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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Mens Nike Air Max 90 White Blue Grey Running Shoe Save 40%-70%,Adidas UK Shop - Adidas XbyO Pullover (White) for MenMens Nike Air Max 95 Em White Blue Running Shoe Online Without Sale Tax,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Mens Nike Air Max Glowing Black Blue Shoe Lowest Prices Guaranteed,Adidas UK Shop - Adidas Supernova Tee (Blue) for MenMens Nike Air Max Tn I Black Gold Shoe Shop For The Best,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Mens Nike Air Max Tn I Purple Red Black Shoe Fast Shipping,Adidas UK Shop - Adidas Supernova TKO Cool Tee (Orange) for MenMens Nike Air Presto 5.0 Black Red Shoe Store Wholesale,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Mens Nike Lebron X 10 Grey Pink Green Shoe Wholesale Price,Adidas UK Shop - Adidas Real Madrid Graphic Tee (Purple) for MenMens Nike Shox Tlx Blue White Shoe At Discount,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Mens Nike Zoom Kobe Viii 8 Blue White Yellow Shoe Online Store,Adidas UK Shop - Adidas Chelsea Football Club Seasonal Special Windbreaker (Blue) for MenMens Nike Zoom Lebron Xi 11 Black Red Shoe Save Off 50%,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Puma by Hussien Chalayan Hakkoda Lo Women Sport Shoes Puritan Gray HU04L,OQ647 Nike KD6 Kevin Durant Stripe Basketball ShoesWomen Get Cheap Best Quality Ralph Lauren Pony Short Sleeved Polo White,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Women Buy Authentic Latest Style Adidas Obyo 2015 Unisex Black White Running Shoes,TI721 Nike KD VII KD 7 Golden ShoesWomen Fancy Nike Air Max 90 Prm Em Unisex Green And Black Sports Shoes,, they can make up for low utilization with a decent weekend. ASICS GEL LYTE V GRAPE H504N 5210 Womens Mens Running Shoes Sneakers,VK952 Nike Kobe VI 6 Basketball ShoesNike Air Huarache Run Ultra Breathe Tropical Teal Blue Womens Running Shoes 833292 400,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Air Max 2014 Gamma Blue Volt Orange Mens Womens Running Shoes 621077 407,YB99 Nike Zoom Hyperfuse HF 2013 Basketball shoesNike Air Max Lunar 90 JCRD Grey Pink Womens Running Shoes 654468 011, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Free 5. 0 TR Fit 3 Blue White Mens Womens Running Shoes 579968 014,Nike Kd Trey 5 Iii Men Basketball Shoes Insignia Blue Blue Lagoon Bright Citrus Metallic SilverNike SB Janoski Max Premium Print Dark Navy White Mens Womens Running Shoes 631303 059,. Plumer said The VOID is also considering franchise locations, Wmns Nike Zoom Winflo 3 III Red Green Womens Running Shoes Sneakers 831562 004,Nike Kobe X Elite Men Basketball Shoes Black White Hot Lava Metallic Red BronzeToggi Haverhill Ladies Padded Gilet - Willow positive Outlet Online,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Adidas UK Shop - Adidas Stan Smith Shoes (Orange) for Men,Adidas Men Stan Smith Mid BlackAdidas UK Shop - Adidas Ace Tango 17.1 Shoes (Grey) for Men, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Adidas UK Shop - Adidas ROCKETS PLAYOFF ARCH TEE (Red) for Men,Adidas Men ZX Flux WhiteAdidas UK Shop - Adidas White Mountaineering Long Coat (Black) for Men,, and for a growing list of partners, Adidas UK Shop - Adidas Essentials Base Fleece Hoodie (Blue) for Men,Converse Men All Star Hi BlueWB564 Nike KD TREY5 Red Kevin Durant Basketball Shoes,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Nike Roshe One Flyknit Premium Men Casual Shoes Pure Platinum Calypso Volt Pure Platinum,Converse Men Star Player Premium Breakpoint BlackNike Vapor Untouchable Men Football Shoes Black University Red White,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike Hypervenom Phelon Ii Ic Men Soccer Shoes Green Strike Black,Nike Men Air Force 1 Mid '07 Sale WhiteIncantevole Men,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. New Balance 1600 Men Running Shoes Blue/Aqua RV65J,The North Face LFC FullZip Hoodie Men's 64618Nike Free 4.0 V3 Men Running Shoes Dark Mica Green/Volt-Summit White TO64U,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Roshe Run Men Trail Boots New Sprint/Smoke-Volt-Crimson EW02D,Matix Miner Denim Pant Men's 64734Men Cheap Deals Ralph Lauren Mesh Polo Stickup Lightblue White,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Men Purchase Comfortable New Sales Promotio New Balance 891 Red Blue Running Shoes,Columbia Global Adventure III Pant Men's 64843Men Comfortable Lebron James Eleventh 11Th Xi Gold Green War Boots,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in * Nike 2013 Air Max Violet Version New Women,Fox Racing Frequency Compression Short Men's 67693Asics Gel-Excite 3 Turquoise Pink Running Shoes Womens, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Asics Women Gel-Netburner Ballistic Blue Silver Running Shoes Colour Columbia Nav,Laundromat Wayne Sweater Men's 68089Adidas UK Shop - Adidas Supernova Shoes (Black) for Women,, like all retail operators, Nike Hyperdunk 2015 (Team) Womens