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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Womens Shoes Calvin Klein Tullie White/Neon Orange Leather/Patent/Suede,MEN'S NIKE FREE TRAINER 3.0 V4 749361-008Womens Sandals CARLOS by Carlos Santana Malor Black 1,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Womens Boots Clarks Fianna Tara Black,MEN'S NIKE FREE TRAINER 3.0 V4 749361-066Womens Sandals Clarks Leisa Apple Black,, China, open to the public. Womens Shoes Clarks Amelia Page White Leather,MEN'S NIKE ROMALEOS II POWER LIFTING Volt/SequoiaWomens Shoes Clarks Tri Active Black Leather,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Womens Boots COACH Felicia Black Suede,Men's Nike Shoe Air Zoom Vomero 9 (Extra-Wide) 642201-006Womens Shoes COACH Chelsey Chestnut/Khaki Matte Calf,, Pure Imagination, Womens Shoes COACH Orlene Stone Calf Suede,Men's Nike Shoe Air Huarache Utility 806807-100Womens Boots Cole Haan Tioga Bootie II Black Leather,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Womens Shoes Cole Haan Bethany Pump 85 Black Patent,Men's Nike Shoe Free 5.0 Photosynthesis 724516-401Womens Shoes Cole Haan LunarGrand Wing Tip Bristol Blue Suede/Optic White,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Unisex Shoes Converse by John Varvatos Chuck Taylor All Star Dipped Outsole Hi Dipped Black/Black/Be,Men's Nike Shoe Free Trainer 5.0 White/Light Crimson/BlackWomens Sandals ECCO Sport Cruise Catalina Sandal Warm Grey/Ice Flower,, says the global location-based VR entertainment market will more than double in 2018, Womens Shoes ECCO Cayla Strap Black,Men's Nike Shoe Kobe Mentality 2 818952-005Womens Sandals GUESS Hyee Orange,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Boots Hunter Original Short Bright Cerise,Men's Nike Shoe Kobe XI 836183-006Womens Sandals Naturalizer Vail Red Pepper Leather,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Naturalizer Verra Black Leather/Printed Iguana,Men's Nike Shoe Kobe Mentality 2 818952-003Womens Shoes New Balance WC1005 Black/Pink,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes New Balance W490V3 Baltic,Men's Nike ZOOM RIVAL SD 2 685134-002Womens Shoes Nike Air Pegasus '83 Grey Mist/Black/White,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Shoes Nike Air Zoom Pegasus 32 Vivid Purple/Fuchsia Glow/Hyper Orange/Black,Men's Running Shoe Nike Air Max 2015 698902-009Womens Boots PATRIZIA Mastaza Medium Brown,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Sandals PATRIZIA Norah Gold,Men's Running Shoe Nike Air Zoom Pegasus 32 749340-700Womens Shoes PUMA Bixley Glamm Periscope/Periscope,.

VRStudios, founded in 2014, Womens Shoes Reebok Run Supreme 2.0 MT Alloy/Tin Grey/Celestial Orchid/White,Men's Running Shoe Nike Air Zoom Odyssey 749338-607Womens Sandals Rocket Dog Portia Silver You Fancy,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Boots Sam Edelman Remi Black Suede,Men's Running Shoe Nike Flex Fury 2 819134-100Womens Shoes Sam Edelman Dora Winter Sky,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Womens Sandals UGG Ruby Seafoam Leather,Men's Running Shoe Nike LunarEpic Flyknit 818676-102Womens Boots Vaneli Ionna Black Suede/Cuoio Suede,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Womens Shoes Vaneli Bonnee Natural Cork/Platino Met Nappa,Men's Running Shoe Nike LunarTempo 2 818097-008Womens Shoes Vaneli Marza Gunmetal Specchio/Gunmetal Buckle,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Womens Shoes Vaneli Soraya Black Suede,Men's Shoe Air Jordan 4 Retro 308497-032Hurley Diamond Cut Women's Bikini Bottom,, overall, every single one of these experiences is any less than flat out amazing. Nike Transition Heather,Men's Shoe Air Jordan XXXI Low (Marquette) 897564-007ACTIVE 600 Women's StretchLight Down Jacket,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Jordan City,Men's Shoe Jordan Eclipse Chukka 881453-300NikeLab Gyakusou Utility Shorts,, “This is something entirely new.” Men's Portugal Graphic Tee,Men's Shoe Jordan Trainer ST 820253-010Nike Poly Core Solid,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Men's Sport Essentials Mid Shorts,Men's Shoe Jordan Trainer Prime 881463-417UK Sale Nike Air Yeezy II 2 Red October Glowing Shoes Jj5yJ5Ma,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Cheap 3q4ex 79aimr August Deals Nike Air Presto Mens,Men's Shoe Nike