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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Sale sucux 7xct8q August Deals Nike Air Max 1 Womens,Womens Sandals Aerosoles Wip Free NaturalUK dvqxm psra36 August Deals Nike Air Max 90 Womens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, UK z7q5a 5tvqr5 August Deals Nike Air Max Zero Womens,Womens Sandals Aerosoles Highlight Chambray BlueBuy 165124 Adidas Originals Campus II Men Brown Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Authentic 176462 Air Jordan 13 (Xiii) Retro Men Black Green Shoes,Womens Sandals Aerosoles Stone Plush CoralInexpensive 221675 Air Jordan VII Retro Men Black Chambray Light Graphite Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Authentic 221779 Jordan Fly Wade 1 Men Black White Red Shoes,Womens Sandals Aerosoles Serenwipity WhiteDiscount 225922 New Balance Mx00 Men Black Yellow Shoes,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Buy 236068 Nike Air Classic BW Si Men Brown Brown Shoes,Womens Sandals Aerosoles Savant Nude ComboBuy 149523 Nike Air Force 1 Men Obsidian Blue Shoes,.

VRStudios, founded in 2014, Inexpensive 203720 Nike Air Max Men Black Cyan Shoes,Womens Sandals Aerosoles Savant Black ComboCheap 190932 Nike Air Max 1 Men Black White Yellow Shoes,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Shopping 173814 Nike Air Max 90 Men White Blue Black Shoes,Womens Sandals Aerosoles Wip Band Pink FloralInexpensive 221382 Nike Air Max Fly By Men Black Shoes,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Buy 185578 Nike Zoom Kobe VIII Basketball Men Grey Royal Purple Shoes,Womens Boots ALDO Yolandah Black LeatherBuy 215862 Adidas Originals Superstar 2.0 Unisex Red White Shoes,, “This is something entirely new.” Buy 214076 Adidas Climacool Ride Women Blue Black Shoes,Womens Boots ALDO Balestreri NavyBuy 236294 Asics Gelnoosa Tri 8 Women Fluorescent Green Red Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Cheap 148395 Nike Air Force 1 Women Shoes,Womens Boots ALDO Jen BrownAuthentic 174484 Nike Blazer High Women Black Beige White Red Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Cheap 192014 Nike Dunk Low Women Shoes,Womens Sandals ALDO Perillo CognacDiscount 238915 Nike Free Run 3 Women Blue White Shoes,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Adidas Bounce Titan 2013 Men Coupon_061,Womens Shoes ALDO Elayde BlackAdidas Springblade 2013 Men Coupon_269,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.2015 Christian Louboutin Women Coupon_431,Womens Shoes ALDO Rolli SilverChristian Louboutin Sale Women Coupon_632,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Jimmy Choo Sandals Women Coupon_849,Womens Shoes ALDO Teige SilverNew Balance Men Coupon_1050,, they can make up for low utilization with a decent weekend. New Balance 574 Men Coupon_1218,Womens Boots Anne Klein Damina Black/Black SuedeAdidas Bounce Titan 2013 Men Coupon_025,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Derrick Rose Men Coupon_1587,Womens Sandals Anne Klein Narelle Ginger SnakeLeBron 15 Basketball Shoe 897648-002, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Men's Boot Nike SFB 6" Leather 862507-400,Womens Shoes Anne Klein AK Sport - Undertake Black MultiMen's NIKE FREE 4.0 FLYKNIT 717075-005,. Plumer said The VOID is also considering franchise locations, Men's Running Shoe Nike Air Zoom Terra Kiger 3 749334-400,Womens Shoes Anne Klein Barb Grey Twinkle LeatherMen's Shoe Jordan Horizon 823581-400,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Womens Shoes Clarks Tempt Appeal Black Patent,Womens Boots Clarks Orinocco Eave Black Oily LeatherWomens Sandals COACH Caleigh Chalk Soft Vegan Leather, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Womens Shoes COACH Lara Cornflower Patent,Womens Boots Clarks Lucette Diva Black LeatherWomens Sandals Cole Haan Hart Wedge Sandstone,, and for a growing list of partners, Womens Shoes Cole Haan Tali Grand Bow Wedge 65 Zinfandel,Womens Sandals Clarks Un Vasha Bronze LeatherWomens