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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Men Buy Perfect Ralph Lauren Big Pony Pink Darkblue Polo,Adidas UK Shop - Adidas Performance Mélange Top (Blue) for KidsMen Buy New Balance 574 Blue Gary Yellow Running Shoes,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Men Wonderful Adidas Bounce Titan 2012 White Black Running Shoes V2 1838,Adidas UK Shop - Adidas Spider-Man Mini Kit (White) for KidsMen Get Cheap Latest Style Nike Zoom Kd V 6Th Vi Sixth Kevin Durant Green Gray War Boots,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Men Sale Comfortable Best Quality Nike Air Max 90 Hyperfuse Gray Yellow Running Shoes,Adidas UK Shop - Adidas Texture Hoodie (White) for MenMen Find Comfortable Guarantee Wmns Nike Air Max 90 Prem Tape Sn Green And Black Running Shoes,). Men Choose New Series Nike Solarsoft Moccasin Unisex Green Blue Running Shoes,Adidas UK Shop - Adidas Pinstripe Tee (Grey) for MenGet Cheap Top Quality Ralph Lauren Pony Canvas Handbag Pink,, VRcades, Adidas NMD_R2 PK W Core Black Pink Salmon Primeknit NMD R2 BA7239,Adidas UK Shop - Adidas Sport ID Tee (Blue) for MenNEW DS 2017 Kids Nike Air Jordan XII 12 Retro Gym Red Alternate Black-White 130690-600, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Nike Air Jordan 11 Future Low White Grey Mist 718948 100 Mens basketball sport shoes sneaker,Adidas UK Shop - Adidas Badge of Sport Fluid-Print Tee (Blue) for MenNike Air Jordan 9 IX retro Slim Jenkins 302370 045 Mens basketball sport shoes,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Mens Nike Air Max 90 Hyperfuse Blue Grey Orange Shoe Loved By Everyone,Adidas UK Shop - Adidas JAYHAWKS QUARTER ZIP TOP (Blue) for MenMens Nike Air Max 90 Hyperfuse Qs Grey Blue Orange Shoe Online Sale,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Mens Nike Air Max 95 Em Grey Black Running Shoe Best Price,Adidas UK Shop - Adidas Warriors Ultimate Quarter-Zip Tee (Blue) for MenMens Nike Air Max Command Black Shoe Online Shop,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Mens Nike Air Max Tailwind 6 Ocean Blue Silver Shoe Buy Online,Adidas UK Shop - Adidas Heat Shooter Tee (Miami Heat) for MenMens Nike Air Max Tn I Green Shoe Happy Shopping,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Mens Nike Air Penny Hardaway 5 V Black Yellow White Shoe Best Price,Adidas UK Shop - Adidas Rockets Road Swingman Jersey Harden (Red) for MenMens Nike Barkley Posite Max 76ers Blue Shoe Official,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Mens Nike Dunk Sb High Cut Pale Goldenrod Shoe Official Website,Adidas UK Shop - Adidas Clippers Swingman Jersey (Red) for MenMens Nike Free Gym Black Fluorescein Shoe Free Shipping,.

VRStudios, founded in 2014, Mens Nike Free Run 5.0 V6 Grey Blue Shoe Official,Adidas UK Shop - Adidas Clima 3.0 Logo Remix Tee (Red) for MenMens Nike Lunar Blazer Sb Black Red Shoe Official Website,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Mens Nike Shox Turbo 12 Mesh Black Red Shoe Sale Shop,Adidas UK Shop - Adidas Trefoil Graphic Tee (Black) for MenMens Nike Zoom Kobe 8 Viii Dark Fushia Shoe Fast Shipping,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Asics Women Gel-Netburner Ballistic Mt Volleyball Shoes Tiger Black Silver Colour,Adidas UK Shop - Adidas Juventus Replica Third Jersey (White) for MenAdidas UK Shop - Adidas adissage Slides (Black) for Women,, “This is something entirely new.” Adidas UK Shop - Adidas Powerlift.3 Shoes (Purple) for Women,Adidas UK Shop - Adidas Red Bulls Away Replica Jersey (Blue) for MenAdidas UK Shop - Adidas Roland Garros Skort (White) for Women,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Tenniclassic Ultra Premium Womens Lifestyle Shoes Black White Black,Adidas UK Shop - Adidas LA AUTH H JSY WHITE/CONAVY (White) for MenNike Lunarglide 7 Womens Running Shoes Black Copa Hyper Orange White,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Puma Munster Women Lifestyle Shoes Fluo Yellow JV08O,Adidas UK Shop - Adidas Climachill Blurred Camo Tee (Green) for MenNike Free Balanza Women Training Shoes Black/Atomic Orange-Red Violet-White UA47A,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Women Find Cheap Guarantee Polo Ralph Lauren Pony Ricky Bikini Black,DW190 Nike Lunar Hyperdunk 2012+ Chip Olympic Basketball ShoesWomen Choose Authentic New Arrivals Adidas Amberlight Up W Gray Orange Casual Shoes,, they can make up for low utilization with a decent weekend. Women Get Latest Style High Nike Blazer First 1St I Unisex Red White Casual Shoes,DG360 Nike Kobe VII 7 Elite White Gold Basketball ShoesAsics Gel Lyte V Grey Hyacinth Violet Womens Running Shoes Sneakers,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Air Huarache Run Ultra Trainers Black Grey Purple Mens Womens Running Shoes 819685 005,GN156 Nike KD VII KD 7 Pink ShoesNike Air Max 2015 White Black Mens Womens Running Shoes 705457 103, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Air Max Sequent White Metallic Dark Grey Mens Womens Running Shoes 719916 100,KY705 Nike Kobe VIII 8 Christmas Basketball Shoes Limited EditionNike Free 5. 