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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike - Beautiful Force 1 Lux Trainer : Effective Export Outlet,Spyder Venture VNeck Sweater Men's 68157,On Sale - Mens Converse Ctas Ox White/Grey Textile Trainers 153253C Y11b6358,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, On Sale - Converse White Size 9 R43t7999,New Balance Windcheater Pant Men's 69501,UK - Converse Chucks Regenbogen 39 A12z3433,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, UK - Bridal Navy Wedding Shoes White Pearl Mono All White Converse 3 4 5 6 7 8 9 W99l1405,Ariat Easy Street Boot Men's 69562,Low-cost direct - Converse Damen Chuck Taylor All Star Low Metallic Scaled Leather Gold Wabenprint,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, * Adidas Men Black Orange Reverse For Both Outdoor,Chaco ZX/2 Classic Sandal Men's 69995,* Adidas Mens Purple Large Tongue,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, * Air Max 90 Premium Em Black Gray Shoes Men's,La Sportiva TX3 Approach Shoe Men's 70034,* Army Green Camo Men's Air Max 1 News,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

* Purple Black Adidas Mens House,Five Ten Freerider Shoe Men's 70390,* White Gray Men's Air Max Ltd 1,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Best Under Armour Training Charged Lightning Trainers Men 6642-5879,Shimano SHRP9 Cycling Shoes Men's 70489,Authentic Polo Ralph Lauren Ian Canvas Sneakers Men 7013-1708,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Authentic HUGO by Hugo Boss Square Oxford Shoes Men 7854-3739,Inov 8 Road Claw 275 Running Shoe Men's 70579,100% Quality Diadora Game L Low Trainers Men 2887-2401,, overall, every single one of these experiences is any less than flat out amazing. Asics 33-Dfa 2 Blue White Running Shoes Mens,Scarpa Techno X Climbing Shoe 70666,Asics Gel-Resolution 6 Court Blue Shoes Onyx Atomic Mens,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Asics White Gel Saga Trainers Large Size Range Of Options,Scarpa Mojito Shoe Men's 70797,Men Asics Colour Wrestling Shoes Aggressor 2 Fire Red Black Graphite,, “This is something entirely new.” Men Ralph Lauren Polo Rounded Toe Trainers Black,Merrell Freewheel Lace Shoe Men's 70878,Ralph Lauren Men Shoes Pony Shock Absorption Furniture,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas UK Shop - Adidas adilette Slides (Blue) for Kids,La Sportiva Mutant Trail Running Shoe Men's 70998,Adidas UK Shop - Adidas Silas Vulc ADV Shoes (Black) for Men,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.NE634 Nike Lebron X Low lbj10 Low Basketball Shoes,Acorn Fave Gore Slipper Men's 71307,Nike Lebron Soldier 9 (Team) Men Basketball Shoes Game Royal White Blue Hero Metallic Silver,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Zoom Mamba 3 Men Casual Shoes Hyper Punch Black Electric Green,Air Jordan 1 Mid Retro Men Basketball Shoes Cool Grey/White-Cool Grey HB22L,Nike Lunarglide 7 Men Running Shoes Dark Obsidian Total Orange Bright Citrus Summit White,, they can make up for low utilization with a decent weekend. Affari Men,Air Jordan Flight 45 High Men Basketball Shoes Gym Red/White-Black JD07E,Adidas Men Adilette Yellow,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Cheap Converse Men Chuck Taylor All Star II Red,Air Jordan Super.Fly 2 PO Men Basketball Shoes Dark Concord/Dark Concord-Black-Infrared DS04I,Nike Men SB Portmore Renew Grey, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Latest Vans Men Brigata Lite Blue,Nike Air Force 1 Comfort GP SIG Men Basketball Shoes White/Black IT25W,Volcom Pulli Basic FullZip Hoodie Men's 64609,. Plumer said The VOID is also considering franchise locations, Western Rise Granite Camp Pant Men's 64979,Nike Hyperflight Max Men Basketball Shoes Metallic Pewter/Pink Foil-Black KM30S,Asics Thermal XP Slim Pant Men's 65282,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for * Adidas Women Blue White Adicolor,Men Get Authentic New Style Nike Air Max 95 Dym Fw Black Gray Running Shoes,* Nike Air Max Green Shoes Women, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Asics Gel-Resolution 6 Court Coral Shoes Berry Womens,Men New Fashion Style Nike Airce First 1St I Red White Sports Shoes,Asics Women Gel-Sendai 3 Pink Glow Electric Blue Aqua Mint Running Shoes Colour,, and for a growing list of partners, Adidas UK Shop - Adidas Fruit Logo Tee (White) for Women,Men Shop Authentic New Style Salomon Speedcross 3Rd Iii Third Black White Running Shoes,Nike Air Force 1 High Suede Womens Lifestyle Shoes Tawny Gum Medium Brown Tawny,, cloud-based content management system for VR.”

