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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Snowbee Granite 4mm Neoprene Bootfoot Thigh Waders - Cleated Sole - Olive Green Comfortable Tanabata,Nike Magistax Proximo 'Street' Ic Indoor Court Men Soccer Shoes Black Black Turquoise Blue White,On Sale - Converse Star Player Pro Skate Shoe Red/White Men'S Classic Shoes Size 9.5 U46q1032,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, On Sale - Converse Basse Nere Borchiate Teschi Argento Borchie Argento Solo Lato Esterno E53r1455,Nike Zoom Hypercrostr Men Training Shoes White Pure Platinum Dove Grey,UK - All Star White Low Top Converse D14n9221,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, UK - Converse All Star Chucks High M9162 Klassiker/Sneaker Gr. Eur 36 - 45 + Geschenk Y19y1112,Caldo Mens,Low-cost direct - Converse Orange Size 5 H61c5990,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Ralph Lauren Men Black Black Shoes Shock Absorption Label Rlshoe,Volcom Certified Pullover Hoodie Men's 64401,Adidas UK Shop - Adidas Raleigh Mid Shoes (Grey) for Kids,, “This is something entirely new.” Adidas UK Shop - Adidas Matchcourt Shoes (Black) for Men,Patagonia Lightweight FullZip Hoodie Men's 64553,Adidas UK Shop - Adidas X 16.3 Firm Ground Cleats (White) for Men,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas UK Shop - Adidas Z.N.E. Climastorm Windbreaker (White) for Men,Billabong Generator FullZip Hoodie Men's 64686,Adidas UK Shop - Adidas CLR84 Windbreaker (Blue) for Men,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Tiempo Legacy Tf Turf Men Soccer Shoes Black Green Strike Black,Prana Table Rock Chino Pant Men's 65156,Nuovo Stile Mens,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.ASICS Men Gel-Kayano Evo Black,Outdoor Research Allout Pant Men's 65312,Cheap Nike Men Internationalist Red,, they can make up for low utilization with a decent weekend. Vans Men Slip-On Patent Black,Asics FujiTrail Base Layer Top Men's 65925,KR3W Locker Pocket Pullover Hoodie Men's 64519,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Patagonia GI III Pant Men's 64926,Quiksilver Everyday Blocked 20 Board Short Men's 66947,Outdoor Research Allout Pant Men's 65312, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Billabong Slice A Frame X Pro Board Short Men's 67031,Insight Panelled Boardy Mid 18in Board Short Men's 67077,Prana Furrow Short Men's 67375,. Plumer said The VOID is also considering franchise locations, Pearl Izumi Fly Split Short Men's 67735,Oakley '50s Short Men's 67228,KEEN Targhee ll Mid Hiking Boot Men's 69676,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Nike Air Jordan 4 Retro Knicks 408452 027 Women and Mens Basketball Shoes,Nike Air Max Light Essential Retro Men Running Shoes Summit White/Mltry Blue-Wolf Grey-Pure Platinum,Nike Air Presto BR All Pink Womens Running Shoes Sneaker 789870 600,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike Roshe Run London Red Sails White Mens Womens Running Shoes 511881 019,Reebok Pump Graphlite Vintage Retro Men Running Shoes Chalk/Sand Trap-Purple UX18I,Womens Nike Air Jordan 5 V Retro Sky Blue Pink Shoe Cheap 100%,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Sperry TopSider A/O Tumbled Chukka Men's 70111,Nike Zoom Kobe VI 6 Del Sol Yellow White Black Asg Mens Basketball Shoes Sneakers,Saucony Guide 9 Running Shoe Men's 70620,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Vans SlipOn Lite Plus Shoe 71104,Kids Nike Air Max Black Red Shoe Online Shop,Air Jordan IV Retro Men Basketball Shoes Black/White-Cool Grey-PR Platinum FI44G,, and the entertainment giant made an investment in the company. Adidas Jeremy Scott Hiking Boot Men Hiking Boot Green/Green/Black BA86G,Mens Adidas Predator Lz Trx Fg Sl Black Silver Infrared Shoe Fast Delivery,Adidas Gazelle 2 Men Retro Shoes Green/White JA22A,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Dart 