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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Mens Salomon Speedcross 3 CS Black Green Shoe Cheap Retail,Cheap PUMA Men Popcat WhiteLe Chameau Vierzonord Wellington Boots (Women's) - Green (Vert Vierzon) Designed Anti season clearan,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, On Sale - Converse-Womens All-Star Sloane-Mono-Leather Hi-Top-Shoes-White New Converse-Wom G79n5358,PUMA Men R698 Winter BlackUK - [556690F] Converse All Star Shoreline Slip Green Glow Blkwomen Sneaker Sz 10.5 W26v1573,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Low-cost direct - Converse Womens Chuck Ii Shield Low Top Synthetic Trainers S84p7525,PUMA Men Ignite Suede BlueLow-cost direct - Converse Ct Shroud Hi 549718C White Leather Zip Womens New Chuck Taylor New U76r6,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Hot Sale - New Womens Converse Grey Chuck Taylor All Star Ii Low Canvas Trainers Lace Up G94u8779,PUMA Men R698 On Sale White* Adidas Running Shoes Women's Black,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. * Black Adidas Womens Originals Heeled Increase Women,Reebok Men Instapump Fury Road SG Black* Nike Air Max 90 Purple Black Shoes Women,.

VRStudios, founded in 2014, * Women White Air Max Ltd Vermeil,Buy Reebok Online Men Furylite Slip-On Woven GreyAsics Gel-Quantum 360 Coral Pink Running Shoes Womens,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Asics Women Gel-Contend 3 White Turquoise Running Shoes Colour Acai,Vans Men Authentic Desert BlueAsics Women Training Shoes Gel-Fit Nova 2 Tiger Black Silver Cross Colour,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Nike Air Zoom Pegasu31 Womens Running Shoes Hyper Pink Volt Black,Vans Men Late Night Pack Slip-On Burger BlackBello Women,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Ufficiale Adidas Purple 'galaxy' Running Trainers-Women Nuovo,Vans Men Ball BlueDr Martens Women Shore Clarissa Gladiator White,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Reebok Women Furylite Holiday Graphic Print Black,Latest Vans Men Old Skool BlueNike Roshe Run Slip Women Lifestyle Shoes Black/White-Geranium-Light Grey PL34N,, overall, every single one of these experiences is any less than flat out amazing. Nike Roshe Run Women Running Shoes Light Base Grey/Summit White-Volt-Geranium DX58J,Discount Vans Men OTW Tesella BlackWomen 2015 New Ralph Lauren Big Pony Long Sleeve Polo Green,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Women Buy Authentic New Arrivals Nike Free 5.0 Breathe Unisex Gradual Change Gray Green Running Shoe,Vans Men Sk8 Hi Reissue Leather BrownWomen Get Cheap New Style Nike Air Max 2015 Green Black Gym Shoes,, “This is something entirely new.” Women Clearance Puma 888 Black Purple Shoes,Burton Logo Vertical Pullover Hoodie Men's 64342New Adidas Original Womens/Mens ADILETTE SANDAL S75382 BLACK,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Air Jordan 4 Retro 30TH GG Iridescent Pearl 742639 045 Women basketball shoes,Gramicci Damon Pullover Hoodie Men's 64402Nike Air Max 90 FLYKNIT bule white black pink Womens Running Athletic Sport Shoes Sneakers,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Nike Darwin Black Flywire Dennis Triple Black Mens Womens Running Shoes 819803 001,Undefeated 5 Strike HO15 Pullover Hoodie Men's 64451Nike Free TR Flyknit 5. 0 Multicolor Mens Womens Running Shoes,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Nike Wmns Air Force 1 Flyknit Low Black White Mens Womens Sneakers Casual Shoes 820256 001,Billabong Rasta Fleece Pullover Hoodie Men's 64478Womens Nike Air Joran 3.5 Grey Purple Shoe Cheap 100%,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Low-cost direct - Converse Ladies 8 F60q3090,Bench Gatherer Pullover Hoodie Men's 64520Nike - Unique Design Roshe Flyknit Trainer : Various Sizes Order Online,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Puma - Special offer Aril Trainer : Classic Buying Now,Prana Keller FullZip Hoodie Men's 64575Zamberlan Vioz Walking Boots (Men's) - Dark Grey Exquisite design details Fashion Mall,, they can make up for low utilization with a decent weekend. Nike - Promotions Jordan Eclipse Holiday Trainer : personality large discount,Under Armour Charged Wool Run FullZip Hoodie Men's 64654Adidas Originals - Unique Design Model 'Xeno Pack' Trainer : Warm Intellectuality,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over SealSkinz Shooting Glove - Olive Reliable Quality Holiday Deals,Marmot Pipeline Denim Pant Men's 64727Vans - Classic Style -Hi Trainer : Great Fashionable, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike - Trend Paul Rodriguez Trainer : Pretty And Colorful Price Reduced,Mountain Khakis Camber 109 Denim Pant Men's 64746Oakley Silicon O 3.0 - White Sweetheart Professional Design,. Plumer said The VOID is also considering franchise locations, Aigle Benyl Wellington Boots (Unisex) - Kaki Advanced Top Quality,Outdoor Research Deadpoint Pant Men's 64817Columbia Freezer Zero Neck Gaiter - Bounty Blue The New Provide Factory Price,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Charms Reebok All Terrain Super 2.0-Solar Green/Solar Yellow/Black-Men Collezione,Nike Flex Running Short Men's 67682Buy Adidas Online Men Kiel Canvas Blue, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Dr Martens Men Delray Canvas Black,SmartWool PhD Run Short Men's 67727Cheap PUMA Men R698 CITI Pack Black,, and for a growing list of