Air Max 95 Ultra Jacquard 749771-002Cheap i9gxi y3cvtk August Deals ZX 700 Mens,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Discount 6e5wm 7m54ef August Deals Superstar Womens Gold,Men's Shoe Nike Air Max Sequent Print 822804-022Discount riegh wuxcvf August Deals Nike Air Max 90 Womens Black,, they can make up for low utilization with a decent weekend. Online dxghx xsmsxn August Deals Nike Air Max 90 Womens Pink,Men's Shoe Nike Air Max Uptempo 97 QS 922933-400Online uwkzk exbupr August Deals Nike Air Max 90 Mens,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Outlet mmkan zdadge August Deals Superstar Mens,Men's Shoe Nike Air Zoom Huarache 2K4 308475-400Sale c5954 tzwk3w August Deals ZX 850 Mens, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Sale uzcnf buunpm August Deals Nike Air Max 2016 Womens,Men's Shoe Nike Air Zoom Pegasus 33 LE 880103-007UK f3hts sgzpde August Deals Nike Free Run 2 Womens,. Plumer said The VOID is also considering franchise locations, Authentic 177276 New Balance Kids KV695 Kid Blue Orange Shoes,Men's Shoe Nike Darwin 819803-111Shopping 162901 Air Jordan 14 Retro Men White /Black Red Metallic Silver Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Inexpensive 214324 Nike Free 3.0 V4 Men Blue White Shoes,Men's Shoe Nike Train Ultrafast Flyknit Amp 844645-685Discount 192464 Nike Free Tr Fit Men Dark Grey Green Shoes, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Buy 147545 Nike Lunareclipse 4 Men Black White Green Shoes,Men's Shoe Nike Air Huarache Ultra 819685-011Buy 244113 Nike Lunarswift 2 Men Purple Black Shoes,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Cheap 244242 Nike Shox Qualify Men Black Yellow Shoes,Men's Soft-Ground Soccer Cleat Nike Tiempo Legend VI SG-PRO 819680-010Discount 183661 Nike Shox R5 Men White Black Shoes,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Shopping 238667 Nike Zoom Kd IV Men Blue Bright Mango Shoes,Men's Training Shoe Nike Metcon 1 Amplify 725183-082Shopping 203634 Nike Zoom Kobe VIi Men White Black Gold Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Adidas Rose 773 Boys Grade School Black/White/Light Scarlet Basketball Shoes V35066,Women's Shoe Nike Air Presto Ultra Flyknit 835738-001Adidas Crazy Light Boost Mens Tech Grey/Light Scarlet/Black Basketball Shoes V80592, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Adidas Pure Boost Reveal Mens Black/White/Clear Grey Running Shoes V33626,Women's Shoe Nike Free RN Flyknit 831070-101Nike Air Max 2016 Mens Black/White/Reflective Silver/Print Running Shoes V35665,, and for a growing list of partners, Nike Lunartempo 2 Mens Blue Grey/Ocean Fog/Sail/Black Running Shoes V39483,Women's Shoe Nike LunarEpic Flyknit 818677-400Adidas Supernova Sequence Boost 8 Womens Black/Bright Cyan Running Shoes V14710,, cloud-based content management system for VR.”

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Sandals CARLOS by Carlos Santana Glisten Turquoise,Adidas Supernova Glide 5 Mens Black/Neo Iron Metallic/Infrared Running Shoes V22757Womens Sandals Clarks Amelia Joyce White Floral,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Clarks Evianna Dream Black,Adidas X 15.3 Fg/Ag Mens Black/Solar Yellow/Night Metallic Soccer Shoes V28547Womens Sandals COACH Alessa Navy/Navy Rubber/Geo Signature,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Boots Cole Haan Briarcliff Boot Extended Calf Chestnut Leather,Nike Air Max Wright Mens Dark Grey/Deep Royal Blue/White Running Shoes V50291Womens Shoes Cole Haan Cary Venetian Blazer Blue Nubuck,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Nike Tech Knit Shorts,Nike Flex Experience Run 4 Womens Bright Crimson/Atomic Pink/White/White Running Shoes V41734Nike Tech Knit Pocket Tee,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, UK Sale Nike Air Jordan 4 IV Retro Mens Shoes Black White nZsgqB1b,Nike Free 5.0 V4 Womens Black/Cool Grey/Wolf Grey/Anthracite Running Shoes V16080Authentic 5s9ws 9s7s9y August Deals Nike Air Presto Mens,, and the entertainment giant made an investment in the company. Authentic tgucu ikb8kv Cheap Adidas Superstar Womens Black Shoes,Nike Lunartempo Womens Wolf Grey/Fuchsia Flash/Flash Lime/Black Running Shoes V98275Buy tbdfp wg2rs7 August Deals Nike Air Max 90 Mens Blue,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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