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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. * Adidas Originals Seeley Mens Dark Blue White Skate,Nike Jordan Eclipse Men Casual Shoes Midnight Navy White Soar Infrared 23,* Air Max Ltd Black Beige For Mens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, * Black Green Nike 2014 Air Max Shoes New,Nike Kd7 Men Casual Shoes Black Metallic Gold Black,* Blue Green White Mens Shoes Air Max Bw,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, * Green White Black Adidas Unisex Sl Summer Breathable Couple Wading,Nike Alpha Pro 2 3 4 Td Men Football Shoes Black White Ghost Green Volt,* Nike Air Max 90 White Green Black Shoes Men,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, * Sand Air Max Tn I Brown White Mens Shoes,Nike Dual Fusion Run 3 Men Running Shoes Black Challenge Red Wolf Grey Metallic Silver,* Yellow Gray Adidas Men Skateboard,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Clearance Saucony Running Ride 9 Trainers Men 4987-2512,Nike Lunartempo Men Running Shoes Dark Obsidian Total Orange Radiant Emerald Voltage Green,100% Quality Le Coq Sportif R900 Cordura Pack Trainers Men 8839-6493,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Prezzo Intero Mens,PUMA Men Xt2 Black,Converse Men Chuck Taylor All Star II Sale White,, “This is something entirely new.” Latest Nike Men Roshe LD-1000 Black,Vans Men Slip-On Pattern Red,Latest Vans Men LXVI Iso 2 Black,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Quiksilver Everyday Heather FullZip Hoodie Men's 64661,Burton Dexter Henley Pullover Hoodie Men's 64351,Ortovox Brenta Pant Men's 65077,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.KEEN Newport Sandal Men's 69935,Marmot Transcend Convertible Pant Men's 64947,Merrell Moab GoreTex Hiking Shoe Men's 70264,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.La Sportiva Futura Climbing Shoe 70676,Prana Bronson Pant Men's 65117,Salomon SLab Wings SG Trail Running Shoe Men's 71039,, they can make up for low utilization with a decent weekend. Air Jordan 1 Retro 86 Men Basketball Shoes White/Kumquat-Pure Platinum FN55U,The North Face Reactor Pant Men's 65289,Nike Air Max LeBron X Low Men Basketball Shoes Snoic Yellow/Sail-Cool Grey-True Yellow SS01W,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Adidas Seeley Mid Men Lifestyle Shoes Dark Grey/Run White-Dark Grey MT53N,Icebreaker Aero Crew LongSleeve Men's 65918,Adidas Samoa Men Retro Shoes Orange/Run White-Black CD50E, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Air Max 90 Essential Retro Men Running Shoes White/Black-Light Crimson-Natural Grey CR31F,Billabong All Day Solid Board Short Men's 66983,Nike Paul Rodriguez 7 VR Men Skateboard Shoes Black/Medium Grey-Anthracite OB97X,. Plumer said The VOID is also considering franchise locations, Adidas Jeremy Scott Instinct High Rainbow Men Black/Black-Run White MG68J,NAU Dayuse Short Men's 67157,Men Wholesale New Style Ralph Lauren Red Black Custom-Fit Big Pony Stripe Polo,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Sebago Clovehitch II Shoe (Men's) - Medium Brown Leather Simple lines Zero Profit,Nike Air Pegasus 83 Retro Men Running Shoes Mica Green/Summit White-Venom Green WI75W,Timberland Earthkeepers Larchmont Chukka Boots (Men's) - Dark Brown Full Grain and Suede globalizati, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Under Armour Mens Elements Beanie 2.0 - Black / Stone / Stone Aftertaste Up To 65% Off,Puma BioWeb Elite Men Running Shoes Lime Punch/Black-White VH01N,Helly Hansen Wool 1/2 Zip Fleece (Men's) - Ebony Cost Charm Half-price free shipping,, and for a growing list of partners, Nike - Roshe NM 'Fleece Pack' Trainer : Change National Day,Nike SB Zoom Stefan Janoski Men Skateboard Shoes Anthracite/White-Laser Crimson-Black EO07S,On Sale - Converse Size 4 O22u9073,, cloud-based content management system for VR.”

