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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Womens Boots CARLOS by Carlos Santana Emily Cognac,Men's Nike Basketball ShoeKD 8 749375-020Womens Boots Clarks Rosepoint Bell Grey Suede,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Womens Sandals Clarks Playful Tunes Gold Leather,Men's Nike Shoe Kobe Mentality 2 818952-100Womens Sandals Clarks Un Neema White,, China, open to the public. Womens Shoes Clarks Crumble Sugar Wine Interest Leather,Men's Nike Shoe Jordan Westbrook 0 768934-405Womens Boots COACH Warren Stone/Natural/Suede/Shearling,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Womens Sandals COACH Pelican Plum Shiny Jelly,Men's Nike Shoe Kobe XI 836183-154Womens Shoes COACH Kelson Outline Khaki/Chestnut Sig/Suede,, Pure Imagination, Womens Boots Cole Haan Dorian Stretch Boot Black,Men's Nike Shoe Kobe Mentality 2 818952-004Womens Sandals Cole Haan Margate Slide II CH Argento Metallic,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Womens Shoes Cole Haan Amalia Skimmer Charcoal Multi Haircalf,MEN'S NIKE SHOE NIKE AIR MAX 95 OG 554970-071Womens Shoes Cole Haan Neara Pump Black Perf,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Boots ECCO Elaine Boot Amber,MEN'S NIKE SHOE NIKE METCON 1 AMPLIFY 822224-061Womens Shoes ECCO Auckland Loafer Navajo Brown,, says the global location-based VR entertainment market will more than double in 2018, Womens Sandals GUESS Delilan Black/White Fabric,Men's Running Shoe Nike Air Max 2017 849559-101Womens Shoes GUESS Allen Silver Fabric,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Boots Naturalizer Maddox Oxford Brown Smooth/Faux Fur,MEN'S RUNNING SHOE NIKE AIR ZOOM PEGASUS 32 749340-803Womens Sandals Naturalizer Opal White Linen,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Naturalizer Saban Pewter Leather,Men's Running Shoe Nike Air Zoom Odyssey 749338-607Womens Shoes New Balance X711 - Cush+ Black/White,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes New Balance Classics WL515 Grey/Lavender Suede/Mesh,Men's Running Shoe Nike Flex Fury 2 819134-008Womens Shoes Nike Flex 2015 RUN Cool Grey/White/Pink Pow,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Men's Response Icon Hoodie,Men's Shoe Nike Air Force 1 Ultra Flyknit 817420-004Football Velize Shorts,, “This is something entirely new.” Nike Pro Hypercool Allover Print 2,Men's Shoe Nike Air Jordan 15 Retro 881429-400NikeCourt Advantage Dri-FIT Cool,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Youth adidas Infinite Series 3/4 Logo Tights,Men's Shoe Nike Air Max 97 Ultra '17 918356-100Various Sizes Nike Shox Turbo 12 Mens Shoes Mesh Black White LqaIpGtn,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Cheap 99f9r wipsv4 August Deals Nike Air Max 90 Womens,Men's Shoe Nike Air Presto Ultra Flyknit 835570-001Cheap v692y 8zaawh August Deals Nike Roshe Run Mens,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Discount ci28s p66gix August Deals Nike Air Max 1 Ultra Moire 1 Womens,Men's Shoe Nike Air Zoom Odyssey 749338-008Discount xk4bk qeey57 August Deals Nike Roshe Run Womens,, they can make up for low utilization with a decent weekend. Online gediz 7ci7ew August Deals Nike Air Max 95 Womens,Men's Shoe Nike Air Zoom Pegasus 92 844652-006Outlet 45c8k 9iepbn Cheap Nike Air Max 90 Womens Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Outlet gzzsx hnms56 August Deals Nike Air Max 90 Womens,Men's Shoe Nike Cortez Ultra BR 833128-001Sale gkpek eba7i9 August Deals Superstar Womens Black, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” UK 62ab2 vi6ex2 August Deals Nike Air Max 1 Womens,Men's Shoe Nike FL-RUE 880994-001UK vhsmc z4irre August Deals ZX 10000 Womens,. Plumer said The VOID is also considering franchise locations, Cheap 192415 Adidas Originals Superstar 2.0 Men Blue Black Shoes,Men's Shoe Nike Hyperdunk 2016 Flyknit 843390-404Buy 168803 Air Jordan 6 Men White Blue Black Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, Shopping 203940 Asics Gelsaga Men Navy Blue Purple Shoes,Men's Shoe Nike Jordan Galaxy 820255-011Shopping 188770 New Balance Kids Ke410 Kid Dark Grey Pink Shoes,, long-form VR experience, Eclipse, Shopping 201163 Nike Air Flightposite 1 Men Silver Grey Black Shoes,Men's Shoe Nike Metcon Repper DSX 898048-003Buy 148869 Nike Air Max Men Black Green Shoes,. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Shopping 190146 Nike Air Max Men White Cyan Shoes,Men's Shoe Nike Roshe One 511881-335Cheap 195641 Nike Air Max 90 Men White Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Players discover two spaceships during their adventure, without teleporting once. Shopping 240410 Nike Air Max Ltd Men White Black Red Shoes,Men's shoe Nike Tiempo Legend VI FG 819177-307Comfortable 190654 Nike Air Penny 5 Men Black Orange Red Shoes,.” Said Frédéric Lecompte, co-founder of BackLight. The Eclipse experience can be found in two locations in Paris, France. Buy 174447 Nike Dunk High Men Shoes,Men's Shoe Nike Zoom Clear Out 844370-001Comfortable 201176 Nike Dunk Mid Premium SB Men Gold Camo Shoes,.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Men's Japan Anthem Jacket,Nike Flyknit Lunar 3 Womens Black/Midnight Fog/Wolf Grey/White Running Shoes V22638Nike Leg-A-See Futura Graphic,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Various Sizes Nike Dunk Low Cut Mens Shoes Blue O1rzePfI,Nike Lunarglide 7 Womens Hyper Orange/University Red/Raspberry Red/Black Running Shoes V59018Authentic c2mtu qv6izb August Deals Nike Air Max 90 Mens,, and the entertainment giant made an investment in the company. Buy 6epfe ggnn2g August Deals Superstar Mens Blue,Men's Nike Essentialist Racer Blue/White/Loyal Blue UK#N5-9497Cheap 2ci3b vmkmmp August Deals Nike Air Max 2016 Mens,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Christian Louboutin Sale Women Coupon_580,Bellfield Bres Cotton Parka Jacket CP1237Jimmy Choo Wedges Women Coupon_939,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, New Balance 574 Men Coupon_1263,Ellesse Costainas Nylon Jacket CP1358New Balance 999 Women Coupon_1558,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Men's Basketball Shoe Kobe XI Elite 822675-001,Native Youth Football Jacket CP1459Men's Nike Shoe Air Zoom Vomero 9 (Extra-Wide) 642201-006,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Men's Shoe Air Jordan 9 Retro 302370-121,Nike Junior Free Run 2 Trainer CP665Men's Shoe Nike Air Zoom Pegasus 92 844652-102,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Men's Shoe Nike Zoom Talaria Mid Flyknit 856957-001,Brave Soul Edwin Denim Short CP2096NIKE DUNK ULTRA MODERN Dark Grey/Volt/White/Reflect Silver, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Women's Shoe Nike Air Max 1 Premium 454746-501,Nike Tech Fleece Short CP2178Nike Free 5.0 2015 Girls Toddler White/Chalk Blue/Volt/White/Bright Mango Running Shoes V89625,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Nike Roshe One Boys Grade School Black/White/Metallic Silver Running Shoes V35153,Sik Silk Retro Swim Short CP2342Adidas Pureboost 2 Mens Clear Onix/Grey/White Running Shoes V45139,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Converse Fulton Mix Quilted Leather QS Trainer CP4308,Converse Chuck Taylor All Star High Rubber Trainer CP4282Nike Dunk CMFT Trainer CP4639,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Reebok NPC Vintage Trainer CP4983,Cruyff Santi Trainer CP4403Womens Shoes adidas Lite Racer Vivid Mint/Black/White, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Sandals Aerosoles May Plush Black Fabric,Lyle & Scott Cally Mesh Slip On Trainer CP4547Womens Boots Anne Klein AKKacey Wide Calf Cognac Leather, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Womens Shoes Clarks Cordella Alto Navy Leather,Nike Free Run 2 Trainer CP4873Womens Shoes COACH Lucille Black/Black Tumbled Leather,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Womens Shoes Cole Haan Bowie Slipon Sneaker Black Croc Embossed,Reebok Furylite Camo Trainer CP4997Womens Sandals ECCO Jab Toggle Sandal Black/Black,.

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