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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Asics Gel-Lyte V Trainer CP4213,Cheap 203423 Nike Dunks Low SB Men Dark Chocolate Metallic Silver Red ShoesCreative Recreation Kaplan D-Ring Linear Trainer CP4366,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Lacoste Marcel LCR Trainer CP4527,Discount 226983 Nike Free 3.0 V2 Men Dark Grey Orange ShoesNike Free Socfly Trainer CP4699,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Air Max 1 Ultra Moire Trainer CP4821,Buy 229338 Nike Free 3.0 V3 Men Royal Blue White ShoesRansom Strata Perforated Trainer CP4975,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Y3 Qasa High Trainer CP5127,Discount 235924 Nike Free 3.0 V2 Men Grey Black ShoesWomens Shoes adidas Essence Stabil White/Tech Metallic/Cinder,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Shoes adidas Outdoor Terrex Boost Raw Ochre/Black/Semi Frozen Yellow,Authentic 222067 Nike Free 3.0 V2 Suede Men Blue White Gray ShoesWomens Sandals Aerosoles A2 by Aerosoles Wipline Bone,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Cole Haan Gramercy Oxford Dark Silver Metallic Crackle/Paloma,Buy 202108 Nike Free Trainer 3.0 Men Green Blue White ShoesWomens Shoes Cole Haan Juliana Pump 75 Beige Croc Print,, “This is something entirely new.” Womens Boots ECCO Touch 25 Ankle Boot Black,Comfortable 172677 Nike Free Trainer 3.0 Men Black Blue Orange ShoesWomens Shoes ECCO Touch 15 Scale Ballerina Moon Rock/Alusilver/Moon Rock,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Sandals GUESS Guavva Tan,Inexpensive 153896 Nike Lebron 10 Men Black Green White ShoesWomens Boots Hunter Original Shearling Lined Leather Pull On Boot Black,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Womens Sandals Naturalizer Donna Spring Denim Leather,Buy 169647 Nike Lebron 10 Men Black Red White ShoesWomens Sandals New Balance Cruz II Thong White/Blue,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Womens Shoes New Balance WX822v2 - Fresh Foam Pink/Pink,Shopping 191342 Nike Lebron 10 Men Red Green ShoesWomens Shoes Nike Racquette Leather White/Aluminum/White,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes Nike Free 5.0 Print Vivid Purple/Hyper Orange/White/Black,Comfortable 222987 Nike Lebron 8 V2 Men Red Black ShoesWomens Boots PATRIZIA Crave Black,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes PATRIZIA Okeechobee White,Authentic 215177 Nike Lebron 8 Men White Navy Blue ShoesWomens Shoes Reebok Sport Ahead Action RS Neon Cherry/White/Poppy Red,, they can make up for low utilization with a decent weekend. Womens Boots Rocket Dog Milford Chestnut Hush Fabric,Shopping 148572 Nike Lunareclipse Shield Men Black Green ShoesWomens Boots Sam Edelman Penny 2 Grey Frost,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes Sam Edelman Britt Mocha Latte,Buy 179172 Nike Lebron 8 V2 Men Navy White Metallic Silver ShoesWomens Shoes Saucony Originals Jazz Low Pro Light Green/Pink, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Boots UGG Classic Tall Chocolate,Cheap 213236 Nike Lunarglide 3 Men Black White ShoesWomens Boots UGG Bryce Lodge Leather,. Plumer said The VOID is also considering franchise locations, Womens Shoes UGG Brig Black Knit,Discount 186728 Nike Lunarglide 2 Men Grey Green ShoesWomens Boots Vaneli Regil Black Nappa/Black Quilted Nappa/Gunmetal Trim,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Women's Nike Vapor Court White/Chalk Blue/Obsidian UK#N5-9478,Comfortable 169472 Nike Free 4.0 V2 Women Grey Pink ShoesConverse Infant Chuck Taylor All Star Ox Trainer CP476,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, adidas Originals Crib Superstar Trainer CP721,Shopping 234182 Nike Free Run 2 Women Gray Pink ShoesGlorious Gangsta Caleb Pony Hair Hooded Top CP1064,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Ellesse