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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Mens Nike Air Max 87 Grey Black Shoe For Sale,Adidas UK Shop - Adidas AC Milan Away Replica Jersey (White) for KidsMens Nike Air Max 90 Camo Green Shoe Best Price,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Mens Nike Air Max 90 Premium Em Black Grey Shoe Cheap Retail,Adidas UK Shop - Adidas Real Madrid Home Replica Pre-Match Jersey (White) for KidsMens Nike Air Max 95 360 Blue Light Blue Shoe Loved By Everyone,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Mens Nike Air Max Bw Blue Green Shoe For Sale,Adidas UK Shop - Adidas Orlando City SC Away Replica Jersey (White) for KidsMens Nike Air Max Red Shoe Loved By Everyone,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Asics Gel-Tactic Court White Coral Shoes Flash Womens,Adidas UK Shop - Adidas MEKA Push Graphic Tee (White) for MenAsics Women Gel-Netburner Ballistic Mt Volleyball Shoes Tiger Black Silver Colour,, “This is something entirely new.” Adidas UK Shop - Adidas by Stella McCartney Barricade Boost 2017 Shoes (Yellow) for Women,Adidas UK Shop - Adidas XbyO Tee (Grey) for MenAdidas UK Shop - Adidas Floral Bikini Bottoms (Blue) for Women,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas UK Shop - Adidas Earthquakes Home Replica Jersey (Black) for Women,Adidas UK Shop - Adidas Trefoil Hoodie (Black) for MenNike Roshe Flyknit Womens Lifestyle Shoes Fuchsia Flash Atomic Purple White,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Latest Reebok Women New Woven Furylite White/Steel,Adidas UK Shop - Adidas Regista 16 Jersey (Green) for MenPuma Sky Lux x Rime Women Lifestyle Shoes Gold VT02T,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Toms Classics Women Suede Shoes Green Sheen UB21G,Adidas UK Shop - Adidas Real Madrid Home Pre-Match Jersey (White) for MenWomen Shop Classic Ralph Lauren Blue Madrid Short Sleeved Polo,, they can make up for low utilization with a decent weekend. Women Custom Adidas Obyo 2015 Unisex Gray Black Running Shoes,Adidas UK Shop - Adidas Earthquakes Home Replica Jersey (Black) for MenWomen Get Cheap New Series Nike Roshe Run Unisex Mesh Gray Pink Running Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Asics Gel Lyte V Salmon Toe custom H32EK Womens Mens Running Shoes Sneakers,Adidas UK Shop - Adidas Atlanta United Away Authentic Jersey (Grey) for MenNike Air Huarache Run Ultra Breathe Triple White Mens Womens Running Shoes 833147 100, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Air Max 2015 Fuchsia Flash Zwart Hete Lava Womens Running Shoes 698903 500,Adidas UK Shop - Adidas Los Angeles Tee (Black) for MenNike Air Max Zero QS White Rift Blue Hyper Jade Midnight Navy Mens Womens Running Shoes 789695 104,. Plumer said The VOID is also considering franchise locations, Nike Free Flyknit 4. 0 Red Black White Mens Womens Running Shoes 717075 506,Adidas UK Shop - Adidas Essentials Base Fleece Hoodie (Grey) for MenNike WMNS Air Force 1 Low Flyknit Pink Multicolor Womens Sneakers Casual Shoes 820256-102,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Converse Chuck Taylor All Star Low Men Lifestyle Shoes Black DQ86D,Saucony Men Shadow Originals GreyPuma Blaze of Glory Men Retro Shoes Dark Shadow/Black/Rasberry BP46G,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Max 90 Jacquard Pack Men Running Shoes Wolf Grey/White-Pure Platinum-Anthracite FO10L,Vans Men Ball BlueNike Paul Rodriguez 6 Men Skateboard Shoes Sumbrust/Team Red-Atomic Green SW28D,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Onitsuka Tiger Colorado Eighty-Five Men Black/Grey AM41F,Vans Men Sk8-Hi Suede Winter On Sale BlueMen Hottest Sale Polo Ralph Lauren Patriotic Big Pony Hoodie Darkblue,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Mens Nike Free Run 5.0 V3 Dark Blue White Shoe For