0 Tr Fit Light Gray Pink Fluorescence Green Womens Training Shoes 555159 607,. Plumer said The VOID is also considering franchise locations, Nike Shox Deliver Hyper Pink White Womens Athletic Running Shoes,PM542 Nkie AIR ZOOM Lebron 11 Basketball ShoesWomen/Men Adidas Y-3 Yohji Yamamoto Qasa High Vista Grey BB4734,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Solarsoft Rache Woven Men Lifestyle Shoes Hyper Blue/Hyper Blue-Sport Turquoise PL47L,The North Face EMB LFC Pullover Hoodie Men's 64333New Balance 990 Men Running Shoes Burgundy/Off White QU47W,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Roshe Run Woven Men Running Shoes Dark Atomic Teal/Dark Atomic Teal-Fbr Glass JV52C,Oakley Octane Palms Fleece Pullover Hoodie Men's 64455Nike Air Max Pillar Retro Men Training Shoes Pine Green/Metallic Silver-Black DS63I,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Men Buy Comfortable New Arrivals Ralph Lauren Mesh Polo Long Sleeved White,Volcom Barnster FullZip Hoodie Men's 64598Men Shop Perfect Top Quality Special Products New Balance 420 Blue Red White Running Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in * Adidas Womens Blue Yellow Superstar 2 Lite Md Sole Womens,Dakota Grizzly Dax Short Men's 67419* Pink Snow Gray Air Max 95 For Womens, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Asics Gt-2000 4 Turquoise Pink Running Shoes Hot Womens,The North Face Rocky Trail Short Men's 67570Asics Women Tennis Shoes Gel-Game 5 Coral White Colour Nectarine Hot,, like all retail operators, Adidas UK Shop - Adidas Trefoil Tee (Black) for Women,Adidas Sport Luxe 3Stripes Short Men's 67674Nike Roshe One Womens Lifestyle Shoes Midnight Navy Tide Pool Blue Midnight Navy, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Nike Free Tr 4 Print Womens Training Shoes Black Bright Mango Bright Mango Metallic Silver,Laundromat Wayne Sweater Men's 68089Adidas Women Orginals Velcro Stan Smith White,, they can make up for low Cheap Reebok Women New Woven Furylite Black/Dgh Solid Grey,Under Armour HeatGear CoolSwitch Compression Legging Men's 69445Nike Free 5.0+ Women Running Shoes Red Violet/Bright Magenta LT47F, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomen Find New Style Sales Promotio New Balance 574 Gray Black Yellow Running Shoes,Frye Prison Boot Men's 69615Women Get Comfortable Cheap Low Nike Blazer First 1St I Unisex Black White Casual Shoes,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” New Nike Mens/Women Benassi JDI Slides Swoosh Sandal Flip-Flops,Asolo Reston WP Hiking Boot Men's 69712Nike Air Max 90 2007 GS Hyper Pink Vivid Pink Womens Running Shoes 345017 601, could generate over half a million dollars a week, and easily finance new titles. Nike Free 4. 0 Flyknit Light Charcoal Hyper Punch Womens Running Shoes 631050 006,Birkenstock Arizona Leather Sandal Men's 69940Nike Wmns Air Max 90 Premium Fireberry Pink Powder Womens Running Shoes 443817 600,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Toggi Esher Ladies Diamond Quilted Gilet - Antique Low key Limited Edition,Sperry TopSider Bahama 2Eye Shoe Men's 70056Adidas Originals - Fashion ZX Flux Slip On Trainer : Signature Dish Special Deals, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Lyle & Scott - Export Outlet Connell Twill Shoe : Dancing Shoes Sell crazy,Sperry TopSider Striper LL CVO White/Black Shoe Men's 70201Ralph Lauren Polo - Export Outlet Harvey-NE Trainer : Warm Intellectuality,, we’ve chosen to develop something different than a Hugo Boss - Export Outlet Futesio Trainer : Inclusive Hot Sale,Adidas Outdoor Ax 2 Hiking Shoe Men's 70351Helly Hansen Logo Summer Hoodie (Men's) - Prussian Blue neutral For Your Selection,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Harkila Hunter X - Shadow Brown Beautiful Design Best Choice,Louis Garneau Carbon LS100 Shoes 70480Harkila Hurricane Anorak - Hunting Green Cost Charm Half-price free shipping,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few * Air Max 90 Premium Em Yellow Black Shoes Men's,Vans Style 112 Pro Skate Shoe Men's 71108* Black Green Adidas Unisex Climacool Beckham Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize * Blue White Adidas Men Roundhouse Middle,The North Face Base Camp Plus Flip Flop Men's 71265* Nike 2014 Air Max 90 Black Shoes Em Men's,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not * Red For Men 2013 Running Shoes Air Max New,Air Jordan 1 Retro 93 Retro Men Basketball Shoes Wolf Grey/Cool Grey-Bright Citrus KW93NRetail Superdry Jetstream Slip On Espadrilles Men 4762-4221,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, HI552 Nike Kobe VII 7 System ACE High School Limited Edition,Converse Chuck Taylor Chuckout Men Lifestyle Shoes Ensign Blue KD08WNike Air Max Tava Men Casual Shoes Midnight Navy Dark Obsidian White Neutral Grey,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Lunarglide 7 Men Running Shoes Anthracite Game Royal Blue Lagoon Summit White,Nike VXT Men Lifestyle Shoes White/Metallic Silver GN18FDesigns Men, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room ASICS Men Gel-Lyte III Metro Pack Blue,Nike Cortez Nylon Men Retro Shoes Midnight Navy/White QX89UCheap PUMA Men R698 CITI Pack Black, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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