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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Native Youth Ripstop Padded Tech Parka Jacket CP1461,Discount 157920 Nike Free Run 2 Women Gray Navy ShoesBellfield Albert Knit Jumper CP1778,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Hawksworth Faris Chino Short CP2145,Discount 208245 Nike Free Run 3 Women White Pink Grey ShoesGood For Nothing Print Swin Shorts CP2314,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Franklin & Marshall Small Logo Poly Tracksuit CP3611,Inexpensive 232790 Nike Free Run 2 Women Blue Orange ShoesEllesse Trevi Big Logo Flip Flop CP3831,). adidas Originals ZX Flux Slip On Trainer CP3996,Buy 174885 Nike Free Run 2 Women Gray Purple White Shoesadidas Originals Hamburg Trainer CP4145,, VRcades, Asics Gel-Lyte V 'Winter Trail Pack' Trainer CP4222,Comfortable 158996 Nike Hyperdunk Women Black White Red ShoesCreative Recreation Adonis Mid Trainer CP4379, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Lacoste L.andsailing SPM Trainer CP4515,Inexpensive 148581 Nike Free Tr Fit Women Black Blue White ShoesNike Zoom Stefan Janoski Canvas Trainer CP4654,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Nike Kobe X Elite Low ,Cheap 208224 Nike Free Run 3 Women Royal Blue White ShoesPuma Disc Blaze 'Bright Pack' Trainer CP4923,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Vans Classic Slip On Trainer CP5090,Shopping 217798 Nike Hyperdunk Women Black Grey Blue Pink ShoesTimberland Womens 6 Inch Glastonbury Cupsole Boot CP5177,, China, open to the public. Womens Shoes adidas Court Stabil Black/White/Shock Green,Cheap 157877 Nike Lunareclipse 2 Women Black White Orange ShoesWomens Boots Aerosoles Golden Key Black Leather,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Womens Sandals Aerosoles A2 by Aerosoles Photo Plush White,Inexpensive 156351 Nike Free Tr Fit 4 Women Green White _ ShoesWomens Shoes Aerosoles A2 by Aerosoles Ricotta Red,, Pure Imagination, Womens Boots ALDO Ladosa Bordo Suede,Buy 200338 Nike Lunarelite Women Gray Orange ShoesWomens Boots Anne Klein Cijiw - Wide Calf Black Suede Combo,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Womens Shoes Anne Klein Hooked Ivory/Black Fabric,Inexpensive 189110 Nike Lunarglide 3 Women Grey Black Sonic Yellow Silver ShoesWomens Shoes ASICS GEL - Impression 8 Black/Silver/Pink Glow,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Shoes Badgley Mischka Alter Ivory Satin,Comfortable 164653 Nike Lunarglide 2 Women Black Pink ShoesWomens Shoes C Label Napoli-25 Silver,, says the global location-based VR entertainment market will more than double in 2018, Womens Sandals Calvin Klein Udela Warm Gold/Black Leather,Cheap 178410 Nike Lunarfly Women Black Pink ShoesWomens Shoes Calvin Klein Lynsey Deep Navy Patent,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Calvin Klein Gayle Fearless Blue,Buy 218415 Puma Suede Classic Women Green Purple ShoesWomens Sandals CARLOS by Carlos Santana Cort Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals Clarks Ranae Monique Black Leather,Adidas Athletic Hard II Men Coupon_001Womens Sandals Clarks Brinkley Lonna Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Clarks Un Estie Black Interest Suede,Shopping 199928 Nike Roshe Run Women Grey Electric Yellow ShoesWomens Boots COACH Samara Fatigue/Fatigue/Aniline Leather/Nylon,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Sandals COACH Natasha Platinum Metallic Tumbled,Adidas Bounce Titan 2013 Men Coupon_030Womens Shoes COACH Olive Black Cherry Pebble Grain Leather,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Boots Cole Haan Chesney Bootie Greystone Leather,Adidas Bounce Titan 2013 Men Coupon_043Womens Shoes Cole Haan Trillby Driver Luggage,.