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Internationalist Men Casual Shoes Dark Pewter Strata Grey Volt Black,Nike AIR JORDAN REVEAL 834064 003 WOLF GREY WHITE COOL GREY INFRARED 23 Mens basketball sport shoes,Nike Lunaracer+ 3 Men Running Shoes Classic Charcoal Black White,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Incantevole Nike Black 'Dual Fusion 5' trainers-Men In Linea,Nike Air Max 90 Breathe White Grey Green Mens Running Shoes 644204 103,Latest Converse Men All Star Ox White,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Latest Reebok Men Classic Nylon Black,Nike Air Max Lunar1 WR Iron Green Black Seaweed Volt Mens Running Shoes 654470 300,Rhone Monk FullZip Hoodie Men's 64607,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Nike Mercurial Superfly CR7 AG bule black football boots,Mens Nike Air Jordan V.1 Chukka Hunter Green Shoe Online Sale,Under Armour Mens UA Curry 3 bule purple Mens basketball sports shoes sneakers,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Air Jordan 4 Iv Fur Black Red Shoe Online Sale,Mens Nike Air Max 87 White Red Shoe Online Store,Mens Nike Air Jordan Spizike 3.5 Retro White Black Yellow Shoe For Sale,, and the entertainment giant made an investment in the company. Mens Nike Air Max 90 Hyp Kpu Tpu Dark Blue Shoe Wholesale,Mens Nike Air Max 90 Hyperfuse Prm White Shoe Free Shipping,Mens Nike Air Max Camo Blue Shoe Fast Shipping,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Air Max Tn I Morden Black White Shoe For Cheap,Mens Nike Air Max 90 White Black Purple Running Shoe Outlet Online,Mens Nike Dunk High Cut Fur Inside Pink Brown Shoe Fashion Cheap, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Air Huarache NM Pink White Womens Running Shoes 705159 600,Mens Nike Lebron X 10 Black Pink Yellow Shoe Store Wholesale,Nike Air Max Lunar 1 Black Red Mens Womens Running Shoes 654985 002, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Roshe Yeezy Boost 350 Blue White Black Mens Womens Running Shoes 511881 418,Mens Nike Shox Tlx Blue White Shoe At Discount,UK - All Star Converse Indigo Blue Grey Canvas Ladies Trainers Size 4 / 36.5 S95y9232,, we’ve chosen to develop something different than a Nike - Advanced Paul Rodriguez Canvas Trainer : Showy Shop,Mens Nike Zoom Lebron 10 X Black Orange Shoe Official Website,Adidas Originals - Popular Superstar Snake Pack Trainer : random High-end,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. North Face - Advanced Hedgehog FastPack Lite Trainer : Sensibility Hot,Mens Salomon S Wind M Moon Black Shoe Store Wholesale,Converse - Cool Chuck Taylor Star MA-1 Zip Trainer : Great Fashionable,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Asics - Classic Style Gel-Lyte III 50/50 Trainer : Functional For Cheap,Berghaus Explorer Ridge Plus Walking Boots (Women's) - Brown / Dark Dull Grey Enthusiasm Buying Chea,Nike - Deals Flight 89 Trainer : Full round Floor Price,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, On Sale - Converse Size 7 Bnwt M67b7348,On Sale - Converse Botas De Cuero Women Ct As Hi Subir Botas 553389C Blanco T98z8210,UK - Converse Ct All* Extreme Hi Top Shoe Sneaker Varsity Red Black Leather 10.5 44.5 C57r5131,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Low-cost direct - Converse X John Varvatos Rare Star Player Ox Black Leather 125432C W26q4785,Low-cost direct - Converse Women'S Chuck Taylor All Star Cove Blue Slip On Sneaker-Assorted Sizes P,Low-cost direct - Converse Ct Ox Deep Ultrama Unisex 136849C Uk 3-9 R53u3329,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Hot Sale - Vintage Usa-Made Converse