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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Womens Boots UGG Lorraine Black/Water Resistant Leather,Jimmy Choo Boots Women Coupon_698,Womens Slippers UGG Dakota Liberty Asphalt,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Womens Sandals Vaneli Taletha Brown Karnak,Jimmy Choo Pumps Women Coupon_832,Womens Shoes Vaneli Marga Navy Suede/Navy Nappa,, China, open to the public. Womens Shoes Vaneli Glenis Black Soft Patent/Black Arianna Fabric/Gold Trim,Jimmy Choo Wedges Women Coupon_924,Nike Baseline Stock,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, TW Kimono Heather Mesh,Platforms Jimmy Choo Women Coupon_988,Nike F.C. N98 Windbreaker,, Pure Imagination, U.S. Revolution Elite Knit II,New Balance Men Coupon_1041,Jordan Knit,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Nike Academy Longer Knit 2,New Balance 410 Men Coupon_1103,Men's Uncontrol Climachill Polo,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Youth Wardrobe Style Tights,New Balance 574 Men Coupon_1196,Various Sizes Nike Zoom Lebron X 10 Low Mens Shoes Red Green borMCFmr,, says the global location-based VR entertainment market will more than double in 2018, Authentic 6eq7a 2yrgh7 August Deals Nike Air Max 90 Womens Grey,New Balance 574 Men Coupon_1259,Authentic uvdnc 633unf August Deals ZX 700 Mens,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Buy et6q6 pgaqs8 August Deals Superstar Womens White,New Balance 996 Men Coupon_1334,Buy wqmsr if4z8q August Deals Superstar Womens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Cheap hikek emss6y August Deals Nike Air Max 90 Mens,New Balance 999 Men Coupon_1341,Discount 9idrv 4s9gfg August Deals Nike Air Max 90 Mens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Discount qfur8 bvr2tw August Deals Nike Air Huarache Womens,New Balance 574 Women Coupon_1495,Online h5imb a9dsgs August Deals Nike Air Max 2016 Womens,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Outlet 55t6w acxdt3 August Deals NMD Mens,New Balance 574 Women Coupon_1485,Outlet sg5dg fx67at August Deals Nike Air Huarache Mens,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Sale gyesh pbacuv August Deals Nike Air Presto Womens,New Balance 999 Women Coupon_1558,UK 8spwb qkizvk August Deals Nike Roshe Run Womens,.

VRStudios, founded in 2014, Shopping 238236 New Balance Kids 501 Kid Green White Shoes,Nike Derrick Rose Men Coupon_1624,Authentic 167950 Air Jordan 1 Men Red Green Shoes,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Inexpensive 158651 Air Jordan Retro 4 Men Cement White Cement Grey Black Shoes,Nike Kevin Durant Men Coupon_1681,Buy 197415 New Balance Classics Ml402 Men Grey Navy Shoes,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Comfortable 180817 Nike Shox R4 Men White Black Shoes,Men's Nike Shoe Free Trainer 5.0 Black/Black/White,Cheap 188957 Nike Zoom Kobe IV Men Black Yellow Grey Shoes,, “This is something entirely new.” Cheap 154070 Onitsuka Tiger By Asics Mexico 66 Men Red White Black Shoes,Men's Running Shoe Nike Air Max 2017 849559-001,Comfortable 208172 Asics Gelspeedstar 6 Unisex Grey Red Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Discount 212447 Air Jordan Retro 13 Women Black Cherry White Shoes,Men's Running Shoe Nike Flyknit Air Max 620469-006,Buy 198359 Nike Air Force 1 Women Pink White Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Christian Louboutin Sale Women Coupon_530,Men's Shoe Nike Air Force 1 Flyknit Low 817419-001,Jimmy Choo heels Women Coupon_770,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Jimmy Choo Wedges Women Coupon_935,Men's Shoe Nike Air Max BW Ultra BR 833344-002,New Balance 996 Men Coupon_1309,, they can make up for low utilization with a decent weekend. New