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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

* Black Red Gray Men Air Max Tn,Air Jordan IV Retro Men Basketball Shoes Fire Red/White-Black-Grey KO78B,* Brown Gold Adidas Originals Men Porsche Shoes,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), * Men Air Max Silver Black 2009,Air Jordan XX8 SE Men Basketball Shoes Sequoia/Volt-Ice-Black-Medium Khaki KE06X,* Nike Air Max Blue Command,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based * Sand Air Max Tn I Brown White Mens Shoes,Nike Air Raid Retro Men Basketball Shoes University Red/Black-White SW58N,* White Red Men Air Max Tn,). Cheap Superdry Rallie Suede Desert Boots Men 1101-9212,Reebok Q96 Cross Examine Men Basketball Shoes White/Stadium Red-Ice NA80M,2017 Original Nike Air Force 1 Trainers Men 8727-9333,, VRcades, 2017 Original Fred Perry Stratford Suede Trainers Men 1716-9581,Air Jordan 1 Trek Men Lifestyle Shoes Cool Grey/Gym Red-Black OP36S,Authentic Base London Turner Leather Brogue Shoes Men 1415-7351, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Asics Cosmoracer Ld Black Coral Track And Field Shoes Unisex,Converse Chuck Taylor All Star Low Men Lifestyle Shoes Deep Ultrama IE03C,Asics Pink Glow Coral 33 Fa Trainers Flash Carbon Sydney,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Cheap Nike Men SB Free Grey,Nike NSW Tiempo Trainer Retro Men Training Shoes Wolf Grey/White-University Red-Black UW72L,Vans Men Slip-On Pattern Red,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Black Diamond BD Icon FullZip Hoodie Men's 64549,Men Choose Authentic Latest Style High Converse Khaki Black Casual Shoes,Arc'teryx Psiphon SL Pant Men's 64939,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Snow Peak D/F Wool Knit Pant Men's 65280,Men Buy Original Ralph Lauren Mesh Classic Box Color Stripe Polo 2,Billabong All Day Lo Tides Solid Board Short Men's 66982,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, RVCA Retribution Volley Short Men's 67353,Men Shop Perfect Guarantee Ralph Lauren Skyblue Mesh V Neck Sweaters,New Balance In Flux Board Short Men's 67710,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Ariat Rambler Boot Men's 69585,Men Sale Cheap Best Quality New Balance 574 Suede Dark Blue Red Running Shoes,KEEN Uneek Stripes Sandal Men's 69981,.

VRStudios, founded in 2014, The North Face Litewave TR Trail Running Shoe Men's 70357,Men Best Deals Adidas Porsche Design S3 All Black Casual Shoes,ZOOT Solana Running Shoe Men's 70644,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Brooks Cascadia 10 Trail Running Shoe Men's 71026,Men Sale Cheap Top Quality Nike Zoom Kd V 6Th Vi Sixth Kevin Durant Yellow Black War Boots,Adidas Superstar II LUX Retro Men Basketball Shoes Red/Black-White VL78J,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, NIKE AIR MAX 2010 TAILWIND 8 20K bule WHITE 805941 004 mens Running Shoes Sneakers,Nike Air Jordan 1 Retro High Rare Air Bronze 332550 015 Men basketball shoes,Nike Air Max Plus TN bule white gary KPU Mens Running Athletic Sport Shoes Sneakers,, “This is something entirely new.” Nike Hypervenom Phantom 2 Premium FG Lagoon White Volt Black Mens football boots Soccer shoes,Nike Air Jordan 5LAB3 Black 631603 010 Men basketball shoes,Nike Mercurial Superfly FG Bright Crimson Persian Violet Black football boots shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Private custom color Nike LeBron 13 black red Mens basketball sports shoes sneakers,Nike Air Max 2014 Obsidian Sail Purple Venom Blue Mens Running Shoes 621077 415,Mens Adidas Predator Lz Trx Fg Blue White Shoe Official,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Mens Nike Air Max Command White Red Black Shoe Online Store,Nike Flyknit Air Max 2014 Blue Lagoon Black Bright Crimson Mens Running Shoes 620469 418,Mens Nike Air Max Tn I Gold Black Shoe Save 40%-70%,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Mens Nike Air Yeezy 2 Black Shoe Online Without Sale Tax,Nike Free TR Flyknit 5. 0 Blue Lagoon Black Glacier Blue Mens Running Shoes 718785 900,Mens Nike Flex Experience Rn Orange Shoe Happy Shopping,, they can make up for low utilization with a decent weekend. Mens Nike Free Run+ 2 Blue Black Green Shoe Loved Around,Nike Kyrie Irving 2 EP green yellow Mens basketball sports shoes sneakers,Mens Nike Shox Turbo 12 Mesh Grey Yellow Shoe Free Shipping,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Mens Nike Zoom Lebron X 10 Low Silver Shoe Free Shipping,Nike Magista Obra FG White Black Pink Blast Volt ACC Mens football boots Soccer shoes,Merrell Decora Chant Waterproof Boots (Women's) - Brown Sugar Classic Romance Cheap Retail, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” UK - [556679F] Converse All Star Double Tongue Ox Wht Orange Sunset Glow Women Sz 8 X48u9647,Nike Roshe One Print Green Black Camo Mens Running Shoes 655206 303,Low-cost direct - Converse All Star-Ox Women Ros,. Plumer said The VOID is also considering franchise locations, * Adidas For Women