Sale,BANKS Tropic Board Short Men's 66852Mens Nike Mercurial Victory X Tf Powder Pink Green Shoe Buying Cheap,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Zoom Lebron 9 Ix Blue Orange Shoe Happy Shopping,Oakley Landing 21in Board Short Men's 66957Merrell Dewbrook Peak Waterproof Boots (Women's) - Brown Charms Buying Cheap,, and the entertainment giant made an investment in the company. UK - Women'S Converse All Star Gold Metallic Rubber Hi Top Trainers Boots Size Uk 6.5 E36t3300,Hippy Tree Cypress Trunk Board Short Men's 67111Low-cost direct - Converse Pro Leather Low Top White-Casino - Womens Size 8 Y76d9286,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Hot Sale - Womens Converse Ct All Star Hi Top Trainers - Size 3 J40k6926,Hurley Phantom Boardwalk 18.5in Short Men's 67215* For Womens Air Max 90 White Pink Sliver, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Asics 33-Dfa Blue Running Shoes Lime Womens,Matix Gripper Bedford Short Men's 67330Asics Women Gel-Fit Sana Pink Charcoal Fitness Shoes Colour Onyx Hot,, like all retail operators, Adidas UK Shop - Adidas Iniki Runner Shoes (Orange) for Women,Quiksilver Street Trunk Print Short Men's 67443Adidas UK Shop - Adidas Techfit Padded Bra (White) for Women, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Nike Nice Flyknit Lunar 3 Womens Running Shoes Fuchsia Glow Vapor Green Polarized Blue Black,Pearl Izumi Flash 2 in 1 Short Men's 67610Designs Women,, they can make up for low Lacoste Women Tamora Hi 1 Leather Beige,CLWR Lead Short Men's 67700Converse Chuck Taylor (Skull) Women Lifestyle Shoes Black/Skull-Lace Print SR85D, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomen Purchase Comfortable Latest Series Ralph Lauren Big Pony Polo Black,Prana Driftwood Crew Sweater Men's 68092Women Shop Deal Nike Zoom Hyper Dunk 2011 Blake Griffin Black White War Boots,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Women Get New Series Toms Red White Black Camouflage Canvas Shoes,Under Armour Run Windstopper Legging Men's 69498Nike Air Jordan 13 XIII GS Cool Grey Fusion Pink 439358 029 Womens basketball sport shoes, could generate over half a million dollars a week, and easily finance new titles. Nike Air Max Lunar 1 Black Red Mens Womens Running Shoes 654985 002,Merrell Freewheel Bolt Chukka Men's 69609Nike Mens Jordan Reveal White bule 834064 303 Womens basketball sport shoes,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Air Jordan 6 Rings Classic Mid Matte Grey/Black/pink Custom,KEEN Pittsburgh Soft Toe Boot Wide 69792Snowbee Classic Hi-Elastic Chest Waders - Dark Green random High-end, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Timberland Earthkeepers Hulls Cove 2-Eye Boat Shoe (Men's) - Brown Nubuck Functional For Cheap,Volcom Sub Zero Boot Men's 69913Asics - Deals Gel-Kayano EVO Trainer : Durability Rave reviews,, we’ve chosen to develop something different than a Nike - Trend Jordan School Trainer : Lovely For Sale,Sperry TopSider Gold A/O 2Eye Woven Shoe Men's 70072Timberland Earthkeepers Heritage Boat 2-Eye Boat Shoe (Men's) - Rust Roughcut Exclusive Counter Gen,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Puma - Deals Trinomic XT 1 Yin Yang Trainer : Mediocre For Sale Designer,Adidas Busenitz Classified Pro Skate Shoe Men's 70237Toms - Special offer Viaje Sneaker : Eye-catching Discount,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Harkila Keruu Shoe (Men's) - Black Inclusive Hot Sale,Supra Tom Penny Bandit Skate Shoe Men's 70379Adidas Originals - Advanced ZX Flux Slip On Trainer : Refinement Sale Online,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, On Sale - Converse Unisex Ctas Hi 153793C Sneakers Obsidian/White Uk 11 W23w5295,Scott Road Pro Shoes Men's 70494UK - Converse Unisex Chuck Taylor Clean Low Ox Trainers Skate Shoes Black (#10855) S49g7519,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Low-cost