partners, Vans Men Sk8-Hi Reissue Leather Black,Dale of Norway Voss Sweater Men's 68127Marmot Burnside FullZip Hoodie Men's 64643,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, La Sportiva Chorro Pant Men's 65060,Under Armour HeatGear Armour Printed Compresion Legging Men's 69446Outdoor Research Mentor Pant Men's 65399,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Hippy Tree Antlers Trunk Board Short Men's 67068,Garmont Zion GTX Backpacking Boot Men's 69548Quiksilver Street Trunk Yoke Short Men's 67376,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TNew Balance 2001 Men Running Shoes Grey NM66X,Diadora Titan Suede Shoe Men's 70178Nike Free Run 2 Men Running Shoes Team Red/Mortar-Team Red-Atomic Red SO81U,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Adidas Stan Smith Retro Men Tennis Shoes Run White/Green RG93M,KEEN Voyageur Hiking Shoe Men's 70265Men Shop Authentic New Arrivals Ralph Lauren Navy Big Pony Polo Red,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Men Sale Cheap New Series New Balance 574 Blue Red Running Shoes,The North Face Litewave Explore Hiking Shoe Men's 70358Men Perfect Nike Total Air Foamposite Max Black Blue War Boots, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Men Sale Cheap Best Quality Nike Air Max 2015 Blue Green Running Shoes,Pearl Izumi Race RD III Shoes Men's 70478Buy Authentic New Arrivals Ralph Lauren Cashmere Fringe Scarf Khaki Rl5041,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Air Exclusive Max 97 Premium Suede QS Grey Cobblestone White 921826-002,New Balance 870v4 Running Shoe Men's 70576Nike Air Jordan Hydro 5 Retro Slide Sandals Black White Mens Sandal Massage Slippers 820257 011,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Max 95 EM Engineer Mesh Honolulu Black Bright Citrus Strata Grey Mens Running Shoes 554971 080,Tenaya Tarifa Climbing Shoe 70675Nike Free 5. 0 Orange Black White Mens Running Shoes 724382 026,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike LeBron 13 Low EP White Metallic Silver 831926 100 Mens basketball sports shoes sneakers,Sperry TopSider Gold Cup A/O Venetian Shoe Men's 70785Nike Shox Deliver Black Green Mens Running Shoes Sneakers,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Women Lunar Sculpt Grey/Yellow,Adidas Seeley Mid Men Lifestyle Shoes Light Blue/Run White-Black CD69JPuma Caroline Women Lifestyle Shoes Clearwater NK08O, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Cruyff - Deals Santi Stop Trainer : Authentic Wholesale Online,Nike Roshe Run Men Running Shoes Challenge Red/Dark Pewter-Total Crimson-Volt CS14CHarkila Game 10 Inch L Insulated Walking Boot (Men's) - Dark Brown Quality (High Quality) Get Cheap, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, On Sale - Converse Star Player Trainers Suede Ox Red Size 6.5 Brand New And Boxed Low Rise B14r5838,Adidas Busenitz Men Skateboard Shoes Black/Metallic Silver-Blue Bird IL86NUK - Converse Cl,, we’ve chosen to develop something different than a UK - Converse All Star All White Canvas Trainers Size 5 I34c3811,Nike SB Team Edition Men Skateboard Shoes Black/Black-Medium Grey HM37TLow-cost direct - Converse Size 11 White Q48v7883,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Hot Sale - Converse High Tops Size 5 Navy A6u8773,Nike Air Max 360 Diamond Griffey Men Training Shoes Pimento/White-White QS09DHot Sale - Vintage Chuck Tayler Converse All Star High Top Trainers Cream Off White D54i8747,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. * Adidas Men's Black Adizero Prime Lt,Adidas Jeremy Scott Zip Slim Men Black/Bright Blue/Black HV91D* Air Max 90 White Blue Shoes Men's,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, * Black Green Mens Shoes Air Max Bw,Men Sale Authentic Ralph Lauren Big Pony White Diagonal Stripe Navy Breathable Polo* Dark Brown Adidas Mens Jeremy Scott Wings,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, * Nike 2014 Air Max 90 Green Purple Camo Hypfuse Sp New Men's,Men Sale Comfortable Top Quality Polo Ralph Lauren Stickup Darkblue Red Custom-Fit Mesh* Red White Adidas Mens Beach Surf 2 Generation Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Buy Ted Baker Hourb Chelsea Boots Men 7213-3040,Men Find Cheap New Style Ralph Lauren Cream Grey Big Pony Soft Polo2017 Nike Air Max Zero TrainersMen 3651-6372,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, K,Adidas Y-3 Yohji Yamamoto Qasa High AQ2544 Limited EditionUndefeated Solid Running Pant Men's 65292,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Neff Dog Hot Tub Board Short Men's 67099,NBA Golden State Warriors Snapback A104Mountain Khakis Original Mountain Short Men's 67578, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Clarks Desert Mali Boot Men's 69639,Nike Air Jordan 1 Retro High OG LHM POMB Los Primeros AH7739 001Saucony Jazz Low Pro Shoe Men's 70157, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Saucony Guide 9 Running Shoe Men's 70620,Nike Air Jordan 4 Cool Grey Chrome Dark Charcoal Varsity Maize 308497 001 Mens Basketball ShoesAsics GelFujiAttack 4 Trail Running Shoe Men's 71072, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Air Jordan Flight 45 High Men Basketball Shoes Black/Gym Red-Metallic Silver-Metallic Gold HO52B,Nike Air Jordan I Retro High OG Black Toe 555088 184 Men basketball shoesNike Zoom I Get Buckets Men Basketball Shoes Military Blue/Polarized Blue-Venom Green-New Slate EP32,.”

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