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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Men Purchase Authentic Top Quality Ralph Lauren Orange Soft Hoodied,Adidas UK Shop - Adidas Firebird Track Suit (Black) for KidsMen Get Top Quality Ralph Lauren Green Polo Logo Breathable Pink Short Sleeved,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Men Buy Comfortable New Arrivals New Balance 373 Blue Orange Running Shoes,Adidas UK Shop - Adidas Tango Training Tee (White) for KidsMen Popular Nike Hyperdunk 2015 Xdr Green Red War Boots,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Men Choose Comfortable Guarantee Kevin Durant Sixth 6Th Xi Black Yellow War Boots,Adidas UK Shop - Adidas Chelsea Football Club Home Replica Pre-Match Jersey (White) for KidsMen Find New Arrivals Online Sale Nike Air Max 2016 All Red Running Shoes,). Men Buy Comfortable Authentic Nike Air Max 2016 Blue White Running Shoes,Adidas UK Shop - Adidas Tango Cage Jersey (Green) for KidsMen Choose Perfect New Puma 164 Black Yellow Shoes,, VRcades, Shop Authentic Best Quality Ralph Lauren Cashmere Fringe Scarf Fuchsia Rl5039,Adidas UK Shop - Adidas Mini Rodini Superstar Track Suit (Multicolor) for KidsAir Jordan 11 XI Blackout Release Date 378037-005, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Nike Air Foamposite One NRG All Star Orlando Galaxy 521286 800 Mens basketball sports shoes sneakers,Adidas UK Shop - Adidas Galaxy Home Replica Jersey (White) for KidsNike Air Jordan 14 XIV Retro Ferrari 654459 670 Mens basketball sport shoes,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Mens Nike Air Max 90 Black Yellow Running Shoe Best Sale,Adidas UK Shop - Adidas Athletics x Reigning Champ Tee (Blue) for MenMens Nike Air Max 90 Hyperfuse Prm Light Blue Shoe Fashion Cheap,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Mens Nike Air Max 90 White Dark Blue Black Running Shoe Online Shop,Adidas UK Shop - Adidas Jayhawks Big 12 Championship Tee (Red) for MenMens Nike Air Max Black White Blue Shoe Just Buy It,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Mens Nike Air Max Leather Dark Green Yellow Shoe For Cheap,Adidas UK Shop - Adidas JAYHAWKS SIDELINE GRIND BASKETBALL TEE (Blue) for MenMens Nike Air Max Tn I Black Shoe Sale Shop,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Converse Chuck Taylor XX Hi Women Boots Old Gold IJ06H,Adidas UK Shop - Adidas Orlando City SC Home Authentic Jersey (Purple) for MenPuma Clyde Pearl Women Retro Shoes Black-Illusion Blue DU62I,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Women Buy Comfortable New Style Ralph Lauren Beach Bead Bandeau Light Blue Bikini,Adidas UK Shop - Adidas Roland Garros Tee (Grey) for MenWomen Get Comfortable Cheap Sales Promotio New Balance 574 Winered Gray Running Shoes,, they can make up for low utilization with a decent weekend. Women Sale Authentic Sales Promotio Nike Air Max 2016 Dark Blue Pink Running Shoes,Adidas UK Shop - Adidas Star Wars Tee (White) for MenWomen Sale Perfect Authentic Puma 701 1St I First Unisex All Red Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over New Nike Women Benassi Swoosh Slide Sandal Black Pink sign,Adidas UK Shop - Adidas Extreme Workout Hoodie (Black) for MenNike Air Jordan 6 VI Retro GG White Bright Grape 543390 127 Womens Basketball Sports Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Air Max 90 Premium QS GS White Black Metallic Gold Mens Womens Running Shoes 693628 001,CQ168 Nike Kobe 9 IX Low Ndependence Day Yellow BlueNike Flyknit Lunar 3 Black White Hot Lava Volt Light Womens Running Shoes 698182 007,. Plumer said The VOID is also considering franchise locations, Nike Roshe One Run Black Metallic Silver Mens Womens Running Shoes 599728 007,FD585 Nike KD VII KD 7 Black Red ShoesNike Wmns Roshe Run Palm Trees Mens Womens Running Shoes Trainers Sneakers 511882 016,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Eastham Mid TXT Men Lifestyle Shoes Black/Canyon Grey-Mortar-Dark Charcoal OO47S,Vans Men Late Night Pack Iso 1.5 Burger BlackAsics GT-II Retro Men Running Shoes Olive/Dark Brown RR67P,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Free