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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Nike Air Force 1 Trainer CP4807,New Balance 574 Women Coupon_1451Nike Air Huarache Light Premium Trainer CP4874,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Supra Owen Trainer CP5022,New Balance 574 Men Coupon_1274Dr. Martens Womens 1460 8-Eye Boot CP5146,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Unisex Shoes adidas SK LVS Granite/White/Bark,New Balance 574 Women Coupon_1442Womens Shoes adidas Golf adiPower TR Core Black/Onix/Bright Green,). Womens Boots Aerosoles Ride with Me Dark Brown Combo,New Balance 574 Women Coupon_1462Womens Sandals Aerosoles Savant Black Combo,, VRcades, Womens Shoes Aerosoles Big Ben Nude Patent,New Balance Women Coupon_1371Womens Boots ALDO Miresa Black Leather, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Womens Shoes ALDO Sevilan Cognac,New Balance 574 Women Coupon_1475Womens Shoes Anne Klein Octavie Silver Leather,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Womens Shoes Anne Klein Dane Black/Black Fabric,New Balance 574 Women Coupon_1496Womens Shoes Badgley Mischka Rylee White Satin,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Womens Sandals C Label Cider-5 Tan,New Balance 574 Women Coupon_1468Womens Boots Calvin Klein Collena Shadow Grey Leather,, China, open to the public. Womens Sandals Calvin Klein Jeans Opel White Leather,New Balance 574 Women Coupon_1470Womens Shoes Calvin Klein Nodine Oyster Grey,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Womens Sandals CARLOS by Carlos Santana Moneta Black Suede,New Balance 420 Women Coupon_1419Womens Boots Clarks Volara Sky Dark Brown Combination Leather,, Pure Imagination, Womens Sandals Clarks Taline Trim White Leather,New Balance 996 Women Coupon_1534Womens Shoes Clarks Wave.Run Navy Nubuck,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Womens Shoes Clarks Kadri Leah Black Snake Leather,New Balance 998 Women Coupon_1546Womens Boots COACH Gillian Chestnut Vegan Leather,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Shoes COACH Kia Black,New Balance 999 Women Coupon_1548Womens Shoes COACH Fredrica Pewter Metallic Tumbled,, says the global location-based VR entertainment market will more than double in 2018, Womens Boots Cole Haan Tali Luxe Boot 40 Extended Calf Black Suede,New Balance 996 Women Coupon_1530Womens Shoes Cole Haan Bethany Pump 85 Black Leather,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Cole Haan Hollis Sandal Sequoia,Nike Derrick Rose Men Coupon_1595Unisex Shoes Converse Ctas Pro Ox Red/White/Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals ECCO Dagmar Sandal Light Gold,Nike Derrick Rose Men Coupon_1598Womens Shoes ECCO Golf Biom Hybrid White/Lime Punch,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Sandals GUESS Guavva Silver,Nike Derrick Rose Men Coupon_1601Womens Shoes GUESS Eloy Snake Synthetic,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Sandals Naturalizer Finale Camelot Leather,New Balance 997 Women Coupon_1540Womens Shoes Naturalizer Defoe Nickel Alloy Metallic Leather/Mesh,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Shoes New Balance Fresh Foam Boracay Blue/Green,Nike Derrick Rose Men Coupon_1647Womens Shoes New Balance Classics WL574 Blush,.

VRStudios, founded in 2014, Womens Shoes Nike Air Max Siren Print Pure Platinum/White/Metallic Silver,Nike Derrick Rose Men Coupon_1567Womens Shoes Nike Dart 11 Black/Vivid Purple/Copa/Black,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Sandals PATRIZIA Glowgaze Silver,Nike Derrick Rose Men Coupon_1669Womens Shoes PATRIZIA Angus Beige,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Womens Shoes Sam Edelman Miles Dark Gold/Platino Metallic Leather,Nike Kevin Durant Men Coupon_1742Womens Shoes Superga 2750 Tartan W Off White Multi,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Womens Boots UGG Classic Tall Chocolate,Nike Kevin Durant Men Coupon_1713Womens Boots UGG Poppy Black Leather,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Womens Boots UGG Collection Gisella Bruno Twinface,Nike Kevin Durant War Boots Men Coupon_1782Womens Boots Under Armour UA Tabor Ridge Leather Sandstorm/Hipster/Canvas,, overall, every single one of these experiences is any less than flat out amazing. Womens Sandals Vaneli Maya Orange/Black/Yellow/Black/Orange/Green/Yellow/White,Nike Kobe Bryant Men Coupon_1826Womens Shoes Vaneli Molly Black Miniliz/Mtch Elastic,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Vaneli Garim Castagna Pearl/Tmoro Patent,LEBRON 12 Black/Pink Pow/Blue Lagoon/BlackMen's Golden State Warriors Track Top,, “This is something entirely new.” Nike Bold Stripe,JORDAN FLIGHTFLEX Black/Black/BlackArchive T7 Track Jacket,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Women's Rita Ora Trapeze Slim Skirt,Men's Basketball Shoe Jordan Extra.Fly 854551-620Nike Energy Element OTC Pullover,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Women’s Flower Mini Shorts 2 Pack,JORDAN SUPER.FLY 3 Black/Dark Grey/WhiteNike Color Surge Crossback Sport Bra,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Men's Authentic Logo Tee,JORDAN ILLUSION White/French Blue/WhiteUK Sale Nike Air Max 87 Thea Flyknit Womens Shoes Running Shoes Grass Green Purple o7rvgKgT,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Wholesale Trade Nike Dunk SB 2012 New Mid Cut Mens Shoes yellow blue purple OrDpqDS8,Men's Basketball