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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Low-cost direct - Converse One Star Suede Ox Herren Damen Sneaker Turnschuhe Freizeit Schuhe P20e90,Nike Zoom Rival Xc Men Running Shoes Black Soar Ghost Green White,Low-cost direct - Converse All Stars Double Tongue Maroon Red Size 4 Eur 36.5 S90k8986,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Hot Sale - Converse John Varvatos Embossed Hi All Star Chuck Taylor Brown Leather 145389C S38l5121,Nike Tiempo Genio Leather Tf Men Soccer Shoes Green Strike Black Green Strike,Hot Sale - White Converse Size 5 F2w1180,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, * Adidas Men Orange Gray Running Shoes Cumacool,A Buon Mercato Mens,* Adidas Superstar 2 Men Black Lite Md Sole Of,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, * Nike Air Max 90 Hyperfuse Silver Pre Em-fur-white,Latest Adidas Men Racer Lite Black,* Red Nike Men's 2015 Air Max Shoes To Furry,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, * White Silver For Mens Air Max Tn,ASICS Men Gel-Atlantis Red,Cheap Sperry Topsider Bahama Boat Shoes Men 1962-3073,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Adidas UK Shop - Adidas ULT LS HOOD TEE COLLEGIATE N (White) for Men,Analog 3L Pullover Hoodie Men's 64447,HY390 Nike Kobe VIII 8 Zoom White Black Shoes,, “This is something entirely new.” Nike Hyperdunk 2015 Men Basketball Shoes Black University Red Metallic Silver,Burton Logo Vertical FullZip Hoodie Men's 64571,Nike Victory Xc 3 Unisex Casual Shoes Black Volt White,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Lunartempo Men Running Shoes Fiberglass Ghost Green Voltage Green Black,Mountain Khakis Original Mountain Pant Men's 64808,Alta Moda Adidas Black 'f5 Tf' Football Boots-Men Intorno Amato,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Matix MJ Gripper Slim Denim Pant Men's 64764,Rhone Method Pant Men's 65226,Brixton Reserve Chino Pant Men's 65145,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Quiksilver Stripe Scallop 20 Board Short Men's 66910,Under Armour ColdGear Armour Compression Crew LongSleeve Men's 650,Hurley DriFit One & Only Volley Hybrid Short Men's 67225,, they can make up for low utilization with a decent weekend. Salomon Park 2in1 Short Men's 67598,Burton Plaster Board Short Men's 66922,Salomon Intensity Tight Men's 69493,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over KEEN Clearwater CNX Sandal Men's 69965,Quiksilver Waterman Gone Fishing Board Short Men's 67086,Salewa Speed Ascent Hiking Shoe Men's 70314, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Scarpa Force X Climbing Shoe Vibram XS Edge Men's 70694,Alchemy Equipment Relax Short Men's 67248,Adidas Response Boost Trail Running Shoe Men's 71012,. Plumer said The VOID is also considering franchise locations, Air Jordan 1 Mid Retro Men Basketball Shoes Black/Black-Grape Ice IB92S,LRG Sunrise To Sunset Classic Cargo Short Men's 67430,Nike Air Force 1 Retro Men Basketball Shoes Cherrywood Red/White MM34M,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Curry 2 Kids Shoes Gold Rings,Nike Air Huarache Run Black White Tiger Mens Running Shoes,Men Ralph Lauren Shoes Label Shock Absorption Rlshoe Black White,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Ralph Lauren Pony White Jumper Handbag In,Nike Air Jordan 4 Retro Alternate 89 308497 106 Men basketball shoes,Adidas UK Shop - Adidas Suciu ADV Shoes (Grey) for Men,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Adidas UK Shop - Adidas Mini Rodini Trefoil Tee (Grey) for Kids,Nike Air Max 2015 Black Hyp Crimson Volt