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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Zamberlan Crosser Plus RR Walking Boots - Olive Charms Buying Cheap,Adidas UK Shop - Adidas Iniki Runner Shoes (Blue) for Men,Helly Hansen Trysail Shoes - Prussian Blue/Navy/ White/Light Grey Deft Design original design,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Ralph Lauren Polo - Unique Design Klinger Sport Suede Trainer : Smooth New Exclusive,Adidas UK Shop - Adidas TERREX Skychaser GTX Shoes (Black) for Men,On Sale - Converse Size 6 In Silver D84c6493,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, On Sale - Custom Glass Crystal Converse Sizes 3-8 All Colours & Any Ribbon Colour S39g5530,Adidas UK Shop - Adidas X 16.2 Firm Ground Cleats (Blue) for Men,UK - {149381C-001} Converse Ct Street Hiker Hi *Brand New* A60p6978,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Men Asics Running Shoes Colour Flash Gel-Foundation 12 Yellow Electric Blue,Nike Zoom Hyperquicknes2015 (Team) Men Basketball Shoes Midnight Navy Photo Blue Metallic Silver,Polo April-6 United States Of America,, “This is something entirely new.” Ralph Lauren Short Sleeve Flag Nation Furniture Britian Mr,Nike Air Max 90 Mid Winter Men Casual Shoes Squadron Blue Dark Grey Bright Citrus Black,Adidas UK Shop - Adidas Seeley Essentials Shoes (Black) for Men,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas UK Shop - Adidas Supernova Shoes (Grey) for Men,Nike Alpha Pro 2 Td Men Football Shoes Black Metallic Dark Grey White,Adidas UK Shop - Adidas Structure Tee (Black) for Men,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Air Max Tailwind 7 Men Running Shoes White Blue Lagoon Copa Black,Nike Hypervenom Phelon Ii Ic Men Soccer Shoes Total Orange Black Total Orange,Nike Zoom Hypercrostr2 Men Training Shoes Black Cool Grey White Metallic Silver,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Ufficiale Converse Navy suede star trainers-Men Factory Outlet,A Buon Mercato Puma Grey 'St Runner' lace up trainers-Men Negozio Online,Latest Converse Men All Star Ox White,, they can make up for low utilization with a decent weekend. Latest PUMA Men Aril Blaze Black,Edizione Limitata Nike Black 'Court Royale Q3' trainers-Men Factory Outlet,Vans Men Old Skool Newsprint On Sale Black,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over The North Face Gordon Lyons Crew LongSleeve Men's 64704,Discount Adidas Men Adilette Blue,Patagonia Tenpenny Pant Men's 65120, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” BANKS Tropic Board Short Men's 66852,Adidas Men Triad Black,Volcom Frickin Processed Short Men's 67231,. Plumer said The VOID is also considering franchise locations, Nike 9" Freedom Short Men's 67605,Latest Converse Men Chuck Taylor All Star II Green,Mammut Trovat Advanced High GTX Boot Men's 69545,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Nike Women Air Max Thea Silver,Northwave Extreme Shoes 70507,Nike Roshe Run Woven Women Lifestyle Shoes Pink Force/Black-Pearl Pink MU05V, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Women Sale Perfect New Series Ralph Lauren Diagonal Stripe Yellow Big Pony Polo,Mad Rock Drifter Climbing Shoe 70686,Women Cheap Deals Nike Air Max 90 Hyp Prm Unisex All Red Jogging Shoes,, and for a growing list of partners, Asics Gel Lyte V LASER CUT PACK l H5E3L 2525 Womens Mens Running Shoes Sneakers,Diadora Titan II Shoe Men's 70876,Nike Air Max 1 Ultra Essential White Black Emerald Green Silve Mens Womens Running Shoes 819476 103,, cloud-based content management system for VR.”