10 Men Running Shoes Metallic Silver/Black-Anthracite-White CM78E,Mens Nike Air Jordan 3 Iii Cement Brown Shoe Buying Cheap,Nike Air Max Pillar Retro Men Training Shoes Stealth/Club Purple-Midas Gold RQ32E, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Mens Nike Free Run 4.0 V2 Grey Yellow Shoe Buying Cheap,Mens Nike Air Max Netty Fluorescent Green Grey Shoe Lowest Prices Guaranteed,Mens Nike Roshe Run Blue Yellow Running Shoe Outlet Online, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Mens Nike Zoom Lebron Xi 11 P.S. Elite Sky Blue Shoe Official Website,Mens Nike Air Max Tn I Black White Red Shoe Fast Shipping,On Sale - Converse X Dc Comic Chuck Taylor All Star Wonder Women Men Shoes Sneaker 150466C K51f3140,, we’ve chosen to develop something different than a Low-cost direct - Converse All Star Hi Top 154035F Metallic Silver/Blue 7 Men 9 Women - New W89u57,Mens Nike Air Max2 Cb 34 Grey Red Shoe At Discount,* Adidas Originals Womens Black Women Mickey Noctilucence Large Tongue Skateboard,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. * Skyblue White Nike Women Air Max Tn Shoes,Mens Nike Air Yeezy 2 Red Shoe Save Off 50%,Asics Women 33-Dfa Tiger Yellow Lightweight Running Shoes Colour Flash Powder Blu,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Adidas UK Shop - Adidas CrazyMove Studio Shoes (Red) for Women,Mens Nike Dunk Sb High Cut Cheshire Cat Purple Pink White Shoe Wholesale Price,Nike Roshe One Womens Lifestyle Shoes Black Anthracite Black,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Caldo Adidas Coral 'fresh 2' Running Trainers-Women Factory Outlet,Mens Nike Free Og 14 Br Yellow Grey Shoe Online Sale,Buy Nike Online Women Juvenate Faded Olive,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Adidas Orion 2 Retro Women Running Shoes Black/Pink-Run White AA88W,Mens Nike Free Run+ 2 Light Blue Yellow Shoe Wholesale,Women Choose Cheap New Arrivals New Balance 574 Unisex Gray Green Running Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Women Get Authentic Latest Series Classic Slip On Unisex Blue Green Casual Shoes,Mens Nike Lunar Hyperdunk X James Grey Green Red Shoe Stockists,Nike Air Jordan Retro X 10 Charlotte Hornets City Pack London Rio OVO 310805 107 Womens and Men basketball sport shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, * For Mens White Blue Black Gray Air Max 90,* Adidas Ladies Jeremy Scott Female Shoes Women Shoes Leopard Grain,* Nike Air Max Tn I Green Shoes Men's,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, * Yellow Gray Adidas Mens Hiking Sandal,* Black Blue Air Max 95 For Womens,Retail Nike Air Force 1 Mid Trainers Men 6039-1994, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Clearance Clarks Orginal Wallabee Suede Shoes Men 8111-6407,* Nike Air Max Wine Womens Shoes,Asics Gel-Rocket 7 Court White Black Shoes Mens, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Men Asics Colour Gunmetal Dan Gable Ultimate 4 Wrestling Shoes Tiger Red Silver,Asics Gel-Dominion Court Blue White Shoes Diva Womens,Ralph Lauren Match Polo Men Careers Us-Open-2011 Tennis Pure Bla, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Adidas UK Shop - Adidas adizero 5-Star 6.0 Gold Cleats (Gold) for Men,Asics Training Shoes Gel-Exert Tr Blue Illusion Womens,Adidas UK Shop - Adidas adilette Supercloud Plus Slides (Blue) for Men,.”

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Andal introduced the company’s Adidas UK Shop - Adidas White Mountaineering Long Coat (Black) for Men,Asics Women Gel-Resolution 6 Tennis Shoes White Silver Colour,PW712 Nike Kobe VI 6 Helicopter Basketball Shoes,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike Victory Xc 3 Unisex Casual Shoes Black Volt White,Adidas UK Shop - Adidas Iniki Runner Shoes (Orange) for Women,Nike Flite Trainer 3 Men Training Shoes Black Anthracite White Metallic Silver,.

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