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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Nike Air Jordan 13 Xiii Retro Black Red Shoe Wholesale,Ralph Lauren Men Short Sleeve Tees Rugby &Quot Rl.Rc&Quot In Re,* Pink White Adidas Ladies Originals Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Craft Warm Wool Pant (Men's) - Black Wear-Resisting Outdoor Sports,Ralph Lauren Red Down 1934,Snowbee Fleece Head-over - Sage Green Relaxed High-Grade,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Sebago Crest Cayman II Loafers (Men's) - Black Leather Excellent Quality Cheap Retail,Adidas UK Shop - Adidas V Jog Shoes (White) for Kids,Timberland - Classic Style 6 Inch Premium Boot : In style Hot,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Dundee Fleece - Moss Green Superior Outlet On Sale,Adidas UK Shop - Adidas Cloudfoam Race Shoes (Black) for Men,Superga - Deals Cotu Classic Trainer : Inclusive Hot Sale,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Aigle Parcours 2 Wellington Boots (Unisex) - Noir (Black) Durable In Use Manager recommended,Adidas UK Shop - Adidas adizero 5-Star 6.0 Homecoming Cleats (White) for Men,Ralph Lauren Polo - Cool Hanford Nylon Trainer : Radiance High Quality Designer,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, * Gray Adidas Unisex Jeremy Scott Panda Couple Shoes Germany,Adidas UK Shop - Adidas XbyO Hoodie (White) for Men,* Nike Air Max 90 Black Blue Gray Mens Shoes,, “This is something entirely new.” * Purple Pink Black Red Men Air Max Tn,Adidas UK Shop - Adidas Timbers Climacool Aeroknit Tee (Green) for Men,* White Red Black Adidas Men Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Retail Ted Baker Granet Suede Derby Brogue Shoes Men 4697-8425,Adidas UK Shop - Adidas Box Outline Logo Tee (Grey) for Men,Wholesale New Look Derby Shoes In Mink Men 3008-1475,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Nike Air Zoom Streak 5 Unisex Running Shoes Black Reflect Silver Blue Lagoon Voltage Green,Men Find Cheap Greatest Ralph Lauren Mesh Light Blue Sleeveless Sweaters,Raramente Vans Light grey 'Atwood' check canvas shoes-Men Produzione,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Dr Martens Men Made in England 1461 Black,Men Find Authentic New New Balance 410 White Gray Red Running Shoes,Buy Vans Online Men Classic Slip On Suede Canvas Blue,, and the entertainment giant made an investment in the company. DAKINE Stitch Rail FullZip Hoodie Men's 64668,Men Get Comfortable New Series Adidas Springblade 2016 Yellow Black Running Shoes,Holden Performance Sweat Pant Men's 65227,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Salt Surf Classic Surf Trunk Men's 67047,Men Buy Authentic New Nike Zoom Kd V Kevin Durant White Red War Boots,The North Face Rocky Trail Short Men's 67564, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Frye Phillip Lug Wingtip Chukka Men's 69635,Men Buy Classic Nike Air Max Excellerate+2 2015 Blue Black Running Shoes,New Balance 597 Modern Classic Shoe Men's 70197,, like all retail operators, Asics GelKayano 22 Running Shoe Men's 70631,Men Purchase Authentic Puma 95 Blue White Shoes,Sperry TopSider SeaRacer Water Shoe Men's 71113, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Air Jordan Melo M9 Men Basketball Shoes Black/Metallic Gold-Gym Red QO50U,Find Authentic Latest Style Ralph Lauren Darkblue Canvas Pony Slim Handbag,Air Jordan 1 Trek Men Lifestyle Shoes Black/Gamma Blue-Varsity Maize IF59I,, they can make up for low Asics GEL-Epirus Men Running Shoes Mid Blue/White-Green-Yellow DK50E,Air Jordan 13 Hydro Sandals Cool Grey White Red Mens Massage Slippers Shoes,Nike Lunar Fly 306 Men Running Shoes University Gold/White-Metallic Silver-Black AL72U, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overAdidas Jeremy Scott Men Gold AS44X,Nike Air Huarache Run White Blue Black Mens Running Shoes,Men Top Quality Ralph Lauren White Big Pony Polo Navy,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Men Purchase Cheap Authentic Special Lebron James Eleventh 11Th Xi Blue Orange War Boots,Nike Air Jordan 5 V Retro Low KNICKS Deep Royal Blue Orange Navy 819171 417 Mens basketball shoes,Men Get Perfect Cheap Salomon Speedcross 3Rd Iii Third Blue Green Running Shoes, could generate over half a million dollars a week, and easily finance new titles. Nike Air Jordan 1 Low OG BRED Shoes Black Red 705329 001 Men basketball shoes,Nike Air Max 2016 Black Volt Green White Mens Running Shoes,Nike Air Max 2017 red white yellow Mens Running Athletic Sport Shoes Sneakers,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Free Flyknit 3. 