Blue Hi-Top Chuck Taylor Sneakers -Men,Low-cost direct - Converse All Star X-Hi Leather Black Sneakers Womens Size 9 / Mens Size 8 S66e81,* Adidas Originals Mens Black Big Tongue,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few * Black Air Max 95 Men Bisque,Hot Sale - Womens Ladies All Star Converse High Top Trainers Boots Uk6 Maroon Burgundy Red I85q1855,* Brown White Adidas Originals Men Campus Shoes Germany, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize * Nike Air Max 90 White Black Orange Shoes Men's,* Adidas Women Black Gray Gold Big Tongue Shoes Women,* White Green Gray Nike Men's Air Max 95 Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not 60% off Sale For Pull&Bear Faux Suede Desert Boots Men 2098-4184,* Nike 2011 Air Max Gray Rated Fushia New Women,High-quality Dune Breeze Suede Loafers Men 2723-7519,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Asics Gel-Kayano 22 Silver Black Running Shoes Mens,* Women Air Max White Pink 2011,Men Asics 6 Track & Field Shoes Colour Onyx Flash Hypersprint Green Silver,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Orange Canvas White Black Ralph Lauren Pony Rugby Belt Tote In H,Asics Gel-Solution Speed 3 Court Coral Plum Shoes Womens,Adidas UK Shop - Adidas Harden Vol. 1 Shoes (Red) for Men, will Adidas UK Shop - Adidas Copa Gloro 17.2 Firm Ground Cleats (White) for Men,Asics Women Gel-Netburner Ballistic Mt Volleyball Shoes Tiger Black Silver Colour,Adidas UK Shop - Adidas Courtside Jersey (White) for Men, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer KS123 Nike Kobe IX ELTE 9,Adidas UK Shop - Adidas Pro Model Shoes (Black) for Women,Nike Zoom Rival Waffle Xc Track Unisex Casual Shoes Soar Black Volt,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Nike Free Trainer 3.0 V4 Men Training Shoes Soar Deep Royal Blue Volt Black,Adidas UK Shop - Adidas Infield Baseball Tee (Orange) for Women,Adidas Men Triad Black,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, PUMA Men R698 Winter Black,Nike Zoom Rival D 8 Womens Casual Shoes Hyper Jade Black Hyper Punch,Hurley DriFit League 2.0 Fleece FullZip Hoodie Men's 64570,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Under Armour Golden Age Sweatpant Men's 65230,Nike Flyknit Air Max Womens Running Shoes Black Tide Pool Blue Blue Lagoon White,Nike SB DriFIT Hazard Sunday Short Men's 67202, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas Beach Predator Volley Short Men's 67781,Nike Free Croscompete Womens Training Shoes Black Cool Grey White,Chaco Z/1 Pro Sandal Men's 70003, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” ZOOT Coronado Running Shoe Men's 70604,Offerta Nike Black 'Flex Run 2014' trainers-Women Negozio Online,Ahnu Del Rey Sandal Men's 71156, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Air Foamposite One Retro Men Basketball Shoes Sport Royal/Game Royal-Wolf Grey SR92U,Nike Women Air Force 1'07 Light Suede Light Grey,Converse Chuckout Ox Mesh Men Lifestyle Shoes Varsity Red BD61J,.”

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Andal introduced the company’s Nike Air Max 90 Breathe Men Running Shoes White/Black-Wolf Grey-University Red EE09J,Cheap Vans Women Gunmetal Classic Slip On Gunmetal,Nike Air Tech Challenge Huarache Retro Men Training Shoes Black/Turbo Green-Light Crimson SE50C,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Men Purchase Authentic Latest Style Polo Ralph Lauren Darkblue Short Sleeved,Asics GEL-Saga Retro Women Running Shoes Fairy Red/White BX01W,Men Guarantee Nike Air Max 2011 Black Gray Running Shoes,.

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