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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Mens Nike Zoom Lebron 9 Ix Black Red Shoe Online Store,Cheap Nike Men Air Flight Huarache Low BlackMens Nike Zoom Lebron Xi 11 Grey Shoe Shop For The Best,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Le Chameau Giverny Wellington Boots (Women's) - Cherry Weave Outlet Online Shop,Nike Men Air Force 1 RedOn Sale - Converse Ctas Hi Hyper Orange Womens Hi Top Trainers V66b3646,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, UK - Converse Ct All Star Syde Street Mid Black Red Womens High Top Trainers C71x5480,Nike Men Benassi Jdi Mismatch Sale BlueLow-cost direct - Converse Women'S Chuck Taylor All Star Cove Blue Slip On Sneaker-Assorted Sizes P,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, * Nike 2013 Air Max Pink Shoes Cushioning Women,Nike Men Air Pegasus New Racer Black* White Blue Running Shoes Air Max 95 Women Nike Em,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Asics Gel-Flux Blue Pink Running Shoes 2 Womens,Cheap Nike Men Elite Shinsen BlueAsics Training Shoes Gel-Fit Sana Sapphire White Womens,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Simms Montana Techwool 1/2Zip Top Men's 64711,Mammut MTR 71 Short Men's 67630RVCA WeekEnd Pant Men's 65108,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Iron and Resin Paradigm Henley Men's 65738,SmartWool PhD 5in Short Men's 67688BANKS Island Time Board Short Men's 67084,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Choose Cheap Greatest Ralph Lauren Polo Leather Canvas Tote Navy,Full Tilt Descendant 4 Ski Boot Men's 70222Nike Air Huarache Run Black White Mens Running Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Jordan I Retro High OG Black Toe 555088 184 Men basketball shoes,Shimano SHCT80 Bike Shoes Men's 70387Nike Air Max Lunar1 White Challenge Red Mens Running Shoes 654469 101,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Free Inneva Woven Tech SP milk white 705797 008 Mens Running Athletic Sport Shoes Sneakers,Pearl Izumi Race RD III Shoes Men's 70478Nike Magista onda FG Metallic Pewter Black White Black ACC Mens football boots Soccer shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Adidas Women Off Suede Gazelle OG Off White,Nike Dual Fusion BB Men Basketball Shoes Black/White-University Red-Anthracite MR71FReebok Women Furylite Holiday Indigo, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Nike Free 5.0 V4 Women Running Shoes Black/Red Violet-White VA61Q,Nike Zoom Hyperflight Premium Retro Men Basketball Shoes University Red/Laser Orange-Team Red QW15FWomen Choose Latest Style Low Converse Unisex Leather All White Casual Shoes,, like all retail operators, Women Choose Comfortable Guarantee Nike Air Max 90 Prm Em White And Pink Casual Shoes,Adidas Seeley Men Lifestyle Shoes Steel Carbon/Running White-Black PU63Uike Free Flyknit NSW Blue Black White Mens Womens Running Shoes 599459 009, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Nike Air Max 2014 Black Reflective Silver Mens Womens Running Shoes 621078 007,Converse Chuck Taylor All Star High Men Lifestyle Shoes Burgundy BT29NNike Flyknit Air Max 2014 Black Volt White Mens Womens Running Shoes,, they can make up for low Nike Shox Pink Green White Womens Athletic Running Shoes,Converse Chuckout Ox Mesh Men Lifestyle Shoes Black XL89NWomens Nike Air Jordan Iv 4 Purple Shoe Online Sale, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overRidgeline Monsoon Elite Smock - Olive Useful Online-Shop,Nike Son Of Force Men Lifestyle Shoes Black/White-Base Grey VQ87LSimms Guide Trousers - Gun Metal Shrink-Proof Shop For The Best,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike - Promotions Zoom Stefan Janoski Canvas Premium Trainer : positive Outlet Online,Nike Free Run 2 Men Running Boots Medium Olive/Grey-Dark Loden-Green Glow DP44SPuma - Youth Ignite PWRWARM Trainer : Exotic Factory Sale, could generate over half a million dollars a week, and easily finance new titles. Ralph Lauren Polo - Comfort Hanford Canvas Trainer : Reliable High-Top,New Balance 1300 Men Running Shoes Blue/Maroon NN25HNike - Unique Design 1 Ultra Moire Trainer : Pretty Price Down,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Wiley X RX Insert for PT-1/PT-3/Nerve/Saber Clearance Thanksgiving,Nike Air Max 1 Jacquard Men Running Shoes Photo Blue/White-Wolf Grey-Mid Navy EM81FAdidas Originals - Stan Smith Perforated Trainer : Attractive Where To Buy, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Vans - Breathable Vulcanised Trainer : Simple lines Zero Profit,Nike Air Max Defy Run Men Running Shoes Silver/Black-Volt OC57JOn Sale - Converse Unisex Uk 3-10 White Monochrome Chuck Taylor All Star Hi Top Trainers R88a2856,, we’ve chosen to develop something different than a UK - All Star Converse T37n5636,Nike Lunar Safari Fuse+ Men Running Shoes Anthracite/White-Voltage-Black BR50FUK - Converse All Star Gray Upper Leather Size 4M Eur 36 With Zipper Details I77f1733,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Low-cost direct - Converse All Star Player White Lows Size Uk 5 U85o6677,Converse Chuck Taylor Sandstar Men Sandals Navy/White VI14CHot Sale - New Converse All Star Ct Ma-1 Zip Hi Night Time 149399C Sz Men 7.5 Wo`S 9.5 L38y2518,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. * 2011 Men Orange Black Air Max To UK,Nike SB Zoom Stefan Janoski Men Skateboard Shoes Black/Black HO51G* Adidas Originals Mens Blue White Dragon Running,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, * Air Max Ltd White Black Gainsboro For Mens,Nike Air Trainer 1 Mid Premium QS Retro Men Training Shoes Black/Black-Metallic Gold-Vapor Green WS1* Black Snow Gray Air Max 95 For Mens,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, * Gray Blue Men's 2012 Air Max Shoes Breathable,Nike Benassi Solarsoft Slide Men Black/White TL20H* Nike Air Max Flyposite Orange Gray Discout Men's,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,* White Black Yellow Nike Mens Shoes Air Max,Men Shop Authentic New Ralph Lauren Blue Soft Green Big Pony 1 Polo2017 Best Timberland Classic Boat Shoes Men 1076-3297,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Retail KG Kurt Geiger Francis Suede Chelsea Boots Men 1104-4370,Men Buy Cheap Popular Ralph Lauren Custom-Fit Yellow White Big Pony Stripe PoloBest Clarks Orginal Wallabee Suede Shoes Men 7235-1558, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Asics Gel-Dedicate 4 Court Black White Shoes Mens,Men Get Cheap Popular Ralph Lauren Big Pony Br Logo Yellow Leisure Sporty PoloAsics Wrestling Shoes Aggressor 2 Blue Silver Dusty Mens,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Men Asics Running Shoes Colour Lightning Gel-Equation 8 Black Electric Blue,Men Find Authentic Latest Series New Balance 410 Blue Gray Running ShoesRalph Lauren Men Shoes Pony Logo Furniture Rounded Toe,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Adidas UK Shop - Adidas Crazy Explosive Low Shoes (Blue) for Men,Men Shop Latest Series Adidas Springblade 2015 Gray Black Running ShoesAdidas UK Shop - Adidas Pure Boost Shoes (Blue) for Men,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Adidas UK Shop - Adidas Warriors HWC Stephen Curry Replica Tee (Yellow) for Men,Men Newest Custom Lacoste Gray Blue Casual ShoesAdidas UK Shop - Adidas Juventus Away Replica Jersey (Blue) for Men, will TF625 Nike Kobe VII 7 Venomenon 2 Simple Basketball Shoes,Men Get Authentic Cheap Nike Kd V Kevin Durant Black Red War BootsNike Lunarrestoa 2 Essential Men Casual Shoes University Red Team Red White Black, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Nike Free 5.0 Men Running Shoes Black Dark Grey Cool Grey White,Men Buy Classic Nike Air Max Excellerate+2 2015 Blue Black Running ShoesElegante Men,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Converse Men Chuck Taylor All Star II Blue,Men Find Best Quality Nike Acg Orange Green SneakersPUMA Men Ignite Suede Blue,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Neff New World Pullover Hoodie Men's 64432,Men Buy Comfortable Authentic Puma El Rey Cross Perf Green Brown ShoesK,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Oakley Dawn Patrol Fleece Pullover Men's 66014,153265-617 Big Kids Air Jordan 12 XII Retro GS Burgundy BordeauxIron and Resin Skinner Short Men's 67301, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Patagonia Baggies Short Men's 67749,Adidas Pure Boost ZG Trainer Black/Red New York Mens Running Limited EditionBoreal Maipo Mountaineering Boot 69850, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Five Ten Sleuth Shoe Men's 70395,NBA Golden State Warriors Snapback A107Vans Sk8Hi Reissue Shoe 70826, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content The North Face Base Camp Lite Flip Flop Men's 71266,Nike Air Jordan 11 Future Dark Concord 656503 501 Mens basketball sport shoes sneakerNike Air Foamposite Pro Premium Retro Men Basketball Shoes Black/Laser Crimson RO47R,.”

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Andal introduced the company’s Converse Chuck Taylor All Star High Men Lifestyle Shoes Mirage Grey QG33I,Nike Air Jordan 5 Retro PREM V Premium Take Flight Men Sequoia AJ5 881432-305Asics GEL-Lyte III Retro Men Running Shoes Black/Black VR87M,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike Roshe Run Men Running Shoes Dark Loden/Black-Dark Loden-Medium Turquoise LX44E,NIKE AIR MAX 2010 TAILWIND 8 20K black red WHITE 805941 600 mens Running Shoes SneakersAdidas Jeremy Scott Nizza Jagged Men Black/Black/White HA34N,.

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