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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Mens Nike Zoom Lebron X 10 Miami Blue Yellow Shoe Outlet Online,Latest Nike Men Juvenate BlueToggi Calgary Riding Boots (Women's) - Black Shock Resistant big discount,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Helly Hansen Lyness Insulated Coat (Women's) - Black Close cut Cost-Effective,Cheap Nike Men Internationalist RedOn Sale - Converse Aqua Canvas High-Top Athletic Shoes Marked A Women Size 6.5 (Run Big.) J9q3008,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, UK - C1136 Sneaker Alta Women Converse All Star Scarpa Multicolore Shoe Woman C33l2275,Latest Nike Men Mobb Ultra Mid GreyLow-cost direct - Converse Maroon Womens 8 M All Stars Elastic Ankle M43c3388,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, * Orange Gray Air Max 95 For Womens,Buy Nike Online Men Zoom Stefan Janoski BlueAsics Gel-Cumulus 17 Yellow Plum Running Shoes G-Tx Flash Womens,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Asics Hyper-Rocketgirl Pink Track And Field Shoes Sp 6 Onyx Womens,PUMA Men Blaze Knit BlueAsics Women Gel-Kayano 22 Tiger Silver Grey Stability Running Shoes Colour Pistac,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Women Wholesale Prices Ralph Lauren Los Angele White Big Pony Polo,Latest Vans Men x Eley Kishimoto Slip-On BlueWomen Wholesale New Asics Grey Green Running Shoes,, “This is something entirely new.” Women Shop Latest Series Nike Wmns Blazer Mid Mesh Pink Green Track Shoes,Vans Men Classic Slip-Ons BlackAsics Gel Lyte V 5 Black Latigo Bay H429Y 9089 Womens Mens Running Shoes Sneakers,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Air Huarache Run Red Mens Womens Running Shoes 318429 999,Vans Men California Sk8-Hi Decon Leather WhiteNike Air Max 1 MC SP Print Beige khaki Clair Verte Mens Womens Running Shoes 607401 014,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Nike Air Max 95 Doernbecher 839165 064 Womens Mens Running Shoes Sneakers,Vans Men x Pendleton Iso 2 BlackNike Flyknit Lunar 3 Multi Color Black Pink Womens Running Shoes 698182 003,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Nike Roshe Run Bright Crimson/team Orange Womens Running Shoes 511881 008,Jones Snowboards Basic Pullover Hoodie Men's 64357Nike Wmns Roshe Run London Dark Blue White Mens Womens Running Shoes 511882 500,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Nike Air Jordan 4.5 Red Lovers Shoe Store Wholesale,Armada Multiply Pullover Hoodie Men's 64388* Adidas Ladies White Green Jeremy Scott Bones Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Y3 - Trend Boost QR Knit Trainer : Members Polite big discount,Volcom Taboose Pullover Hoodie Men's 64406Simms Stockingfoot Waders - Greystone Low Price Lowest Whole Network,, they can make up for low utilization with a decent weekend. Columbia Lac Blanc Trousers - Tusk Emergency Buy Popular,Burton AK Grid Pullover Hoodie Men's 64456Le Chameau Arran Plus Walking Boots (Men's) - Marron Various Sizes Order Online,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Seeland William Fleece - Brown Extravagant Designer For Sale,The North Face Ampere Pullover Hoodie Men's 64540Aigle Parcours 2 Signature Wellington Boots - Wide Calf (Unisex) - Brun Easy To Use Discounts, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Zamberlan Trek Lite RR Walking Boots (Men's) - Dark Brown Crystal Clear Discount,Volcom Pulli FullZip Lined Hoodie Men's 64599Adidas Originals - Unique Design Skate Copa Trainer : Excellent Quality Cheap Retail,. Plumer said The VOID is also considering franchise locations, Nike - Preferential 95 Trainer : Superior Outlet On Sale,Marmot Burnside FullZip Hoodie Men's 64643Salomon XA 3D Walking Shoes (Men's) - Black / Pewter sweet Price Reduced,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Columbia Global Adventure III Pant Men's 64843,Patagonia Baggies Short Men's 67749Oakley Dawn Patrol Fleece Pant Men's 65257,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Billabong All Day X Heather Board Short Men's 66876,BANKS Deco Cardigan Sweater Men's 68133RVCA Dipped Hybrid Short Men's 67219,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. adidas YUNG-1 Orange Yellow Navy "Goku" B37613,Scott MTB SHRALP RS Shoes Men's 70429Nike AIR JORDAN 13 XIII RETRO DB DOERNBECHER green 836405 305 Mens basketball sport shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Max 2017 Hyper Red Black White Mens Running Athletic Sport Shoes Sneakers 849559 100,Northwave Extreme Tech Plus Shoe Men's 70518Nike Air Zoom Pegasus 33 GS Deep Royal Blue Orange Mens Running Shoes 834316 406,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Kobe 10 Elite Low PRM HTM Multi Color 805937 901 Men basketball sports shoes sneakers,Asics GELNoosa Tri 11 Running Shoe Men's 70625Nike Nikelab ACG.07 KMTR Komyuter Cool Grey Magenta Lab QS 902776-002,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Lacoste Women Straightset W1 Off White,Reebok Kamikaze II Mid Retro Men