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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Mens Nike Air Max 90 Hypfuse Sp Beige Green Shoe Fast Shipping,Adidas UK Shop - Adidas Photo Graphic Tee (White) for MenMens Nike Air Max 90 White Red Black Running Shoe For Cheap,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Mens Nike Air Max Breathable Grey Black Shoe Sale Shop,Adidas UK Shop - Adidas MEKA Push Graphic Tee (White) for MenMens Nike Air Max Light Grey Orange Shoe Fast Shipping,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Mens Nike Air Max Tn I Black White Shoe Fashion Cheap,Adidas UK Shop - Adidas Hardies Tee (White) for MenMens Nike Air Max Tn I White Steel Blue Shoe For Cheap,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Mens Nike Hypervenom Phelon Tf Black Neo Lime White Metallic Silver Shoe Buy Online,Adidas UK Shop - Adidas XbyO Pullover (Grey) for MenMens Nike Mercurial Victory X Tf Powder All Black Shoe Happy Shopping,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Mens Nike Zoom Kd Vi 6 Blue Red Shoe Best Price,Adidas UK Shop - Adidas Response Tee (Grey) for MenMens Nike Zoom Lebron Solider Vii Blue White Red Shoe Wholesale,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Free 4.0 V2 Women Running Shoes Pure Platinum/Reflect Silver-Soar IC28O,GG283 Nike Hyperdunk Low Basketball ShoesWomen Shop Cheap New Series Ralph Lauren Pony Short Sleeved Polo Madrid Blue,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Women Choose Cheap Best Quality New Balance 574 Light Green Gray Running Shoes,KW383 Nike KD VI KD6 Black Red ShoesWomen Purchase Cheap Latest Series Nike Air Max 2016 Green Black Running Shoes,, they can make up for low utilization with a decent weekend. Women Buy Perfect Popular Vans Unisex Suede Red Beige Casual Shoes,LV354 Nike Kobe VII 7 X Blue Leopard Limited EditionMens/Womens Nike Air Max Invigor Print Running Shoes Grey/Fluorescent Green 749862-017,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Air Jordan 5 retro pre school black alarming 440893 001 Women basketball shoes,RP181 Nike Lebron James 12 MVPNike Air Max 90 Print Dark Red Metallic Silver Pink Pow Womens Running Shoes 704953 602, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Flyknit Air Max 2014 Charcoal Blue Neno Green Mens Womens Running Shoes 620469 017,WK369 Nike Kobe 9 EM Premium Laser CrimsonNike NikeLab Air Force 1 Mid Vachetta Tan SP Acronym Flax Geiger Mens Womens Sneakers Shoes 819677 200,. Plumer said The VOID is also considering franchise locations, Nike Wmns Roshe One Print Leopard Black White Mens Womens Running Shoes 749348 002,WR876 Nike Kobe 9 IX Low Ndependence Day Purple BlueWomens Nike Air Jordan I 1 Retro White Red Shoe Store Wholesale,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Reebok Workout Clean FVS Men Retro Shoes Henna/White-Sand Trap MF67X,Analog Overlay Thermal ATF Pullover Hoodie Men's 64446Nike Air Max 90 Breathe Men Running Shoes White/Black-Wolf Grey-University Red EE09J,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike SB Eric Koston 2 Men Skateboard Shoes Black/White TV73W,Prana Keller FullZip Hoodie Men's 64575Adidas Jeremy Scott Penny Loafer Slim Men Blue/Green-Yellow-Pink EQ27L,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Men Find Cheap Guarantee Polo Ralph Lauren Mesh Classic-Fit White Short Sleeved,KMen Shop Cheap Best Quality Adidas Springblade Black Red Snrakers,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in * Black Pink Air Max Bw For Womens UK,ExOfficio Kukura Short Men's 670* Women Black White Air Max Ltd UK, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Asics Women Fuzex Black Titanium Lightweight Running Shoes Colour Azalea,Adidas Sport Luxe 3Stripes Short Men's 67674Adidas UK Shop - Adidas Gazelle Shoes (Purple) for Women,, like all retail operators, Adidas UK Shop - Adidas Ultra Seven-Eighth Tights (Black) for Women,The North Face Mt. Tam Crew Sweater Men's 68090Nike Air Max 2015 Womens Running Shoes White Bright Citrus Sunset Glow Black, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Charm Hot Nike Black 'Flex Experience 3' trainers-Women Recensioni,Nike Power Speed Running Tight Men's 69475Cheap Dr Martens Women Modern Classics 1460 Patent 8-Eye Black,, they can make up for low Nike Dunk Sky High Mesh Women (Hidden Wedge Heel) Shoes Total Crimson/Bright Mango-Sail GD57K,Teva Mason Leather Boot Men's 69574Nike Free Bionic Women Training Shoes Flash Lime/White-Armry Slate UA09D, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomen Find Comfortable New Balance 574 Unisex Mesh Gray Blue Running Shoes,AKU Viaz GTX Hiking Boot Men's 69713Women Choose Authentic New Style Puma 