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. * Yellow Gray Nike Men's Air Max Humara Shoes,Air Jordan RCVR Slide Select Men Sandals Black/Metallic Platinum-Gym Red PI72N,60% off Sale For Paul Smith Lawn Stripe Trainers Men 3688-6577,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Get Discount Dr Martens Penton Penny Loafers Men 1888-2051,Puma by Alexander McQueen Suede Men Sport Shoes Saffron UT74B,Asics Black Track And Field Shoes Gel-Preshot-Classic Mens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Asics Sonicsprint Yellow Blue Track And Field Shoes Flash Mens,Adidas Jeremy Scott Letters Multicolor Men Black/Black CT98W,Men Asics Fitness Shoes Colour Flash Gel-Craze Tr 3 Asics Blue Yellow,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Reef Voyage Flip Flop Men's 71209,Nike Air Jordan 5 Retro Low BG Dunk From Above 314338 135 Men basketball shoes,Nike AF1 Downtown Men Basketball Shoes Obsidian/Barely Blue-White-Green Abyss IU99F,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Converse Chuck Taylor All Star Low Men Lifestyle Shoes Gold/Black AM69J,Nike Air Max 2015 Total Orange Black Mens Running Shoes 749373 800,New Balance 501 Men Running Shoes Blue/Grey QP33L,, and the entertainment giant made an investment in the company. Converse Chuck Taylor Sandstar Men Sandals Navy/White VI14C,Nike Air Max 95 Jacquard All Black Mens Running Shoes 644793 100,Men Purchase Cheap Guarantee High Converse Black White Casual Shoes,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Men Get Comfortable New Balance 574 Black Gray Running Shoes,Nike Dunk High Pro SB 305050-028 Coolest Griptape Anthracite Black White,Men Cheapest Nike Air Max Ltd 1St I First White Red Running Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Kanyon Outdoor Gorse X-Rider Boot - Wide (Women's) - Chocolate Wear-Resisting Outdoor Sports,Mens Nike Air Jordan 8 Viii White Grey Shoe Cheap 100%,Low-cost direct - Converse Womens Chuck Ii Shield Hi Top Synthetic Trainers B84d7679, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, * 2011 Air Max Black Gray Netty Women-running Shoes Breathable Hotrosa,Mens Nike Air Jordan Spizike 3.5 Retro Coffee Shoe Official Website,* Nike Air Max 90 Prm Ribbon Women,, we’ve chosen to develop something different than a Asics Trail Running Shoes Blue Gel-Sonoma Magenta Womens,Mens Nike Air Max 87 Dark Blue Shoe Best Price,Adidas UK Shop - Adidas EQT Support ADV Shoes (Grey) for Women,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Air Max Thea Premium Womens Lifestyle Shoes Dark Citron Sail Metallic Red Bronze Dark Citron,Mens Nike Air Max 90 Hyperfuse Fur Brown White Shoe For Cheap,Nike Air Extreme Volley Womens Volleyball Shoes White Metallic Silver Gum Yellow Black,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Dr Martens Women Shore Reinvented Gladiator Geraldo Black,Mens Nike Air Max 90 Prm Tape Green Shoe Free Shipping,New Balance Minimus Zero Trail Women Running Shoes Grey/Purple AB16G,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Women New Fashion New Balance 574 Unisexest Camouflage Running Shoes,Mens Nike Air Max Blue Green Shoe Fast Delivery,Women Top Brands Toms White Oange Graffiti Canvas Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, NIKE Air Jordan 7 VII GS RARE Hare Rabbit Olympic Bordeux Womens basketball sport shoes,Mens Nike Air Max Lunar 90 White Moon Red Shoe Best Sale,Nike Flyknit Racer Oreo Black White Mens Womens Running Shoes 526628 012,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Puma Fenty Leadcat Fur Rihanna Fur Womens Lifestyle Slide Shell Pink Sandals 362266 04,Mens Nike Air Max Tn I Black White Red Shoe Fast Shipping,Converse - Unique Design Chuck Taylor Star Ox Leather Mono Trainer : Durable Emergency Cheap,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Get Discount Jack & Jones Mervin Plimsolls Men 4117-4024,Merrell Bare Access Trail Running Shoes (Women's) - Black / Purple Wrinkle-Free Wholesale Price,Authentic Asics Gel-Lyte Runner Trainers Men 5203-7558,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Asics Purple Gel Cumulus 16 Gtx Cushioned Running Shoes Carbon Lime Within The Higher,On Sale - Converse X Missoni As Deckstar.. Multi-Color.. Men 6 Or Women 8 V71t3171,Men Asics Running Shoes Colour Gel-Quantum 180 Ink Blue Silver Black, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Ralph Lauren Pony Polo August-19 Nyc Solid,UK - Comme Des Garcons Custom Chuck Taylor All Star 2 Ii Size 6.5 Mens/8.5 Women M41x4571,Adidas UK Shop - Adidas Gazelle Super Shoes (Red) for Men, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Elegante Nike Grey 'Wild Trail' running trainers-Men In Linea,* Adidas Originals Womens Black Scott Shoes,Lacoste Men Concours Suede Tan,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Vans Men Iso 1.5 Blue,* For Womens Air Max 90 Blue White,Mountain Khakis Canyon Cord Pant Men's 64890,.

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