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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Nike Women Air Max Thea Black,Men Asics Lightweight Running Shoes Colour Onyx Fuzex Lyte Tiger Black White,Reebok Women Princess Spirit White,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Puma Classic Extreme Animal Women Retro Shoes Black FW18W,Men Asics Running Shoes Colour Gunmetal Gel-Scram 2 Hot Silver Orange,Women Authorized Ralph Lauren Refined Big Pony Red White Stripe Breathable Short,, China, open to the public. Women Buy Comfortable Latest Style Nike Free 3.0 2015 All Pink Running Shoes,Men Ralph Lauren Shoes Canvas,Women Shop Nike Air Max 2015 Suede Blue White Sports Shoes,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Asics Gel 4 IV Respector OG Black Dark Grey H5X1L 9016 Womens Mens Running Shoes Sneakers,Men Short Sleeve Tees Ralph Lauren Rugby In N &Quot Eight&Quot,Nike Air Huarache Run Ultra Hyper Turquoise Mens Womens Running Shoes 819151 300,, Pure Imagination, Nike Air Max 2016 Purple Red Black Womens Running Shoes 807237 019,Ralph Lauren Canvas Orange Careers Tote,Nike Air Zoom Pegasus 33 Concord Gamma Blue Photo Blue White Womens Running Shoes 831356 400,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Nike Lunarglide 6 Blue Pink White Girl Womens Running Shoes 654434 800,Ralph Lauren Men Short Sleeve Tees Furniture Italia,NIKE WOMEN BENASSI DUO ULTRA SLIDE RACER PK/BLK-SUNSET GLOW 819717 602,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Nike Air Jordan 5 V Retro Red Black Shoe Online Store,Ralph Lauren Pony Black Red Canvas Rugby Hanbags Lable,Simms Superlight Zip-off Trousers - Cinder personality large discount,, says the global location-based VR entertainment market will more than double in 2018, Timberland - Comfort 6 Inch Premium Woven Collar Boot : Happy High Quality,Adidas UK Shop - Adidas Dame 3 Shoes (White) for Kids,Nike - Authentic Jordan 1 ,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Lacoste - Special offer Premium Leather Gazon Slip-on Trainer : Water-Proof Store Online,Adidas UK Shop - Adidas Messi 16.3 Indoor Shoes (Gold) for Kids,Nike - Comfort Lunar Force 1 Duckboot : Pleasing Outlet At Discount,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Fred Perry - Youth Byron Low Suede Shoe : Exceptional Cost-Effective,Adidas UK Shop - Adidas adizero 5-Star 6.0 Mid Cleats (White) for Men,Birkenstock - Unique Design Milano Sandal : Excellent Quality Cheap Retail,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Le Sportif - Unique Design Nubuck Trainer : Loved Around For Cheap,Adidas UK Shop - Adidas Busenitz Shoes (Black) for Men,Nike - Popular Flystepper Trainer : Durable In Use Manager recommended,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Browning Quick Cover - Xtra Camo Skillful Manufacture Sports Shoes,Adidas UK Shop - Adidas Tubular Radial Shoes (Black) for Men,Cortica - Discount Epic Runner Trainer : Strong and handsome Online Sale,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Ridgeline Scruff - Camo Smooth New Exclusive,Adidas UK Shop - Adidas alphabounce Shoes (White) for Men,On Sale - Converse Size 5 S78d2676,.

VRStudios, founded in 2014, On Sale - Converse All Stars White Leather Size 7 C94e6273,Adidas UK Shop - Adidas X 16.2 Firm Ground Cleats (Blue) for Men,UK - ~Converse~Knee Hi Black/Pink All Star Chuck Taylor Sneakers Sz W 5 M 3 Euc Q48t9508,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, UK - Converse All Star Alte Nere Personalizzate Con Borchie Argento Clean No Logo H50z2392,Adidas UK Shop - Adidas Tango Cage Graphic Jersey (Red) for Kids,Low-cost direct - Converse One Star High Top Shoes Men'S Size 13 E61l7827,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