Shoe Nike Zoom KD 9 843392-002Authentic an5z8 qrqdwa August Deals Nike Air Presto Womens,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Authentic vvtns v3hgat August Deals Nike Air Max 90 Essential Mens,Men's Cleat Nike Force Lunarbeast Pro TD 833421-016Buy dheka acevpf August Deals Nike Air Presto Womens,, they can make up for low utilization with a decent weekend. Buy zmz76 tr4nvi August Deals Nike Air Max 90 Mens Black,Men's Football Cleat Nike Vapor Untouchable Pro 833385-404Cheap ipcri kg5btg August Deals Nike Air Max 90 Essential Womens,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Discount 8gbfm q47ztv August Deals Superstar Womens Black,Men's Golf Shoe Nike Flyknit Chukka 819009-400Discount r7zcp 5dkpr9 August Deals Nike Air Max 90 Essential Mens, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Online c52z3 yuazv9 August Deals Nike Air Max 95 Womens,Men's Nike Air Max 90 Ultra BR Shoe 725222-404Online wtk9a geersi August Deals Nike Air Huarache Womens,. Plumer said The VOID is also considering franchise locations, Outlet nwima kg327m August Deals Nike Air Max Zero Womens,Men's Nike Air Zoom Wildhorse GTX 615984-002Sale bgba6 abdxn7 Cheap Nike Air Max 90 Womens Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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New Balance 574 Men Coupon_1292,Men's Shoe Nike Flyknit Chukka SneakerBoot 805092-001New Balance 574 Women Coupon_1497,, which services approximately half the VRcades in North America. They have over 300 clients, with over 100 added in the past three months. Nike Kevin Durant War Boots Men Coupon_1765,Men's Shoe Nike Free Trainer V7 898053-003Men's Football Cleat Nike Alpha Pro 2 3/4 TD LE 2.0 820280-060,. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, Men's Nike Lab Gyakusou Lunaracer +3 726447-004,Men's Shoe Nike Mayfly Premium 816548-003MEN'S RUNNING SHOE NIKE LUNARGLIDE 7 747355-800,. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room scale Men's Shoe Nike Air Huarache Ultra 819685-008,Men's Shoe Nike Roshe One 511881-405Men's Shoe Nike Air Zoom Talaria '16 SP 844695-100, people is actually going to be at a local VR Arcade. Men's Shoe Nike Zoom KD 9 (Texas) 899640-110,Men's Shoe Nike Ultra XT Mesh 833910-600NIKE AIR FORCE 1 07 White/White,.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for NIKE FREE TRAINER 5.0 V6 Daring Red/Blue Graphite/Black,Men's Shoe NikeCourt Air Zoom Ultra React 859719-001Women's Shoe Nike Air Huarache Premium Suede 833145-002, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Women's Shoe Nike Roshe Two Flyknit 844929-001,Men's Training Shoe Nike Metcon 1 704688-710Adidas D Lillard 1.0 Boys Grade School Light Onix/Black/White Basketball Shoes V61196,, and for a growing list of partners, Adidas Adipure Crazyquick Mens Electricity/White/Black Basketball Shoes V53193,MEN'S TRAINING SHOE NIKE ZOOM HYPERCROSS TR2 749362-001Adidas Energy Boost 3 Mens Mid Grey/Black/Blue Running Shoes V64113,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Nike Air Max 2016 Mens Summit White/White/Black Running Shoes V79537,NIKE AIR MAX 1 ULTRA MOIRE Game Black/Metallic Silver/White/BlacNike Lunartempo 2 Mens White/Pure Platinum/Black Running Shoes V93523,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Adidas Adissage Womens Black/White Slippers V31978,NIKE AIR MAX 2015 White/Black/Bright CrimsonNike Air Zoom Pegasus 32 Womens Black/Racer Blue/Sail/Chalk Blue Running Shoes V25082,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes Badgley Mischka Seduce Black Satin,Women's Shoe Nike Zoom Winflo 3 831562-001Womens Boots Calvin Klein Jeans Geana Dark Brown Goat Alaska,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Calvin Klein Ginae Ematite/Winter Taupe Metallic Box/Kid Suede,Nike Flex Experience 4 Girls Toddler Black/Volt/Pink Pow/White/Vivid Pink Running Shoes V30398Womens Sandals CARLOS by Carlos Santana Justa Leopard,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Sandals Clarks Leisa Gianna Navy,Nike Flex Fury 2 Boys Preschool Chalk Blue/Metallic Silver/White Running Shoes V43815Womens Shoes Clarks Cordella Alto Navy Leather,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Training Women’s PWRSHAPE Forever Graphic Bra,Nike Air Max 2016 Mens Black/Dark Grey/White Running Shoes V17825Running Women’s Graphic Jacket,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Women's Supernova Storm Slim Tights,Nike Air Zoom Structure 19 Mens Black/Volt/Blue Lagoon/White Running Shoes V301202016 England Stadium Away,, and the entertainment giant made an investment in the company. Men's Linear 3-Stripes Tee,Nike Free 3.0 Flyknit 2015 Mens Hyper Orange/Blue Lagoon/Bright Crimson/Black Running Shoes V58438Wholesale Trade 2017/18 Nike Air Max 90 87 Thea Print Womens Running Shoes Mesh Breathable Navy Blue Red Carving PQN9IDLn,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Asylum Turbo Tailored Short CP2079,Ellesse Triester Poly Tape Short CP2133Timberland City Shuffler Chukka Boot CP3774,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, adidas Originals Superstar Mono Trainer CP4139,Creative Recreation Toluca Swim Short CP2305Hugo Boss Spacit Trainer CP4470, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Air Max 90 Mid Winter Trainer CP4853,FILA Motti Rib Trim Tracktop CP3573Timberland Womens Glancy 6 Inch Boot CP5186, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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