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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. * Air Max Ltd Black Chartreuse For Mens,Ultimo Nike Sb Portmore Renew-Wolf Grey/Cyber/White/Black-Men Recensioni,* Black Gray Adidas Men Iii Porsche Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, * Blue Adidas Men Leather Hiking,Adidas Men Topanga Beige,* Green Adidas Unisex Crystal Singular Jelly Camouflage,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, * Nike Air Max 90 Boots Mid White No Sew Sneaker Shoes Pure Men's,Buy ASICS Online Men Shaw Runner Black/Light Grey,* Pink Blue Adidas Originals Mens Canvas Shoes Germany,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, * White Men's 2011 Leather Air Max Shoes,Latest Nike Men Benassi Black,Best Superdry Brad Brogue Suede Chelsea Boots Men 3572-2259,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Best New Balance 70s Running 420 Trainers in Yellow Men 4422-1328,Nike Men Juvenate Blue,Buy Fila Original Fitness Premium Trainers Men 3788-5776,.

VRStudios, founded in 2014, Retail ASOS Loafers In Navy Paisley Print Men 6809-6936,PUMA Men Blaze CITI Pack Red,Asics Gel-Evate 3 Black Orange Running Shoes Mens,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Asics Training Shoes Gel-Craze Black Red Tr 2 Mid Pepper Mens,Reebok Men Workout Plus Utility Black,Men Asics Colour Onyx Atomic Tennis Shoes Gel-Game 5 Tiger Blue White,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Latest Adidas Men Gazelle OG Blue,Roark Revival Expedition Utility Pant Men's 65220,Latest Nike Men Benassi Black,, “This is something entirely new.” PUMA Men Disc Sleeve Ignite Black,Quiksilver Everyday Heather Pant Men's 65395,Discrete Bernie Pullover Hoodie Men's 64352,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, United by Blue Dominion Twill Pant Men's 64807,Billabong All Day Board Short Men's 66874,Toad&Co Sawyer Pant Men's 65197,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Sole Sport Slide Sandal Men's 69957,Altamont Alameda Slim 5 Pocket Short Men's 67403,Merrell Fraxion Waterproof Hiking Shoe Men's 70368,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Scarpa Boostic Climbing Shoe 70663,Berghaus Explorer ECO Short Men's 67547,Merrell All Out Crush Trail Running Shoe Men's 71057,, they can make up for low utilization with a decent weekend. Air Jordan 1 Retro 86 Men Basketball Shoes Black/White-Pure Platinum DK34Q,Nike Wilder Pursuit 2In1 Short Men's 67718,Nike Air Force Max 2013 Retro Men Basketball Shoes Dark Grey/Dark Grey-Wolf Grey-Black ML66H,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Converse Chuck Taylor All Star Men Lifestyle Shoes Charcoal ET99Q,We Norwegians Rekkjer Cardigan Sweater Men's 68171,Reebok Classic Leather Mid Ripple Men Lifestyle Shoes Red/Silver-White-Black PS86D, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Air Max 90 Essential Retro Men Running Shoes White/Wolf Grey-Flash Lime-Black CN46L,Frye Phillip Lug Wingtip Chukka Men's 69635,Nike SB Paul Rodriguez 7 Men Skateboard Shoes Dark Base Grey/Crystal Mint-Black FT81N,. Plumer said The VOID is also considering franchise locations, Onitsuka Tiger Mexico 66 Men Black/Black EL00X,Scarpa Phantom 6000 Mountaineering Boot Men's 69804,Men Shop Perfect Guarantee Ralph Lauren Skyblue Mesh V Neck Sweaters,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. MZ644 Nike Lebron X P.S.ELITE+ LBJ10 Basketball Shoes,Nike Hypervenom Phantom 2 Premium IC White Black Green Glow ACC Mens football boots Soccer shoes,Nike Air Max Tavasd Men Casual Shoes Black Persian Violet Ink White,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Lunartempo Men Running Shoes Black White White,Nike LeBron 11 Christmas 616175 301 Men basketball sports shoes sneakers,Edizione Limitata Puma Navy 'Smash Nubuck' trainers-Men In Vendita,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Buy Converse Online Men Chuck Taylor All Star Camo Rubber Hi-Top Green,Nike Mercurial Superfly IV FG European Football Championship football boots,Cheap Reebok Men Classic Leather NP Red,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Nike Air Yeezy 2 SP Max 90 The Devil Series Gold Mens Running Shoes 508214 607,Mens Nike Air Max 90 White Grey Red Blue Running Shoe Official Website,Nike LeBron 13 Wolf Grey Blue Lagoon 807219 014 Mens basketball sports shoes sneakers,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Personalisation 2018 Nike Kyrie Irving Limited Edition 4 IV Men Basketball Shoes royalblue/White,Mens Nike Air Max Breathable Grey Yellow Shoe Fast Delivery,Mens Nike Air Jordan 1 White Black Red Shoe Online Sale,, and the entertainment giant made an investment in the company. Mens Nike Air Jordan Cp3 Vi Blue Black Red Shoe Clearance Sale,Mens Nike Air Max Sky Blue Shoe Loved Around,Mens Nike Air Max 90 Black Grey Yellow Shoe Cheap Retail,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Air Max 97 Cvs Black Running Shoe Save Off 50%,Mens Nike Air Max Tn I Green Dark White Shoe Save Off 50%,Mens Nike Air Max Tn I Black White Shoe At Discount, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Women Sale Cheap New Arrivals New Balance 574 Unisex Red Brown Running Shoes,Mens Nike Zoom Lebron X 10 Miami White Red Shoe Clearance Sale,942851-001 Nike Air Zoom Structure 35 Men/Women Running Shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, NIKE AIR MAX 2010 TAILWIND 8 20K purple bule WHITE 805940 402 Womens Running Shoes Sneakers,Zamberlan Guide Walking Boots (Women's) - Waxed Grey Loved Around For Cheap,Nike Free 5. 0 Tr Fit Orange White Blue Womens Training Shoes 487789 614,, we’ve chosen to develop something different than a Womens/Men Nike Benassi JDI Swoosh Slide Sandals Black/Red,On Sale - Converse Ctas Tropical Print Ox Womens Trainers Tropical Black New Shoes J46q7754,Franklin & Marshall,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Berghaus Deluge Overtrousers - Black Famous Brand Emergency Cheap,UK - Women'S Converse All Star Ct Shroud Hi Black/Black Leather Shoes Size 7 K44d6689,Nike - Deals 90 Essential Trainer : New Style Online Store,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Bello Mens,Nike Free Croscompete Womens Training Shoes Volt Black,Buy Converse Online Men Chuck Taylor All Star Camo Rubber Hi-Top Green,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Vans Men Authentic Lite Leather On Sale Black,Nuovo Stile Womens,DU/ER Slim Denim Pant Men's 64755, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Arc'teryx Psiphon SV Pant Men's 65404,Converse Women Sparkle Chuck Taylor With Hardware Black/Black/Black,Roark Revival Vagabond Travel Short Men's 67363, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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