Azzini Full Zip Jacket CP1357,Shopping 181269 Nike Free Run 3 Women Grey Purple White ShoesJack & Jones Anders Roll Neck Knit CP1828,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Sandals PATRIZIA Alexandra Yellow,New Balance Men Coupon_1001Womens Shoes PUMA Roma Metallic Black/Dark Shadow, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Womens Shoes Rocket Dog Jazzin Brick Crunch,New Balance 1600 Men Coupon_1089Womens Shoes Sam Edelman Scotti Platino,, like all retail operators, Womens Shoes Superga 2750 Cracked LEAW White,New Balance 574 Men Coupon_1187Womens Boots UGG Kiings Lodge Leather/Suede, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Boots Vaneli Larinda Black Nappa/Mtch Elastic/Gunmetl Buckle,New Balance 996 Men Coupon_1305Womens Shoes Vaneli Maeve Black Nizza Fabric/Gunmetl Buckle,, they can make up for low Womens Shoes Vaneli Obelia Navy Nappa,New Balance 996 Men Coupon_1321TW Velocity Max Woven Solid, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overMen's White Mountaineering Track Jacket,New Balance 670 Men Coupon_1294AFC Replica Shorts,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Legend Zen V-Neck,Nike Derrick Rose Men Coupon_1607UK Sale Adidas Adicolor Shoes Women Purple c6gHgbA9, could generate over half a million dollars a week, and easily finance new titles. Authentic 787rw 685754 August Deals Nike Roshe Run Mens,Nike Derrick Rose Men Coupon_1667Buy 4biqg c8f22v August Deals Nike Air Max 1 Womens,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Buy x8fvy xpndak Cheap Nike Air Max 90 Womens Shoes,Nike Kevin Durant Men Coupon_1713Cheap wgr5i krzgkr August Deals Nike Free Run 2 Mens, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Discount tgnx9 6xxkez August Deals Nike Air Max 90 Womens Purple,LEBRON 12 LIFESTYLE Black/Challenge Red/BlackOnline ugsnz tqkubt Cheap Nike Air Max 90 Womens White Shoes,, we’ve chosen to develop something different than a Outlet w9r3g kkd6xw August Deals ZX Flux Mens,Men's Basketball Shoe Kobe XI Elite 822675-706Sale wdwqr zncgnc Cheap Nike Air Max 90 Womens Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Buy 196497 New Balance Kids 501 Kid Red Shoes,Men's Football Cleat Nike Vapor Untouchable Pro 833385-102Comfortable 224947 Air Jordan 6 Retro Men Black/Infrared Black Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Authentic 162598 New Balance Classics Ml501 Men Blue Shoes,Men's Nike Air Max Tailwind 7 683632-103Inexpensive 227610 Nike Air Flightposite 1 Men Galaxy Supreme Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Buy 217581 Nike Air Max Men Grey Green Shoes,Men's Nike Shoe Lunaracer+ 3 554675-607Authentic 245318 Nike Air Max 90 Men White Pink Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Buy 181792 Nike Air Max Tailwind 4 Men Grey Royal Blue Shoes,Men's Nike Tiempo Legend VI AG-R 819712-010Discount 240459 Nike Dunk High Men Red Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Comfortable 208823 Nike Free Run Men Black Orange Shoes,Men's Running Shoe Nike LunarEpic Flyknit 818676-404Buy 238080 Nike Lunareclipse Shield Men Black Pink Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men,NIKE AIR HUARACHE White/Black/Cool Grey/Wolf GreyNIKE ROSHE RUN Brght Crmsn/Brght Crmsn-Tm Orn,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Women's Shoe Nike Free Train Connect 843966-001,NIKE AIR ZOOM PEGASUS 31 Pink Pow/Fuchsia Flash/BlackAdidas Ace 16.3 Primemesh Fg/Ag Boys Grade School Silver Metallic/Black/Solar Yellow Soccer Shoes V7, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas Isolation 2 Mid Mens Black/Silver/White Basketball Shoes V27228,NIKE INTERNATIONALIST Black/Dark Grey/Black/WhiteNike Air Max Premiere Run Mens Wolf Grey/White/Cool Grey/Anthracite Running Shoes V99669, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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