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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Nike Free44-0599,Big Boy Size LeBron Australia 12 Christmas Emerald Hyper Punch Dark Emerald 707558 363 Green,Nike Free44-0584,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Nike Free45-0275,Classic Adidas alpha bounce AC8274 Men Running shoes Best Quality white Best Deals sneakers,Nike Free44-0503,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Nike Free45-0193,Design Nike Hyperdunk 2016 easer Custom Elite new,Basketball James-0215,). Nike Football-0093,Girls Nike Mamba Instinct Anthracite University Red Bright Latest Crimson Black,Basketball Hyperflight-0025,, VRcades, Nike Free44-0230,KD 6 OKC Away Photo Black Amazing Blue Personalisation Orange,Adidas Adistar Racer - Black/Black/White Hot Sale, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Adidas Equipment Running Support - CRoyal/CBlack/LGSOGR Wonderful,Kobe 10 X Best Deals ID Using Safari Leopard Print Glacier Blue Metallic Silver,Adidas Pro Conf 2 - White Bluebird Bluebird New Style,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Adidas Toe Touch Lace - Red Spirit / Chalk Fast Shipping,Kobe 9 Elite Low Most Expensive Perspective Hyper Turquoise Aqua Blue Volt,Adidas ZX Flux OG - New Navy/New Navy/Running White Wonderful,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Air Jordan Spizike SPACE BLUE - Space Blue/Fusion Pink-Wolf Grey-Tropical Teal Top Quality,LeBron 12 Really Cool BHM Print Upcoming History Month Black Metallic Silver,Converse All Star Back Zip Hi - Light Blue/Black/White Lowest Price,, China, open to the public. Garbstore x Reebok Classic Leather 6000 Split - Khaki/Parchment Outlet,LeBron 13 NIKE Designs Skeletor promotion,Lacoste Clemente - Blue/Turquoise Clearance,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Lacoste Ramer Jaw - Dark Blue/Dark Pink,Mens Air Jordan Retro 13 Olive Online 414571 006,Limited EDT x Reebok Ventilator Certified Network - Black/Paper White/Red Rush New Arrivals,, Pure Imagination, New Balance U455BRL - brown - leather - canvas Store,Nike Air Coolest More Uptempo White Gym Red,Nike Air Max 1 Premium QS "Air Max Day" - Sail/University Red-Natural Grey Online Cheap,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Nike Air Max Lunar1 Deluxe Quickstrike Kabutomushi Pack - Antarctica/Team Orange-Anthracite Fashion,Nike Air Max 2015 Shoes Ghost age UK Volt Green White,Nike Blazer Mid Premium Vintage Quickstrike - Blue Legend/Sail Online Shop,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Nike Free Run 2 Sneakerboot Quickstrike - Black/Black Outlet Online,Nike Air Max Personalisation 2015 Shoes outlet Flash Pow Platinum Fire Pink Pure New York,Nike Rosherun (GS) Quickstrike - Grey Heather/White-Univesity Red Great Deals 2017,, says the global location-based VR entertainment market will more than double in 2018, Nike Wmns Air Max 90 Liberty Quickstrike - Blue Recall/White-Atomic Mango-Linen Best,Nike KD 9 Aunt Pearl Offer,Nike Wmns Lunarglide 6 - Bright Crimson/Black-Light Aqua 100% Quality Guarantee,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Onitsuka Tiger Runspark SU - Paloma Grey/White Online Shop,Australia Nike Zoom Vapor 9.5 Trainers Shoes Womens White/LtBone 248150CG,Puma R698 Trinomic CRACKLE PACK - Black Outlet Online,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Reebok Classic Leather Suede - Collegiate Navy/Patina Pink/Cream White/Brass Discount,NZ Nike Dual Fusion X 2 Ld63 Shoes Womens HypTurq/Volt 770935NQ,Saucony Shadow Original - Red/Blue New Arrivals,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Vans Authentic - Shitake/ Black Outlet,Outlet Nike Dual Fusion Print Training Shoes Womens Pink/Silver 879919OV,Vans Era CA - (Nature Camo) Corsair Top Quality,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Nike Air Jordan Slippers Mens Shoes Grey Blue,Jordans 13 Women-0089,Nike Air Max 90 Mens Shoes Navy,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Air Presto Mens Shoes Orange White,Women Max Sandals-0003,Nike Kevin Durant 8 Vinary Mens Basketball Shoes Black Purple,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Basketball Women-0045,Nike Air Max 90 Womens Shoes Light Blue Beige,Nike Air Jordan 6 Womens Shoes Black Rose Blue,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Air Max Flair Womens Shoes Grey Pink,Nike Air Max Zero Qs Womens Shoes White Pink Black,Nike Lunarglide 6 Womens Shoes Purple Cyan,, they can make up for low utilization with a decent weekend. 