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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Beck & Hersey Remis Trainer CP4249,Authentic 183838 Nike Free 3.0 V2 Men Blue White ShoesCreative Recreation Cesario Low XVI Trainer CP4369,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Lyle & Scott Wilton Slip On Loafer CP4550,Inexpensive 219464 Nike Free 3.0 Suede Men Black White ShoesNike Air Max Lunar90 Breeze Trainer CP4691,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Koth Ultra Mid Trainer CP4856,Discount 235924 Nike Free 3.0 V2 Men Grey Black ShoesSupra Owen Reflective Trainer CP5020,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Cole Haan Bradshaw Wedge 40 Blazer Blue Patent,Shopping 218865 Nike Free Run 2 Men Black White Green ShoesWomens Shoes Cole Haan Viveca Black Suede,, “This is something entirely new.” Womens Boots ECCO Saunter Chelsea Bootie Warm Grey,Cheap 160100 Nike Kd VIi Men White Red Obsidian ShoesWomens Shoes ECCO Baltimore Peep Toe Black/Black,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Sandals GUESS Hyee Orange,Discount 231096 Nike Kobe Dream Season II Low Men Black White Purple ShoesWomens Boots Hunter Original Tall Blue Sky,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes Nike DF Ballistec Advantage Midnight Fog/Phantom/Vivid Purple/Midnight Fog,Authentic 165824 Nike Lebron 10 Men Blue Orange ShoesWomens Sandals PATRIZIA Jona Blue,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Unisex Shoes PUMA El Ace 2 PN Black/Dark Shadow,Authentic 182807 Nike Lebron 8 V2 Men ShoesWomens Shoes Reebok Yourflex Trainette 7.0 L MT Gravel/Black/White/Steel,, they can make up for low utilization with a decent weekend. Womens Sandals Rocket Dog Aviara Natural Safari Snake,Comfortable 152679 Nike Lebron 11 Men ShoesWomens Sandals Sam Edelman Dailey Pewter,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes Sam Edelman Dora Black Patent,Buy 153104 Nike Lunarelite 2 Men White Black Green ShoesUnisex Shoes Superga 2750 Cotfanu Flower Multi, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Boots UGG Aubrie Black,Shopping 224855 Nike Lunarglide 3 Men Blue Yellow ShoesWomens Boots UGG Classic Mini Metallic Conifer Aster Suede,. Plumer said The VOID is also considering franchise locations, Womens Shoes UGG Cicily Seagull Leather,Comfortable 182982 Nike Lunareclipse Shield Men Black Yellow ShoesWomens Sandals Vaneli Ashely Multi Met Whip Snake,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Jimmy Choo heels Women Coupon_756,Buy 223186 Adidas Springblade Razor Women Pink Black ShoesJimmy Choo Wedges Women Coupon_969,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, New Balance 574 Men Coupon_1256,Inexpensive 215605 Air Jordan 4 Cat Women Black Cat Black ShoesNew Balance 420 Women Coupon_1420,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Kids Flex Experience 4 Print Black/White/Metallic Silver UK#N5-9576,Shopping 161180 Nike Dunk Low Women Dark ShoesConverse Infant Chuck Taylor All Star Ox Trainer CP498,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Flossy Nursery Plimsole CP765,Shopping 243997 Nike Free Run 3 Women Purple White Grey ShoesHype Side Zip Hooded Top CP1076,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Glorious Gangsta Venus Neoprene Bomber Jacket CP1385,Cheap 232209 Nike Hyperdunk Women Black Blue White ShoesNike Junior Air Max 95 Trainers CP676,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Sandals PATRIZIA Longina Gold,New Balance Men Coupon_1035Womens Shoes Reebok Royal Tenstall White/Steel, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Womens Shoes Rocket Dog Richelle Charcoal Coast,New Balance Men Coupon_1073Womens Shoes Sam Edelman Britt Steel Grey,, like all retail operators, Womens Shoes Superga 2750 Linw By Jennifer Meyer Black,New Balance 574 Men Coupon_1200Womens Boots UGG Airehart Vintage Chestnut/Twinface, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Boots Vaneli Jillian Black Ecco Suede,New Balance 574 Men Coupon_1280Womens Shoes Vaneli Bowl Opal,, they can make up for low Unisex Shoes Vans SK8-Hi Slim Zip (Snake) Tan,New Balance 996 Men Coupon_1332Nike Storm-FIT, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomen's Originals Tee,New Balance 420 Women Coupon_1419Pitch Shorts,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Just Do It Shadow Dot,Nike Derrick Rose Men Coupon_1582UK Sale Nike Huarache Free Mens Run Trainers LE Black / Blue lWFeprbv, could generate over half a million dollars a week, and easily finance new titles. Authentic 89mhq xs8ygd Cheap Nike Air Max 90 Womens Flower Shoes,Nike Derrick Rose Men Coupon_1670Buy 5w7gk rgugp7 August Deals Nike Air Max 2016 Womens,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Buy znpgi pvkkdw August