Mens Running Shoes 698902 004,Adidas UK Shop - Adidas Splinter Camouflage Tee (Multicolor) for Men,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Nike Benassi Swoosh Men Sandals Obsidian/White OU63X,Mens Nike Air Jordan 4 Iv Grey Blue Shoe Online Store,Men Sale Authentic New Ralph Lauren Rome Green White Big Pony Polo,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Men Comfortable Nike Zvezdochka 1St I First Unisex All Black Shoes,Mens Nike Air Jordan 9 Ix Retro White Black Shoe Stockists,Men Purchase Comfortable Guarantee Nike Air Max 2015 Kpu Brown White Running Shoes,, and the entertainment giant made an investment in the company. 2018 Mens Under Best Quality Armour UA Curry Upcoming 4 High Blue White Basketball Shoes,Mens Nike Air Jordan Spizike 3.5 Retro Glowing Black Shoe Free Shipping,Nike Air Jordan 30 XXX Black Anthracite 811006 010 Mens basketball sport shoes,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Air Max 95 Premium Black Metallic Gold Anthracite 538416 007 Mens Running Shoes Sneakers,Mens Nike Air Max 87 Dark Blue Shoe Best Price,Nike Kobe 11 Elite Low Mise II 822675 060 Men basketball sports shoes sneakers, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Nike SB Hyperfeel Koston 3 III red black Mens Skateboarding Shoes 819673 601 Mens Running Sneakers Shoes,Mens Nike Air Max 90 Current Moire Red White Shoe Online Store,Mens Adidas F50 Indoor Tf Macy 7 Red Silver Football Boot Buy Online,, like all retail operators, Mens Nike Air Jordan 6 Vi Grey Orange Shoe Online Without Sale Tax,Mens Nike Air Max 90 Premium Em Grey Shoe Online Store,Mens Nike Air Max 87 Blue White Red Shoe Clearance Sale, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Mens Nike Air Max 90 Red White Running Shoe Wholesale Online,Mens Nike Air Max 95 360 Wire Drawing Grey Red Shoe Buy Online,Mens Nike Air Max Orange Shoe Fashion Cheap,, they can make up for low Mens Nike Air Max Tn Viii Black Shoe Free Shipping,Mens Nike Air Max Glowing Black Green Shoe Loved By Everyone,Mens Nike Free 3.0 V5 Black Green Shoe For Sale, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overMens Nike Lebron X 10 Black Shoe For Cheap,Mens Nike Air Max Thea Print Grey Green Shoe Outlet Online,Mens Nike Zoom Lebron 10 X Black White Shoe Buying Cheap,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Toggi Canyon Riding/Country Boots (Women's) - Chocolate Brown Elegant Factory Outlet,Mens Nike Air Max Tn I White Crimson Shoe Fashion Cheap,Low-cost direct - Converse Women Chuck Taylor All Star Lux Mid - Leather & Canvas- Pick Sz /Color!, could generate over half a million dollars a week, and easily finance new titles. Hot Sale - Womens Converse Gold & Tan Tweed Size 6 T23o3905,Mens Nike Air Presto Acg Wool Skin Blue Shoe Buying Cheap,* Nike 2014 Air Max 90 Black Pink Shoes Em Women,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Asics Gel-Super J33 2 Blue Black Running Shoes Light Womens,Mens Nike Dunk High Pro Sb Finland Shoe Factory Outlet,Adidas UK Shop - Adidas Cloudfoam Advantage Clean Shoes (White) for Women, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Adidas UK Shop - Adidas Miracle Sculpt Tights (Black) for Women,Mens Nike Free Gym White Blue Shoe Buying Cheap,Nike Free Tr 5 Breathe Womens Training Shoes Black Volt Metallic Silver,, we’ve chosen to develop something different than a Converse Women Chuck Taylor All Star Hi Rise Sale Black/White/Black,Mens Nike Free Run 5.0 V6 Grey Yellow Shoe Wholesale,Converse Chuck Taylor Shoreline Women Lifestyle Shoes Cloud Grey NV62X,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Women Find Cheap Authentic Ralph