7 Star Sale Mens/Womens Nike Roshe One Print Black Red Cheap NZ,Nike Free TR Fit 3 PRT Womens Shoes Light Gray White,Adidas Ultra Boost 4.0 Order Ash Pearl -Nude Color BB6309 discounts Women Official,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over ASICS GEL-Nimbus 17 Women Onyx/Purple/Mint Running Shoes,Nike Roshe Run Liberty Womens Shoes Pink White,Men/Women Nike Air Custom Vapormax Flyknit 2 Hot Punch Black 942842 003 Purple Blue Pink Store, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Legit Cheap Nike KD 8 Black White Green Shock Hyper Orange 749375-013,Nike Air Odyssey Womens Shoes Pink,Newest Cheap Nike LeBron ST II Metallic Silver Neon Green 579743 001,. Plumer said The VOID is also considering franchise locations, On Sale Authentic ClutchFit Drive II All Black White,7 Star Sale Mens/Womens Nike Roshe One Print Black Bright Blue NZ Price,On Sale Authentic Nike Kyrie 3 White Toe PE,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Concepts x Reebok Insta Pump Fury - Royal Blue/Gold/Black/White Fast Shipping,Real Lebron James 13 Camo White Black Navy,Lacoste Ampthill TBC - Dark Blue/Dark Blue Online Sale,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Lacoste Severn 3 - Dark Blue Outlet,Shop Cheap adidas D Lillard 2 Black Red White,New Balance MRL996ES - Sand New Arrival,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. NEW DS 2017 Kids Nike Air Jordan London 12 XII Retro Vivid Pink White 510815-109,Outlet Nike Tiempo Genio Indoor Football Trainer Mens Black/White 728170AL,Nike Zoom Fly 2 Men Black/Bright Crimson/White/Blue Lagoon Running Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas Stan Smith Men Black/White/Gum Skateboarding Shoes,Sale Nike Zoom Winflo Running Shoes Mens DkGrey/Black 631628QU,Converse Chuck Taylor All Star Woolrich Damske Tenisky Hnede/biele 282-65417,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Puma Suede Jelly Damske Tenisky Siva 549-95185,Specials Nike Dual Fusion X Trainers Shoes Mens BlGrap/Roy/Volt 874755JF,Amazing Nike KD Reduced 9 Birds of Paradise Black Clear discount Jade,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in SUPRA / CHINO COURT LIGHT GREY SUEDE / GUM 08058-012-M,Men's REEBOK ZPrint Run Running Shoes Black/Ash Grey/Pewter (BLACK),CLICH, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, SUPRA / KIDS VAIDER GREY / TURQUOISE / WHITE S11220K-GTQ,Men's The North Face Canyonlands Half Zip Fleece Pullover (Poinciana Orange Heather),JORDAN / JUMPMAN SNAP LIGHT BONE / LIGHT BONE 619360-073,, like all retail operators, 2017 Nike Clothing Men's Nike Free Trainer 5.0 V6 Amp (Alabama) Team Crimson/Black/White Shoes Canada WHO9903783,Men's UNDER ARMOUR Short Sleeve Overlap Tee (CARBON HEATHER-090),Men's SKECHERS Flex Advantage 2.0 - The Happs Sneakers (NAVY), and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Nike Featherlight Tennis Visor (Black),Nike Free46-0037,Jordans 6-0200,, they can make up for low Nike Free45-0898,Basketball James-0580,Basketball OTHER-0260, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overMan Max 90-1095,Basketball Harden-0024,Man Max 87--198,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Free45-0686,Jordans 8-0039,Man Max 90-0969, could generate over half a million dollars a week, and easily finance new titles. MAN Max 2016-0064,Nike Free45-0910,Basketball