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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Real Lebron James 13 Low Apple Green,Adidas ZX Flux - LGrani/LGrani/Ftwwht Best,Shop Cheap adidas D Rose 7 Red Black White,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Shopping Cheap Kobe 8 PP Black White Silver 613959 001,Air Jordan 1 Mid "Pistons" - Game Royal/Game Royal-Gym Red-White Store,Where to Buy Cheap Curry 2 Black Taxi White,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Where to Order Cheap Jordan Melo M11 Light Green Spark,Air Jordan 2 Retro - Black/ Infrared 23- Pure Platinium- White Store,Wholesale Cheap Nike KD 9 Gold Medal,). Hot Nike Dart 10 X Running Trainers Shoes Mens White/Blue 264108XR,Air Jordan 9 Retro - White/ Black- Wolf Grey Outlet Stores,Online Nike Lunar Command Golf Shoes Mens White/Black 178222IP,, VRcades, Sale Nike Flex Supreme TR Shoes Mens Black/Wht/Volt 994287QV,Asics Court Tempo - Black Light Grey Best,Shop Nike Revolution 2 Trainers Shoes Mens White/Black 304043VD, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, JORDAN / J23 BLACK / ANTHRACITE 854557-011,Asics Gel-Lyte V - Black/Orange Great Deals 2017,QUIKSILVER / MOLOKAI SNDL BLACK / BLUE / BLUE AQYL100064-XKBB,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Basketball Kobe-0508,Lacoste Rayford - Light Brown/ Brown Sale,MAN Max 2017-0012,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Man Max 90-1090,Lacoste Ziane Sum - Light Grey/Light Grey Fast Shipping,Man Max 90-1068,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Basketball Hyperdunk-0130,New Balance 1500NK Nice Kicks - Grey Various Sizes,Basketball Rose-0092,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Basketball Kobe-0393,New Balance M620RW Made In England - Red Discount,MAN Max 2016-0081,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Nike Flyknit-0166,New Balance U420G - Grey Online,Basketball Kobe-0368,.

VRStudios, founded in 2014, Kid free28-35-0156,Nike Air Flight 89 - Black/Anthracite 2017 New,Jordans 14-0020,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, MAN Max 2016-0033,Nike Air Huarache (GS) - White/Black-New Green-Sundown Discount,Air Force LOW-0236,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Basketball James-0322,Nike Air Max Light (GS) - White/White-Gym Red-Wolf Grey Fast Shipping,Nike Free44-0597,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Basketball Rose-0070,Nike Air Pegasus 83 Leather - Anthracite/Pueblo Red-S Glass Outlet Factory,Basketball Kids5-7-0009,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Air Force LOW-0123,Nike Air Zoom Turf Jet '97 QS - Black / Black - Yellow Strike Shop,Basketball James-0183,, overall, every single one of these experiences is any less than flat out amazing. Basketball Rose-0051,Nike Dunk High Pro SB - Neutral Grey/ Anthracite- Anthracite New Style,Basketball Durant-0077,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Adidas Adria PS W - aergrn - wht Outlet Stores,Nike Free 5.0 (GS) - Light Crimson/ Black- Gym Red Popular,Adidas Honey Desert - Marine/Running White/Marine Outlet Sale,, “This is something entirely new.” Adidas Stan Smith - Footwear White/Footwear White/Footwear White Popular,Nike Huarache Free 2012 - Black/ Black- White Buying New,Adidas ZX Flux 2.0 - Black/Black/Pink Fast Shipping,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Air Jordan 9 Retro - medium grey/cool grey - white Shop Official,Nike Lebron X 'Dunkman' - Seaweed/Atomic Green-Hasta Store,Converse All Star Hi - White Outlet Sale,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Air Max 1 Liberty Quickstrike (PS) - Deep Burgundy/Deep Burgundy/Bright Mango Clearance,Nike Wmns Air Max 90 Liberty Quickstrike - Blue Recall/White-Atomic Mango-Linen Best,Nike Air Max `97 - Metallic Gold Shop,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Eric Koston 2 - Black/Summit White-Gym Red Sale,Nike Wmns Dunk Sky Hi Print - Md Orwd Brown/Md Orwd Brown-Orwd Brown Outlet Factory,Nike Lunar Fly306 Quickstrike - Challenge Red/Black-White Factory Outlet,, they can make up for low utilization with a decent weekend. Nike Wmns Air Huarache Run - White/Black Sale Online,Nike Wmns Lunarglide 6 Flash - Black/Reflect Silver Online,Nike Wmns Internationalist Liberty Quickstrike - Deep Burgundy/Sail/Bright Mango Outlet,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Onitsuka Tiger Sakurada - Black/White Sale,Nike Zoom Pegasus 31 (GS) - Black/White Outlet,Puma Stepper Rugged - Black-White Swan Shop, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Reebok Freestyle Lo OG - White/Blue/Gum Fast Shipping,Onitsuka Tiger Mexico 66 CV - blue - white Fashion Style,Ultimate 81 LE - Pirate Black/Winter White/ 100% Quality Guarantee,. Plumer said The VOID is also considering franchise locations, Vans Era - (Van Doren) Multi/ Aborigine The Cheapest,Patrick Ewing 33 HI - White/ Royal Blue- Orange Sale,Vans Vault TH Paradise Court Hi LX Cheap Price,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Where to Buy Cheap Curry 3 Yellow Royal Blue,Nike Air Presto Mens Shoes Olive Black,Australia Nike Air Relentless 5 Trainers Shoes Mens Blue/White 214614HC, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the NZ Nike Wild Trail Running Shoes Mens Blue/Green 132135HI,Nike Zoom KD 6 MVP Mens Shoes Purple Yellow,Sale Nike Priority Mid Tops Trainers Shoes Mens Brown/Red 935180PL,, and for a growing list of partners, JORDAN / SUPER.FLY 5 PO GYM RED / BLACK-GYM RED 881571-601,Nike Zoom Kobe 10 Mens Shoes Green Black,SOUR / ARMY 2 S/S BURGUNDY,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, NIKE / SB ICON PH DK GREY HEATHER / WHITE 846886-063,Nike Kobe 8 Elite Series Mens Shoes Red Black,HAND SPINNER / DEADPOOL BLACK,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, SUPRA / TRIANGLE CROWN BLACK C3031-008,Nike LeBron 11 Low Mens Shoes Blue Black,SUPRA / MARK SOX WHITE / BLACK S7011501-WHT,.