White Orange Women Health Running Women,Nike Zoom Kobe Icon Hyper Cobalt Royal Blue Black Mens Basketball Sports Shoes Sneakers,* Nike 2013 Air Max Orange Yellow Version New Women,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Nike Roshe One Knit Jacquard Men Casual Shoes Black Dark Grey White Black,Zamberlan Crosser RR Walking Shoes (Women's) - Ice formal Fashionable,Nike Free 4.0 Men Running Shoes Black Game Royal Bright Crimson Cool Grey,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nuovo Stile Mens,On Sale - Galaxy Converse Shoes Trainers Low Uk Size 6 Womens Mens Space Kawaii Harujuku A91s1192,Cheap Converse Men Chuck Taylor All Star Burnt Umber,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Air Jordan 10 X Retro OVO Black 819955 030 Mens basketball sport shoes,Asics Women Gel-Surveyor Asics Tiger Blue Pink Glow 5 Running Shoes Colour Neon L,Nike Air Max 90 Jacquard Laser Crimson Dark Grey Gym Red Summit White Mens Running Shoes 631750 600,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Free Distance Black Hyper Orange Blue Lagoon White Mens Running Shoes 827115 018,Adidas UK Shop - Adidas Flashback Shoes (Pink) for Women,Nike Mercurial X 10 Proximo high IC Mens Boots Indoor Squadron Blue Black White football boots shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Under Armour Mens UA Curry Two Style 1280303 001 black gold Mens basketball sports shoes sneakers,Adidas UK Shop - Adidas Athletics x Reigning Champ Tee (Blue) for Women,Mens Nike Air Jordan 3 Iii Retro Cement White Black Red Shoe Cheap 100%,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Women Genuine High Converse All Black Casual Shoes,Women Sale Latest Style Ralph Lauren Purple Big Pony Long Sleeve Polo,Women Find Authentic New Style Puma 889 Pink White Shoes,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Air Jordan 29 XX9 Jumpman Team Orange 695515 005 Womens and Mens basketball sport shoes,Women Find Comfortable Cheap Kevin Durant Sixth 6Th Xi Blue Green War Boots,Nike Flyknit Air Max 1 87 green bule Womens Running Shoes Trainers Sneakers,, and the entertainment giant made an investment in the company. Nike Wmns Air Max 90 Leather Brigade Blue Army Navy Mens Womens Running Shoes 768887 401,Women Choose Comfortable Popular High Nike Airce First 1St I Beige Blue Running Shoes,* Adidas Adizero Ladies Blue Feather Shoes,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Simms Stockingfoot Waders - Greystone Low Price Lowest Whole Network,ASICS GEL LYTE V CITY PACK H6D2Y 5001 Womens Mens Running Shoes Sneakers,Vans - -Hi Trainer : Humor Fashionable Patterns, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Adidas UK Shop - Adidas Juventus Training Top (Yellow) for Men,Puma - Trinomic Splatter Trainer : Rational Construction Provide,XN33 Nike Kobe VI 6 ZK6 Basketball Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Cj3 Pro Td Men Football Shoes Pine Green Black White,Timberland - Classic Style Earthkeepers 6 Inch Cupsole Boot : Good For Your Selection,Amare Nike Grey 'Court Royale Q3' trainers-Men Produzione,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Converse Men Chuck Taylor All Star Casino/Black/White,Berghaus Ortler Waterproof Trousers - Carbon mysterious On Sale,Cheap Vans Men Brigata Canvas Beige,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Quiksilver Keller FullZip Hoodie Men's 64674,Zamberlan Nevegal NW Walking Boots Men's) - Mustard Sell Like Hot Cakes Limited Edition,Marmot Pingora Pant Men's 65357,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Mountain Hardwear Piero Utility Short Men's 67238,Ridgeline Reversible Beanie - Black / Olive Petite Outdoor Sports,Penfield Gering Sweater Men's 68108, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Five Ten Camp Four Mid Leather GTX Shoe Men's 70039,Nike - Roshe Trainer : Color Brilliancy Deals,Asics GelNimbus 18 Running Shoe Men's 70627,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Northwave Speedplay Adapter Kit 71197,Buff High UV Protection Headwear with Insect Shield - Military Durability Is Not Damaged Giant deal,Nike Air Force 1 Low CMFT Premium Men Basketball Shoes Black/Atomic Red GB14C,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Mens Nike Air Jordan 4 Iv Black Yellow Shoe Clearance Sale,UK - Bridal Customised Bling Ivory Pearl Mono All White Converse 3 4 5 6 7 8 9 G84j6712,Mens Nike Air Jordan Vii 7 Retro Black Red Shoe Fashion Cheap,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Mens Nike Air Max 90 Vt Brown White Shoe Cheap Retail,UK - Converse All Star Fresh Men'S Sneakers 150818C Black/Gum Leather Size 10 New! K12g2931,Mens Nike Air Max Red Shoe Free Shipping, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Mens Nike Air Yeezy 1 I Blue Shoe Just Buy It,Low-cost direct - Converse One Star Suede Ox Herren Damen Sneaker Turnschuhe Freizeit Schuhe P20e90,Mens Nike Free Run 4.0 V3 Breathable Black Red Shoe For Cheap, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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