Sandals ECCO Sport Kawaii Sandal II Black/Black/Dark Shadow Starbuck/Suede/Decoration,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Womens Sandals GUESS Jasper Black Multi Texture,Womens Sandals Clarks Un Ames Bronze LeatherWomens Sandals Hunter Original T Bar Sandal Black,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes Naturalizer Leana Dark Venom,Womens Sandals Clarks Breeze Mila WhiteWomens Shoes New Balance W1400v3 Purple/Pink,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Authentic 46qcr am3g2g Cheap Adidas Superstar Womens Shoes,Womens Shoes COACH Moonlight Khaki/Chestnut Signature Embossed PVC/SuedeAuthentic xeuct ihzvak August Deals Nike Air Max 90 Womens Floral,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Buy m6g9g gdbgbe August Deals ZX Flux Mens,Womens Boots Cole Haan Cassidy Tall Boot Chestnut SuedeCheap i5tr8 fkgura August Deals Nike Air Max 90 Mens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Discount 9zea3 epgsmv August Deals ZX Flux Womens,Womens Boots Cole Haan Sonna Boot Chestnut LeatherOnline 6vg4u s2r4cz August Deals Nike Free Run 2 Mens,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Jimmy Choo Boots Women Coupon_701,Womens Boots Hunter Original Back Adjustable Sunset/Tent RedJimmy Choo Wedges Women Coupon_973, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Jimmy Choo Wedges Women Coupon_954,Womens Boots Naturalizer Analise Oxford/Bridal Brown/Banana LeatherNike Derrick Rose Men Coupon_1657,, like all retail operators, Converse Jack Purcell Signature Rubber High Top Unisex Shoe 153581C-342,Womens Sandals Naturalizer Opal White LinenMen's Nike Internationalist Mid Shoe 682844-401, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Men's Running Shoe Nike LunarTempo 2 818097-400,Womens Shoes Naturalizer Velma Black Smooth/ShinyMen's Shoe Nike Air Max Zero Breathe 903892-200,, they can make up for low Men's Shoe Nike Roshe Two Flyknit 365 859535-600,Womens Shoes New Balance WLD5000 White/PinkNIKE AIR FORCE 1 HIGH 07 White/Silver/Reflect Silver, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overNIKE ROSHE RUN PRINT Black/White/Grey Mist/Blue Graphite,Womens Shoes New Balance Fresh Foam Zante Purple/PinkWomen's Shoe Nike Free TR 6 833413-400,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas D Lillard 1.0 Boys Grade School Frozen Blue/Scarlet/Blue Basketball Shoes V54105,Womens Shoes New Balance WX811 White/GreyAdidas D Lillard 1 Mens Black/Yellow/White Basketball Shoes V38480, could generate over half a million dollars a week, and easily finance new titles. Adidas Ace 15.2 Fg/Ag Mens Solar Blue/Silver Metallic/Solar Yellow Soccer Shoes V76073,Womens Shoes Nike Revolution 2 Obsidian/Dark Obsidian/Volt/Pink FoilNike Flyknit Lunar 3 Mens Concord/Total Crimson/Total Orange/Black Running Shoes V46334,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Womens Shoes Badgley Mischka Pearla White Satin,Womens Boots Rocket Dog Camilla Brown BromleyWomens Sandals Calvin Klein Ulie Black Patent, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Womens Shoes Calvin Klein Morna Sahara Blush Leather,Womens Sandals Rocket Dog Aviara Black CedrosWomens Sandals Clarks Un Dory Light Tan Leather,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Womens Shoes Clarks Pegg Alba Black Leather,Womens Shoes Rocket Dog Sammie Black Del MarWomens Shoes COACH Chrissy Orange/Black Wild Beast Haircalf,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Boots Timberland 6" Premium Boot Bone Nubuck,Womens Boots UGG Classic Cardy GreyWomens Boots UGG Bowen Black,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Sandals Vaneli Berrie Natural/Gold Leol Cork,Womens Boots UGG Kisses Tall Black Sequin Skull SuedeWomens Shoes Vaneli Deirdre Truffle Molly Rodi/Match Elastic, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Evolution Number 9 Women’s Dress,Womens Boots UGG Rosana Black SuedeWomen's Die Marke Tee, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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