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mountain Hardwear Class IV Short Men's 67210,Mens Nike Air Max Classic Bw Grey Black Shoe Wholesale,Patagonia Nine Trails Unlined Short Men's 67670, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Air Max Zero QS White Black White Mens Running Shoes 789695 006,Mens Nike Free Run Tr Fit Black Blue Shoe Shop For The Best,Nike Kobe KB Mentality II EP Bright Crimson Gold 818953 003 Men basketball sports shoes sneakers, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Wmns Air Max 90 Essential Black Dark Grey Red Mens Running Shoes 616730 020,Mens Nike Lunar Force 1 Fuse Cty Silver Green Shoe Wholesale Online,Mens Nike Aie Jordan 3.5 Spizike Green Young Shoe Fast Shipping,, we’ve chosen to develop something different than a Mens Nike Air Jordan 6 Vi Retro Mesh Breathable White Shoe Lowest Prices Guaranteed,Mens Nike Shox Turbo 12 Mesh White Black Shoe Outlet Online,Mens Nike Air Max 360 2009 Black Shoe Just Buy It,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Mens Nike Air Max 90 White Almond Red Running Shoe Fashion Cheap,Mens Nike Zoom Kobe 8 Green Shoe Online Without Sale Tax,Mens Nike Air Max Light Grey Green Shoe Save 40%-70%,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Mens Nike Air Penny Hardaway 5 V Black Orange Shoe Wholesale,Mens Nike Zoom Lebron Xi 11 Army Green Shoe Loved Around,Mens Nike Dunk Sb Mid Cut Blue Black Red Shoe Fast Delivery,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Mens Nike Hypervenom Phelon Tf Black Orange Shoe Factory Outlet,Mens Salomon Speedcross 3 CS Black Shoe Order Online,Mens Nike Zoom Kobe Viii 8 Black Yellow Silver Shoe Save 40%-70%,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Rockfish Original Tall Matt Wellington Boots (Women's) - Racing Green Rational Construction Provide,Zamberlan Lady Lite RR Walking Boots (Women's) - Brown Elegant Factory Outlet,UK - [555902F] Converse All Star Coral Ox Black White Women Sneaker Sz 8 B57z2750,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Hot Sale - Shoes Men - Women - Converse - All Star - Sneakers - Chuck Taylor Hi - Layer X59i4761,On Sale - Converse X Patbo Chuck Taylor All Star Shroud High Top Sneaker Women'S Shoe C40g3685,* Air Max 90 Premium Em Orange Come Out New Womens Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Oakley Silicon O 3.0 - White Sweetheart Professional Design,Asics Gel-Tactic Court Black Silver Shoes Womens,Nike - Comfort Odyssey Envision Quickstrike Trainer : Cool Half-price promotion,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Cortica - Epic Runner Trainer : steady Official Authorization,Asics Women Gel-Encourage Le Tennis Shoes Tiger White Silver Colour,On Sale - Converse Star Player Ox Mens Trainers Blue New Shoes X30c4664, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room UK - Converse Jack Purcell Cp Canvas Ox #1Q699 Black / White *New* J94j7833,Asics Women Walking Shoes Metrolyte Tiger Mint Titanium Gem Colour Orchid,Low-cost direct - Converse Leather One Star Ox Black Trainers/Shoes Size 8 W36g1370, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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