Deals ZX 750 Mens,Nike Kevin Durant War Boots Men Coupon_1765Cheap vkbp8 fsb47f August Deals Nike Air Max Thea Womens, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Discount rvcg8 e3gitn August Deals Nike Free 50 Womens,Men's Baseball Cleat Jordan 4 Retro Metal 807710-110Online vyn7d nb98ca August Deals Superstar Mens,, we’ve chosen to develop something different than a Sale 22n2k bpei5p August Deals Nike Air Max 90 Womens White,Men's Basketball Shoe Nike Zoom KD 9 843392-410UK 2ayes 53yfvu August Deals Nike Free 50 Womens,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Discount 225164 New Balance Kids Kl574 Kid Navy Purple Lime Shoes,Men's Football Training Shoe Nike Field General 2 (California) 749310-057Authentic 167534 Air Jordan Flight 45 Men Red Black White Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Shopping 236759 New Balance Classics M373 Men Grey Silver Shoes,Men's Nike Air Zoom Wildhorse GTX 615984-002Inexpensive 191418 Nike Air Force 1 Men Black White Hot Red Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Shopping 150908 Nike Air Max Men Silver Blue Smoke Shoes,Men's Boot Nike Lunar Force 1 SneakerBoot Premium 806402-100Shopping 168778 Nike Air Max 90 Men White Blue Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Cheap 236490 Nike Blazer High Men Purple White Shoes,Men's Running Shoe Nike Air Max 2017 849559-101Buy 225766 Nike Dunk Low Men Black White Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Inexpensive 191981 Nike Free Run 3 Men Green White Shoes,Men's Running Shoe Nike LunarEpic Flyknit 818676-004Shopping 233830 Nike Lunarelite Men Gray Red White Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Comfortable 163672 Nike Shox Nz 2.0 Men White Purple Shoes,Men's Shoe Jordan Eclipse 724010-023Cheap 151468 Nike Shox Rivalry Men White Black Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Inexpensive 192861 Onitsuka Tiger By Asics California 78 Men Yellow Black Shoes,Men's Shoe Nike Air Force 1 Comfort Lux Low 805300-600Buy 164210 Air Jordan 1 Retro Unisex White Black Red Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Buy 189788 Nike Air Force 1 Women Metallic Summit White Shoes,Men's Shoe Nike Air Max Excellerate 4 Premium 810798-106Cheap 164451 Nike Dunk High Women White Green Pink Shoes,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Discount 190174 Nike Roshe Run Women Pink Yellow Shoes,Men's Shoe Nike Air Zoom Pegasus 92 844652-004Adidas Bounce Titan V Women Coupon_298,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Giuseppe Zanotti Sale Women Coupon_674,Men's Shoe Nike Hyperdunk 2016 Flyknit 843390-446New Balance Men Coupon_1016, will New Balance Women Coupon_1378,Men's Shoe Nike Roshe Tiempo VI FC 852613-001Nike Kevin Durant Men Coupon_1747, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Men's Football Cleat Nike Vapor Untouchable 698833-413,Men's Shoe Nike Zoom Mercurial Flyknit 844626-004Men's Running Shoe Nike Air Zoom Pegasus 32 749340-300,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how MEN'S SHOE NIKE AIR MAX 95 ULTRA JACQUARD 749771-007,Men's Training Shoe Nike Metcon 2 819899-007Men's Shoe Nike Lupinek Flyknit 862505-300,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, NIKE AIR MAX 1 ULTRA MOIRE Game 704995-302,NIKE AIR FORCE 1 HIGH 07 White/WhiteNike Unisex Running Shoe Zoom Streak LT 2 599532-308,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Women's Shoe Nike Juvenate Woven Premium 833825-400,NIKE AIR ZOOM STRUCTURE 18 Bright Crimson/Black/Blue Lagoon/TotaMen's Training Shoe Nike Metcon 3 852928-008, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas Cc Rocket Boost Mens Solar Blue/Black/White Running Shoes V75750,NIKE FREE TR 5 Peach Cream/Wolf Grey/White/VoltNike Air Max Tavas Mens Black/Dark Grey/White Running Shoes V17870, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Air Max 90 Mens Squadron Blue/Black/Bright Citrus/Flight Silver Running Shoes V78957,Nike Victory XC 3 Unisex Track Shoe 654693-043Nike Air Zoom Pegasus 32 Womens Racer Blue/Hyper Orange/Bright Mango/Black Running Shoes V71030, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Men's Nike Match Supreme TXT Black/Anthracite/White/White UK#N5-9628,Women's Shoe Nike Air Force 1 Flyknit Low 820256-001New Balance Mellow Backpack CP71,.”

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Andal introduced the company’s Converse Infant Chuck Taylor All Star Trainer CP750,Women's Shoe Nike Cortez Ultra BR 833801-001Nike SB Icon Overhead Reflective Hooded Top CP1132,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted The North Face Nuptse 2 Jacket CP1534,Women's Shoe Nike Roshe Two Flyknit 365 861706-001adidas Originals Superstar Track Top CP3511,.

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