* Adidas Originals Mens Pink Blue Shoes,Adidas UK Shop - Adidas Sweet Leaf Blackbird Tee (Grey) for Men,* Air Max Ltd Black Blue Silver Gray Men,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, * Black Green Nike Men 2012 Air Max Shoes,Adidas UK Shop - Adidas White Mountaineering Field Windbreaker (Blue) for Men,* Blue For Men 2013 Running Shoes Air Max New,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. * Hunter 2014 Air Max 90 Green Camo Nike Shoes New Men's,Adidas UK Shop - Adidas Atlanta United FC Away Replica Jersey (Grey) for Men,* Nike Air Max 90 White Green Black Shoes Men,, overall, every single one of these experiences is any less than flat out amazing. * Red White Black Men Air Max Tn,Adidas UK Shop - Adidas Los Angeles Tee (Black) for Men,* Yellow White Mens Shoes Air Max Bw,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Buy Selected Homme Oliver Suede Shoes Men 4151-6640,CR501 Nike Kobe 9 IX Low Ndependence Day Coconut Color,Cheap Native Miles Slipon Plimsolls Men 4347-6519,, “This is something entirely new.” Authentic Dr Martens Geraldo Sandals Men 2268-1282,OJ505 Nike KD VI KD6 Elite Gold KD 6 Basketball Shoes,2017 Best Adidas Originals X_PLR Trainers Men 9293-8301,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Asics Gel-Quantum 360 Orange Blue Running Shoes Mens,YR624 Nike KD6 Kevin Durant Green Basketball Shoes,Asics Yellow Green Mint Tennis Shoes Gel Solution Speed 2 Clay Outdoor Flash Sharp Hand,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Men Asics Jump London Running Shoes Colour Cyber White Black Gold,Nike Lebron Xii Low Men Basketball Shoes Black Green Strike Volt Metallic Silver,Men White Onitsuka Tiger Mexico 66 Slip-On Trainers Colour Tri Color,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Ralph Lauren Pony Polo Nyc Solid August-18,Nike Air Trainer Huarache Low Men Casual Shoes White Royal Blue Scream Green,Adidas UK Shop - Adidas adizero 5-Star 6.0 Homecoming Cleats (White) for Men,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Adidas UK Shop - Adidas Vigor Bounce Shoes (Blue) for Men,Nike Air Zoom Hyperposite 2 Men Casual Shoes Deep Burgundy Volt Black,Adidas UK Shop - Adidas Spider-Man Tee (White) for Kids,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Adidas UK Shop - Adidas L.A. V-neck Tee (White) for Men,Nike Lunarbeast Elite Td Men Football Shoes Black University Red White,Adidas UK Shop - Adidas Ultimate Tee (Blue) for Men,, they can make up for low utilization with a decent weekend. UB522 Nike KD6 Kevin Durant Yellow Black Basketball Shoes,Nike Air Max 2015 Premium Men Running Shoes Black Total Orange,Nike Air Trainer Huarache Low Men Casual Shoes White Royal Blue Scream Green,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Vapor Carbon Elite 2014 Td Men Football Shoes Sport Royal White,Nike Air Zoom Pegasu32 Men Running Shoes Bright Crimson Barely Volt Volt Black,Nike Free Trainer 5.0 V6 Men Training Shoes White Dove Grey Pure Platinum White, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Offerta Converse Blue 'All Star' hi-top trainers-Men Salva,Nike Jordan Flight Flex Trainer 2 Men Training Shoes Midnight Navy Soar White,Cheap ASICS Men Gt-II Grey,. Plumer said The VOID is also considering franchise locations, Nike Men Roshe One Winter Black,Alta Moda Nike Navy 'Kaishi Q3' trainers-Men Ebay,Vans Men LXVI Iso 2 Suede Black,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for * Nike Air Max 90 Black Blue Shoes Lunar News Women,UGG Butte Boot Men's 69569,Asics Gel-Hyper Tri Pink Mint Running Shoes Womens, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Asics Women Gel-Unifire Tr 2 Tiger Black White Silver Fitness Shoes Colour,La Sportiva Glacier WLF Mountaineering Boot Men's 69803,Adidas UK Shop - Adidas Floral Bikini Top (Blue) for Women,, and for a growing list of partners, Nike Air Max 90 Ultra Essential Womens Lifestyle Shoes Wolf Grey Laser Orange Total Orange Cool Grey,Asolo Salyan Approach Shoe Men's 70007,Nike Air Zoom Fit Agility 2 Womens Training Shoes Vivid Purple Fuchsia Glow Voltage Green Vivid Purp,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Adidas Women Superstar White,Reef Rover Low TX Shoe Men's 70164,Reebok Women Ventilator Gallery 11 Chalk/White,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike Zoom Fly Women Running Shoes Atomic Orange/Black-Red Violet FK14X,Lake MX180 Shoe Men's 70427,Women Get Comfortable Cheap Sales Promotio New Balance 574 Winered Gray Running Shoes,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Low-cost direct - Converse Pro Leather Mid 136522C Shoes Size 8 Us (9.5 Women) 41 Eur Black/White L,Mens Nike Air Jordan 12 Xii Black White Shoe Lowest Prices Guaranteed,* Adidas Originals Women Run Black Green Yellow Dragon,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, * White Adidas Ladies Rivet Female Flood Freizeitsport G61000 Shoes Women,Mens Nike Air Jordan 6 Vi Retro White Yellow Shoe Online Without Sale Tax,Asics Women Cross Freak 2 Tiger Grey Black Fiery Red Track Shoes Colour,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Adidas UK Shop - Adidas Volley Assault 2.0 Shoes (Black) for Women,Mens Nike Air Jordan I 1 Trek Retro Black Shoe Buy Online,Nike Roshe Flyknit Womens Lifestyle Shoes Hot Lava Sunset Glow White,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Classic-fit Nike Free 5.0-Black/Pink Foil/Pink Glow/Pink Pow-Women In Linea,Mens Nike Air Jordan Xiii 13 Retro White Grey Red Shoe Online Sale,Nike Women Internationalist Premium Navy,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Men Polo Ralph Lauren Shoes Jack Vaughn Canvas,Mens Salomon Xt Hornet M Black Blue Shoe Outlet Online,Ralph Lauren Short Sleeve Flag Nation Furniture Gremany,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Adidas UK Shop - Adidas Tubular Nova Primeknit Shoes (Beige) for Men,Zamberlan Cornetto RR Walking Boots (Women's) - Waxed Grey Exotic Factory Sale,Adidas UK Shop - Adidas Bulldogs Double Dribbler Tee (Red) for Men,.

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