Lauren Mesh Green Polo Stickup Long Sleeved,Mens Nike Mavrk Mid2 Army Green Shoe Shop For The Best,Women Find Authentic New Arrivals Nike Blazer First 1St I Suede Blue Gray Casual Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Air Jordan 1 High BG Hornets Feng Shui 705300 442 Women basketball shoes,Mens Nike Zoom Kd V 5 Elite White Yellow Shoe Cheap 100%,Nike Air Prosto Camo Blue Pink Womens Running Shoes 347636 610,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Wmns Air Max 90 Ice Blue Hypr Blue Ntr Grl Sl Womens Running Shoes 325213 407,Mens Nike Zoom Lebron 9 Ix Black Yellow Shoe Cheap 100%,Hot Sale - Size 6 Ladies Baby Blue Converse Great Condition Brown Lace R2x6303,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Hey Dude Wally Perforated Shoe - Beige Touched Shop For The Best,Mens Salomon S Lab Red Blue Shoe Wholesale,Adidas Originals - Breathable ZX Flux Weave Trainer : Unique Shape Store For Sale,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Adidas Originals - Authentic ZX Flux Print Trainer : Superb Outlet At Discount,Berghaus Hillwalker II Walking Boots (Women's) - Chocolate No Tax up to 65% off,Vans - Comfort Skool Trainer : Quality Promotions,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Creative Recreation - Export Outlet Kaplan Perforated Trainer : The Newest Quantity Assured,On Sale - Converse All,Bjorn Borg - Authentic Low Trainer : tender Promotions, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize On Sale - Converse Star Player Fs 3 Hi Undefeated Sz 10 Ballistic White Silver 124130 Shoe E13m4037,UK - Converse 556746C Pro Leather Vulc Ox Scarpa Women Stringata Glitter Argento C86e8727,UK - All Star Burgundy Unisex Converse Size 4/36.5 C63a6464,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Low-cost direct - Converse Mens Chuck Taylor Oxford Cotton Trainers T55e4445,Low-cost direct - Converse All Star Hi Mesh Women Shoes Sneakers 154118C Black White Size 7 8 C34o6,Low-cost direct - Converse Ct Madison Ox 549703C Pink Freeze Trainers Size 3 U89q7549,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Pink Pony Big Full-Zip Hoodie S-Xl,Asics Training Shoes Met-Conviction Black Iris Womens,Adidas UK Shop - Adidas adizero Afterburner 3 Cleats (Red) for Men,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas UK Shop - Adidas ACE 17.1 Primeknit Firm Ground Cleats (Grey) for Men,Asics Women Trail Running Shoes Gel-Fujiattack 5 Blue Black Colour Pool Azalea,Adidas UK Shop - Adidas XbyO Tee (Grey) for Men, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room LL966 Nike Hyperdunk Low Red Orange Basketball Shoes,Adidas UK Shop - Adidas sprintstar w (White) for Women,Nike Hyperfr3Sh Men Casual Shoes Black Anthracite Wolf Grey Sail, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Hypervenom Phelon Ii Ic Men Soccer Shoes Green Strike Black,Adidas UK Shop - Adidas Response Three-Quarter Tights (Black) for Women,Adidas Men Superstar 80's Pony Effect Black, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Men Tennis Classic Vintage Black,Nike Air Max 1 Ultra Moire Womens Lifestyle Shoes Laser Orange Total Orange White Laser Orange,Armada Horizon Tech Pullover Hoodie Men's 64480,.”

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Andal introduced the company’s Outdoor Research Zodiac Pant Men's 65163,Nike Flyknit Lunar 3 Womens Running Shoes Ghost Green Summit White Cool Grey Black,RVCA Christian Trunk Board Short Men's 67104,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Marmot Crux Short Men's 67685,Alta Qualit,Bogs Ultra High Boot Men's 69873,.

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