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At four recent VR Jordans 5-0155,Nike Air Jordan 13 Retro Unisex Shoes White Red Grey Black,Basketball WALL-0008, attention this year, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), VRLA (May 4th and 5th), the Digital Entertainment Group’s May meeting (May 1), Man Max 87-0203,2018 Nike Air Jordan Popular 1 Retro High OG Shadow Black Medium Grey 555088-013,Jordans 13--198,, VRcade royalties for developers are on the rise, Man Max 90-1024,7 Star Sale Mens Nike Air Max 2017 Shoes Bright Crimson/Black/White 849560-080,Basketball Kobe-0413,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TNike Free45-0669,7 Star Sale Mens Nike Roshe One Hyperfuse Mesh And Suede Uppers Deep Blue Gray Outlet,Nike Free44-0923,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Jordans 5-0133,Adidas NMD_R2 PK Store W Core Black Pink For Salmon Primeknit NMD R2 BA7239,Nike Free44-0823,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Man Max 90-0772,Nike AF1 Air Force 1 07 SE Casual Limited Edition Shoes Particle Pink AA0287 Offer 600,Kid bootball(33-38)-0011, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Kid free28-35-0131,NIKE SB Upcoming DUNK HIGH PRO BOTA BALLISTIC Most Expensive MESH TRIPLE Special BLACK 923110 001,Nike Free44-0722,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Basketball Kobe-0225,Adidas Originals ZX Flux Weave Men Night Flash/White/Black Running Shoes,Basketball James-0307,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Basketball Kobe-0138,New Balance M1500v1 Men Silver/Grey Running Shoes,Nike Free44-0447,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, yeezy W shoes-0001,Nike FS Lite Run 2 Men Blue Graphite/Blue Lagoon/Volt Running Shoes,Nike Free44-0354,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Kids Nike Air Amazing Jordan 12 Retro GG Deadly Pink wholesale Kids 510815-026 Basketball Shoes Super,new adidas Yeezy Boost 350 V2 Turtle stores Dove,Adidas Originals SL Loop Runner Men Bluebird/White/Red Running Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, ASICS Gel-Evate 3 Women Lightning/Hot Pink/Blue Running Shoes,Women Max 2016-0036,Genuine Air Jordan Future Glow Infrared Black Red, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Newest Cheap Nike Lunar Force 1 Duckboot All White,Women Max 90-0674,On Sale Authentic Nike Kyrie 2 Flyknit BHM,, we’ve chosen to develop something different than a On Sale Nike Air Max 2014 Red Violet Pink Glow Light Arctic Pink Black 621078-500,Basketball Women-0134,Original adidas NMD R1 Yellow Camo,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Real Cheap adidas EQT Support ADV Primeknit Core Black Turbo,Nike Air Jordan 1 Flight Low Womens Shoes Black Pink,Real Lebron James 13 Rural Blue Green White,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Top Sale Cheap Air Jordan Future Low 3M Red White,Nike Air Jordan 6 Womens Shoes Silver Black Pink White,Where to Order Cheap Jordan Super.Fly 2 PO Red White Black,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Hot Nike Mercurial Vortex II IC Trainers Shoes Mens Urban Lilac/Blk 625585WH,Nike Air Max 2014 Womens Shoes White Green Orange,Sale Nike Lunar Command Golf Shoes Mens Platinum/Orange 619543GE,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, SUPRA / HAMMER RUN GREY / RED 08128-044-M,Nike Air Max Zero Qs Womens Shoes Pink White,WELCOME / TALISMAN S/S NAVY-WHITE 390968,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,ROXY / RESIN KNIT ZH BLUE PRINT ERJFT03316-BSQ0,Nike Lunarglide 6 Anti-Fur Womens Shoes Navy Lake Blue Rose,SOUR / EAN 6P WHITE,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Jordans 11-0175,Adidas Vigor 4 TR Women Clear Grey/Vivid Mint/Solar Red Running Shoes,Man Max 90-0991,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Jordans Sandals-0186,Nike Free 5.0 Women Pure Platinum/Wolf Grey/Cool Grey/Black Running Shoes,Man Max 90-0918, will Basketball James-0471,Lightest Fitflop CHA CHA Women Sandals Store Black Fitflops Slippers,Air Force LOW-0278, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Man Max 90-0776,Genuine Air Jordan Future Premium Dark Chocolate Gum Yellow Sail 652141 219,Air Force HIGH-0056,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Kid NIKE25-37-0072,Legit Cheap Nike KD 8 Pink White,Nike Free44-0668,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Kid NIKE25-37-0048,Newest Cheap Nike Lil Penny Posite Eggplant,Basketball James-0263,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Air Force HIGH-0025,Official Nike Hyperdunk 2012 Low Game Royal Street Grey Deep Royal-Blue Glow 554671-401,Nike Football-0035, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Basketball Rose-0022,On Sale Authentic Curry One Low Underdog Dark Grey Red White,Adidas Honey Heel - Black/White/Black Official Website, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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