VRStudios, founded in 2014, Womens Shoes Cole Haan Carya High Sandal Black,Adidas Clima Cool 5th Men Coupon_099Womens Boots ECCO Sculptured 75 Mid Boot Black,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Shoes ECCO Abelone Slip On Mahogany,Adidas Bounce Titan V Men Coupon_073Womens Boots GUESS Dreww Black Leather,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Sandals Sam Edelman Rosa Bright White/Classic Nude Multi Beads,Adidas Springblade 2013 Men Coupon_269Womens Shoes Saucony Spitfire 2 White/Purple,, “This is something entirely new.” Womens Shoes Superga 2095 Fabricw Annabella Black/White,Adidas Bounce Titan VI Women Coupon_304Womens Boots UGG Cambridge Chestnut,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Boots UGG Vilet Pinecone Suede,Asics Mexico 66 Men Coupon_355Womens Shoes UGG Meena Java,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Training Women’s Yogini Live Bra,Asics Running Shoes Women Coupon_403Jordan Varsity,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Men's Training Full-Zip Hoodie,2015 Christian Louboutin Women Coupon_422Women's adistar Three-Quarter Tights,, they can make up for low utilization with a decent weekend. Slovakia Replica Shorts,Christian Louboutin Sale Women Coupon_469Women’s Statement Sweater Dress,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Running Tights,Christian Louboutin Sale Women Coupon_545UK Sale Adidas Neo Hemp Rope Casual Shoes Men Gray jZBCSdfc, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Wholesale UK 2013 Nike Lebron X 10 Mens Sneakers Shoes New Black Purple 8W0xKI8e,Christian Louboutin Sale Women Coupon_565Authentic bkb66 xidcdn August Deals Nike Air Max 90 Mens White,. Plumer said The VOID is also considering franchise locations, Authentic s2dcg d4fkrz Cheap Nike Air Max 90 Womens White Shoes,Christian Louboutin Sale Women Coupon_613Buy egg8a v9aih2 August Deals Nike Air Max 2015 Mens,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Discount 151780 Adidas ZX 750 Men Green Yellow Shoes,Jimmy Choo Sandals Women Coupon_843Shopping 226626 Air Jordan Retro 3 Men Blue Pro Gold Radiant Green Shoes, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Cheap 147160 Lebron 11 Men White Blue Grey Shoes,Jimmy Choo Sandals Women Coupon_891Shopping 230274 Nike Air Classic BW Si Men White Black Shoes,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Discount 213355 Nike Air Force 1 Men Shoes,Jimmy Choo Wedges Women Coupon_962Authentic 218639 Nike Air Max Men White Black Cyan Shoes,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Discount 199408 Nike Air Max 90 Men White Purple Black Shoes,New Balance Men Coupon_1003Comfortable 220015 Nike Air Max Express Men Black Red Shoes,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, NIKE FLYKNIT TRAINER CHUKKA SFB Black/Dark Grey/Light Charcoal/Sail,Men's Baseball Cleat Nike Zoom Trout 3 Turf 844628-410NikeCourt Air Zoom Ultrafly Unisex Tennis Shoe (Men's Sizing) 819692-107,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Women's Shoe Nike Free RN Flyknit 831070-600,Converse Chuck Taylor All Star Looney Tunes High Top Unisex Shoe 158235F-100Adidas Crazy 8 Boys Grade School Clear Onix/Regal Purple/Gold Basketball Shoes V45142,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TConverse AMK Coated Full Zip Hooded Top CP1000,Men's Nike Shoe Nike SB Dunk Low Pro Ishod Wair 819674-019Brave Soul Everest Puffer Parka Jacket CP1275,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of The North Face La Paz Hooded Jacket CP1528,Men's Running Shoe Nike Flyknit Air Max 620469-006Duck & Cover Leyburn Duffle Jacket CP1341,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Birkenstock Milano Sandal CP3823,Men's Sho eNike Cortez Ultra 833142-300adidas Originals ZX Flux Techfit Trainer CP4089, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Creative Recreation Kaplan Trainer CP4345,Men's Shoe Jordan Horizon Low 845098-010Nike Roshe Run Flyknit