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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Converse - Trend Fulton Quilted Leather QS Trainer : Loved Around For Cheap,Adidas UK Shop - Adidas Speed Trainer 3 Shoes (White) for Men,Wiley X -1 Combat Assault Glove - Foliage Green User-Friendly (Design) New Authentic,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike - Discount Trainer : self Just For You,Adidas UK Shop - Adidas adiease Shoes (Blue) for Men,Columbia Terpin Point II Half Zip Fleece - Mens - Dark Moss / Coal Lining Eye-catching Discount,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Merrell Moab Walking Boots (Men's) - Sedona Sage Water-Proof Store Online,Adidas UK Shop - Adidas Samba ADV Shoes (Grey) for Men,Nike - Unique Design Huarache Trainer : romantic Just Buy It,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, * Nike Air Max Tn Iii Black Blue Shoes Men's,DY378 Nike Lebron Pure Platnum Basketball Shoes,* White Blue Adidas Men Skateboard,, “This is something entirely new.” 2017 Best Vagabond Paul Leather Trainers Men 7717-4254,NM388 Nike KD VII KD 7 White Gold Shoes,Retail Nike SB Stefan Janoski Max Mid Trainers Men 4647-6343,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Hot Sale Glorious Gangsta London Lo-Top Trainers Men 7849-6912,WA561 Nike Hyperdunk 2013 PE Basketball Shoes,Buy BOSS Green by Hugo Boss Spacit Trainers Men 4896-3029,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Ralph Lauren Men Shoes Polo Lace-Up Careers,Nike Internationalist Fleece Men Casual Shoes Black Black Black,Adidas UK Shop - Adidas RapidaRun Shoes (Grey) for Kids,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Adidas UK Shop - Adidas Stan Smith Shoes (Orange) for Men,Nike Alpha Pro 2 3 4 Td Le Men Football Shoes Volt Photo Blue Bright Crimson Volt,Adidas UK Shop - Adidas Mundial Team Shoes (Grey) for Men,, they can make up for low utilization with a decent weekend. Adidas UK Shop - Adidas CAVALIERS PLAYOFF ARCH TEE (Red) for Men,Nike Vapor Carbon 2014 Elite Td Pf Men Football Shoes Seal Brown Brilliant Orange White,Adidas UK Shop - Adidas Tango Future Jersey (Blue) for Men,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over HB628 Nike Kobe VIII 8 Zoom System green black mesh Shoes,Nike Free 5.0 Men Running Shoes Black Anthracite Black,Nike Hyperchase (Team) Men Basketball Shoes Midnight Navy White Photo Blue Metallic Silver, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Jordan Flight Runner 2 Men Casual Shoes Red Black White,Nike Hurley Phantom Free Men Sandal Black White,Nike Free 5.0 Men Running Shoes Black Anthracite Black,. Plumer said The VOID is also considering franchise locations, Affascinante Ugg Alin-Black Leather-Men Vendi Migliore,Nike Metcon 1 Men Training Shoes Volt Black Pure Platinum White,Adidas Men Court Vantage White,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Five Ten Spitfire Shoes 70394,Nike Men Air Max 1 Ultra Essential On Sale White,Frye Gates Slip On Shoe Men's 70765, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Astral Baker Shoe Men's 71118,PUMA Men Basket Citi Series On Sale Black,Air Jordan 1 Retro OG Men Basketball Shoes White/Black-Wolf Grey VS18B,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Dual Fusion BB Men Basketball Shoes Black/White-University Red-Anthracite MR71F,Reebok Men Ventilator Adapt On Sale Black,Converse Chuck Taylor All Star Low Men Lifestyle Shoes Black/Charcoal UN24V,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Adidas Gazelle 2 Men Retro Shoes Wheat/White NA57M,Latest Vans Men Brigata Lite Blue,Nike Air Max TR 365 NRG Men Running Shoes Anthracite/Black- Silver-Dark Grey UK25M,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Adidas UK Shop - Adidas Borbofresh Tee (Multicolor) for Women,Teva Berkeley Sandal Men's 69964,Nike Air Max 95 Q Womens Lifestyle Shoes Metallic Platinum White Black,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Affari