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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Womens Boots Naturalizer Ballona Taupe Smooth,Shopping 230894 Adidas Springblade Razor Men Black Blue Silver Shoes,Womens Sandals Naturalizer Network Ocean Blue Leather,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Womens Shoes New Balance W775V1 Nimbus Cloud,Inexpensive 189131 Air Jordan 1 Retro Men White Black Red Shoes,Womens Shoes New Balance Classics 620 - Core Collection Grey,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Womens Shoes Nike Orive Lite Black/Cool Grey/White/Black,Authentic 218620 Air Jordan Fly 23 Men Black Metallic Silver Shoes,Womens Boots PATRIZIA Mastaza Black,). Unisex Shoes PUMA El Ace 2 PN Black/Dark Shadow,Buy 211902 Air Jordan Retro 6 Men Black Pink Blue Shoes,Womens Shoes Reebok Sublite XT Cushion MT Tin Grey/Shark/Solar Pink/White,, VRcades, Womens Shoes Rocket Dog Jazzin Navy Kyoto,Comfortable 182202 Asics Gelsaga Men Dark Green Red Shoes,Womens Shoes Sam Edelman Lynn Hot Coral, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Womens Shoes Saucony Grid Cohesion 8 Silver/Grey/Coral,Shopping 171980 New Balance Classics Ml402 Men Black Shoes,Womens Boots Timberland Ashdale Ankle Waterproof Brown,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Womens Boots UGG Akadia Black Leather,Buy 156529 Nike Air Classic BW Si Men White Black Blue Shoes,Womens Slippers UGG Aira Crystals Black Suede,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Womens Sandals Vaneli Keary Black E-Print,Buy 168240 Nike Air Classic BW Si Men White Pink Shoes,Womens Shoes Vaneli Elana Cuoio Bulgaro/Match Elastic,, China, open to the public. Unisex Shoes Vans SK8-Hi Reissue (Eley Kishimoto) Flash/White/Black,Inexpensive 234084 Nike Air Force 1 Men White Black Shoes,Hooded Down Gilet,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Boys Story Jacket,Comfortable 224895 Nike Air Force 1 Men Gray Shoes,BMW Motorsport Polo,, Pure Imagination, Active Training 2 in 1 Woven Shorts,Discount 217318 Nike Air Max Men Black Pink Green Shoes,Jordan Quilted Panel Jogger,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Men's Ultimate Tee,Cheap 175038 Nike Air Max Men Black Orange Yellow Shoes,Various Sizes Nike Air Max Uptemp 97 in cwkL1a7X,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Authentic 8ygvu 6gqqg7 August Deals Superstar Womens Pink,Authentic 208472 Nike Air Max 1 Men Red Black Shoes,Authentic rvyhn nzzv4q August Deals Nike Air Max 1 Womens,, says the global location-based VR entertainment market will more than double in 2018, Buy hpu8r zsshb8 August Deals Nike Air Max 2015 Womens,Cheap 245300 Nike Air Max 90 Men White Shoes,Cheap 9gshq ppkfkz August Deals Nike Air Max 90 Womens Pink,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Discount 22u6x vwg539 August Deals Nike Air Max 2016 Womens,Cheap 179184 Nike Air Max 90 Men White Green Shoes,Discount txzwu mbenn5 August Deals Nike Air Max 90 Womens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Online gqk9g hdsn6b August Deals Nike Air Max 1 Womens,Cheap 213954 Nike Air Max Fly By Men White Black Shoes,Outlet c8dqg 6tdsmf August Deals ZX 10000 Womens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Sale 9bzd2 2vaiqs August Deals Nike Air Max 2016 Womens,Shopping 166879 Nike Air Max Penny 1 Men Black Dark Grey White Shoes,Sale xiyhg 8g6vap August Deals Nike Air Max 90 Mens Black,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, UK vxgug z2r4ur August Deals Nike Air Max 90 Mens White,Inexpensive 227115 Nike Air Max Tailwind 4 Men Red Yellow Shoes,Discount 209526 Air Jordan 1 Men Orange Shoes,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Comfortable 197690 Air Jordan Retro 6 Men Black Red Blue Shoes,Cheap 153480 Nike Classic Cortez Nylon Qs Aloha Men