoes Black Silver,Nike SB Everett Overlay Pocket Crew Men's 65716Men Long Sleeve Tees Ralph Lauren,,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how to connect physical venues and the home.”

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Nike Air Zoom Structure 19 Men Running Shoes Black Volt Blue Lagoon White,Billabong New Order Elastic Short Men's 67260Nike Training Air Max Crusher 2 For Men Training Shoes Dark Obsidian Game Royal White, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Ridotto ASICS White gel sole running trainers-Men Per Cheap,Nike SB FTM DriFit Stretch Short Men's 67296Cheap Converse Men Chuck Taylor All Star II White,, and for a growing list of partners, Nike Men Roshe LD-1000 Blue,Vans Dewitt Short Men's 67373Vans Men Era 59 Canvas Sale Red,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Iron and Resin Todos Santos Pullover Hoodie Men's 64503,Under Armour Chesapeake Short Men's 67456Simms Vapor Elite Pant Men's 64913,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Oakley Fleece Pant Men's 65249,Columbia Pilsner Peak Short Men's 67537Hurley Phantom Hightide Board Short Men's 66934,.

Columbia Incogneato Novelty Short Men's 67292,Nike Distance Elevate 7in Short Men's 67645Under Armour WWP Training Short Men's 67621,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. New Balance Windcheater Pant Men's 69501,Kavu River Short Men's 67762Western Mountaineering Flash Bootie Men's 69926,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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At four recent VR Adidas Outdoor Terrex Swift R Mid GTX Hiking Shoe Men's 70286,Toad&Co Vector Sweater Men's 68146Hoka One One Constant Running Shoe Men's 70646, attention this year, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), VRLA (May 4th and 5th), the Digital Entertainment Group’s May meeting (May 1), Reef Rover Low XT Shoe Men's 70919,New Balance Excel Race Day Singlet Men's 69396Speedo Quan FlipFlop Men's 71278,, VRcade royalties for developers are on the rise, Air Jordan Prime.Fly Men Basketball Shoes Dark Sea/Gym Red-Black-White KU32U,Salomon Comet 3D GTX Backpacking Boot Men's 69515Nike Zoom HyperRev Men Basketball Shoes Court Purple/Atomic Volt-Iron Purple-White LG13U,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Men Best Deals Vans Carrilo Ca All Black Casual Shoes,Vans Brigata Shoe 70084Mens Adidas On sale Ultra Boost Uncaged M Triple Black LTD BA7996,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Jordan 5 Retro low White Fire Red Black 136027 100 Men basketball shoes,Frye Joel Oxford Shoe Men's 70173Nike Air Max 90 Essential Wolf Grey Hyper Jade Mens Running Shoes 537384 033,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Flyknit Air Max 2014 Total Orange Black Volt Fireberry Mens Running Shoes 620469 801,Salewa Mountain Trainer Hiking Shoe Men's 70317Nike Kyrie Irving 2 EP bule green Mens basketball sports shoes sneakers,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nuovo Stile Nike Black 'Revolution' trainers-Women In Linea,Air Jordan XX8 SE Men Basketball Shoes Pure Platinum/White-Black UB89XNike Women Chalk Juvenate Chalk Blue, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Hot Sale - White Converse All Star Costumized Diamond Tip Toe Ribbon Lace Canvas Flats C23c2959,Air Jordan RCVR Slide Select Men Sandals Matte Silver/New Emerald-Grape Ice MR17A* Adidas Men Yellow White Black Adizero F50 Messi Soccer Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, * Air Max 90 White Green Black Shoes Men's,Nike SB Zoom Stefan Janoski Premium Men Skateboard Shoes Sequoia/Black CX11D* Black Green Nike Men's Air Max Humara Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, * Blue White Yellow Canvas Adidas Originals Mens Shoes,Adidas EQT Key Trainer Retro Men Training Shoes Black/Red DL36D* Nike 2014 Air Max 90 Dark Green Black Aachen Men's,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,* Red White Adidas Men Skateboard Shoes Rabatter,Adidas Jeremy Scott Prime Skin Men Black/Yellow-Green JT27QGet Discount Ted Baker Cassiuss Wool Brogues Men 5150-7308,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Vans Men Old Skool Suede Yellow,Men Purchase Comfortable Authentic Nike Blazer Fourth 4Th Iv Black White Casual ShoesMountain Khakis Original Mountain Denim Pant Men's 64793,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Rab Firewall Pant Men's 65337,Men Find Comfortable Authentic Salomon Brown Gray Running ShoesHurley One & Only Cargo 2.0 Short Men's 67163, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Patagonia Nine Trails Short Men's 67641,Popular Ralph Lauren Blue Canvas Pure Color HandbagAriat Workhog Wide Square Toe H2O Cowboy Boot 69632, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Diadora Titan Speckled Shoe Men's 70179,adidas Ultra Boost Uncaged Mens Sneakers Running Buy Shoes cheap BB4486La Sportiva Mythos Vibram XS Edge Climbing Shoe Men's 70667, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Columbia Megavent PFG Shoe Men's 71136,NEW DS 2017 Kids Nike Air Jordan 12 XII Retro Vivid Pink White 510815-109Air Jordan Jumpman Team 1 Retro Men Basketball Shoes White/Gym Red-Cool Grey PS31J,.”

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