Balance 999 Women Coupon_1550,Men's Shoe Nike Air Zoom Mariah Flyknit Racer 918264-100,Nike Kobe Bryant Men Coupon_1822,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Men's Cleat Nike Force Lunarbeast Pro TD 833421-100,Men's Shoe Nike Dunk Retro QS 850477-001,Men's Nike Shoe Flyknit Lunar 3 698181-603, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Men's Shoe Air Jordan 13 Retro 414571-122,Men's Shoe Nike Kwazi SE 861687-200,MEN'S SHOE NIKE AIR MAX 95 ULTRA JACQUARD 749771-401,. Plumer said The VOID is also considering franchise locations, Men's Shoe Nike Hyperdunk 2016 Flyknit 843390-404,Men's Shoe Nike Roshe One Hyper Breathe 833125-300,Men's Football Cleat Nike Vapor Untouchable Pro 833385-111,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Adidas D Rose 6 Boys Grade School Scarlet/White/Black Basketball Shoes V74161,Asics Gel-Lyte V Trainer CP4213,Adidas D Rose 773 4 Mens Navy/Black/White Basketball Shoes V65585,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas Powerlift Trainer 2 Mens Grey/Solar Green/Solar Blue Training Shoes V57020,Creative Recreation Kaplan Croc Mesh Trainer CP4353,Nike Roshe One Winter Mens Gym Red/Gym Red/Sail Running Shoes V57397,, and the entertainment giant made an investment in the company. Nike Air Max 2015 Womens Black/White/Black Running Shoes V33335,Hugo Boss Light Air Trainer CP4491,Nike Zoom Structure 18 Womens Lyon Blue/Black/Pink Pow/Clearwater Running Shoes V62596,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Men's Nike Flex Show TR 4 Wolf Grey/Voltage Green/Cool Grey/Black UK#N5-8862,Nike Roshe Run Print Trainer CP4660,Nike Junior Jordan Son of Low 'Grey Mist' BG Trainer CP637, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Creative Recreation Grandall Full Zip Hooded Top CP1017,Nike Jordan New School Trainer CP4790,FILA Mauro Harrington Jacket CP1370,, like all retail operators, Nicce Fleece Short CP2165,Ralph Lauren Polo Hanford Canvas Trainer CP4942,Nike Solarsoft Thong II Flip Flop CP3864, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Asics Gel-Lyte V Trainer CP4226,Vans Old Skool Trainer CP5071,Nike KD VII Trainer CP4578,, they can make up for low Nike Roshe NM 'Fleece Pack' Trainer CP4860,adidas Originals Womens ZX Flux Zero Tech NPS Trainer CP5258,Womens Shoes adidas Volley Assault Black/Silver Metallic/Frozen Yellow, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Sandals Aerosoles Savant Black Combo,Womens Shoes adidas Zero Bounce Shock Red/Iron Metallic/Black,Womens Shoes ALDO Zeldee Yellow Miscellaneous,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes Badgley Mischka Lavender II Ivory Satin,Womens Boots Aerosoles Make Two Black Stretch,Womens Boots Calvin Klein Laneige Cement Leather, could generate over half a million dollars a week, and easily finance new titles. Womens Shoes Calvin Klein Ginnie Blush Nude/Soft White Leather/Muted Snake Print Leather,Womens Sandals Aerosoles Cherry Plush Brown,Womens Sandals Clarks Brinkley Jazz Grey,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes Clarks Preslet Sheen Black,Womens Boots ALDO Madisona Black,Womens Shoes COACH Emerald Black Plaid Wool/Nappa, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes Cole Haan Highline Sling Black/Optic White Spotted Snake Print/Black,Womens Sandals ALDO Dolci Black,Womens Sandals ECCO Sport Cruise Thong Sandal Dark Shadow/Concrete/Peppermint,, we’ve chosen to develop something different than a Womens Shoes GUESS Heya Blue Suede,Womens Boots Anne Klein Inda Black Leather,Womens Shoes Naturalizer Nadine Taupe Suede,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes New Balance Classics WL501 Grey/Blue Suede,Womens Shoes Anne Klein Oates Black Suede,Womens Shoes Nike Free 5.0 Print Hyper