Powerlines+ Men Running Shoes Challenge Red/Black-Cool Grey SN59N,The North Face Trivert Pullover Hoodie Men's 64337Nike Roshe Run Men Trail Boots New Sprint/Smoke-Volt-Crimson EW02D,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Men Find Top Quality Ralph Lauren Polo Light Blue Classic Big Pony Rugby,Adidas Blood Sport Fill Pullover Hoodie Men's 64450Men Find Authentic New New Balance 410 White Gray Red Running Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Mens Nike Hypervenom Phantom Ag Black Red All Shoe Just Buy It,Hurley Puerto Rico Burnout Board Short Men's 66929Mens Nike Zoom Hyperfuse High Blue Black White Shoe Sale Shop,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Mens Nike Zoom Lebron Xi 11 Glod Shoe Official Website,Volcom Side Step Board Short Men's 67113Grubs Iceline 8.5 Wellington Boots (Women's) - Heather Stable Quality New Products,, and the entertainment giant made an investment in the company. UK - Converse All Star Hi Patent Leather Shoes Volt 153231C Men 9 Women 11 W87a4080,Hurley Phantom Boardwalk 18.5in Short Men's 67215Hot Sale - Converse Digital Floral Print Ox Floral Womens Trainers Y92y9957,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in * Adidas Ladies White Light Blue Running Cushioning Shoes Women,Billabong New Order X Overdye Hybrid Short Men's 67321* Nike Air Max 90 Boots Mid Sky Blue Black No Sew Sneaker Womens Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Asics Gel-Game 5 Court White Blue Shoes Soft Womens,Dakota Grizzly Dax Short Men's 67419Asics Women Gel-Foundation Workplace Walking Shoes Black Silver Colour Onyx,, like all retail operators, Adidas UK Shop - Adidas CrazyMove Studio Shoes (Blue) for Women,ExOfficio Kukura Short Men's 670Nike Juvenate Womens Lifestyle Shoes White Pure Platinum, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Nike Air Zoom Pegasu31 Womens Running Shoes Hyper Pink Volt Black,Fox Racing Frequency Compression Short Men's 67693Progettazione Womens,, they can make up for low Nike Women Lunar Sculpt Grey/Yellow,We Norwegians BaseTwo Crewneck Sweater Men's 68073Asics GEL-Lyte III Retro Women Running Shoes Black/Black QS30R, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomen Sale Perfect Popular Ralph Lauren Darkblue Mesh Long Sleeved Polo,La Sportiva Astro Pant Men's 69497Women Top Quality Nike Wmns Air Max 87 Cmft Prm Tape All Orange Running Shoes,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Asics Gel Lyte V LASER CUT PACK l H5E3L 7171 Tan Black Womens Mens Running Shoes Sneakers,KEEN The 59 Chelsea Boot Men's 69616Nike Air Jordan 7 VII Retro Sweater 304775 142 Womens and Mens basketball sport shoes, could generate over half a million dollars a week, and easily finance new titles. Nike Air Zoom Pegasus 33 Pink Grey Black Womens Running Shoes 831356 008,Garmont Trail Beast Mid GTX Hiking Boot Men's 69761Nike SB Janoski Max Premium Print Black White Mens Womens Running Shoes 631303 058,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Nike Air Jordan 5 V Retro White Grey Green Shoe Save Off 50%,Merrell Telluride Thong Sandal Men's 69949Le Chameau Ceres Wellingtons (Men's) - Bronze (Green) Adorable Top Fashion, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Asolo Power Matic GV Walking Boots (Men's) - Dark Graphite User-Friendly (Design) New Authentic,Frye Russell Woven Shoe Men's 70067Nike - Classic Style Tavas Trainer : classical Valentine's Day,, we’ve chosen to develop something different than a Adidas Originals - Deals Los Angeles Trainer : Colorful Designer For Sale,Frye Joel Oxford Shoe Men's 70173Under Armour EVO Coldgear Fitted Hybrid - Acadamy / Steel Adorable Top Fashion,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Aigle Shepper W Fleece Waistcoat - Mouton Bronze Chine Durable Emergency Cheap,The North Face Litewave TR Trail Running Shoe Men's 70357Adidas Originals - Youth Model 'Xeno Pack' Trainer : Washable Introverted,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Balance - Suede Trainer : Handsome Good Sale,Shimano SHTR60 Men's Shoes 70467Kanyon Outdoor Snow Youths Winter Boots Low To Help Luxuriant In