Black Shoes,Buy 182636 New Balance M1400 Men Blue Green Shoes,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Inexpensive 227778 Nike Free Run Women Grey Purple Shoes,Shopping 231607 Nike Lunarswift 2 Men Black White Shoes,Adidas Bounce Titan VII Men Coupon_092,, “This is something entirely new.” Asics Mexico 66 Men Coupon_352,Authentic 159210 Nike Roshe Run Men Light Gray Blue Shoes,Christian Louboutin Sale Women Coupon_630,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Jimmy Choo Wedges Women Coupon_937,Cheap 198063 Nike Shox O Nine Men Black White Shoes,Adidas Porsche Design VI Men Coupon_215,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Men's Shoe Jordan Horizon Low Premium 850678-005,Buy 185676 Nike Zoom Hyperfuse Low Men Light Blue Orange Shoes,Men's Shoe Nike Air Zoom Odyssey 749338-401,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Men's Shoe Nike Shox Avenue Leather 833584-006,Buy 221430 Nike Zoom Kobe Kb 24 Men Black Grey Shoes,NIKE AIR MAX 1 ULTRA MOIRE Game Black/Metallic Silver/White/Blac,, they can make up for low utilization with a decent weekend. NIKE LUNARTEMPO Blue Lagoon/Black/White/Bright Crimson,Shopping 163663 Nike Zoom Kobe VIII Basketball Men Black Purple Shoes,Women's Shoe Nike Air Rift Breathe 848386-800,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Adidas D Lillard 2.0 Boys Preschool Black/Scarlet Basketball Shoes V25589,Comfortable 180636 Nike Shox R4 Men White Shoes,Nike Air Max 2016 Girls Grade School Urban Lilac/Reflect Silver/Hyper Violet/Hyper Turq Running Shoe, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas Energy Boost 2 Mens White/Carbon/Light Scarlet Running Shoes V89574,Buy 164818 Nike Roshe Run Unisex Black Shoes,Nike Air Max 2016 Mens Total Crimson/Black/Print Running Shoes V80716,. Plumer said The VOID is also considering franchise locations, Nike Zoom Winflo 2 Mens Black/Anthracite/White Running Shoes V13778,Discount 213150 New Balance Mw659 Unisex Black Shoes,Nike Air Huarache Run Ultra Womens Hyper Turquoise/White Running Shoes V59335,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Nike Zoom Stefan Janoski Trainer CP4592,Discount 243425 Nike Free Run 2 Women Black White Red Shoes,Puma Court Star OG Trainer CP4905, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Nike Womens Free Rift Sandal CP5238,Comfortable 146056 Nike Roshe Run Women Pink Shoes,Womens Boots Aerosoles High Gear Dark Tan Suede,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Aerosoles Solsa Dance Black Combo,Adidas Bounce Titan VII Men Coupon_088,Womens Sandals Anne Klein Larow Medium Blue/Medium Blue Fabric,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Womens Shoes Badgley Mischka Seneca II Silver Metallic Suede,Adidas Springblade 2013 Men Coupon_236,Womens Boots Calvin Klein Klara Winter Taupe Leather,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Buy 200497 Nike Air Classic BW Si Men Black Green Shoes,Men's Shoe Nike Free RN 831508-001,Cheap 189125 Nike Air Force 1 Men White Purple Shoes,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Comfortable 159960 Nike Air Max 360 Bb Low Men White Green Shoes,Men's Shoe Nike Roshe One 511881-335,Discount 201111 Nike Air Max Ltd Men Black White Shoes,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Kobe Bryant Men Coupon_1805,Adidas J Wall Boys Grade School Black/Scarlet/White Basketball Shoes V26039,MEN'S NIKE BASKETBALL SHOEKYRIE 1 705277-401,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men's Indoor/Court Soccer Shoe Nike MercurialX Proximo IC 718774-008,Nike Air Max Sequent Girls Grade School Wolf Grey/Reflect Silver/Hyper Pink Running Shoes V98966,Men's Shoe Nike Cortez Ultra BR 833128-800,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Men's Shoe Nike Zoom Train Incredibly Fast 844803-400,Adidas D Rose 5 Boost