Adidas Dark Purple 'mardoru' Running Trainers-Women Fabbrica,Vans Era Plus Shoe 70189,Adidas Women Superstar RP Tonal Aqua Tonal Aqua,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. UK - Converse P32p9443,Reebok Kamikaze I Mid Retro Men Basketball Shoes White/Black/Racing Green WG31N,Low-cost direct - Converse Mens Size 7.5 Weapon Black Leather Skateboarding Basketball Shoes New U6,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Hot Sale - Converse Fresh Hi All Stars Black Gum Beige Leather Sneakers Men'S Size 8 9 New J57a3743,Converse Chuck Taylor All Star High Men Lifestyle Shoes Black MW32K,Hot Sale - Superman Converse All Star Unisex Hi Top Trainers Uk 3 Brand New Very Rare F1i3903,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, * Adidas Men's Black Adizero Prime Lt,Nike NSW Courtside Leather Men Lifestyle Shoes Ale Brown/Ale Brown-Black-NBL Red HP81L,* Air Max 90 Yellow White Shoes Men's,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mountain Khakis Cascade Merino Crewneck Sweater Men's 68107,Men Find Cheap Top Quality Nike Shox R3 9002 Black Green Running Shoes,Vans SlideOn Sandal Men's 69941, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Zoom Kobe Icon Easter Mens Basketball Sports Shoes Sneakers,NIKE JORDAN REVEAL PREMIUM black 834229 010 Mens basketball sport shoes,Mens Nike Air Force 180 Mid Charles Barkley Black Basketball Shoe Order Online, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Mens Nike Air Jordan Future Premium Black Pink White Shoe Buy Online,Nike LeBron 13 Low EP White Metallic Silver 831926 100 Mens basketball sports shoes sneakers,Mens Nike Air Max 90 Black Green Running Shoe Best Price,, we’ve chosen to develop something different than a Mens Nike Air Max 95 360 Black Blue Shoe Fast Delivery,Nike Mercurial X 10 Superfly FG Blue Lagoon White Volt Black 0520 football boots shoes,Mens Nike Air Max Tn Glowing Black Yellow Shoe Save Off 50%,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Mens Nike Air Yeezy 2 Black All Shoe Buying Cheap,Nike Zoom Kobe Venomenon 5 EP University Gold Bright Crimson 815757 706 Men basketball sport shoes sneakers,Mens Nike Free Og 14 Br Ocean Blue Shoe For Sale,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Mens Nike Roshe Run Breathable Summer Black Blue Running Shoe Store Wholesale,Kids Nike Air Max Blue Green Shoe Cheap 100%,Mens Nike Zoom Lebron Xi 11 Glod Shoe Official Website,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, On Sale - Converse Star Player Ox Black Womens Trainers W2w5767,Mens Adidas Predator Lz Trx Tf Black White Rose Shoe Stockists,Low-cost direct - Converse Pink And Gray Ox For Women Sneakers Low Chuck Taylor 553278 J45k2297,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, * Adidas Ladies Yellow Black Ultra Starss Women,Mens Nike Air Jordan 4 Iv Black Red Shoe Outlet Online,* Red Adidas Originals Women Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Asics Women Gel-Challenger 10 Tennis Shoes Blue White Silver Colour Powder,Mens Nike Air Jordan 6 Vi Retro White Shoe For Sale,Adidas UK Shop - Adidas X 17.2 Firm Ground Cleats (Black) for Women,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, On Sale - Damien Hirst For Converse Red Chuck Taylor Hi T72w9309,Mens Nike Air Yeezy 1 I White Shoe Outlet Online,UK - Converse J19v3354,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Low-cost direct - Converse All Star Hi Tops Uk Size 8 Eur 42.5 Mens Trainers Shoes Khaki Green U7c9,Mens Nike Dunk Mid Grey Shoe Save Off 50%,Hot Sale - New Converse Pro Leather Hammered Metal Shoes Size 8.5 150836C All Star B41q8414, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room * Adidas Men Burgundy White Adizero F50 7 Messi Soccer Shoes,Mens Nike Free Og 14 Br Light Grey Black Shoe For Cheap,* Air Max 90 Yellow Black Dark Green Shoes Men's, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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