Basketball Shoes Jadeite/Utopic Teal-White FU19RNike Dunk Sky High QOH Women (Hidden Wedge Heel) Shoes Black/Laser Crimson-White ED35T, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Kenzo - Advanced Running Calf Eyes Print Trainer : Famous Brand Emergency Cheap,Nike Air Max Direct Men Running Shoes Wolf Grey/Gym Red-Dark Grey-White NK86IAdidas Originals - Popular Tubular Runner Trainer : Cute Half-price spike, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, On Sale - Converse Ctas Stingray White Schuhe Chucks Flach Sneaker Special 553348C A26f5846,Nike Pre Montreal Racer Retro Men Running Shoes Laser Purple/White-Medium Grey-Sail HE86GOn Sale - Converse Ballet Dance Lace - Black And White Leather Uk 8 - Bnib Rare Z41w1225,, we’ve chosen to develop something different than a UK - Chuck Taylor All Star Hi Core Men Black M9160 Converse C81n4906,Adidas Adicourt Stripes Men Skateboard Shoes Grey/Run White FG77ULow-cost direct - Converse Mens Chuck Taylor Lean Low Top Canvas Trainers W64d1852,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Low-cost direct - Converse Ct Hi Storm Win All Star Gr 415 150582C Neu Schuhe Unisex D14w8817,Nike SB Zoom Stefan Janoski Leather Men Skateboard Shoes Black/Venom Green-Turbo Green-White MK18JHot Sale - Rare Studded & Distressed Converse High Tops Uk Size 4 Bnib T50y5153,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. * Adidas Men Blue Running Shoes Cumacool,Nike Air Shark Trainer Men Training Shoes Game Royal/Sail-Game-Royal-Game-Royal GI27T* Air Max 24 Men Black Purple Eggplant 7,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, * Black Adidas Unisex Superstar,New Balance 574 Men Blue TH04L* Blue Adidas Men Wade,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, * Men Black White Air Max 90 UK,Men Purchase Cheapest Ralph Lauren Classic Custom-Red Pinstripe Black Big Pony* Nike Air Max Tn I White Gold Shoes Men's,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,* White Red Adidas Originals Mens City Of 5 Generations,Men Sale Clearance Ralph Lauren Blue Big Pony Orange Polo2017 River Island Nubuck Leather Chukka Boots Men 1291-3728,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Adidas UK Shop - Adidas Busenitz Vulc RX Shoes (Black) for Men,Men Buy Comfortable Nike Zoom Hyperfuse 2011 Blue Black War BootsAdidas UK Shop - Adidas Barricade Club Shoes (White) for Men,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Adidas UK Shop - Adidas Clima Tee 3.0 (Blue) for Men,Men Purchase Cheap Authentic Special Lebron James Eleventh 11Th Xi Blue Orange War BootsAdidas UK Shop - Adidas X-Wing Tee (Black) for Men, will Nike Kd Trey 5 Iii Men Basketball Shoes Insignia Blue Blue Lagoon Bright Citrus Metallic Silver,Men Get Discount Nike Air Max 90 Black And White Running ShoesNike Vapor Carbon 2014 Elite Td Pf Men Football Shoes University Gold Black Black, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Nike Jordan Flight Flex Trainer 2 Men Training Shoes Black Metallic Black,Men Find Best Quality Nike Acg Orange Green SneakersTop Fashion Lacoste Fairlead Rei-Dark Blue/Dark Blue-Men Fabbrica,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Dr Martens Men Original 3 Eye Sale Red,Men Find Comfortable Latest Series Puma 106 Yellow Black ShoesVans Men Classic Slip On Suede Sale Brown,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Holden Summit FullZip Hoodie Men's 64640,Choose Comfortable Cheap Ralph Lauren Canvas Leather Large Handbag WhiteOutdoor Research Zodiac Pant Men's 65163,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Vans Psych Panel Board Short Men's 66939,Adidas Pure Boost ZG Trainer Suppliers Black/White On sale Mens Running Limited outlets EditionHurley Phantom Hombre Boardwalk Short Men's 67425, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room CWX Pro Tights Men's 69437,NBA Golden State Warriors Snapback A106La Sportiva TX4 Approach Shoe Men's 70035, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Sidi T3 Air Men's Shoes 70464,Nike Air Jordan 10 X Double Nickel 310805 102 Mens basketball sport shoesNew Balance 410 Heritage Shoe Men's 70910, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Air Jordan 1 Mid Retro Men Basketball Shoes Black/Pure Platinum-Night Shade CQ48J,Nike Air Jordan 5 Retro Fire Red Black Tongue 136027 120 Men basketball shoesNike Air Up '14 QS Retro Men Basketball Shoes University Red/Black QV67J,.”

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Andal introduced the company’s Converse Chuck Taylor Low Men Lifestyle Shoes Blue Ribbon FE11G,Nike Air Jordan XXXII 32 Low PF Win Like 82 University Red/Black Men Shoes AH1256 603New Balance 574 Men Running Shoes Green/Black-Orange SN61G,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike SB Paul Rodriguez 7 Men Skateboard Shoes Black/White-Black FL55W,Nike Air Max 2017 Black White Grey Mens Running Athletic Sport Shoes Sneakers 849560 100Men Sale Authentic Latest Style Ralph Lauren Black Mesh V Neck Sweaters,.

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