0 Mens Running Shoes,Nike air max 95 ESSENTIAL white 807443 015 Mens Running Shoes Sneakers,Nike Mercurial X 10 Proximo high IC Mens Boots IC green yellow white football boots shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Kids Nike Air Max Black Red Shoe Online Store,Nike Court Tennis Classic Ultra Flyknit Game Royal Blue Light Armory Bleu Mens Running Athletic Sport Shoes Sneakers 830704 400,Mens Nike Air Jordan 4 Iv Retro King Red Shoe Wholesale Price,, we’ve chosen to develop something different than a Mens Nike Air Jordan Xi 11 Black White Red Shoe Wholesale,Nike Free TR Flyknit 5. 0 Orange Black Mens Running Shoes 718785 700,Mens Nike Air Max 90 Hyperfuse Prm White Blue Shoe Official,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Mens Nike Air Max Classic Bw White Black Blue Shoe Loved By Everyone,Nike LeBron 11 Christmas 616175 301 Men basketball sports shoes sneakers,Mens Nike Air Max Tn I White Red Shoe Official,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Mens Nike Dunk Sb High Cut Cheshire Cat Purple Pink White Shoe Wholesale Price,Nike Mercurial X 10 Proximo Indoor Wolf Grey Hyper Pink Black White 0490 football boots shoes,Mens Nike Hypervenom Phantom Fg Charcoal Crimson Orange Black Shoe Shop For The Best,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Mens Nike Zoom Kobe Vii 7 Black Purple Yellow Shoe Factory Outlet,Nike Zoom KD 9 White Black Mens Basketball Sport Shoes Sneakers,Sebago Bala Shoes (Women's) - Salmon steady Store Wholesale,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, UK - Adorable Converse Shoes Size 6.5 Us Womens Authentic Chuck Taylor'S Red Y35d6623,Under Armour Mens UA Curry Two Style 1259007 006 BLACK NIGHT Mens basketball sports shoes sneakers,Hot Sale - Women'S Black On Black Rare Converse Low Tops Chuck Taylor Size 7 Eu 40 Spring R67k7800,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,* Blue Pink White Gray Women Air Max 87,Mens Adidas Predator Lz Trx Tf World Cup Rose Red Shoe Clearance Sale,Asics Gel-Foundation Walker 3 Walking Shoes White Silver Womens,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Asics Women Shoes Matchplay Tiger White Navy Colour,Mens Nike Air Jordan 13 Xiii Retro Blue White Shoe Online Sale,Adidas UK Shop - Adidas FC Bayern München Home Replica Jersey (Red) for Women, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Nike Air Max 2015 Dos Womens Running Shoes Black Black White,Mens Nike Air Jordan 6 Vi Grey Orange Shoe Online Without Sale Tax,Adidas Women Stan Smith White,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Nike Dunk Sky High Essential Women (Hidden Wedge Heel) Shoes Geranium/Geranium-Sail-Team Red AC42M,Mens Nike Air Jordan I 1 Trek Retro Grey Black Climbing Shoe Factory Outlet,Women Search Ralph Lauren Purple Stickup Long Sleeved Mesh Polo,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Women Shop Perfect Popular Nike Air Max 90 Gray Orange Running Shoes,Mens Nike Air Jordan Xiii 13 Retro Black White Shoe Buying Cheap,Nike Air Huarache Run All Pink Womens Running Shoes 318429 601,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Nike Air Max Sequent Black Wolf Grey White Mens Womens Running Shoes Sneakers 719912 009,Mens Nike Air Max 90 Brown Yellow Shoe Buying Cheap,NIKE SF AF1 MID 917753-200 Mushroom Light Bone Special Field Force Womens Sneakers, will Low-cost direct - Black Ladies Converse Size 8 Y52v5905,Mens Nike Air Max 90 Premium Em All Blue Shoe Save 40%-70%,Nike - Fashion Zoom Stefan Janoski Canvas Trainer : NK337 Preferential Outlet Online Shop, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Birkenstock - Fashion Arizona Sandal : Elegant prints Seasonal clearance,Mens Nike Air Max 97 Cvs Black Running Shoe Save Off 50%,Nike - Deals Roshe NM Flyknit Premium Trainer : globalization For Sale Designer,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Toggi Wanderer Classic Plus Wellingtons (Unisex) - Purple Matte simple Special Offer,Mens Nike Air Max Classic Bw White Shoe Save 40%-70%,Creative Recreation - Kaplan Mesh Tone Trainer : Quality And Quantity Assured Good Sale,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Sebago Spinnaker Shoe (Men's) - Blue Nubuck / Brown Leather Feminine Fashion Mall,Mens Nike Air Max Tn Cushioning Black Red Shoe For Sale,On Sale - Converse Sneaker Chucks Chuck Taylor Grau Schwarz Weiss Bunt 42 Neu T64q5283,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, UK - Converse Unisex Chuck Taylor All Star Leather Trainers Canvas Black (#10250) G54l7318,Mens Nike Air Max Tn I Yarn Black Green Shoe Online Without Sale Tax,Low-cost direct - Converse Leather Sneakers As Fulton Ox 151047C Blue K77b9245, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Low-cost direct - Converse Ct Ma-1 Zip Hi Night Time 149399C Trainers W81a9304,Mens Nike Air Total Max Uptempo White Blue Shoe Cheap Retail,* 2011 Air Max Gray Blue Shoes Netty Men's, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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