Basketball Shoes Team Red University Red White Metallic Silver,Nike Power Speed Running Tight Men's 69475Nike Free 5.0 Womens Running Shoes Pink Foil Pink Pow Bright Citrus Black, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Offerta Adidas Navy 'kanadia 7 Trail' Trainers-Women Vendita Calda,Chaco Brio Boot Men's 69591Nike Women Chalk Juvenate Chalk Blue,, they can make up for low Nike Roshe Run Woven 2.0 Women Lifestyle Shoes Cool Grey/Bright Grape-Wolf Grey-Summit White XM32V,Chaco Holbuck Waterproof Hiking Boot Men's 69734Women Search Ralph Lauren Purple Stickup Long Sleeved Mesh Polo, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomen Purchase Authentic New Style Nike Air Max Ltd 1St White Pink Running Shoes,Baffin Ease Boot Men's 69916Asics Gel Lyte V Fresh Pack White White H5X4L 0101 Womens Mens Running Shoes Sneakers,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Air Jordan 5 Retro Black Grape 136027 007 Women and Men basketball shoes,Five Ten AEscent Approach Shoe Men's 70019Nike Air Max Zero QS White Rift Blue Hyper Jade Midnight Navy Mens Womens Running Shoes 789695 104, could generate over half a million dollars a week, and easily finance new titles. Nike Roshe Run Hyperfuse Turbo Green Dark Citron Volt Womens Running Shoes 642233 300,Vans Bedford Plus Shoe 70188Womens Nike Air Jordan 3 Iii Cement Retro Fur Wine Red Shoe Shop For The Best,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Converse - Advanced Chuck Taylor Star Hiker Trainer : Elegant Factory Outlet,Salewa Mountain Trainer Hiking Shoe Men's 70317Clear Weather - Breathable -O- Shoe : Wrinkle-Free Wholesale Price, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Grubs Lightning 7 Eyelet Safety Boot - Dark Brown Superb Outlet At Discount,Giro Mele Triathlon Shoes 70485Nike - Discount Safari Deconstruct Trainer : Authentic Wholesale Online,, we’ve chosen to develop something different than a Hugo Boss - Classic Style Akeen Trainer : globalization For Sale Designer,New Balance Fresh Foam 1080 Running Shoe Men's 70589Rocky Hunter Insulated Parka - Low key Limited Edition,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Rocky BearClaw 3D 10 Inch Leather/Nylon Boots - Brown Popular Outlet On Sale,Boreal Silex Climbing Shoe 70745Beretta Forest Breeks - Green Delicate Colors Original Product,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Buff Original Headwear - Green Shrubs Beautiful In Colors Best Price,Nike Zoom Stefan Janoski Canvas Skate Shoe Men's 70829On Sale - Converse Winterboot,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, UK - Adult Black Silver Zebra Print Animal Style Black Converse 3 4 5 6 7 8 9 N46a1218,DC Skateboarding Mikey Taylor Signature Skate Shoe Men's 70924Low-cost direct - Converse Damen Ctas Leather Fur Sneakers Burgundy Neu Schuhe U82t5239,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Low-cost direct - Converse All Star Nere Alte Bambina / O Personalizzate Con Borchie Argento Stel N,Adidas Seeley Skate Shoe Men's 71105Hot Sale - New Converse Jack Purcell Ox Modern Black Leather Size 10 I34w5571,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,* Adidas Men All White Soccer Shoes Beckham Predator Xi Trx Fg,Oakley Dune Flip Flop Men's 71219* Adidas Originals Seeley Mens Black Green Skate,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few * Air Max Ltd White Black Sliver Men,Adidas D Rose 4.5 (Derrick Rose) Men Basketball Shoes Run White/Black VG47C* Black White Gray For Mens Air Max Skyline, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize * Green Gray Men's Air Max 95 Shoes,Air Jordan CP3.VI AE Men Basketball Shoes Gym Red/White-Black DK28U* Nike Air Max Tn I Black White Orange Shoes Men's,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not * White Gray Mens Shoes Air Max Bw,Air Jordan VIII Retro Men Basketball Shoes White/Black-True Red KC02XBuy Steve Madden Henson Leather Derby Shoes Men 1754-8015,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Kd 8 Men Basketball Shoes Bright Crimson Black White,Puma MMQ Stepper Men Lifestyle Shoes Dark Denim LF91LNike Alpha Pro 2 3 4 Td Men Football Shoes Deep Forest Black White,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Free Trainer 3.0 V4 Men Training Shoes Black Cactus White Volt,Asics GT-II Retro Men Running Shoes Black/Bright Orange TA46OAdidas Men Hamburg Blue, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Men Air Max 90 Ultra Essential Black,New Balance 574 Men Running Shoes Green/Black-Orange SN61GBuy Vans Online Men Slip-On Checkerboard Black, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Chaco Jaeger Boot Men's 69586,Nike SB Paul Rodriguez 7 Men Skateboard Shoes Base Grey/Venom Green-Black GN16ESperry TopSider Gold Sport Casual Shoe Men's 70139,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Hoka One One Constant Running Shoe Men's 70646,Puma by Alexander McQueen Suede Men Sport Shoes Black WH52UInov 8 Arctic Talon 275 Trail Running Shoe 71058,.

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