Design,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, On Sale - Custom Crystal Diamante Bling White Party Wedding Converse Size Uk 3 4 5 6 7 8 9 I49h6002,Hoka One One Constant Running Shoe Men's 70646UK - Black And White Converse Hi-Tops Size 37.5 B76b8939,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Low-cost direct - Converse Jp Ltt Ox Vaporous Floral White Grey 11.5 12 M10d9437,Columbia Vulc N Vent SlipOn Shoe Men's 70753Low-cost direct - Converse All Stars Black On Black Trainers (Not Hi Tops). Size 6. Barely Worn G33,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Hot Sale - Original Leather Adult Converse Shoes All Star White Mono Ox Uk 4 To 11 Unisex R87b1628,Merrell Freewheel Lace Shoe Men's 70878* Adidas Men Blue Dark Gray Ledge St,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few * Air Max 24 For Mens Gray Black Chartreuse 7,Salomon XA Pro 3D Trail Running Shoe Wide Men's 71025* Black Adidas Men Jeremy Scott Obyo Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize * Blue Adidas Unisex Climacool 5 Generations Shoes,Adidas Outdoor Hydro Lace Water Shoe Men's 71151* Men Black Blue Air Max 90,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not * Nike Air Max Tn Iii Black Shoes Men's,Reef HT Flip Flop Men's 71259* White Silver For Mens Air Max Tn,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by 2017 Religion Stripe Sliders Men 5453-5559,Air Jordan 1 Retro 95 TXT Retro Men Basketball Shoes White/Black-Dark Concord UJ31EAuthentic Hudson London Hadstone Shoes Men 6664-5257,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is 2017 Best Adidas Originals Bermuda Trainers Men 4787-3530,Air Jordan Flight 45 Men Basketball Shoes Black/Anthracite-Wolf Grey-White VS54XAsics Hyper Hyper Track And Field Shoes Throw 3 Throw Unisex, will Men Asics 2 Running Shoes Colour Onyx Gel-Flux Tiger Black Flash Orange,Air Jordan XX8 SE Men Basketball Shoes Pure Platinum/White-Black UB89XMen Short Sleeve Tees Ralph Lauren White Furniture Usa In, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Ralph Lauren Short Sleeve Flag Furniture Nation Argentina,Nike Dual Fusion BB Men Basketball Shoes Black/White-University Red-Anthracite MR71FAdidas UK Shop - Adidas Tubular Invader 2.0 Shoes (Black) for Men,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Adidas UK Shop - Adidas AC Milan Away Replica Jersey (White) for Kids,Reebok Kamikaze II Mid Retro Men Basketball Shoes Jadeite/Utopic Teal-White FU19RAdidas UK Shop - Adidas Blackbird Logo Remix Hoodie (Blue) for Men,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, HB628 Nike Kobe VIII 8 Zoom System green black mesh Shoes,Adidas Seeley Mid Men Lifestyle Shoes Light Blue/Run White-Black CD69JNike Zoom Hyperquicknes2015 Men Basketball Shoes Game Royal Midnight Navy Green Strike,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Flyknit Lunar 3 Men Running Shoes Total Orange Blue Lagoon Laser Orange Black,Converse Chuck Taylor LP II Men Lifestyle Shoes Charcoal Gray QO77T2015 Adidas Running Springblade Ignite-Black/Solar Red/White-Men Vendita Calda, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas Men Tubular Black,Nike Suketo Mid Men Lifestyle Shoes Black/Black-Light Bone-Photo Blue DB87CNike Men Roshe LD-1000 Blue, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Vans Men x Disney Sk8 Hi Alice in Wonderland Sale Black,Adidas Orion 2 Retro Men Running Shoes Navy/Navy/Run White LO78DMatix Welder Pant Men's 64820, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Arc'teryx Gamma LT Softshell Pant Men's 65345,New Balance 574 Men Running Shoes Grey/Green-White-Black KB14VK,.”

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Andal introduced the company’s Hurley DriFit Rush Volley Short Men's 676,Nike Air Max 95 Jacquard Men Running Shoes University Red/Team Red-Light Crimson-Wolf RG85DSalewa Alp Flow Mid GTX Hiking Boot Men's 69704,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Frye Harris Tie Shoe Men's 70217,Nike Free Flyknit 4.0 Men Running Shoes Neo Turquoise /White-Brave Blue-Volt BB96AMad Rock Pulse Negative Climbing Shoe 70737,.

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