Trainer CP4640,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Ralph Lauren Polo Harvey-NE Trainer CP4938,Men's Shoe Jordan Reveal 834064-010Nike Air Max 1 Leather Trainer CP4633,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes adidas Running Kanadia TR 7 Night Flash/Black/Light Flash Purple,Men's Shoe Nike Air Max 97 Ultra '17 918356-100Womens Sandals Aerosoles Saving Grace Tan Gold,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Shoes ALDO Ramiya Oxblood,Men's Shoe Nike Air Max Excellerate 4 806770-101Womens Shoes Anne Klein Oates Wine Suede,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Womens Shoes Saucony Lancer Blue/Yellow,Nike Flyknit Racer Unisex Running Shoe (Men's Sizing) 526628-404Womens Boots UGG Lesley Stout,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes UGG Camellia Ash Suede,NIKE LUNAR TRAINER 1 Pure Platinum/Bleached Turquoise/Hyper CrimWomens Sandals Vaneli Berrie Natural/Gold Leol Cork,, and the entertainment giant made an investment in the company. Womens Shoes Vaneli Aretha Black Nappa,NIKE SB PAUL RODRIGUEZ CITADEL Obsidian/WhiteNike Elite Reveal Performance,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Tech Fleece Hoodie,Women's Running Shoe Nike Free RN 831509-100Piqué Polo, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Discount 174239 Nike Air Force 1 Men White Blue Black Shoes,Nike Roshe One Girls Grade School Copa/White/Blue Lagoon Running Shoes V48769Shopping 203637 Nike Air Max Men Yellow Red Shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Discount 226583 Nike Air Max 90 Men White Green Shoes,Adidas D Lillard 2.0 Mens Gold/Dark Grey/Green Glow Basketball Shoes V56025Comfortable 170509 Nike Air Max Wavy Men Black Red Shoes,, we’ve chosen to develop something different than a Cheap 197259 Nike Dunk High Men Orange Blaze Red Royal Shoes,Adidas D Rose 773 Lux Mens Black/Scarlet/White Basketball Shoes V26109Inexpensive 224280 Nike Free 3.0 V5 Men Blue Black Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Cheap 209808 Nike Lebron 11 Men Orange Blue White Shoes,Adidas Pure Boost Zg Mens Blue/Shock Blue/Solar Yellow/White Running Shoes V40293Inexpensive 170160 Nike SB Dunk High Men Black Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Buy 220397 Nike Shox R4 Men White Shoes,Adidas X 15.3 Fg/Ag Mens Solar Blue/Solar Yellow/Black Soccer Shoes V76149Buy 232056 Nike Zoom Hyperdunk Men White Red Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Inexpensive 154590 Puma Future Cat Super Lt Men Black Red White Shoes,Nike Air Max Sequent Mens Midnight Navy/Blue Lagoon/Stratus Blue Running Shoes V64685Authentic 229797 New Balance Classics Wl1320 Women Grey Orange Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Authentic 172426 Nike Air Max 247 Women Green Black Shoes,Nike Air Zoom Pegasus 32 Mens Green Strike/Black/White Running Shoes V56429Buy 153553 Nike Free Run 2 Women Gray Jade Fuchsia Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Adidas Porsche Design 550 Men Coupon_158,Nike Free 3.0 Flyknit 2015 Mens Hyper Orange/Blue Lagoon/Bright Crimson/Black Running Shoes V58438Christian Louboutin Sale Women Coupon_501,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men's Nike Mercurial Veloce II FG Urban Lilac/Bright Mango/Black UK#N5-9489,Men's Nike Lunar Caldra Black/White/Military Green/Voltage Green UK#N5-8948Mr Lacy Junior Flat Lace CP365,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Hunter Nursery Original Wellington Boot CP777,Women's Nike Flex Trainer 5 Print Blue Lagoon/Copa/Game Royal/Black UK#N5-9564Under Armour Stom Fleece Overhead Hooded Top CP1176, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room The North Face 1985 Rage Celebration Jacket CP1537,Men's Nike Hypervenom Phade II FG Hyper Grape/Black/Hyper Grape UK#N5-8960adidas Originals Superstar Track Top CP3523, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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