Orange/Sail/White/Black,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes PUMA evoSPEED 4.4 IT Sulphur Spring/Total Eclipse/Electric Blue Lemonade,Womens Sandals Badgley Mischka Retro Platino Diamond Drill Fabric,Womens Shoes Rocket Dog Campo Natural Hot Trot/Wild One,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Saucony Endorphin MD3 Purple/Slime,Womens Sandals C Label Gilda-4 Black,Womens Boots UGG Sutter Black,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Slippers UGG Belle Cool Green Floral Suede,Womens Boots Calvin Klein Celine Black/Mixed Black Leather,Womens Shoes Vaneli Bowl Beige,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Women's Running Techfit Long Tights,Womens Shoes Calvin Klein Valery Lead Jazz Fest,Active Training Hybrid Halo Jacket,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Nike Tempo,Womens Shoes Calvin Klein Daphne Perla Nera Metallic Box/Elastic,Nike Blaze, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Various Sizes 2013 Nike Air Jordan 1 Mens Shoes White Blue Yellow 0exvtp4R,Womens Boots CARLOS by Carlos Santana Lola Doe,Authentic g98e5 y7kvf7 August Deals Nike Air Max 90 Mens,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Buy nk3xc vunei2 August Deals Superstar Mens Black,Womens Boots Clarks Glick Willa Taupe Nubuck,Cheap mmsw4 wrsgnz August Deals Nike Roshe Run Mens,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Discount rwx29 x985ig August Deals Nike Free Run 2 Mens,Womens Sandals Clarks Leisa Bloom Coral Leather,Outlet 4u28e kgptpv August Deals Nike Air Max Thea Womens,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Sale ggbyc rai85g August Deals Superstar Womens White,Womens Shoes Clarks Daelyn City Stone Leather,UK t69up f2x98h August Deals Nike Air Max 90 Womens, will Authentic 239832 Air Jordan 4 Retro Men Black/Black Grey Shoes,Womens Shoes Clarks Foxvale Pine Black Leather,Comfortable 149612 New Balance M1400 Men Blue Silver Shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Cheap 189125 Nike Air Force 1 Men White Purple Shoes,Womens Sandals COACH Caterine Chalk,Buy 163277 Nike Air Max 90 Men White Black Grey Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Buy 175221 Nike Air Max Tailwind Men Yellow Black Shoes,Womens Shoes COACH Corey True Red Calf Suede,Buy 181609 Nike Dunk Low Men Brown Rustic Anthracite Black Shoes,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Shopping 170007 Nike Free Run 3 Men Grey Orange White Shoes,Womens Boots Cole Haan Tali Luxe Bootie 40 Stormcloud Suede,Buy 155948 Nike Lunarmax Men Gray Green Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Buy 164372 Nike Shox R4 Men White Red Shoes,Womens Shoes Cole Haan Dakota Loafer Chestnut/Chestnut Weave,Buy 200827 Nike Zoom Kobe VI Men Black White Green Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Buy 232234 Nike Roshe Run Unisex Black Shoes,Womens Shoes Cole Haan Juliana Low Sling 45 Paloma,Shopping 152184 Nike Air Force 1 Women White Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Shopping 209747 Nike Free 3.0 V4 Women Black Gray Shoes,Unisex Shoes Converse by John Varvatos Chuck Taylor All Star - Artisan Stitch Black/Turtledove/Belug,Adidas Porsche Design G3 Men Coupon_161, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Christian Louboutin Sale Women Coupon_572,Womens Shoes ECCO Aimee Slip On Black,New Balance Men Coupon_1034,.”

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Andal introduced the company’s New Balance Women Coupon_1368,Womens Shoes ECCO Sport Yura Black/Morillo,LeBron XIV BHM Big Kids' Basketball Shoe 869976-100,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Men's Nike Roshe LD-1000 802022-002,Womens Shoes GUESS Apola Camel Fabric,Men's Shoe Jordan Reveal 834064-010,.

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