direct - Converse Weapon Mid Retro 86 Hi Top Trainers. Uk 9. Red/Blue/White. U66f1689,Mizuno Wave Enigma 5 Running Shoe Men's 70617Low-cost direct - Converse All Star Purple High Tops Boots Sneakers Trainers Uk 5 I51m1378,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Hot Sale - Converse John Varvatos Ctas Vintage Slip Ox 153902C Men Size 12 New! F67v9884,The North Face Bridgeton SlipOn Shoe Men's 70775* 2011 Men Red Black Gray Air Max,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few * Adidas Originals Men Green Orange Campus Shoes,The North Face BackToBerkeley Mountain Sneaker Yosemite Shoe Men's 70871* Air Max Ltd Black White Red Gray Men, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize * Black White Adidas Men Hiking Shoes Leather,La Sportiva Akasha Trail Running Shoe Men's 71010* Green Adidas Men Skateboard Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not * Nike Air Max Tn Glowing White Purple Shoes Men's,Northwave Speedplay Adapter Kit 71197* White Blue Nike Men's Air Max 90 Shoes Carved New,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Retail Skechers Mark Nason Venice Low Trainers Men 8316-1350,Adidas Mutombo Retro Men Basketball Shoes Run White/Blue-Black GP29A2017 Jack & Jones Gobi Suede Desert Boots Men 8105-8767,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Authentic Base London Richards Leather Oxford Shoes Men 2641-9556,Air Jordan 6-17-23 Men Basketball Shoes White/Infrared 23-Black OP85HAsics Gel-Kinsei 6 Yellow Blue Running Shoes Mens, will Black White Gel Ds Trainer Asics 20 Nc Lite Show Lightweight Running Shoes Bearskin,Air Jordan Phase 23 Hoops Men Basketball Shoes Black/Gym Red-White PQ21MMen Polo Ralph Lauren Shoes Careers Logo Contrast Color, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Ralph Lauren Polo Russia Custom Ocean Challenge,Nike Air Force 1 Mid '07 Retro Men Basketball Shoes Black/Black HN87JAdidas UK Shop - Adidas Matchcourt Remix High Shoes (Black) for Men,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Adidas UK Shop - Adidas Messi 16+ Pureagility Firm Ground Cleats (Blue) for Men,Nike Air Revolution High Retro Men Basketball Shoes Silver/Black-Gamma Blue-Atomic Red RJ55NAdidas UK Shop - Adidas New York Photo Graphic Tee (Grey) for Men,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas UK Shop - Adidas FreeLift Gradient Tee (Pink) for Men,Adidas Ciero Men Lifestyle Shoes Mid Grey/Run White SJ69HNike Hyperchase (Team) Men Basketball Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Alpha Shark 2 3 4 Men Football Shoes White Black Black,Converse Chuck Taylor All Star (Thinsulate) Men Lifestyle Shoes Black NC55SNike Free Trainer 5.0 V6 Amp (Michigan State) Men Training Shoes Pro Green Metallic Bronze White, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Cheap Adidas Men Adilette Blue,Converse Chuck Taylor All Star Low Men Lifestyle Shoes Raspberry HJ86VLatest Nike Men Air Max 95 Black, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Vans Men Logo Blue,Nike Suketo Mid Men Lifestyle Shoes Black/Mid Fog-Deep Royal Blue OI70GThe North Face Gordon Lyons Crew LongSleeve Men's 64714, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Under Armour Golden Age Sweatpant Men's 65230,Asics GEL-Lyte III Retro Men Running Shoes White /Black SX55HBillabong Slice A Frame X Board Short Men's 67029,.”

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Andal introduced the company’s The North Face Blazer Short Men's 67536,New Balance 890 V3 Men Running Shoes Grey/Multi AS33WRed Wing Heritage Chukka Boot Men's 69566,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Frye Gates Chukka Shoe Men's 70109,Nike Air Max Defy Run Men Running Shoes Armory Navy/Volt-Gamma Blue VS73HSalomon Sense Pulse Running Shoe Men's 70645,.

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