OTHER-0147,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Free44-0877,Jordans 31-0114,Man Air Max 2015-0103, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Basketball Hyperdunk-0115,Man Max Lunar-0068,Basketball James-0373,, we’ve chosen to develop something different than a Kid free28-35-0054,Basketball Durant-0283,Kid NIKE25-37-0031,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Basketball Kobe-0139,Jordans 6-0186,Nike Free45-0187,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Football-0084,Basketball Rose-0117,Basketball Durant-0073,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Adidas Dragon - Blue Bird/White/Metallic Gold Fast Shipping,Jordans 11--160,Adidas Tech Super - DKBLUE/FTWWHT/SOLMNT Online Store,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Air Jordan 3 Retro (BG) - White/Black-Wolf Grey-Infrared 23 2017 New,MAN Max 2016--141,Converse All Star OX - Neon Blue Online Cheap,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Lacoste Glendon - Black Lowest Price,Man Max 90-1035,New Balance ML574C - grey Buying New,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Nike Air Max 90 (GS) - Black/ Black- White The Cheapest,Nike Free45-0717,Nike Blazer Mid Premium Suede - Filibert/White New Style, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Nike Rosherun (GS) - Black/MEtallic Silver-White-White Shop,Basketball Kobe-0435,Nike Wmns Free Flyknit Chukka - Court Purple/Hyper Jade-Black-White 100% Genuine,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Packer Shoes x Saucony Grid 9000 Snow Beach - Navy/Yellow Outlet,Man Max 95-0066,Reebok Classic Nylon Slim Pigment - Blazing Pink/White 100% Genuine,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Vans Authentic - White Buying New,Man Max 87-0196,Vans Zapato Del Barco (Wool) - Dark Shadow Sale,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Nike Air Jordan 11 High Mens Shoes Red White,MAN Max 2016-0063,Nike Air Jordan Retro 6 Mens Shoes Gold Red Black White, will Nike Air Max 95 OG Mens Shoes Black Yellow,Nike Free45-0653,Nike Zoom KD 7 Mens Shoes Rose Purple, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Nike Lebron James 13 Mens Shoes Black Red,Jordans size14 15-0024,Nike Air Jordan 6 Retro Unisex Shoes White Red Blue,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how 7 Star Sale Wolf Grey/Black/White Nike Roshe One Camouflage Print Mens Shoes,Max Flyknit-0049,Used NIKE 2018 Vapor Last Max AH3397 004 BLACK Mens Sports Shoes Running Shoes,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas Climacool Aerate 3 Men Tech Grey/Running White/Dark Onix Running Shoes,Nike Free44-0827,Converse Chuck Taylor All Star Woolrich Damske Tenisky Hnede/biele 282-65417,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Timberland Classic 6" Panske Outdoor Obuv biele 592-81040,Jordans 11-0150,Classic Kobe 9 EM China Best Deals Crimson On sale GOld Bright Metallic White, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Kyrie 1 Design One Independence Day USA Lagoon Used Black Blue Silver Special Red,Man Max 90-0857,Nike Air Max 2015 Shoes Original Leather Poison Lagoon Black Blue Green Best Quality White, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Online Nike Flex 2015 Run Running Shoes Womens Platin/Blk/Pink 880496OT,Basketball OTHER-0084,Women Max Sandals-0003, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Jordans 9 Women-0007,Basketball Durant-0181,Nike Air Jordan 11 Retro Womens Shoes White Flower Khaki,.”

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Andal introduced the company’s Nike Air Max Flair Womens Shoes Grey Pink,Nike Free44-0788,Nike Revolution 2 MSL Womens Shoes Gray Pink,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike Air Max 270 White Black Women/Men Create Running Shoe Sneakers AH6789-100,Kid NIKE25-37-0076,Coolest Women KD 8 V8 Crimson 749374 601 Black Websites Bright Metallic Silver White,.

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