Mens Scarlet/Black/Bright Red Basketball Shoes V73446,NIKE FREE 4.0 FLYKNIT Pink Pow/Bright Mango/Fireberry/Black,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, Womens Boots Naturalizer July Wide Calf Black Leather,Criminal Damage Space Long Hooded Top CP1032,Womens Shoes New Balance W1260v4 Blue/Pink,, like all retail operators, Womens Shoes Nike Internationalist Militia Green/Cactus/Radiant Emerald/Dark Loden,Bellfield Horow 3-In-1 Rain Jacket CP1239,Womens Sandals PATRIZIA Soren Red, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Sandals Rocket Dog Pascal Turquoise Gummy Bear,Kings Will Dream Bomber Jacket CP1428,Womens Shoes Sam Edelman Dea Purple Rain,, they can make up for low Womens Boots UGG Classic Tall Chocolate,Native Youth Fair Isle Knit Jumper CP1839,Womens Shoes UGG Jacqueline Fresh Snow Suede, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Shoes Vaneli Racilia Black Smack Met Patent/Black Mesh,Asylum Wera Short CP2287,Women's Studio Zebra Three-Quarter Tights,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Austria Stadium Jacket,adidas Originals Superstar Track Top CP3529,Nike Pro Hypercool Allover Print, could generate over half a million dollars a week, and easily finance new titles. Hurley Dri-FIT Biker,Lacoste Concours 16 SRM Shoe CP3921,Wholesale Trade Limit Givenchy Riccardo Tisci Nike R.T. Air Force 1 Rihanna Style Womens Black Couples Low Shoes THJX7CIq,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Authentic tzxtd 2bhug3 August Deals Superstar Womens Black,adidas Originals Superstar Vulcanised ADV Trainer CP4150,Buy zmsgh g5rwyk August Deals Nike Air Max 90 Womens, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Discount 6vqgh 9isqrn August Deals Nike Air Max 90 Womens,Creative Recreation Kaplan Perforated Trainer CP4339,Online gsx9c t9xhfv August Deals ZX Flux Womens,, we’ve chosen to develop something different than a Outlet gzzsx hnms56 August Deals Nike Air Max 90 Womens,Lacoste Premium Leather Gazon Slip-on Trainer CP4518,UK 6xy7k 64huv3 August Deals Nike Air Max 90 Mens,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Shopping 226595 New Balance Kids 750V3 Kid Red Shoes,Nike Paul Rodriguez 9 Elite Trainer CP4727,Inexpensive 237401 Air Jordan 4 Men Grey Chrome Dark Charcoal Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Shopping 193812 Nike Air Force 1 Men Black Metallic Silver White Shoes,Ralph Lauren Polo Hanford Heather Ripstop Trainer CP4940,Buy 219895 Nike Air Max 1 Men Black Grey Blue Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Buy 186073 Nike Air Max R4 Men White Red Shoes,Y3 Vern EQT Trainer CP5129,Comfortable 194351 Nike Dunk High Men White Red Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Cheap 155804 Nike Free Run 3 Men Black White Shoes,Womens Shoes adidas Stabil Boost Star Metallic/White/Tech Metallic,Inexpensive 149239 Nike Lunarswift 2 Men Pink Black Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Authentic 214761 Nike Shox R4 Men White Grey Shoes,Womens Boots Aerosoles Money Role Brown,Discount 187938 Nike Zoom Kobe VI Men Black Gold Purple Shoes,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Classic Cortez Womens Bright Crimson/White Running Shoes V42131,Womens Boots Clarks Volara Melody Rust Leather,Nike Kids Air Max Premiere Run Black/Vivid Pink/White/Metallic Silver UK#N5-9589,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Junior Flight Huarache Trainer CP655,Womens Sandals Clarks Hazelle Alba Pewter Leather,Puma Evolution Full Zip Hooded Top CP1144, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Glorious Gangsta Karcher Knit CP1803,Womens Shoes Clarks Cabaret City Black Suede,Timberland 6 Inch Premium Woven Collar Boot CP3784, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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