889 All Pink Shoes,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Air Huarache Run Ultra Fiberglass Electric Green Womens Running Shoes 819151 301,KEEN Daytona Sandal Men's 69937Nike Air Max 90 Ultra Breathe Purple Womens Running Shoes 725222, could generate over half a million dollars a week, and easily finance new titles. Nike Free Run 3 Total Orange Silver Platinum Mens Womens Running Shoes 510642 800,Sperry TopSider A/O 2Eye Dual Tone Leather Shoe Men's 70075Puma Creepers Fenty by Rihanna Oatmeal Suede Grey White Mens Womens Sneakers Shoes,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, * Adidas Ladies Blue Yellow Dark Jeremy Scott Slippers Obyo Shoes,Vans Aldrich Shoe Men's 70159Columbia Backcast Convertible Trousers - Fossil Low key Limited Edition, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike - Export Outlet Takedo SB Trainer : lovely Just For You,Mammut Comfort Tour Low GTX Surround Shoe Men's 70340Snowbee 5 Panel Mesh - Durable Emergency Cheap,, we’ve chosen to develop something different than a Zamberlan Gardena NW Walking Boots - Sophisticated Technology Lowest Whole Network,Chrome 415 Work Boots 70486Adidas Originals - Popular Gazelle Indoor Trainer : Handmade Get Cheap,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Adidas Originals - Advanced Tubular Runner Trainer : Creative National berserk,Hoka One One Challenger ATR 2 Running Shoe Men's 70593Converse - Fashion Fulton Trainer : Pure Whiteness Profile of smooth lines,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Adidas Originals - Preferential Racer Lite Trainer : Pleasing Outlet At Discount,Boreal Diablo Climbing Shoe 70746On Sale - Converse Star Player Navy Trainers Size 9 O25q5478,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, UK - Converse Classic Boot Hi Burnt Henna Red Chuck Taylor Ct Hiking 10-13 132336C L B59c8890,KEEN Glenhaven Shoe Men's 70832UK - Converse All Star Bianca Personalizzata Con Glitter Grosso Argento E Borchie Z72g8032,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Low-cost direct - Converse All Star Hi-Top Customised With Swarovski Crystals For Prom Wedding E7q7,Adidas Outdoor Duramo Cross Trail Running Shoe Men's 70996Hot Sale - Converse Jack Purcell Leather Navy Whtie Beauful Casual Shoes Sneakers Size 10.5 I10x729,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Hot Sale - Womans Converse Size 6 F39w2881,Mammut MTR 201 Pro Low Trail Running Shoe Men's 71089* Adidas Mens Black Yellow Beach,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few * Air Max Bw Silver Orange White Mens,Reef Rover SL Flip Flop Men's 71242* Black Orange Green Adidas Men Mid Roundhouse, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize * For Mens Gray Black Air Max 90,Adidas Zero Crazy Light 2 (Graffiti) Men Basketball Shoes Royal Blue/Black-Yellow BI48E* Nike Air Max 90 Hyperfuse Blue Orange White Qs Men's,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not * White Black Adidas Originals Unisex Superstar Zebra Shoes Shoes Haute Couture,Air Jordan Flight 45 High Men Basketball Shoes Cool Grey/Atomic Orange-Wolf Grey XS81IClearance Tommy Hilfiger Daytona Leather Derby Shoes Men 3193-2049,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, WP235 Nike Kobe 9 EM,Nike Gato Beach Men Lifestyle Shoes Dark Shadow/Neo Lime RA26XNike Special Field Men Casual Shoes Coyote Coyote,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Flex Run 2015 Men Running Shoes White Blue Graphite Black,Nike ACG Air WildWood LE Men Retro Shoes Black/Flash Lime-Dark Grey QG38OPopolare Converse Light blue 'All Star' canvas trainers-Men Consegna Veloce, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Discount Dr Martens Men Tract Fold Green,New Balance 1300 Men Running Shoes Grey/Blue QR67PReebok Men Workout Plus Utility Blue, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Volcom Barnster FullZip Hoodie Men's 64598,New Balance 996 Men Running Shoes Purple TT38HBillabong New Order Elastic Pant Men's 65148, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Roark Revival Viet Flora Board Short Men's 66965,Nike Air Max Lunar90 C3.0 Men Running Shoes Mid Navy/Light Backside Grey-Cool Grey GM19IDAKINE Pole Bender Short Men's 67450,.”

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Andal introduced the company’s Reigning Champ Gym Crewneck Men's 68255,Reebok Ventilator Retro Men Running Shoes Black/Grey-Violet NM95QChaco Z/2 Pro Sandal Men's 70004,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Shimano SHR170 Shoes 70516,Nike Satire Canvas Men Skateboard Shoes Dark Grey/White BP16ODC Skateboarding Cole Lite 2 Skate Shoe Men's 70944,.

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